mixed reality
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Imverse’s groundbreaking mixed reality renders you inside VR
What if you could look down and see your actual arms and legs inside VR, or look at other real-world people or objects as if you weren’t wearing a headset? Imverse’s team spent five years building this incredible technology at universities in Switzerland and Spain. Now its real-time mixed reality engine is ready for public demos, debuting this month at Sundance Film Festival. Read More
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AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly
We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to build and host VR, AR and 3D apps quickly and… Read More
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Pokémon Go creator raises $200 million ahead of Harry Potter game launch
Pokémon Go creator Niantic has raised a new $200 million in funding, reports The Wall Street Journal. The Series B raise was led by Spark Capital, and includes participation from Founders Fund, Meritech, Javelin Venture Capital, You & Mr. Jones and NetEase, Inc. Spark partner Megan Quinn is also joining Niantic’s board as part of the new financing deal.
Niantic is known for its… Read More
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Apple acquired augmented reality headset startup Vrvana for $30M
As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there. TechCrunch has learned that Apple has acquired Vrvana, maker of the Totem headset — which had rave reviews but never shipped. The deal was for around $30 million, two sources tell TechCrunch. We contacted Apple, and the… Read More
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Topology lets you try before you buy glasses using AR in an app
Topology Eyewear is an augmented reality app providing custom-fit glasses from a 3D scan of your face. Most glasses are mass manufactured to fit a supposedly symmetric head. The problem is, most of us are not that symmetrical. The Topology app, available on iOS, uses face-scanning technology to take into account facial factors that can make most glasses not fit as well as they should. Read More
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Amazon is working on smart glasses to house Alexa AI, says FT
Amazon is working on building a pair of smart glasses to house its Alexa voice assistant, and a home security camera that could be linked to its existing Echo connected devices to further expand their capabilities, according to a report in the FT citing people familiar with the company’s plans. Read More
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How augmented reality could save tech from itself
Indeed, as technology marches relentlessly forward, it feels like many of today’s positions could soon be displaced. But just as with past technological inflection points — whether the steam engine, the telegraph, the computer or even industrial robots — technology will always give as much as it takes, as it always has. That matters little to people who have lost their… Read More
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Microsoft announces its own motion controllers for mixed reality
Microsoft doubled down on its commitment to what it called “mixed reality” today at its Build developer conference, revealing motion controllers that work closely with VR headsets from Acer. With a $399 bundle containing all you need coming later this year, it could be one of the more affordable ways out there to get into the VR game. Read More
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NASA is using a mixed reality space station to train astronauts
NASA has always embraced emerging technology for visualization, even if that tech was seemingly developed for frivolous entertainment. We recently covered its holographic Mars exhibit, and the many 3D resources that NASA makes available to developers and educators. Now, the US space agency has partnered with Epic Games’ Unreal Engine to create a mixed reality International Space… Read More
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Mixed reality arcades are the next big market opportunity — but not for VCs
Mixed reality arcades can be a huge boon for VR adoption, and I’m confident there will be profitable ventures created in these immersive arcade experiences. But the path to profitability will be a long one. Because VCs typically shy away from capex-intensive industries, I don’t see VCs as the right backers to see these exciting experiences to market. Read More
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