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NHL Teams Up With MLB Advanced Media To Create New Digital Products And Platforms
One of the greatest things to come out of Major League Baseball might not be a particular team, player or record. It could be its Advanced Media group, which is a powerhouse in online streaming. Today, the group has inked a deal with NHL. The deal between the NHL and MLBAM is set to go for six years and includes streaming and setting up all of NHL’s properties for a “more… Read More
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MLB.com Hits Home Run With Record Opening Day Streaming Numbers
Major League Baseball had a nice little opening day for itself yesterday as record numbers of people accessed games through live and on-demand video streams. In fact, a total 60 million people came through the virtual turn-styles using MLB.com, MLB.TV, the MLB At Bat mobile app and MLB.com-controlled social media channels on Facebook and Twitter. The streaming numbers were up 60 percent… Read More
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MLB Runs Its Massive Statcast Tool In The AWS Cloud
Major League Baseball recognizes it’s a software-defined world and as such over the last several years, it’s been moving quickly to create applications to enhance the fan experience and let them watch and interact with MLB properties, wherever they are on whatever device they wish to use. But MLB is also a statistics-driven game so the league worked with Amazon Web Services to… Read More
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MLB’s iBeacon Project Enters Phase Two With Interactive Ballpark Attractions
Major League Baseball was among the first to embrace Apple’s iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year’s All-Star Game at Target Field that uses iBeacons combined with… Read More
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