liverail
Auto Added by WPeMatico
Facebook’s LiveRail Is Pulling Out Of The Ad Serving Business
Facebook is narrowing the focus of the LiveRail ad platform that it acquired in 2014 — the company says it will no longer be accepting new customers to LiveRail’s ad serving business. Facebook’s head of advertising technology David Jakubowski said that’s not actually a dramatic change, since the LiveRail ad server represents a small part of the business (“tens… Read More
Powered by WPeMatico
Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms. [Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the… Read More
Powered by WPeMatico