Tech startups want to destigmatize sex

Published September 11, 2019

Sex, despite being one of the most fundamental human experiences, is still one of those businesses that some advertisers reject, banks are hesitant to financially support and some investors don’t want to fund.

Given how sex is such a huge part of our lives, it’s no surprise founders are looking to capitalize on the space. But the idea of pleasure versus function, plus the stigma still associated with all-things sex, is at the root of the barriers some startup founders face.

Just last month, Samsung was forced to apologize to sextech startup Lioness after it wrongfully asked the company to take down its booth at an event it was co-hosting. Lioness is a smart vibrator that aims to improve orgasms through biofeedback data.

Sextech companies that relate to the ability to reproduce or, the ability to not reproduce, don’t always face the same problems when it comes to everything from social acceptance to advertising to raising venture funding. It seems to come down to the distinction between pleasure and function, stigma and the patriarchy.

This is where the trajectories for sextech startups can diverge. Some startups have raised hundreds of millions from traditional investors in Silicon Valley while others have struggled to raise any funding at all. As one startup founder tells me, “Sand Hill Road was a big no.”

A market worth billions or trillions?

Sextech company scorned by CES scores $2M and an apology

Published May 8, 2019

Lora DiCarlo, a startup coupling robotics and sexual health, has $2 million to shove in the Consumer Electronics Show’s face.

The same day the company was set to announce their fundraise, The Consumer Technology Association, the event producer behind CES, decided to re-award the Bend, Oregon-based Lora DiCarlo with the innovation award it had revoked from the company ahead of this year’s big event.

“We appreciate this gesture from the CTA, who have taken an important step in the right direction to remove the stigma and embarrassment around female sexuality,” Lora DiCarlo founder and chief executive officer Lora Haddock (pictured) told TechCrunch. “We hope we can continue to be a catalyst for meaningful changes that makes CES and the consumer tech industry inclusive for all.”

In January, the CTA nullified the award it had granted the business, which is building a hands-free device that uses biomimicry and robotics to help people achieve a blended orgasm by simultaneously stimulating the G spot and the clitoris. Called Osé, the device uses micro-robotic technology to mimic the sensation of a human mouth, tongue and fingers in order to produce a blended orgasm for people with vaginas.

Lora DiCarlo’s debut product, Osé, set to release this fall. The company says the device is currently undergoing changes and may look different upon release.

“CTA did not handle this award properly,” CTA senior vice president of marketing and communications Jean Foster said in a statement released today. “This prompted some important conversations internally and with external advisors and we look forward to taking these learnings to continue to improve the show.”

Lora DiCarlo had applied for the CES Innovation Award back in September. In early October, the CTA notified the company of its award. Fast-forward to October 31, 2018 and CES Projects senior manager Brandon Moffett informed the company they had been disqualified. The press storm that followed only boosted Lora DiCarlo’s reputation, put Haddock at the top of the speakers’ circuit and proved, once again, that sexuality is still taboo at CES and that the gadget show has failed to adapt to the times.

In its original letter to Lora DiCarlo, obtained by TechCrunch, the CTA called the startup’s product “immoral, obscene, indecent, profane or not in keeping with the CTA’s image” and that it did “not fit into any of [its] existing product categories and should not have been accepted” to the awards program. CTA later apologized for the mishap before ultimately re-awarding the prize.

At the request of the CTA, Haddock and her team have been working with the organization to create a more inclusive show and better incorporate both sextech companies and women’s health businesses.

“We were a catalyst to a huge, resounding amount of support from a very large community of people who have been quietly thinking this is something that needs to happen,” Haddock told TechCrunch. “For us, it was all about timing.”

Lora DiCarlo plans to use its infusion of funding, provided by new and existing investors led by the Oregon Opportunity Zone Limited Partnership, to hire ahead of the release of its first product. Pre-orders for the Osé, which will retail for $290, will open this summer with an expected official release this fall.

Haddock said four other devices are in the pipeline, one specifically for clitoral stimulation, another for clitoral and vaginal stimulation, one for anywhere on the body and the other, she said, is a different approach to the way people with vulvas masturbate.

“We are aiming for that hands-free, human experience,” Haddock said. “We wanted to make something really interesting and very different and beautiful.”

Next year, Haddock says they plan to integrate their products with virtual reality, a step that will require a larger boost of capital.

Haddock and her employees don’t plan to quiet down any time soon. With their newfound fame, the team will continue supporting the expanding sextech industry and gender equity within tech generally.

“We’ve realized our social mission is so important,” Haddock said. “Gender equality, at its source, is about sex. We absolutely demonize sex and sexuality … When you talk about removing sexual stigmas, you are also talking about removing gender stigmas and creating gender equity.”

Startups Weekly: Uber’s headline-grabbing week and sextech at SXSW

Published March 16, 2019

I spent the week at SXSW, Austin’s really, really huge technology, music, comedy and film festival. It’s my first year making the trek down here for the event, which I did to interview sextech entrepreneur Lora DiCarlo founder Lora Haddock, whose robotics innovation reward was infamously revoked at this year’s CES.

“I brush my teeth and I masturbate. It’s all normal,” she said, addressing the stigma surrounding female-focused pleasure tech. Haddock, during our chat, also announced the first-ever government grant for a sextech startup, a $99,637 funding for Lora DiCarlo from the state of Oregon. Lora DiCarlo plans to release its first product, the Osé, this fall.

Here’s what happened while I was wondering confused around Austin.

Uber, Uber, Uber

Uber dominated the news cycle this week; here’s the TL;DR. The ride-hailing company is probably, most likely going to unveil its S-1 next month and it’s tying up some loose ends ahead of its big IPO. Uber wants to raise roughly $1 billion at a valuation of between $5 billion and $10 billion for its autonomous vehicles unit — yes, the same one that was burning through $20 million per month. Waymo, similarly, is looking to raise outside capital for the first time for its AV efforts.

Top TPG dealmaker caught in college admissions scandal

Bill McGlashan, who built his career as a top investor at the private equity firm TPG, was fired (or maybe quit?) says the firm after he was caught up in what the Justice Department said is the largest college admissions scandal it has ever prosecuted. Even worse, McGlashan lead TPG’s social impact strategy under the Rise Fund brand, making the charges particularly damning.

Accel gets $2.5B

HotelTonight and Slack stakeholder Accel raised $2.525 billion, sources confirm to TechCrunch; $525 million for its fourteenth early-stage fund, $1.5 billion for its fifth growth fund and $500 million for its second Leaders Fund, or a dedicated pool of capital meant to help the firm strengthen its positions on particularly competitive bets. Plus, 137 Ventures announced its fourth fund with $210 million in committed capital. The firm provides liquidity to founders and early employees of “sustainable, fast-growing, private companies.” In essence, 137 Ventures buys shares directly from employees at unicorn tech companies, like Palantir, Flexport and Airbnb.

Sam Altman

Last week, we reported Y Combinator president Sam Altman would be stepping down to focus on OpenAI. TechCrunch’s Connie Loizos questions whether he had a positive or negative influence on the accelerator during his presidency. Altman was part of the first YC startup class in 2005 and began working part-time as a YC partner in 2011. He was ultimately made the head of the organization five years ago.

Brian O’Malley’s HotelTonight win

Forerunner Ventures general partner Brian O’Malley went long on HotelTonight and it paid off. For your weekend reading, we thought you might enjoy an oral history from O’Malley about how he stumbled upon HotelTonight and remained connected to the company across its nine-year history.

Here’s your weekly reminder to send me tips, suggestions and more to kate.clark@techcrunch.com or @KateClarkTweets.

Startup cash

VC shakeups

In an announcement that shocked VC Twitter, Tiger Global announced that Lee Fixel, whom Bill Gurley once said is one of the smartest investors on the scene, is leaving the firm at the end of June. Scott Shleifer and Chase Coleman will continue as co-managers of the portfolios Fixel has overseen, with Shleifer taking over as its head. “Lee has been a driving force behind the expansion of Tiger Global’s private equity investing activities in the United States and India, and he has distinguished himself as a world-class investor across multiple sectors and stages,” the firm stated. And on the hiring front, Canvas Ventures is expanding its team of three general partners to four with the hiring of Mike Ghaffary, a former general partner at Social Capital.

Extra Crunch

Subscribers to TechCrunch’s premium content can learn which types of startups are most often profitable.

Y Combinator’s latest batch

YC demo days are coming up quick. The TechCrunch staff has been meeting with YC startups and documenting their journey through the startup accelerator. I spoke to YourChoice Therapeutics, a startup developing unisex, non-hormonal birth control, and Bottomless, which operates a direct-to-consumer coffee delivery service. TechCrunch’s Lucas Matney wrote about Jetpack Aviation, a YC startup, and its $380,000 flying motorcycle, and Adventurous, an augmented reality scavenger hunt crafted for families. TechCrunch’s Megan Rose Dickey spoke to Ysplit, which wants to make it so you never have to owe anyone money ever again.

Listen to me talk

This week on Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines, Crunchbase News’ editor-in-chief Alex Wilhelm and TechCrunch’s Connie Loizos discuss Uber’s IPO and Stash’s big round. Listen here.

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