Localytics
Auto Added by WPeMatico
iPhone X first weekend adoption tops the iPhone 8 models
The iPhone X is already showing strong consumer adoption, according to a new report from Localytics out today, despite the fact that long shipping delays for pre-orders mean many customers have yet to receive their devices. That said, iPhone X managed to grab 0.93 percent of the overall market share for iPhones after the first weekend of sales, the firm found. To be clear, this data… Read More
Powered by WPeMatico
Mobile Marketing Startup Localytics Raises $35M More
Localytics, which offers analytics and marketing tools for mobile apps, is announcing that it has raised $35 million in Series D funding. The company started out with a focus on app analytics, but CEO Raj Aggarwal told me via email that customers wanted tools allowing them to act on that information, so it added things like push notifications, in-app messaging, email marketing, and… Read More
Powered by WPeMatico
Time Spent In Apps Up 21% Over Last Year
While there may be an upper limit as to how many apps people interact with over the course of a month, new data from mobile marketing platform Localytics out this morning shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.… Read More
Powered by WPeMatico