Luminar
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Daimler’s trucks division has invested in lidar developer Luminar as part of a broader partnership to produce autonomous trucks capable of navigating highways without a human driver behind the wheel.
The deal, which comes just days after Daimler and Waymo announced plans to work together to build an autonomous version of the Freightliner Cascadia truck, is the latest action by the German manufacturer to move away from robotaxis and shared mobility and instead focus on how automated vehicle technology can be applied to freight.
The undisclosed investment by Daimler is in addition to the $170 million that Luminar raised as part of its merger with special purpose acquisition company Gores Metropoulos Inc. Luminar will become a publicly traded company through its merger with Gores, which is expected to close in late 2020.
Daimler is taking two tracks on its mission to commercialize autonomous trucks. The company has been working internally to develop a truck capable of Level 4 automation — an industry term that means the system can handle all aspects of driving without human intervention in certain conditions and environments such as highways. That work has accelerated since spring 2019 when Daimler took a majority stake in Torc Robotics, an autonomous trucking startup that had been working with Luminar the past two years. Lidar, the light detection and ranging radar that measures distance using laser light to generate a highly accurate 3D map of the world around the car, is considered a critical piece of hardware to deploy automated vehicle technology safely and at scale.
The plan is to integrate Torc’s self-driving system, along with Luminar’s sensors, into a Freightliner Cascadia truck as well as build out an operations and network center to run automated trucks. Daimler Trucks’ and Torc’s integrated self-driving product will be designed for on-highway hub-to-hub applications, especially for long-distance, monotonous transport between distribution centers, according to Daimler.
Meanwhile, Daimler Trucks is developing a customized Freightliner Cascadia truck chassis with redundant systems to allow Waymo to integrate its self-driving system. In this case, the software development stays in house at Waymo; Daimler is just concentrating on the chassis development.
This dual approach puts Daimler’s ambitions at center stage, which is to have series-production L4 trucks on highways globally. The deal also provides a clearer view of Luminar’s strategy of focusing on what its founder Austin Russell believes are the most likely and shortest paths to commercialized automated vehicles, and in turn, a profitable company.
“Our focus has really been always centered around highway autonomy use cases, which are specifically applicable to passenger vehicles as well as trucks,” Russell said in a recent interview, adding that the aim is to have a product that you can put into series production in a cost-effective capacity.
Luminar has already publicly announced one deal with an automaker to pursue the passenger vehicle use case. Volvo said in May it will start producing vehicles in 2022 that are equipped with lidar and a perception stack developed by Luminar that the automaker will use to deploy an automated driving system for highways. This deal with Daimler locks in the second use case.
“I absolutely do believe that autonomous trucking is an incredibly valuable business model that’s going to be larger than robotaxis and probably closer to being on par with consumer vehicles for the foreseeable future,” Russell said.
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Luminar, the lidar startup that burst onto the autonomous vehicle scene in April 2017 after operating for years in secrecy, is merging with special purpose acquisition company Gores Metropoulos Inc., with a post-deal market valuation of $3.4 billion.
Gores Metropoulos, which is listed on the Nasdaq exchange, is a special purpose acquisition company, or SPAC, sponsored by an affiliate of The Gores Group, the global investment firm founded in the late 1980s by Alec Gores.
The SPAC merger comes just three months after Luminar hit a critical milestone and announced that Volvo would start producing vehicles in 2022 equipped with its lidar and a perception stack. The Luminar technology will be used to deploy an automated driving system for highways.
Luminar founder and CEO Austin Russell told TechCrunch that they wanted to go public at some point. But the momentum from the Volvo deal along with interest within public markets led the company to take the SPAC route, Russell said.
Luminar is the latest startup — and second lidar company — to turn to SPACs this summer in lieu of a traditional IPO process. In June, Velodyne Lidar struck a deal to merge with special purpose acquisition company Graf Industrial Corp., with a market value of $1.8 billion. Four electric vehicle startups have also skipped the traditional IPO path in recent months, opting instead to go public through a merger agreement with a SPAC, which are also known as blank check companies. Canoo, Fisker Inc., Lordstown Motors and Nikola Corp. have gone public via a SPAC merger this spring and summer.
Luminar said it was able to raise $170 million in private investment in public equity, or PIPE, by institutional investors, including Alec Gores, Van Tuyl Companies, Peter Thiel, Volvo Cars Tech Fund, Crescent Cove, Moore Strategic Ventures, GoPro founder Nick Woodman and VectoIQ, with the majority of the major existing investors participating. The transaction will also include a balance of about $400 million cash that has been held by Gores Metropoulos.
Once the transaction closes, Luminar will maintain its name and will be listed on Nasdaq under the ticker symbol LAZR. The deal is expected to close in the fourth quarter of 2020. Russell will continue to serve as CEO and Tom Fennimore will continue to serve as CFO. Alec Gores will join the Luminar board of directors upon closing of the transaction.
“This milestone is pivotal not just for us, but also for the larger automotive industry,” said Russell said in a statement. “Eight years ago, we took on a problem to which most thought there would be no technically or commercially viable solution. We worked relentlessly to build the tech from the ground up to solve it and partnered directly with the leading global automakers to show the world what’s possible. Today, we are making our next industry leap through our new long-term partnership with Gores Metropoulos, a team that has deep experience in technology and automotive and shares our vision of a safe autonomous future powered by Luminar.”
Luminar was founded by Russell in 2012, but it operated in secret for years until coming out of stealth in spring 2017 with backing from Thiel and others. Russell, who is now 25 years old, worked on the Luminar technology as a Thiel fellow, which gives young people $100,000 over two years to drop out of college and pursue their ideas.
Luminar raised $250 million prior to the SPAC announcement. The company now has 350 employees and operations in Silicon Valley as well as a factory in Orlando. Luminar said it plans to open an office in Detroit as well.
Lidar, light detection and ranging radar, measures distance using laser light to generate a highly accurate 3D map of the world around the car. The sensor is widely considered critical to the commercial deployment of autonomous vehicles. Automakers have also begun to view lidar as an important sensor to be used to beef up the capabilities and safety of its advanced driver assistance systems in the new cars trucks and SUVs available to consumers.
Volvo is one of those automakers. Luminar’s Iris lidar sensors — which TechCrunch has described as about the size of really thick sandwich and one-third smaller than its previous iterations — will be integrated in the roof of Volvo’s production vehicles, beginning in 2022.
Luminar also announced Monday that it has hired 16 people who worked on Samsung’s now dissolved DRVLINE team. Samsung once described the DRVLINE platform as an “open, modular, and scalable hardware and software-based platform” for the autonomous driving market. Earlier this year, TechCrunch reported that Samsung shuttered the DRVLINE/Smart Machines team.
Those hires are directly tied to Luminar’s strategy to capitalize on what Russell believes is the nearer term application of lidar in production vehicles, not robotaxis. Luminar is still working with companies seeking to commercialize robotaxis, but he believes it’s a longer-term play.
“I think that there are huge, long-term promises associated with robotaxis, but I really see that market taking off in the 2030s as opposed to the 2020s,” Russell said. Lidar used to support active driver safety system will be provides the kind of volume and economies of scale that are going to be driving this business, he added.
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As autonomous cars and robots loom over the landscapes of cities and jobs alike, the technologies that empower them are forming sub-industries of their own. One of those is lidar, which has become an indispensable tool to autonomy, spawning dozens of companies and attracting hundreds of millions in venture funding.
But like all industries built on top of fast-moving technologies, lidar and the sensing business is by definition built somewhat upon a foundation of shifting sands. New research appears weekly advancing the art, and no less frequently are new partnerships minted, as car manufacturers like Audi and BMW scramble to keep ahead of their peers in the emerging autonomy economy.
To compete in the lidar industry means not just to create and follow through on difficult research and engineering, but to be prepared to react with agility as the market shifts in response to trends, regulations, and disasters.
I talked with several CEOs and investors in the lidar space to find out how the industry is changing, how they plan to compete, and what the next few years have in store.
Their opinions and predictions sometimes synced up and at other times diverged completely. For some, the future lies manifestly in partnerships they have already established and hope to nurture, while others feel that it’s too early for automakers to commit, and they’re stringing startups along one non-exclusive contract at a time.
All agreed that the technology itself is obviously important, but not so important that investors will wait forever for engineers to get it out of the lab.
And while some felt a sensor company has no business building a full-stack autonomy solution, others suggested that’s the only way to attract customers navigating a strange new market.
It’s a flourishing market but one, they all agreed, that will experience a major consolidation in the next year. In short, it’s a wild west of ideas, plentiful money, and a bright future — for some.
I’ve previously written an introduction to lidar, but in short, lidar units project lasers out into the world and measure how they are reflected, producing a 3D picture of the environment around them.
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