Magic Leap
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7 investors discuss augmented reality and VR startup opportunities in 2020
For all of the investors preaching that augmented reality technology will likely be the successor to the modern smartphone, today, most venture capitalists are still quite wary to back AR plays.
The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front.
Meanwhile, few spaces were frothier in 2016 than virtual reality, but most VCs who gambled on VR following Facebook’s Oculus acquisition failed to strike it rich. In 2020, VR did not get the shelter-in-place usage bump many had hoped for largely due to supply chain issues at Facebook, but VCs hope their new cheaper device will spell good things for the startup ecosystem.
To get a better sense of how VCs are looking at augmented reality and virtual reality in 2020, I reached out to a handful of investors who are keeping a close watch on the industry:
- Niko Bonatsos, General Catalyst
- Tipatat Chennavasin, The Venture Reality Fund
- Brianne Kimmel, Work Life Ventures
- Jacob Mullins, Shasta Ventures
- Gigi Levy-Weiss, NFX
- Brayton Williams, Boost VC
- Greg Castle, Anorak Ventures
Some investors who are bullish on AR have opted to focus on virtual reality for now, believing that there’s a good amount of crossover between AR and VR software, and that they can make safer bets on VR startups today that will be able to take advantage of AR hardware when it’s introduced.
“Besides Pokémon Go I don’t think we have seen the engagement numbers needed for AR,” Boost VC investor Brayton Williams tells TechCrunch. “We believe VR is still the largest long-term opportunity of the two. AR complements the real world, VR creates endless new worlds.”
Most of the investors I got in contact with were still fairly active in the AR/VR world, but many still disagreed whether the time was right for VR startups. For Jacob Mullins of Shasta Ventures, “It’s still early, but it’s no longer too early.” While Gigi Levy-Weiss of NFX says that the market is “sadly not happening yet,” Facebook’s Quest headsets have shown promise.
On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large. Few investors are interested in making a hardware play in the AR/VR world, noting that startups don’t have the resources to compete with Facebook or Microsoft on a large-scale rollout. “Hardware is so capital intensive and this entire industry is dependent on the big players continuing to invest in hardware innovation,” General Catalyst’s Niko Bonatsos tells us.
Even those that are still bullish on startups making hardware plays for more niche audiences acknowledge that life had gotten harder for ambitious founders in these spaces, “the spectacular flare-outs do make it harder for companies to raise large amounts with long product release horizons,” investor Tipatat Chennavasin notes.
Responses have been edited for length and clarity.
Niko Bonatsos, General Catalyst
What are your general impressions on the health of the AR/VR market today?
We’re seeing some progress in VR and some of that is happening because of the Oculus ecosystem. They continue to improve the hardware and have a growing catalog of content. I think their onboarding and consumption experience is very consumer-friendly and that’s going to continue to help with adoption. On the consumer side, we’re seeing some companies across gaming, fitness and productivity that are earning and retaining their audiences at a respectable rate. That wasn’t happening even a year ago so it may be partially a COVID lift but habits are forming.
The VR bets of several years ago have largely struggled to pan out, if you were to make a startup investment in this space today what would you need to see?
Companies to watch are the ones that are creating cool experiences with mobile as the first entry point. Wave VR, Rec Room, VRChat are making it really easy for consumers to get a taste of VR with devices they already own. They’re not treating VR as just another gaming peripheral but as a way to create very cool, often celebrity-driven, content. These are the kinds of innovations that makes me optimistic about the VR category in general.
Most investors I chat with seem to be long-term bullish on AR, but are reticent to invest in an explicitly AR-focused startup today. What do you want to see before you make a play here?
In both AR/VR, a founder needs to be both super ambitious but patient. They’ll need to be flexible in thinking and open to pivoting a few times along the way. Product-market fit is always important but I want to see that they have a plan for customer retention. Fun to try is great, habit-forming is much better. Gaming continues to do pretty well as a category for VC dollars but it’d be interesting to see more founders look at making IRL sports experiences more immersive or figuring out how to enhance remote meeting experiences with VR to fix Zoom fatigue.
There have been a few spectacular flare-outs when it comes to AR/VR hardware investments, is there still a startup opportunity in AR/VR hardware?
Hardware is so capital intensive and this entire industry is dependent on the big players continuing to invest in hardware innovation. Facebook and Microsoft seem to be the main companies willing to spend here while others have backed away. If we expand our thinking for a minute, maybe the first real mainstream breakthrough AR/VR consumer experience isn’t visual. For VR, it might be the mobile experiences. For AR maybe AirPods or AirPod-like devices are the right entry point for consumers. They’re in millions of people’s ears already and who doesn’t want their own special-agent-like earpiece? That’s where founders might find some opportunity.
Tipatat Chennavasin, The Venture Reality Fund
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AR 1.0 is dead: Here’s what it got wrong
The first wave of AR startups offering smart glasses is now over, with a few exceptions.
Google acquired North this week for an undisclosed sum. The Canadian company had raised nearly $200 million, but the release of its Focals 2.0 smart glasses has been cancelled, a bittersweet end for its soft landing.
Many AR startups before North made huge promises and raised huge amounts of capital before flaring out in a similarly dramatic fashion.
The technology was almost there in a lot of cases, but the real issue was that the stakes to beat the major players to market were so high that many entrants pushed out boring, general consumer products. In a race to be everything for everybody, the industry relied on nascent developer platforms to do the dirty work of building their early use cases, which contributed heavily to nonexistent user adoption.
A key error of this batch was thinking that an AR glasses company was hardware-first, when the reality is that the missing value is almost entirely centered on missing first-party software experiences. To succeed, the next generation of consumer AR glasses will have to nail this.
Image Credits: ODG
App ecosystems alone don’t create product-market fit
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What happens if Magic Leap shuts down?
Since first uploading a YouTube teaser video of its tech five years ago, Magic Leap’s presence in the augmented reality industry has been controversial.
Some have lauded the team’s ambitions, while others I’ve talked to say the company’s posturing has dissuaded investors from taking chances on other AR hardware startups, which has hampered the industry’s advance.
Regardless of its impact, Magic Leap carries outsized weight, leading one to question what would happen to other AR companies if the company’s situation worsened.
The company announced layoffs today, with reports indicating that it is dismissing around 1,000 employees — about half of the company. Magic Leap’s added news of a major pivot to enterprise makes it seem like that wasn’t its primary strategy over the past year. From my perspective, the company looks like it is on a path to a fire sale and will be dependent on executing a dramatic turnaround, which grows tougher under current economic conditions.
Magic Leap has few users, so a theoretical shutdown would likely have a lesser impact than other unicorn flare-outs; still, losing a company on the forefront of a technology lauded by many as the next ubiquitous platform will certainly impact others that are striving to bring this tech to market.
The impact for startups moving forward would be nuanced. Without a substantial software suite of its own, Magic Leap relied heavily on developer partnerships, though in recent months many of those seemed to promote enterprise use cases. AR/VR startups are already in a rough position, and one less developer platform could force more companies to de-prioritize headset-based platforms and shift their focus to mobile.
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WorldGaze uses smartphone cameras to help voice AIs cut to the chase
If you find voice assistants frustratingly dumb, you’re hardly alone. The much-hyped promise of AI-driven vocal convenience very quickly falls through the cracks of robotic pedantry.
A smart AI that has to come back again (and sometimes again) to ask for extra input to execute your request can seem especially dumb — when, for example, it doesn’t get that the most likely repair shop you’re asking about is not any one of them but the one you’re parked outside of right now.
Researchers at the Human-Computer Interaction Institute at Carnegie Mellon University, working with Gierad Laput, a machine learning engineer at Apple, have devised a demo software add-on for voice assistants that lets smartphone users boost the savvy of an on-device AI by giving it a helping hand — or rather a helping head.
The prototype system makes simultaneous use of a smartphone’s front and rear cameras to be able to locate the user’s head in physical space, and more specifically within the immediate surroundings — which are parsed to identify objects in the vicinity using computer vision technology.
The user is then able to use their head as a pointer to direct their gaze at whatever they’re talking about — i.e. “that garage” — wordlessly filling in contextual gaps in the AI’s understanding in a way the researchers contend is more natural.
So, instead of needing to talk like a robot in order to tap the utility of a voice AI, you can sound a bit more, well, human. Asking stuff like “‘Siri, when does that Starbucks close?” Or — in a retail setting — “are there other color options for that sofa?” Or asking for an instant price comparison between “this chair and that one.” Or for a lamp to be added to your wish-list.
In a home/office scenario, the system could also let the user remotely control a variety of devices within their field of vision — without needing to be hyper-specific about it. Instead they could just look toward the smart TV or thermostat and speak the required volume/temperature adjustment.
The team has put together a demo video (below) showing the prototype — which they’ve called WorldGaze — in action. “We use the iPhone’s front-facing camera to track the head in 3D, including its direction vector. Because the geometry of the front and back cameras are known, we can raycast the head vector into the world as seen by the rear-facing camera,” they explain in the video.
“This allows the user to intuitively define an object or region of interest using the head gaze. Voice assistants can then use this contextual information to make enquiries that are more precise and natural.”
In a research paper presenting the prototype they also suggest it could be used to “help to socialize mobile AR experiences, currently typified by people walking down the street looking down at their devices.”
Asked to expand on this, CMU researcher Chris Harrison told TechCrunch: “People are always walking and looking down at their phones, which isn’t very social. They aren’t engaging with other people, or even looking at the beautiful world around them. With something like WorldGaze, people can look out into the world, but still ask questions to their smartphone. If I’m walking down the street, I can inquire and listen about restaurant reviews or add things to my shopping list without having to look down at my phone. But the phone still has all the smarts. I don’t have to buy something extra or special.”
In the paper they note there is a long body of research related to tracking users’ gaze for interactive purposes — but a key aim of their work here was to develop “a functional, real-time prototype, constraining ourselves to hardware found on commodity smartphones.” (Although the rear camera’s field of view is one potential limitation they discuss, including suggesting a partial workaround for any hardware that falls short.)
“Although WorldGaze could be launched as a standalone application, we believe it is more likely for WorldGaze to be integrated as a background service that wakes upon a voice assistant trigger (e.g., ‘Hey Siri’),” they also write. “Although opening both cameras and performing computer vision processing is energy consumptive, the duty cycle would be so low as to not significantly impact battery life of today’s smartphones. It may even be that only a single frame is needed from both cameras, after which they can turn back off (WorldGaze startup time is 7 sec). Using bench equipment, we estimated power consumption at ~0.1 mWh per inquiry.”
Of course there’s still something a bit awkward about a human holding a screen up in front of their face and talking to it — but Harrison confirms the software could work just as easily hands-free on a pair of smart spectacles.
“Both are possible,” he told us. “We choose to focus on smartphones simply because everyone has one (and WorldGaze could literally be a software update), while almost no one has AR glasses (yet). But the premise of using where you are looking to supercharge voice assistants applies to both.”
“Increasingly, AR glasses include sensors to track gaze location (e.g., Magic Leap, which uses it for focusing reasons), so in that case, one only needs outwards facing cameras,” he added.
Taking a further leap it’s possible to imagine such a system being combined with facial recognition technology — to allow a smart spec-wearer to quietly tip their head and ask “who’s that?” — assuming the necessary facial data was legally available in the AI’s memory banks.
Features such as “add to contacts” or “when did we last meet” could then be unlocked to augment a networking or socializing experience. Although, at this point, the privacy implications of unleashing such a system into the real world look rather more challenging than stitching together the engineering. (See, for example, Apple banning Clearview AI’s app for violating its rules.)
“There would have to be a level of security and permissions to go along with this, and it’s not something we are contemplating right now, but it’s an interesting (and potentially scary idea),” agrees Harrison when we ask about such a possibility.
The team was due to present the research at ACM CHI — but the conference was canceled due to the coronavirus.
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Desperate to exit, a $10B price tag for Magic Leap is crazy
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johnson & Johnson led nowhere according to a new report from Bloomberg’s Ed Hammond.
After raising over $2 billion and being valued between $6 billion and $8 billion back when it still had momentum, Hammond writes that “Magic Leap could fetch more than $10 billion if it pursues a sale” according to his sources. That price seems ridiculous. It’s the kind of number a prideful company might strategically leak in hopes of drumming up acquisition interest, even at a lower price.
Startups have been getting their valuations chopped when they go public. The whole economy is hurting due to coronavirus. Augmented Reality seems less interesting than virtual reality with people avoiding public places. Getting people to strap used AR hardware to their face for demos seems like a tough sell for the forseeable future.
No one has proven a killer consumer use case for augmented reality eyewear that warrants an expensive and awkward-to-wear gadget. Our phones can already deliver plenty of AR’s value while letting you take selfies and do video chat that headsets can’t. My experiences with Magic Leap at Sundance Film Festival last year were laughably disappointing, with its clunky hardware, ghostly projections, and narrow field of view.
Apple and Facebook are throwing the enduring profits of iPhones and the News Feed into building a better consumer headset. Snapchat has built intermediary glasses since CEO Evan Spiegel thinks it will be a decade before AR headsets see mainstream adoption. AR rivals like Microsoft have better enterprise experience, connections, and distribution. Enterprise AR startup Daqri crashed and burned.
Magic Leap’s CEO said he wanted to sell 1 million of its $2300 headset in its first year, then projected it would sell 100,000 headsets, but only moved 6,000 in the first six months, according to a daming report from The Information’s Alex Heath. Alphabet CEO Sundar Pichai left Magic Leap’s board despite Google leading a $514 million funding round for the startup in 2014. Business Insider’s Steven Tweedie and Kevin Webb revealed CFO Scott Henry and SVP of creative strategy John Gaeta bailed in November. The company suffered dozens of layoffs. It lost a $500 million contract to Microsoft last year. The CEOs of Apple, Google, and Facebook visited Magic Leap headquarters in 2016 to explore an acquisition deal, but no offers emerged.
Is AR eyewear part of the future? Almost surely. And is this startup valuable? Certainly somewhat. But Magic Leap may prove to be too little too early for a company burning cash by the hundreds of millions in a market newly fixated on efficiency. A $10 billion price tag would require one of the world’s biggest corporations to believe Magic Leap has irreplicable talent and technology that will earn them a fortune in the somewhat distant future.
The fact that Facebook, which does not shy from tall acquisition prices, didn’t want to buy Magic Leap is telling. This isn’t a product with hundreds of millions of users or fast-ramping revenue. It’s a gamble on vision and timing that looks to be coming up snake eyes. It’s unclear when the startup would ever be able to deliver on its renderings of flying whales and living room dinosaurs in a form factor people actually want to wear.
One of Magic Leap’s early renderings of what it could supposedly do
With all their money and plenty of time before widespread demand for AR headsets materializes, potential acquirers could likely hire away the talent and make up the development time in cheaper ways than buying Magic Leap. If someone acquires them for too much, it feels like a write-off waiting to happen.
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Startups Weekly: Will the Seattle tech scene ever reach its full potential?
Greetings from Seattle, the land of Amazon, Microsoft, two of the world’s richest men and some startups.
I’m always surprised the Seattle startup ecosystem hasn’t grown to compete with the likes of Silicon Valley — or at least Boston and New York City — since the dot-com boom. Today, it’s the strongest it’s been due to the successes of companies like the newly minted unicorn Outreach, trucking business Convoy and, of course, the dog walking startup Rover. But the city still lags behind, failing to adopt the culture of entrepreneurship that defines San Francisco.
I spent a lot of time wondering why it hasn’t reached its full potential. Is it because Microsoft and Amazon pay their employees so well they don’t have the same urge to build something from the ground up? Is it a lack of access to capital? Is the city not attracting top talent? If you have thoughts, send them my way.
“We think part of the issue is a lack of capital and a lack of help,” Rover and Pioneer Square Labs co-founder Greg Gottesman told TechCrunch earlier this year. “If we can provide a little bit of both of those things, we can really put Seattle where it deserves to be, should be and will be.”
Despite its shortcomings, there is still some action in the city I want to highlight this week. A same-day delivery business, Dolly, is on the rise. The startup told me on Thursday it had raised a $7.5 million round from Unlock Venture Partners, Maveron and Jeff Wilke, the chief executive officer of Amazon Worldwide Consumer. Maveron, if you remember, is the VC fund co-founded by Starbucks founder Howard Schultz.
In other Seattle news, Madrona Venture Group, a well-regarded fund, raised an additional $100 million this week. Typically, Madrona focuses on companies based in the Pacific Northwest, but this fund will deploy capital throughout the entire U.S. Hmmm, that’s not necessarily a good sign for Seattle founders, but great progress for the ecosystem nonetheless.
If you’re interested in learning more about Seattle tech, I’ve covered it a bit because it’s my hometown! Start with this story, which dives deep into a Seattle accelerator that’s working hard to encourage entrepreneurship in the city. Alright, on to other news.
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WeWork: The co-working giant now known as The We Company submitted confidential IPO documents to the SEC, the company confirmed in a press release Monday. Is this the next massive startup win or a house of cards waiting to be toppled by the glare of the public markets? TechCrunch’s Danny Crichton investigates.
Slack: The business is in its final steps toward a much-anticipated direct listing, with one source telling TechCrunch the listing will be complete within 45 days. The WSJ reported this week that Slack will make an online presentation to potential shareholders on May 13. This week, we dug deep into Slack’s S-1 and decided to evaluate just how well the tech press, us included, did in covering the company. For the most part, the tech press did decently well, except for one curious, $162 million gap.
Uber: Finally! That ride-hailing company is going public next week. That latest news? Uber co-founder Travis Kalanick won’t be ringing the opening bell. Uber would not be where it is today without Kalanick, but him being there would surely be a reminder of Uber’s rocky past.
Beyond Meat: Shares of the company surged up 135 percent in their market opener last week, valuing the company as high as $3.52 billion. Volatility was so high on the company’s stock that the Nasdaq had to pause trading of “BYND” shares.
Ofo has run into its fair share of issues, laying off hundreds of workers, shutting down its international division and more. Now, you can buy a piece of the startup’s history.
Now you can buy a piece of startup history… Ofo bikes for ~$60 https://t.co/LLJbDOXm0C
— Jon Russell (@jonrussell) April 29, 2019
In other micro-mobility news, Lyft’s head of scooter & bikes Liam O’Connor, who was hired to help transportation company Lyft build its bike and scooter operations, has left after seven months with the newly-public company. TechCrunch’s Ingrid Lunden has the scoop. Plus, Bird, the electric scooter unicorn doing its best to overcome regulatory barriers, has made its way back to San Francisco. Bird is using its business license in San Francisco to introduce monthly personal rentals in the city. The program enables people to rent a scooter for $24.99 a month with no cap on the number of rides. We’ll how that goes.
For some reason, people are giving Magic Leap more money. The company has secured another $280 million in a deal with Japan’s largest mobile operator, Docomo. Do you know what that means? The developer fo AR/VR headsets has raised a total of $2.6 billion. We’re just as confused as you.
Brand new venture capital funds:
Unshackled Ventures raised $20 million.
Exclusive: @UnshackledVC has a new $20M pre-seed fund to invest only in immigrants. Why? Because immigrants are “inherently more entrepreneurial:” https://t.co/ZLiZ1UczJV
— Kate Clark (@KateClarkTweets) May 2, 2019
Jungle Ventures closed on $175 million.
And Toyota AI Ventures launched a $100 million fund.
- UiPath nabs $568M at a $7B valuation
- Utah’s Divvy raises another $200M to eliminate expense reports
- Glovo, the on-demand app, raises $169M Series D
- Awair raises $10M to help companies like WeWork monitor their office environments
I have the inside story on Menlo Ventures early Uber stake and TechCrunch’s Connie Loizos goes deep with early Uber backer Bradley Tusk.
This week, we offer TechCrunch Extra Crunch subscribers exclusive tips on building extraordinary teams. Plus, the final piece in TechCrunch’s Greg Kumparak’s series on Niantic, the fast-growing developer of Pokemon Go. If you recall, we’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon.
If you enjoy this newsletter, be sure to check out TechCrunch’s venture-focused podcast, Equity. In this week’s episode, available here, Crunchbase News editor-in-chief Alex Wilhelm and TechCrunch’s Danny Crichton chat about updates at the Vision Fund, Cheddar’s big exit and more of this week’s headlines.
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Startups Weekly: Will Trump ruin the unicorn IPOs of our dreams?
The government shutdown entered its 21st day on Friday, upping concerns of potentially long-lasting impacts on the U.S. stock market. Private market investors around the country applauded when Uber finally filed documents with the SEC to go public. Others were giddy to hear Lyft, Pinterest, Postmates and Slack (via a direct listing, according to the latest reports) were likely to IPO in 2019, too.
Unfortunately, floats that seemed imminent may not actually surface until the second half of 2019 — that is unless President Donald Trump and other political leaders are able to reach an agreement on the federal budget ASAP. This week, we explored the government’s shutdown’s connection to tech IPOs, recounted the demise of a well-funded AR project and introduced readers to an AI-enabled self-checkout shopping cart.
1. Postmates gets pre-IPO cash
The company, an early entrant to the billion-dollar food delivery wars, raised what will likely be its last round of private capital. The $100 million cash infusion was led by BlackRock and valued Postmates at $1.85 billion, up from the $1.2 billion valuation it garnered with its unicorn round in 2018.
2. Uber’s IPO may not be as eye-popping as we expected
To be fair, I don’t think many of us really believed the ride-hailing giant could debut with a $120 billion initial market cap. And can speculate on Uber’s valuation for days (the latest reports estimate a $90 billion IPO), but ultimately Wall Street will determine just how high Uber will fly. For now, all we can do is sit and wait for the company to relinquish its S-1 to the masses.
N26, a German fintech startup, raised $300 million in a round led by Insight Venture Partners at a $2.7 billion valuation. TechCrunch’s Romain Dillet spoke with co-founder and CEO Valentin Stalf about the company’s global investors, financials and what the future holds for N26.
Bird is in the process of raising an additional $300 million on a flat pre-money valuation of $2 billion. The e-scooter startup has already raised a ton of capital in a very short time and a fresh financing would come at a time when many investors are losing faith in scooter startups’ claims to be the solution to the problem of last-mile transportation, as companies in the space display poor unit economics, faulty batteries and a general air of undependability. Plus, Aurora, the developer of a full-stack self-driving software system for automobile manufacturers, is raising at least $500 million in equity funding at more than a $2 billion valuation in a round expected to be led by new investor Sequoia Capital.
Here’s your weekly reminder to send me tips, suggestions and more to kate.clark@techcrunch.com or @KateClarkTweets.
WeWork, a co-working giant backed with billions, had planned on securing a $16 billion investment from existing backer SoftBank . Well, that’s not exactly what happened. And, oh yeah, they rebranded.
After 20 long years, augmented reality glasses pioneer ODG has been left with just a skeleton crew after acquisition deals from Facebook and Magic Leap fell through. Here’s a story of a startup with $58 million in venture capital backing that failed to deliver on its promises.
7. Data point
Seed activity for U.S. startups has declined for the fourth straight year, as median deal sizes increased at every stage of venture capital.
Key takeaways:
1. Seed activity for U.S. startups declined for the fourth straight year
2. Median U.S. seed deal was the highest on record in Q4 at $2.1M
3. Seed activity as a % of deals shrunk to 25%
4. Companies securing seed deals are older than ever https://t.co/exr8DRQRAF— Kate Clark (@KateClarkTweets) January 9, 2019
8. Meanwhile, in startup land…
This week edtech startup Emeritus, a U.S.-Indian company that partners with universities to offer digital courses, landed a $40 million Series C round led by Sequoia India. Badi, which uses an algorithm to help millennials find roommates, brought in a $30 million Series B led by Goodwater Capital. And Mr Jeff, an on-demand laundry service startup, bagged a $12 million Series A.
9. Finally, Meet Caper, the AI self-checkout shopping cart
The startup, which makes a shopping cart with a built-in barcode scanner and credit card swiper, has revealed a total of $3 million, including a $2.15 million seed round led by First Round Capital .
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Magic Leap buys mesh-computing startup Computes
Magic Leap has announced they are acquiring Computes, a decentralized mesh computing startup. Terms of the deal weren’t disclosed.
From Magic Leap’s blog post:
From the beginning, Chris Matthieu and Jade Meskill started Computes, Inc. based on the principle of enabling the next generation of computing. We believe Magic Leap is the perfect home to achieve this vision
Why would Magic Leap want to get their hands on this company? Well, it’s no secret that building a “digital layer” on top of the real world is more than a little compute-heavy; mesh computing offers an attractive future for leveraging the power of grouped systems to push resources to the devices that need it most.
The company’s website does a not-so-great job of explaining what exactly they do, but here’s a blip from one of the company’s whitepapers:
The Lattice protocol allows authorized computers to self-organize into a mesh computer, limited only by the number and power of the members. Lattice will intelligently allocate work to the best members of the mesh, based on the requirements of the task.
This is an interesting idea for AR headset systems, where eventually most of them may be in standby on average and could theoretically push their compute power to another system. Perhaps more likely is offsite PCs with beefy internals offering the headsets a punch. On the far less sexy side, this could also just be a play for the startup to drill down some of its backend services.
If you’re still curious about what they do and are interested in some even more mildly dubious explaining, check out this video from Computes’ CEO, which only mildly resembles a video from the Dharma Initiative.
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Magic Leap One’s first big game is another Angry Birds; here’s what it’s like
Magic Leap promised us a world of dreams, we’re getting Angry Birds.
After about a month in the public spotlight, the Magic Leap One is starting to get its first titles. Rovio and Resolution Games announced publicly today that they will be releasing Angry Birds FPS: First Person Slingshot this fall for the Magic Leap One.
It’s an actual game, not just a little tech demo. I had a chance to play with the soon-to-be-released title and it’s actually pretty refreshing and fun making the futuristic hardware feel a little less alien.
It wasn’t my first bout with Magic Leap’s new hardware, but it was the first time that I truly appreciated what improvements it boasts over headsets like Microsoft’s HoloLens.
You could probably beat the 20 levels of Angry Birds FPS in around an hour, but I started fumbling and having to seriously strategize after just a few of them, though like many others I can honestly say I haven’t played an Angry Birds title since I had an iPhone 3GS so it’s been a minute.
That said, the mechanics are pretty familiar in that you’re trying to knock over a little tower of blocks and the green pigs that inhabit their far reaches. What’s unique is that the tower is now stacked on your coffee table that you can approach from any angle and the Magic Leap controller is your slingshot that you can aim a lot more precisely as a result.
The Resolution Games team said that they had previously been experimenting with Microsoft’s headset but it was Magic Leap’s positionally tracked controller that really opened up the headset to develop something like a full gaming title.
It’s kind of interesting that Apple’s main ARKit 2 demo and Magic Leap’s first full title are slingshot games, but I guess you find what works and move from there.
The title isn’t ground-breaking by any means in terms of enabling some sort of futuristic AR use case, but perhaps the most unusual thing about it was how familiar it felt. Part of that is obviously the IP with Angry Birds but it’s also a game that doesn’t ask you to freestyle too much and doesn’t give you a world of options. It felt like a mobile game, if only one that allowed you to visualize the mobile content overlaid on the world in front of you.
You learn to deal with limitations like field-of-view and there does seem to be a lot developers can do to minimize that being the only thing you focus on. It’s kind of bizarre that Magic Leap didn’t actually ship the headset with more content like this because the short demos that came onboard the One Creator’s Edition really didn’t sell it too well. Fortunately, the device is definitely a developer’s edition and it seems that even by the company’s developer conference next month, more content seems to be on the way from partners like Resolution Games and Rovio who have been building this title since January as an early partner of Magic Leap.
Magic Leap One may not be the headset everyone wanted it to be — or what the company told us it would be — but judging by the first big title coming to it, it seems like it gets enough right that developers are going to have a fun time with it even if it is just a labor of love for them right now.
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Axel Springer is investing in Magic Leap for some reason
Magic Leap is the gift that keeps on giving. The company has been working for years on augmented reality technologies and raised a gigantic pile of cash on the way. German media company Axel Springer is announcing today that it is investing an undisclosed amount in Magic Leap. The German company is taking a stake in Magic Leap through its Axel Springer Digital Ventures division. In its… Read More
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