Lootsie, one of several startups that allow developers to add reward programs to their games and other apps, is announcing that it has raised $3.5 million in seed funding. Co-founder and President Brandon Werber told me that Lootsie has been raising the funding gradually, in batches of a few hundred thousand dollars, and the announcement really marks the point where the startup is closing out… Read More

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 Lootsie, a startup that allows advertisers to present mobile app users with special rewards, announced today that it has hired its first chief operating officer, Steve Cho. Cho previously worked in sales at IBM, and he was most recently vice president of business development at Kiip — which is pretty much in the same business as Lootsie. He said it was “a difficult decision”… Read More

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