m-commerce
Auto Added by WPeMatico
Starbucks rolls out a more personalized mobile app along with a revamped Rewards program
Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience for its customers. The changes rolled out alongside an overhaul of the company’s popular customer loyalty program, Starbucks Rewards, which is now doling out stars based on dollars spent in stores, rather than how often… Read More
Powered by WPeMatico
Shopify Debuts Shopkey, An App That Puts A Product Catalog In Your iOS Keyboard
A growing number of e-commerce businesses today are assisting their customers over SMS and mobile messaging. There are even SMS-based services, like Magic, Operator, GoButler, and others targeting the emerging “conversational shopping” market. Now, e-commerce platform Shopify is aiming to help its merchants better serve their customers via mobile messaging with the launch of… Read More
Powered by WPeMatico
Smartphone-Driven Holiday Sales Nearly Doubled In 2015
The shift to smartphones as a preferred means of online shopping is continuing to have an impact on the e-commerce industry, according to new data released by Adobe this morning. During the 2015 holiday sales season, including both November and December, smartphones nearly doubled their share of sales over the year prior, accounting for 17 percent of sales versus tablets’ mere 11 percent. Read More
Powered by WPeMatico
Mobile payments startup Sign2Pay, launching today here in London at TechCrunch Disrupt Europe, is aiming to improve low conversion rates on mobile devices by simplifying and streamlining the payment process for debit card transactions.