Matrix Partners
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Donde Search picks up $6 million to help fashion retailers with visual search
Donde Search has just closed a $6 million Series A investment led by Matrix Partners, with participation from previous investors such as senior leaders from AliExpress, Google and Waze.
Donde first launched in 2014 as a consumer-facing app that helped users search and discover apparel items based on visual characteristics rather than text-based searches. In early 2018, the company pivoted to the enterprise space, helping retailers power suggestions and related items on their websites.
Here’s how it works:
Retailers partnered with Donde hand over their product catalog and run it through the Donde algorithm, which identifies all the visual features associated with each product. Retailers can then add a widget to their site to let users search based on those features (like sleeve length or type, color or material).
As users interact with the products, the website adapts to that behavior to offer personalized product recommendations and related items.
Moreover, Donde offers an analytics dashboard that not only provides insights on the customer’s own website, but a look into trends being featured on competing e-commerce websites to understand the industry in general.
Donde was founded by Liat Zakay, who previously served as a software engineer and R&D team manager in the Israeli intelligence unit 8200. Using her technical expertise, she built Donde to solve her own problem of not having the time or energy to go through the tedious process of online shopping.
Zakay told TechCrunch that Donde is focused on apparel for now, but that the technology can be applied to almost any vertical.
“One of the interesting pieces about Donde is that it’s language agnostic,” said Zakay. “You don’t need to know what it’s called and it doesn’t matter what language you speak, you can still find what you want based on visual features. Which makes us extremely relevant to global retailers.”
The new funding, which will be used to expand the product and the team, came shortly after the announcement of Donde’s partnership with Forever 21. The fast-fashion retailer tested out the Donde platform on its mobile app and, after a month, saw a 20 percent increase in average purchase value and higher conversions. Forever 21 has now expanded the program, putting Donde on the web, as well.
Donde said it is working on pilot programs with several other retailers across the U.S. and Europe.
Fast fashion, in particular, represents a big opportunity for Donde. Because product turnover is so fast, retailers rarely have reliable data around a certain SKU, with the website being run on outdated data from last “season.”
This latest round brings Donde’s total funding to $9.5 million, with backing from UpWest, Afterdox and Golden Seeds.
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Earnin raises $125M to help workers track and cash out wages in real time
Before Ram Palaniappan founded Earnin, he developed a system for employees at a payments company called UniRush, where he spent eight years as president. If you needed money before payday, he would write you a check from his checking account and when payday rolled around, employees would reimburse him.
Despite being paid what Palaniappan thought were fair wages, his workers often found themselves in a bind, needing access to wages they couldn’t expect to see in their own bank accounts for days.
“This is such a core pain point,” Palaniappan told TechCrunch. “Over three-fourths of the country live paycheck to paycheck … It’s an issue of fairness. We all have gotten used to getting paid every two weeks, but most employees would rather be paid before they work.”
Palaniappan decided to transform what he had been doing as a favor to employees into a real business with Earnin (formerly known as Activehours), a startup that helps hourly, gig and salary workers track their earnings and transfer them to their checking accounts in real time using a mobile application. Today, the company is announcing a $125 million Series C funding from top-tier investors DST Global, Andreessen Horowitz, Spark Capital, Matrix Partners, March Capital Partners, Coatue Management and Ribbit Capital. Palaniappan declined to disclose the valuation.
Earnin founder and chief executive officer Ram Palaniappan
Here’s how it works: An employee signs up on the Earnin app and connects their bank account. Earnin infers the person’s pay cycle and debits their account the amount they’ve borrowed on their payday. Earnin charges no fees or interest; instead, it operates on a pay it forward revenue model some would balk at. Earnin users have the option to “tip” the app after each transaction and that tip, in turn, is used to fund the next user’s withdrawal. If a user tips more than Earnin thinks is reasonable for the given withdrawal, it will notify the user and give them the option to dial back the tip amount.
What the company has found is that users are usually more than happy to contribute to the Earnin community of workers.
“So often, people are trying to help each other out,” Palaniappan said. “That’s the most powerful piece — how much support the community is providing to each other.”
Earnin was launched in 2014 and has previously raised $65 million in venture capital funding. With the latest investment, it will expand its engineering and product teams across its offices in Palo Alto — where it’s headquartered — as well as in Cincinnati and Vancouver.
The app, often among the App Store’s top 10 financial apps, has more than 1 million downloads, the company says, and is used by employees at more than 50,000 companies — many of which check the app every day. Palaniappan says its users are working more than 15 million hours per week. If each user works an estimated 40 hours per week, that means the app has roughly 375,000 weekly active users.
He added that the startup’s growth in the last four years has been “quite remarkable.” Given the investor support it’s received, it’s likely to step into “unicorn” territory soon. Ribbit Capital, for example, is a leading fintech investing firm with capital invested in Coinbase, Revolut, Gusto, Wealthfront, NuBank, Brex and more.
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Farfetch bets on sneakers with $250M Stadium Goods acquisition
The lines between streetwear and luxury fashion have blurred in recent years, especially as excitement around sneaker brands like Yeezy and Off-White has soared.
A marriage between a luxury fashion marketplace and a sneaker and streetwear reseller seems like a natural way to wrap up M&A in 2018. With that said, Farfetch has acquired New York-based Stadium Goods, opting to pay $250 million for the sneaker startup in a combination of cash and Farfetch stock. Headquartered in London, Farfetch went public on the New York Stock Exchange in September, pricing its shares at $20 apiece and raising $885 million in the process.
What’s more impressive is Stadium Goods’ journey to exit. The company, which sells new and deadstock products online and in a brick-and-mortar store in New York’s Soho neighborhood, was founded in 2015 by John McPheters and Jed Stiller and had only raised $4.6 million in venture capital funding from Forerunner Ventures, The Chernin Group and Mark Cuban, who is an advisor to the startup.
“There was a time not that long ago when you couldn’t wear sneakers and streetwear to nightclubs and restaurants,” McPheters, Stadium Goods’ chief executive officer, told TechCrunch. “But adoption of the stuff we are selling has continued to grow at a very large clip.”
The sale to Farfetch not only provides a major boost to the sneaker tech ecosystem, which is surprisingly much larger than those who aren’t familiar with it might have guessed, but it’s yet another successful e-commerce exit for Kirsten Green, the founding partner of Forerunner Ventures, who’s also backed Dollar Shave Club and Bonobos — direct-to-consumer retailers that sold for $1 billion and $310 million, respectively.
Stadium Goods founders John McPheters (left) and Jed Stiller
Farfetch boarded the sneaker and streetwear hype train a while ago when it incorporated brands like Nike’s Jordan, pairs of which sell for more than $1,000 on the site. The company doubled down on sneakers earlier this year when it began integrating Stadium Goods products. After noticing high-demand, Farfetch founder and CEO José Neves tells TechCrunch, they began acquisition talks with the startup. Stadium Goods will remain independent as part of the deal, with McPheters and Stiller staying on to lead the brand forward. The company’s portfolio of shoes and apparel will be fully available on Farfetch’s e-commerce platform in the coming months.
“Luxury streetwear is a significant part of our business,” Neves said. “For many years now, we have had the largest collection of Off-White, for example, on the internet … What we did not have was the resale, secondary market. It was clear this was an interesting opportunity.”
Together, Farfetch and Stadium Goods will focus on international growth. McPheters tells TechCrunch Stadium Goods already had a significant international base of customers, but a partnership with Farfetch gives them the tools to go places they’ve never been.
“In my mind, we are only just beginning,” McPheters said. “As more and more customers get comfortable with purchasing aftermarket items, we are going to continue to grow.”
The global athletic footwear industry is expected to be worth $95 billion by 2025. Meanwhile, sneaker resale is a $1 billion market and growing, fueled by a cohort of startups making it easier than ever for sneakerheads to locate rare shoes online and have them delivered to their doorsteps. That includes Stadium Goods, Flight Club, GOAT and StockX.
All four of these resellers, which ensure authentication of their products, are backed by VCs. Flight Club merged with GOAT earlier this year and together the pair raised a $60 million Series C. Before that, GOAT had brought in $30 million for its secondary market for collectible shoes from Accel, Upfront Ventures, Matrix Partners and more. StockX, for its part, has raised just over $50 million from Mark Wahlberg, Scooter Braun, Wale, Eminem, SV Angel and others.
According to Crunchbase data, VCs have funneled more than $200 million into sneaker startups in the past two years. Now, given the size of Stadium Goods’ exit, investment in the space will likely pick up significantly as other VCs hope to land an exit multiple that substantial.
Whether the reselling market will continue to expand is in question. Some have called it a bubble poised to burst, claiming it’s at its “height in popularity.” Why? Because corporate shoe brands like Nike and Adidas are keenly aware of the secondary market for their products and how they, too, can profit from it. If they decide to increase the supply of particular shoe models hot on the secondary market, they can radically disrupt the reseller economy. McPheters, however, says this doesn’t concern him.
“Brands need to strangle the demand to keep driving excitement in the space,” McPheters said. “They count on that hype to really move the needle.”
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Former Formation 8 GP Shirish Sathaye joins Cervin Ventures
Longtime venture capitalist Shirish Sathaye has quietly joined early-stage investor Cervin Ventures as a general partner.
Most recently, Sathaye was a general partner at Formation 8, the embattled venture firm co-founded by Palantir’s Joe Lonsdale, Brian Koo (a scion of the Koo family, owners of the electronics giant LG) and former Khosla GP Jim Kim. Formation 8 announced in 2015 that it would not raise a third fund and would begin winding down operations.
Sathaye, who’s been in the VC business since 2001 as a GP at Matrix Partners, then at Khosla Ventures, remains a partner in Formation 8’s sophomore fund. His previous investments include Nutanix, Samsung-acquired Grandis, McAfee-acquired Solidcore Systems, cybersecurity startup Vectra Networks and data storage provider Panzura.
He’d only been at Formation 8 for one year when the firm began to crumble. As we now know, conflict between the firm’s founding partners led to its demise. Lonsdale quickly raised $425 million for a spin-off fund called 8VC; Koo, in a similar fashion, brought in $357 million for Formation Group and Kim followed up with a $200 million fund called Builders.
Sathaye, for his part, had grown tired of the “bigger is better” mentality and opted to leave the business of big VC for good.
He began making angel investments and advising startups at Cervin Ventures, a pre-Series A VC fund focused on the enterprise. It closed a $56 million fund in 2017, its largest vehicle to date.
“Smaller funds, in general, make better decisions,” Sathaye told TechCrunch. “At a larger fund, there are more people around the table to make decisions. I think returns are better when there are fewer people making those decisions.”
Watching funds swell past the billion-dollar mark and investors deploy the “spray and pray” strategy was a turn-off, Sathaye said. Startups have more access to capital than ever before, yet most companies can get off the ground with very little funding, thanks to recent innovations like Google Cloud and Amazon Web Services.
“With AWS, companies can bring products to market quickly and they can reach their customers with much less money,” Sathaye said. “If you look at it just from a returns profile, the smaller funds will get better cash-on-cash returns simply because companies don’t need that much money to be successful.”
Palo Alto-based Cervin is led by two other GPs, Preetish Nijhawan and Neeraj Gupta. It invests $1 million to $2 million in early-stage startups. Sathaye says he’ll be focused specifically on the security, mobile, cloud and data verticals.
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The ambitious real estate ‘unicorn’ Opendoor just made its first acquisition, snapping up Open Listings
Opendoor, a four year-old, San Francisco-based company, has from the outset intended to make it possible to buy and sell residential real estate with a few key strokes. It seemingly gets closer to that audacious vision by the day. The company closed on $325 million in new funding in June in a round that brought its total equity funding to $645 million to date — and its valuation to more than $2 billion. The company has also raised $1.75 billion in debt, and two sources tell us more funding from SoftBank is imminent.
Opendoor’s cofounder and CEO, Eric Wu, who previously cofounded two other companies, won’t answer questions about SoftBank when asked. But there’s no question the company is one of the most capital-intensive startups on the scene currently. Opendoor bids on homes sight unseen, agrees to buy them, then — contingent on an inspection to verify the quality of the home (“sometimes customers aren’t aware of things like foundation issues,” explains Wu) — it sells them, charging a fee of “about 6 percent,” he says. (Recent reports claim this number can reach as high as 13 percent.)
To date, the company has largely been working with people who need to sell their homes quickly because of a new job or other life event. By using Opendoor, goes the pitch, they don’t get stuck paying for two mortgages when they can’t afford it. Yet Opendoor increasingly wants to help them buy that next house, too. Toward that end, the company has just acquired Open Listings, a four-year-old, L.A.-based startup that has aimed to make it easier and cheaper for buyers to purchase homes by automating much of what an agent would do, thus reducing the fee an agent would traditionally take.
Opendoor isn’t saying what it’s paying for Open Listings, which had raised $7.6 million from investors over the years, including Y Combinator, Matrix Partners, Arena Ventures, and Initialized Capital. But all of Open Listings’ 45 employees will join the 900 employees of Opendoor, and the move gets Opendoor into a handful of new cities in which it wasn’t already operating, including San Francisco, Seattle, Austin, L.A., and Chicago.
The deal was also a very natural fit, suggests Wu. He says he met Open Listings cofounder and CEO Judd Schoenholtz in 2015, when Schoenholtz — through YC’s alumni network — approached Wu, whose last company had passed through YC’s program. Schoenholtz “reached out and wanted to share what they were trying to solve in real estate, so we met up and talked about problems we saw and our respective approaches . . . Judd was starting with the buyer side, and we were starting with the sales side, and we continued to share notes on how we were solving both.”
The acquisition is the very first for Opendoor, though one senses it’s just the beginning of similar tie-ups. In a call yesterday, Wu referred to other initiatives that Opendoors is exploring, including a kind of financing business, which Wu has been talking about for years but that sounds closer now to fruition. “We’re doing some things around mortgages that will integrated into the shopping experience,” says Wu, without wanting to elaborate further. Home improvement loans may also be on the horizon. (Wu says Opendoor “also wants to enable home buyers to personalize their experience.”)
Opendoor is also working more closely with developers, forming partnerships with “19 of the 25 largest home builders in the country over the last 18 months,” says Wu. The idea is for Opendoor’s customers to put down a deposit on a new home, with Opendoor operating quietly in the background to both help choose a closing date, as well as to sell those customers’ previous homes.
The big question, as always, is what Opendoor does in a sustained market downturn. The company is reportedly on pace to spend more than $2.5 billion on home purchases over the next year. Yet buying homes is a complicated affair. For starters, after Opendoor acquires each home, it has to ensure the home is up to code in order to resell it. Indeed, though the company is willing to buy homes built after 1960, Wu says a growing amount of its inventory was built no earlier than 1990.
Hanging on to its inventory, which Opendoor does for 90 days on average, would seem to pose an equally big risk, particularly given that the housing market is highly sensitive to interest rates and other macroeconomic factors that could prompt a market cool-off. We may even be seeing early signs of one right now.
Wu doesn’t seem concerned, focused as he is on creating a kind of virtuous cycle of home buying. Asked about housing market slowdowns, he shrugs off the question. Maybe he needs to operate that way, given the ambitious vision of Opendoor.
Says Wu when talk turns to rising mortgage rates and growing new home inventory, “We have a world-class pricing team to track data on a national and subdivision level that informs [what we do].” As for the condition of the housing market, “we aren’t commenting,” he says.
Pictured above, left to right: Eric Wu and Judd Schoenholtz.
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The competitive landscape for app development tool providers continues to become tighter, with Meteor Development Group raising $20 million for its stack of frameworks and tools for developing web and mobile applications in JavaScript.