MLB At Bat
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MLB.com At Bat and NHL are first to launch personalized app icons on iOS 10.3
The MLB.com At Bat and NHL iOS applications have been updated today to take advantage of one of the new, but still under-the-radar features available in the just-launched version of Apple’s mobile operating system, iOS 10.3: personalized home screen icons. That’s right — you now can replace either of these apps’ default icon with one featuring your favorite… Read More
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Live video viewing up 86% over last year in MLB’s At Bat app, thanks to addition of multitasking
When Apple introduced multitasking in iOS 9, MLB was one of the new feature’s early adopters in its MLB.com At Bat application for iPad. Today, the organization is releasing some new numbers on what impact the introduction of split-screen viewing and picture-in-picture has on engagement and video viewing minutes in its application. In short? The news is good. Very, very good indeed. The… Read More
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