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Fossil Group Buys Health-Tracking Wearable Startup Misfit For $260M
Watchmaker Fossil Group said today it would acquire Misfit, which creates various wearable and sleep trackers in addition to a health-tracking platform, for $260 million. Sonny Vu, CEO of Misfit, will serve as Fossil’s CTO. Misfit makes devices like the Shine, a wearable fitness and sleep tracker that costs $99 that the company says has a 6-month battery life. The company came out with… Read More
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Misfit Debuts The Shine 2, A Bigger, More Powerful Version Of Its Flagship Activity & Sleep Tracker
Over two years ago, Misfit launched an activity monitor called “Shine,” which was among the first breakout successes in the wearable space, offering an attractive alternative to competitors’ then more plastic-looking fitness trackers. In the years since, the company has expanded its product line to include a range of connected devices, including also sleep monitors and… Read More
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Misfit Debuts The Flash Link, A $20 Activity Tracker That Also Controls Apps And Smart Home Devices
For a company like Misfit, which got its start as the maker of an attractive health and fitness monitoring device that women would actually like to wear, it may no longer be enough to be just another Fitbit competitor. That’s why the company has been more recently expanding its product lineup to include a range of connected devices, including also a sleep monitoring system and… Read More
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Misfit Moves Further Away From Hardware And Into Platform Territory With New Beddit Integration
The hardware wearable business is a tough gig, and today brings another reminder: Fitness and activity tracking startup Misfit has announced a new partnership with Beddit, a hardware maker that builds a smart sleep-monitoring system. The Beddit deal brings a co-branded device to Misfit’s lineup of offering, allowing the Misfit app to now also track advanced sleep information. Read More
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