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Brooklyn-based EV startup Tarform unveiled its Luna electric motorcycle in New York last week — a model designed for an audience that may not actually like motorcycles.
The company’s first street-legal entrant starts at $24,000, does 0-60 mph in 3.8 seconds, has a city range of 120 miles, hits a top-speed of 120 mph and charges to 80% in 50 minutes — according to company specs.
The model was hatched out of the company’s mission to meld aesthetic design and craftsmanship to environmental sustainability in two-wheeled electric vehicles.
To that end, the Luna incorporates a number of unique, eco-design features. The bodywork is made from a flax seed weave and the overall motorcycle engineering avoids use of plastics. The Luna’s seat upholstery is made out of biodegradable vegan leather. Tarform is also testing methods to avoid paints and primers on its motorcycles, instead using a mono-material infused with algae and iron-based metallic pigments.
The company was founded by Swede Taras Kravtchouk — an industrial design specialist, former startup head and passionate motorcyclist. The Luna launch follows the debut of two concept e-motos in 2018.
Image Credits: Jake Bright
On Tarform’s target market, he explained the startup hopes to attract those who may be turned off by the very things that have turned people on to motorcycling over the last 50 years — namely gas, chrome, noise and fumes.
“It’s more for people who want a custom bike and the techies: people who wanted to have a motorcycle but didn’t want to be associated with the whole stigmatized motorcycle lifestyle,” Kravtchouk told TechCrunch.
Tarform enters the EV arena with competition from several e-moto startups — and on OEM — that are attempting to convert gas riders to electric and attract a younger generation to motorcycling.
One of the leaders is California company Zero Motorcycles, with 200 dealers worldwide. Zero introduced its $19,000 SR/F in 2019, with a 161-mile city range, one-hour charge capability and a top speed of 124 mph. Italy’s Energica is also expanding distribution of its high-performance e-motos in the U.S.
In 2020, Harley-Davidson became the first of the big gas manufacturers to offer a street-legal e-motorcycle for sale in the U.S., the $29,000 LiveWire.
And Canadian startup Damon Motors debuted its 200 mph, $24,000 Hypersport this year, which offers proprietary safety and ergonomics tech for adjustable riding positions and blind-spot detection.
On how Tarform plans to compete with these e-motorcycle players, Kravtchouk explained that’s not the company’s priority. “We’re not even close in production to Zero or the other big guys, but that’s not our intention. Think of the [Luna] as a custom production bike,” he said.
“We did not set out to build a bike that is fastest or has the longest range,” Kravtchouk added. “We set out to build a bike that completely revises the manufacturing and supply chain of e-motorcycles in a way where we ethically source our materials and create an ethical supply chain.”
For this mission, Tarform has obtained funding from several family offices and angel investors, including LA-located M13. The Brooklyn-based e-motorcycle company is taking pre-orders on its new Luna and is pursuing a Series A funding round for 2021, according to Kravtchouk.
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Primary care health tech startup Carbon Health has added a new element to its “omnichannel” healthcare approach with the launch of a new pop-up clinic model that is already live in San Francisco, LA, Seattle, Brooklyn and Manhattan, with Detroit to follow soon – and that will be rolling out over the next weeks and months across a variety of major markets in the U.S., ultimately resulting in 100 new COVID-19 testing sites that will add testing capacity on the order of around an additional 100,000 patients per month across the country.
So far, Carbon Health has focused its COVID-19 efforts around its existing facilities in the Bay Area, and also around pop-up testing sites set up in and around San Francisco through collaboration with genomics startup Color, and municipal authorities. Now, Carbon Health CEO and co-founder Even Bali tells me in an interview that the company believes the time is right for it to take what it has learned and apply that on a more national scale, with a model that allows for flexible and rapid deployment. In fact, Bali says the they realized and began working towards this goal as early as March.
“We started working on COVID response as early as February, because we were seeing patients who are literally coming from Wuhan, China to our clinics,” Bali said. “We expected the pandemic to hit any time. And partially because of the failure of federal government control, we decided to do everything we can to be able to help out with certain things.”
That began with things that Carbon could do locally, more close to home in its existing footprint. But it was obvious early on to Bali and his team that there would be a need to scale efforts more broadly. To do that, Carbon was able to draw on its early experience.
“We have been doing on-site, we have been going to nursing homes, we have been working with companies to help them reopen,” he told me. “At this point, I think we’ve done more than 200,000 COVID tests by ourselves. And I think I do more than half of all the Bay Area, if you include that the San Francisco City initiative is also partly powered by Carbon Health, so we’re already trying to scale as much as possible, but at some point we were hitting some physical space limits, and had the idea back in March to scale with more pop-up, more mobile clinics that you can actually put up like faster than a physical location.”
Interior of one of Carbon Health’s COVID-19 testing pop-up clinics in Brooklyn.
To this end, Carbon Health also began using a mobile trailer that would travel from town to town in order to provide testing to communities that weren’t typically well-served. That ended up being a kind of prototype of this model, which employs construction trailers like you’d see at a new condo under development acting as a foreman’s office, but refurbished and equipped with everything needed for on-site COVID testing run by medical professionals. These, too, are a more temporary solution, as Carbon Health is working with a manufacturing company to create a more fit-for-purpose custom design that can be manufactured at scale to help them ramp deployment of these even faster.
Carbon Health is partnering with Reef Technologies, a SoftBank -backed startup that turns parking garage spots into locations for businesses, including foodservice, fulfilment, and now Carbon’s medical clinics. This has helped immensely with the complications of local permitting and real estate regulations, Bali says. That means that Carbon Health’s pop-up clinics can bypass a lot of the red tape that slows the process of opening more traditional, permanent locations.
While cost is one advantage of using this model, Bali says that actually it’s not nearly as inexpensive as you might think relative to opening a more traditional clinic – at least until their custom manufacturing and economies of scale kick in. But speed is the big advantage, and that’s what is helping Carbon Health look ahead from this particular moment, to how these might be used either post-pandemic, or during the eventual vaccine distribution phase of the COVID crisis. Bali points out that any approved vaccine will need administration to patients, which will require as much, if not more infrastructure than testing.
Exterior of one of Carbon Health’s COVID-19 testing pop-up clinics in Brooklyn.
Meanwhile, Carbon Health’s pop-up model could bridge the gap between traditional primary care and telehealth, for ongoing care needs unrelated to COVID.
“A lot of the problems that telemedicine is not a good solution for, are the things where a video check-in with a doctor is nearly enough, but you do need some diagnostic tests – maybe you might you may need some administration, or you may need like a really simple physical examination that nursing staff can do with the instructions of the doctor. So if you think about those cases, pretty much 90% of all visits can actually be done with a doctor on video, and nursing staff in person.”
COVID testing is an imminent, important need nationwide – and COVID vaccine administration will hopefully soon replace it, with just as much urgency. But even after the pandemic has passed, healthcare in general will change dramatically, and Carbon Health’s model could be a more permanent and scalable way to address the needs of distributed care everywhere.
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When companies need to find manufacturers to build custom parts, it’s not always an easy process, especially during a pandemic. Xometry, a seven-year-old startup based in Maryland, has built an online marketplace where companies can find manufacturers across the world with excess capacity to build whatever they need. Today, the company announced a $75 million Series E investment to keep expanding the platform.
T. Rowe Price Associates led the investment, with participation from new firms Durable Capital Partners LP and ArrowMark Partners. Previous investors also joined the round, including BMW i Ventures, Greenspring Associates, Dell Technologies Capital, Robert Bosch Venture Capital, Foundry Group, Highland Capital Partners and Almaz Capital . Today’s investment brings the total raised to $193 million, according to the company.
Company CEO and co-founder Randy Altschuler says Xometry fills a need by providing a digital way of putting buyers and manufacturers together with a dash of artificial intelligence to put the right combination together. “We’ve created a marketplace using artificial intelligence to power it, and provide an e-commerce experience for buyers of custom manufacturing and for suppliers to deliver that manufacturing,” Altschuler told TechCrunch.
The kind of custom pieces that are facilitated by this platform include mechanical parts for aerospace, defense, automotive, robotics and medical devices — what Altschuler calls mission-critical parts. Being able to put companies together in this fashion is particularly useful during COVID-19 when certain regions might have been shut down.
“COVID has reinforced the need for distributed manufacturing and our platform enables that by empowering these local manufacturers, and because we’re using technology to do it, as COVID has unfolded […] and as continents have shut down, and even specific states in the United States have shut down, our platform has allowed customers to autocorrect and shift work to other locations,” he explained
What’s more, companies could take advantage of the platform to manufacture critical personal protective equipment. “One of the beauties of our platform was when COVID hit customers could come to our platform and suddenly access this tremendous amount of manufacturing capacity to produce this much-needed PPE,” he said.
Xometry makes money by facilitating the sale between the buyer and producer. They help set the price and then make money on the difference between the cost to produce and how much the buyer was willing to pay to have it done.
They have relationships with 5,000 manufacturers located throughout the world and 30,000 customers using the platform to build the parts they need. The company currently has around 350 employees, with plans to use the money to add more to keep enhancing the platform.
Altschuler says from a human perspective, he wants his company to have a diverse workforce because he never wants to see people being discriminated against for whatever reason, but he also says as a company with an international market, having a diverse workforce is also critical to his business. “The more diversity that we have within Xometry, the more we’re able to effectively market to those folks, sell to those folks and understand how they utilize technology. We’re just going to better understand our customer set as we [build a more diverse workforce],” he said.
As a Series E-stage company, Altschuler does not shy away from the IPO question. In fact, he recently brought in new CFO Jim Rallo, who has experience taking a company public. “The market that we operate in is so large, and there’s so many opportunities for us to serve both our customers and our suppliers, and we have to be great for both of them. We need capital to do that, and the public markets can be an efficient way to access that capital and to grow our business, and in the end that’s what we want to do,” he said.
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Back in 2006, Joseph Heller went to China where he spent the next decade learning about the manufacturing business. Based on that experience he eventually built a startup called The Studio. The idea was to help connect people with a small business idea to manufacturers in China in a fully digital way.
By 2016 he had grown his startup into a $10 million annual business with 100 employees around the world. But when it came to fundraising back in the U.S., Heller found it wasn’t easy for a Silicon Valley outsider to get in the door without connections.
He persevered and in 2018 landed an $11 million Series A from Ignition Partners, which allowed him to expand his business. But he still wondered if he would have done even better with the capital and guidance that comes from working with an early-stage VC firm in Silicon Valley much earlier in the process.
We sat down with Heller recently to learn how he built a company from the ground up with little outside help and what it was like to raise those funds.
While Heller was in China, he learned how to navigate the manufacturing landscape and was able to build up a nice consulting business by helping big brands get goods manufactured there. But he saw an opportunity to do more, and especially to help smaller businesses looking to manufacture goods in China in much smaller batches than the big operations would typically require.
The latter was much more difficult to do, and Heller sensed there could be a business opportunity to work with small companies empowered by platforms like Shopify with a way to sell goods online. What they lacked was a way to manufacture them.
“I just felt that it’s crazy that we’ve democratized the ability to set up a web store with Shopify, and use Instagram to get the message out there. Everything’s been democratized for these small brands, but the manufacturing piece was still really hard to penetrate,” Heller told TechCrunch.
He decided to build on that idea by creating a company that would make it easier for small businesses to order custom goods from micro factories in China, giving them access to the same opportunities as big brands, but in much smaller batches. That idea became The Studio.
“We basically ended up building relationships with these small micro factories in China that we trained to run smaller batch manufacturing, and then we built software that enabled these SMBs to place orders with these factories. So instead of having to order 30,000 pieces, they can order 100 pieces,” he explained.
Image Credits: The Studio
When Heller went looking for funding, he had built the business to $10 million in annual revenue, and he believed that he had a solid enough organization to draw the attention of venture capitalists.
After all, this was a business he had painstakingly built and grown into a healthy early-stage company based on years of experience in the field. He had taken it to market. He had proven product-market fit. He had customers. Seemed like it would be a slam dunk to get funding.
In reality, though, he struggled to get meetings. While Heller, who is Black, says that it can be difficult for Black founders to get access to venture capital firms, he sees it as part of a larger issue of general lack of access for those who don’t have the right connections.
“For starters, there are certain people that just don’t have access to VCs. And it’s not just a Black issue. I think it’s more of an issue of VCs just being very exclusive and it tends to be mostly White people that have those types of connections,” he said.
He added, “If you’re not in Silicon Valley and not in that very exclusive VC club, it’s basically almost impossible to raise money and so that was never even an option for us [early on],” he said. Instead he bootstrapped the company with his own money, but when he had built the company to the level he had, he wanted outside capital, and he believed he was in a good position to get it.
Heller was able to get a meeting through a connection from his days at the University of California, Berkeley, who had been a venture capitalist. That led to other meetings, which led mostly to a lot of disappointment. To be fair, it’s hard for anyone to break into this system and present a compelling case, but Heller had built his business to $10 million in revenue. That had to count for something.
“It was very clear that I was an outsider in Silicon Valley trying to penetrate it, and this was already a $10 million business with a very competent engineering team. We had proven out a lot of things, and I feel that if I were part of that kind of exclusive VC network, we would have raised money a lot quicker,” Heller lamented.
He did note that he believed being Black was at least a factor in his struggle to get attention from VC firms. “It is particularly difficult for African American and other founders to just get initial capital to start their business. I spent a lot of my personal money, and years making mistakes, because I was so far away from the centers of capital,” he said.
Heller says he felt he might have lost something along the way because of that.”I’ve seen countless founders that have good VC connections able to raise $1 million to $5 million seed rounds, with literally no product and just an idea,” he said. “This option was not available to me.”
After 18 months of meetings, he finally received $11 million from Ignition Partners. He said because of his struggle and the time and energy he took to keep pitching, it was a great feeling of accomplishment when Ignition finally funded his company.
“This was something that I really wanted, and it kind of validated that we did have a real business that was worthy of being funded,” he said.
Although Heller says this year has been difficult for international manufacturing due to the pandemic, he has built his business to $20 million in annual revenue and around 150 employees since getting his A round in 2018.
He also launched a new business earlier this year called SuppliedShop.com, which allows very small businesses to buy ready-made inventory from factories. He reports that the new business is already growing 50% month over month.
Connections certainly count as Heller found, but sometimes it also takes grit and determination and a good idea to build a company. That’s what Heller brought to this process. He still believes that it’s best to look at the outcome, rather than focus on the struggle it took him to get there.
“I do think that, although there is racism and there are these real struggles, I also think people should be recognized for trying to make changes, and hopefully this will be a catalyst for people making more change,” he said.
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There’s a growing wave of commercial activity from companies that are creating products using new biological engineering technologies.
Perhaps the most public (and tastiest) example of the promise biomanufacturing holds is Impossible Foods . The meat replacement company whose ground plants (and bioengineered additives) taste like ground beef just raised another $200 million earlier this month, giving the privately held company a $4 billion valuation.
But Impossible is only the most public face for what’s a growing trend in bioengineering — commercialization. Platform companies like Ginkgo Bioworks and Zymergen that have large libraries of metagenomic data that can be applied to products like industrial chemicals, coatings and films, pesticides and new ways to deliver nutrients to consumers.
In fact, by 2021 consumer products made with Zymergen’s bioengineered thin films should be appearing at the Consumer Electronics Show (if there is a Consumer Electronics Show). It’s one of several announcements this year from the billion dollar-valued startup.
In August, Zymergen announced that it was working with herbicide and pesticide manufacturer FMC in a partnership that will see the seven-year-old startup be an engine for product development at the nearly 130-year-old chemical company.
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Merico, a startup that gives companies deeper insights into their developers’ productivity and code quality, today announced that it has raised a $4.1 million seed round led by GGV Capital, with participation from Legend Star and previous investor Polychain Capital. The company was originally funded by the open source-centric firm OSS Capital.
Merico head of business development Maxim Wheatley tells me that the company plans to use the new funding to enhance and expand its existing technology and marketing efforts. As a remote-first startup, Merico already has team members in the U.S., Brazil, France, Canada, India and China.
“In keeping with our roots and mission in open source, we will be focusing some of these new resources to engage more collaboratively with open-source foundations, contributors and maintainers,” he added.
The idea behind Merico was born out of two key observations, Wheatley said. First of all, the team wanted to create a better way to analyze developer productivity and the quality of the code they generate. Some companies still simply use the number of lines of code generated by a developer to allocate bonuses for their teams, for example, which isn’t a great metric by any means. In addition, the team also wanted to find ways to better allocate income and recognition to the community members of open-source projects based on the quality of their contributions.
The company’s tool is systems agnostic because it bases its analysis on the codebase and workflow tools instead of looking at lines of codes or commit counts, for example.
“Merico evaluates the actual code, in addition to related processes, and places productivity in the context of quality and impact,” said Merico CTO Hezheng Yin . “In this process, we evaluate impact leveraging dependency relationships and examine fundamental indicators of quality including bug density, redundancy, modularity, test-coverage, documentation-coverage, code-smell and more. By compiling these signals into a single point of truth, Merico can determine the quality and the productivity of a developer or a team in a manner that more accurately reflects the nature of the work.”
As of now, Merico supports code written in Java, JavaScript (Vue.js and React.js), TypeScript, Go, C, C++, Ruby and Python, with support for other languages coming later.
“Merico’s technology delivers the most advanced code analytics that we’ve seen on the market,” said GGV’s Jenny Lee . “With the Merico team, we saw an opportunity to empower the organizations of tomorrow with insight. In this era of remote transformation, there’s never been a more critical time to bring this visibility to the enterprise and to open source; we can’t wait to see how this technology drives innovation in both technology and management.”
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The economic lockdown resulting from the coronavirus pandemic has had an immediate negative impact on renewable energy projects and electric vehicles sales, but the sustainable trends are still in place and may even be strengthened over the longer term.
For the first time in four decades, global installation of solar, wind and other renewable energy will be less than the previous year, according to the International Energy Agency, which is projecting a 13% reduction in installations in 2020 compared to 2019. Woods Mackenzie projects an 18% reduction for global solar installations in 2020. Morgan Stanley is projecting declines in U.S. solar PV installations from 48% in second quarter to 17% in the fourth quarter of 2020.
This is due to a combination of construction delays, supply chain disruptions and a capital crunch.
Installation of rooftop solar has been hit particularly hard. Access to homes and businesses was generally halted in March 2020 for several months. Installers have indicated that as much as half the workforce had to be furloughed. The supply chain was also disrupted as PV manufacturing in China was temporarily suspended. Installations and the supply chain will resume, and most contracts are still in place, but the robust projected growth in rooftop PV for 2020 will not be met, and it may take more than a year to catch up. Also, some businesses that planned installations may have higher priorities for cash and investment now as they reopen. Many of the small businesses planning solar installations may not return at all.
On the other hand, utility scale electricity generation from renewable energy continues to grow and take market share. In the first part of this year, renewable energy has produced more electricity than coal for the first time since the late 19th century, when hydropower started the power industry. Wind and solar are the cheapest alternatives for new electric generation in the U.S. The pandemic and collapse in oil prices will not change that. The closure of coal plants has been accelerating this year, and wind and solar will continue to be competitive with gas.
Furthermore, most solar and wind farms were already financed and construction underway in rural areas not affected by the lockdown. About 30 GW of new solar capacity have already been contracted, and as long as interest rates remain low, financing should not be a problem. In fact, many solar and wind projects in the U.S and China are rushing to completion this year to qualify for government incentives.
But supply chains for utility scale renewables were still disrupted. Solar panel manufacturing in China was halted during the first quarter and has now reopened, but facing reduced orders. At one point, 18 wind turbine manufacturing facilities in Spain and Italy were stopped while social distancing and sanitation measures were put in place. Mining operations in Africa and other countries were also temporarily halted and now face reduced demand.
The replacement of oil and gas electricity generation with renewables in developing countries is not going to seem as attractive as a few years ago. Emerging economies need to expand electricity as cheaply as possible, which means coal, gas and even diesel plants. New fossil fuel plants in developing nations could lock in carbon emissions for years.
Electric vehicle sales globally have also been severely impacted. The transition to electric vehicles takes place as people purchase new vehicles. The price of oil has collapsed, used-car prices are dropping and unemployment has soared to levels not seen since the Great Depression. Cheap gas, cheap cars and high unemployment will dramatically lower the expectations for multipassenger EV sales in 2020. Wood Mackenzie has projected a 43% global decline in EV sales in 2020 from 2019. Furthermore, many new electric models from the automakers are not expected until 2021.
However, the long-term transition to EVs will continue and may even accelerate. It still costs less to drive a mile on electricity compared to gasoline, and when the upfront cost of electric vehicles becomes competitive with internal combustion vehicles in a few years, the market should quickly move to EVs. Now that the battery range is adequate for the average driver, the last barrier seems to be the availability of fast charging stations between cities.
Before the collapse in oil demand this year, the oil majors were expecting peak oil demand to occur sometime during the 2040s. Now peak oil demand is expected earlier, perhaps in the mid-2020s. Some even think that 2019 might turn out to be the highest level of oil consumption historically. At any rate, it seems that it will be at least a few years until the 2019 levels are reached again, if ever.
However, the recent collapse in oil prices means the oil and gas industry will be able to supply fuel at very competitive prices for decades. This will at least make it more difficult for electric vehicles to take market share in the short term, and very difficult for alternative liquid fuels to be competitive. For biofuels and synthetic fuels, it seems to be a repeat of earlier decades when cheap oil crushed those industries. Replacing gas and diesel-powered cars is certainly going to be unattractive in the impoverished economies of developing nations.
But there are also bright spots for clean transportation alternatives emerging. Electric bicycles, for example, are a hot item. As people look for alternatives to mass transit and want something to move outdoors in the fresh air, electric-assisted bikes are a great solution and are no longer looked down upon as a vehicle for older (or lazy) cyclists.
Telecommuting struggled for years to take hold, but the pandemic seems to have finally changed that. The recent national lockdown has spurred many large businesses to set up their employees to work from home. They have found that it works fairly well, and many will not return to packed downtown offices.
Several experts have cited the potential for cleaner energy alternatives because the public is seeing cleaner air and the environmental benefits of a 30% reduction in daily oil consumption. Some consumer surveys have indicated a greater interest in electric vehicles.
There is certainly the hope that we will take the opportunity to revive the economy with cleaner technologies than before the lockdown. However, the reality is that workers and businesses need to start up again with the infrastructure they have, and investment in cleaner technology requires capital. Since many business operations are struggling to find cash and loans to just remain open, new clean technology may be delayed.
Yet the major infrastructure changes for a sustainable future are well underway. Solar and wind are rapidly replacing fossil fuels for electricity. Automakers and governments are committed to electrification of the transportation sector. The pandemic may be a near-term obstacle, but the transition to a sustainable economy is just delayed and may even be accelerated in the coming years.
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Due to COVID-19, business continuity has been put to the test for many companies in the manufacturing, agriculture, transport, hospitality, energy and retail sectors. Cost reduction is the primary focus of companies in these sectors due to massive losses in revenue caused by this pandemic. The other side of the crisis is, however, significantly different.
Companies in industries such as medical, government and financial services, as well as cloud-native tech startups that are providing essential services, have experienced a considerable increase in their operational demands — leading to rising operational costs. Irrespective of the industry your company belongs to, and whether your company is experiencing reduced or increased operations, cost optimization is a reality for all companies to ensure a sustained existence.
One of the most reliable measures for cost optimization at this stage is to leverage elastic services designed to grow or shrink according to demand, such as cloud and managed services. A modern product with a cloud-native architecture can auto-scale cloud consumption to mitigate lost operational demand. What may not have been obvious to startup leaders is a strategy often employed by incumbent, mature enterprises — achieving cost optimization by leveraging managed services providers (MSPs). MSPs enable organizations to repurpose full-time staff members from impacted operations to more strategic product lines or initiatives.
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Even though it’s a vast sector in the midst of transformation, manufacturing is often overlooked by early-stage investors. We surveyed top VCs in the industry to gather their perspectives on the challenges and opportunities facing manufacturing.
Traditionally, manufacturing companies are capital-intensive and can be slow to implement new technology and processes. The investors in the survey below acknowledge the long-standing barriers facing founders in this space, yet they see large opportunities where startups can challenge incumbents.
These investors noted that the pandemic is bringing overnight change in the manufacturing world; old rules are being rewritten in the face of worker safety, remote work and the need for increased automation. According to Eclipse Ventures founder Lior Susan, “COVID-19 has exposed the systemic vulnerabilities inherent to manufacturing and supply chain and, as such, significant opportunities for innovation. The market was lukewarm for a long time — it’s time to turn up the heat.”
What trends are you most excited about in manufacturing from an investing perspective?
Digital solutions that offer manufacturers greater agility and resilience will become major areas of focus for investors. For example, manufacturers still reliant on manual assembly were unable to build products when factories closed due to the coronavirus lockdown. While nothing would have kept production at 100%, the ability to quickly pivot and engage software-defined processes would have allowed manufacturing lines to continue building with a skeleton crew (especially important for any facility required to implement social distancing). Such systems have remote monitoring capabilities and computer vision systems to flag defeats in real-time and halt production if necessary.
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“Assembly” may sound like one of the simpler tests in the manufacturing process, but as anyone who’s ever put together a piece of flat-pack furniture knows, it can be surprisingly (and frustratingly) complex. Invisible AI is a startup that aims to monitor people doing assembly tasks using computer vision, helping maintain safety and efficiency — without succumbing to the obvious all-seeing-eye pitfalls. A $3.6 million seed round ought to help get them going.
The company makes self-contained camera-computer units that run highly optimized computer vision algorithms to track the movements of the people they see. By comparing those movements with a set of canonical ones (someone performing the task correctly), the system can watch for mistakes or identify other problems in the workflow — missing parts, injuries and so on.
Obviously, right at the outset, this sounds like the kind of thing that results in a pitiless computer overseer that punishes workers every time they fall below an artificial and constantly rising standard — and Amazon has probably already patented that. But co-founder and CEO Eric Danziger was eager to explain that this isn’t the idea at all.
“The most important parts of this product are for the operators themselves. This is skilled labor, and they have a lot of pride in their work,” he said. “They’re the ones in the trenches doing the work, and catching and correcting mistakes is a big part of it.”
“These assembly jobs are pretty athletic and fast-paced. You have to remember the 15 steps you have to do, then move on to the next one, and that might be a totally different variation. The challenge is keeping all that in your head,” he continued. “The goal is to be a part of that loop in real time. When they’re about to move on to the next piece we can provide a double check and say, ‘Hey, we think you missed step 8.’ That can save a huge amount of pain. It might be as simple as plugging in a cable, but catching it there is huge — if it’s after the vehicle has been assembled, you’d have to tear it down again.”
This kind of body tracking exists in various forms and for various reasons; Veo Robotics, for instance, uses depth sensors to track an operator and robot’s exact positions to dynamically prevent collisions.
But the challenge at the industrial scale is less “how do we track a person’s movements in the first place” than “how can we easily deploy and apply the results of tracking a person’s movements.” After all, it does no good if the system takes a month to install and days to reprogram. So Invisible AI focused on simplicity of installation and administration, with no code needed and entirely edge-based computer vision.
“The goal was to make it as easy to deploy as possible. You buy a camera from us, with compute and everything built in. You install it in your facility, you show it a few examples of the assembly process, then you annotate them. And that’s less complicated than it sounds,” Danziger explained. “Within something like an hour they can be up and running.”
Once the camera and machine learning system is set up, it’s really not such a difficult problem for it to be working on. Tracking human movements is a fairly straightforward task for a smart camera these days, and comparing those movements to an example set is comparatively easy, as well. There’s no “creativity” involved, like trying to guess what a person is doing or match it to some huge library of gestures, as you might find in an AI dedicated to captioning video or interpreting sign language (both still very much works in progress elsewhere in the research community).
As for privacy and the possibility of being unnerved by being on camera constantly, that’s something that has to be addressed by the companies using this technology. There’s a distinct possibility for good, but also for evil, like pretty much any new tech.
One of Invisible’s early partners is Toyota, which has been both an early adopter and skeptic when it comes to AI and automation. Their philosophy, one that has been arrived at after some experimentation, is one of empowering expert workers. A tool like this is an opportunity to provide systematic improvement that’s based on what those workers already do.
It’s easy to imagine a version of this system where, like in Amazon’s warehouses, workers are pushed to meet nearly inhuman quotas through ruthless optimization. But Danziger said that a more likely outcome, based on anecdotes from companies he’s worked with already, is more about sourcing improvements from the workers themselves.
Having built a product day in and day out year after year, these are employees with deep and highly specific knowledge on how to do it right, and that knowledge can be difficult to pass on formally. “Hold the piece like this when you bolt it or your elbow will get in the way” is easy to say in training but not so easy to make standard practice. Invisible AI’s posture and position detection could help with that.
“We see less of a focus on cycle time for an individual, and more like, streamlining steps, avoiding repetitive stress, etc.,” Danziger said.
Importantly, this kind of capability can be offered with a code-free, compact device that requires no connection except to an intranet of some kind to send its results to. There’s no need to stream the video to the cloud for analysis; footage and metadata are both kept totally on-premise if desired.
Like any compelling new tech, the possibilities for abuse are there, but they are not — unlike an endeavor like Clearview AI — built for abuse.
“It’s a fine line. It definitely reflects the companies it’s deployed in,” Danziger said. “The companies we interact with really value their employees and want them to be as respected and engaged in the process as possible. This helps them with that.”
The $3.6 million seed round was led by 8VC, with participating investors including iRobot Corporation, K9 Ventures, Sierra Ventures and Slow Ventures.
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