mate x
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When we met up with Huawei at their Shenzhen headquarters earlier this year, details on the Mate X were hazy, at best. We did have the opportunity to play around with the forthcoming handset a bit over lunch, but the unit looked largely unchanged from what we’d seen at MWC earlier in the year. Release plans, too, were vague.
There was surely a bit of strategery happening behind the scenes on this one, as the company figured out precisely how to tackle a post-Galaxy Fold market. At an event for French press in China this week, however, consumer CEO Richard Yu seemingly confirmed that the foldable is set for a first-quarter launch in Europe next year following its November launch in China.
Details aren’t clear; the device arriving in that market appears to be the already debuted version, while a new and improved version of the device is set to be announced next year. That model will have a stronger hinge and display and an updated chipset. Word is it’s set to debut at Mobile World Congress in February.
That seems like as good a reason as any to hold out on purchasing the extremely pricey device. Though, it should be noted that Huawei’s first swipe at the form factor was nearly universally regarded as a step up from Samsung when it was unveiled last February. Even so, the company understandably went back to the drawing board in the wake of fallout from Samsung’s own foldable woes.
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Huawei was understandably cautious in the lead up to the Mate X. Watching Samsung’s Galaxy problems unfolding in what seemed like slow motion caused the company to rethink its strategy. Shortly after the Fold went back to the drawing board, Huawei announced it would be doing the same in order to dot all of its I’s and cross its Xs.
After a well-received debut way back in February at Mobile World Congress, the Mate X is finally ready to come to market. The device is set to arrive on November 15, several months after its planned summer release.
It will be hitting the company’s native China with the almost unthinkably lofty starting price of 16,999 yuan (~$2,400). Of course, in addition to being Huawei’s first crack at foldables, the device also sports 5G, a fact that is apparently central to the roll out.
Huawei says it’s looking to bring it to other markets down the road, depending on 5G availability. Though for…reasons, the device will likely not be available in certain markets. Among other things I wouldn’t get my hopes up about its arrival here in the U.S. On a related note, the device will also be running a Google app-less version of Android, like the Mate 30.
That could certainly be a big deal breaker for international buyers. Though, having played with the device at MWC and again in China, I can say that the hardware is certainly the best foldable we’ve seen to date. The price tag, on the other hand…
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Yesterday gave us a closer view of the Samsung Galaxy Fold. Of course, there were still a plate of glass, a security rope and a few feet between us and the device. Huawei, thankfully, was a bit more willing to grant us access to their own foldable, the Mate X, at a closed-door meeting earlier this morning.
There were still ground rules for the foldable. Namely, a Huawei rep was driving the whole thing. Limited interaction with the device itself was allowed, but he was doing most of the navigating and all of the folding. While the product is pretty close to final, there’s still some work to be done before bringing it to market, and in Huawei’s words, the company wanted to give us “the best possible experience.”

In this case, that mostly means knowing the limitations of what the near-final product can actually do. For now, that means web browsing, some photography and opening up Google Maps — which, to be fair, comprises a fairly large chunk of what people will actually be doing with the product.
That said, there’s a lot to account for with a new form factor. After all, phone makers have gotten really good at working with a defined two-dimensional plan a decade after the introduction of the first iPhone and Samsung Galaxy device. Folding, flipping and bouncing between screens presents all sorts of new challenges.

That said, in the demo at least, things seemed pretty smooth here. The device was pretty responsive in a less controlled environment than we’d previously seen it — or, for that matter, the Fold. There were a few moments and some blank screens for half a second or so, however, when the apps had to jump screens. All of which is to say the Mate X is real. I’ve seen it, and am so far pretty impressed with the execution.
The product design, too, is quite well thought-out. The product is surprisingly thin both folded and unfolded, and elements like the fold-over camera lip, which offers a place to grip (à la the lip on the rear of the Kindle Oasis) are nice touches.

The screen, too, looks quite nice at first glance. That said, as with all of the foldables we’ve seen to date, capturing a glare from overhead light picks up crinkles on the display, along with a large seam in the middle, where the device folds over. You can’t feel them with your finger as you glide over to touch, but it’s easy to imagine how messy all of this could ultimately look after a few years of use.
The system also works when folded at a 90-degree angle, which could prove useful for future executions that Huawei is looking into. It’s clear that this is just the beginning of not only the form factor, but practical applications. It’s going to be fun watching developers figure out all of the stuff they can do with the product.

That “still early days” approach also applies to price point. Huawei acknowledges that the device is prohibitively expensive at ~ €2,200. That price includes the design to add 5G to the product — notably, there is no non-5G version planned, unlike the Galaxy Fold. That will no doubt make the Mate X even more of a niche product, until the next-gen cellular service rolls out for more users.
In a way, the Mate X is a proof of concept — albeit proof that the thing can be relatively mass-produced. At double the cost of a high-end flagship, I don’t expect the company plans to sell a lot of these, but the more it’s able to scale, the lower the price will ultimately be.
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Foldables are expense. And so are 5G phones. But foldable 5G phones? Well, um, get ready for that second mortgage. At the end of Huawei’s MWC press conference, mobile chief Richard Yu dropped a pricing bombshell, noting that the recently announced Mate X will run €2,299 ($2,600).
There’s a pricing premium and then there’s that.
The audience at the event audibly gasped as the price was revealed for the handset, which is set to launch in mid-2019. Yu clearly anticipated the reaction, noting that the company was working with carriers to help bring the price down. The executive took an almost apologetic tone for the price of innovation.
Mass production should help lower the cost as well, but if there was any doubt that this thing is aimed exclusively at early adopters, that should well be put to rest.
Like the Galaxy Fold, the Mate X will feature some beefy specs, including 8GB of RAM, 512GB of storage and a pair of batteries that add up to 4,500mAh. And, well, for $2,600, this thing had better be top of the line.
There’s also the whole problem of Huawei not being able to sell its devices through major channels here in the States. Certainly carriers won’t help subsidize the product in this market, so if that price isn’t enough to make you reconsider, it still may be difficult to come by.
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