Light Phone
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For a seemingly tough pitch, Light has had little trouble getting noticed. The company has run two successful crowdfunding campaigns for a pair of minimalist phones designed to augment or replace the smartphone. Today the startup announced that it will be shipping the second version of the handset, which introduces a handful of features back into the product, like texting.
Ahead of the launch, we spoke to Light’s founders, Kaiwei Tang and Joe Hollier, about funding, feature glut and the future of the handset.
Brian Heater: The project essentially started as an in-house at Google, is that correct?
Kaiwei Tang: We met in 2014 in Google’s incubator called 30 Weeks. That’s where we met and started talking about Light Phone eventually.
Joe Hollier: 30 Weeks program was an experiment that came out of the Google creative lab, and their hypothesis was that if given the right resources, guidance, designers might be able to create new creative startups, and that designers should be on the founding table of companies.
So their hypothesis was that we as designers would be able to imagine a new startup in the software application space, and then through designing the end product, which is how the Google creative lab works, we’d be able to inspire the engineers and investors that we would need to make the product a reality.
Brian: What did you see in the market that wasn’t being fulfilled by countless different smartphone companies?
Joe: People were feeling overwhelmed by their smartphone and craving some escape, and we didn’t really see an escape.
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There’s that pesky catch-22 you’ve got to get out of the way when discussing the Light Phone and its successor. There’s an inherent irony to a piece of technology created with the express purpose of weaning us off technology. But it’s 2019, and inherent irony is kind of the name of the game.
Light certainly has its share of supporters. As the company announces that it has both begun shipping the Light Phone II to Indiegogo backers and made the product more directly available through its site at $350 (via pre-order), it’s also revealing its funding for the first time. As of this writing, the company has raised $12.3 million.
The crowdfunding parts we knew about, of course. The original phone raised a solid $400,000 on Kickstarter. The Indiegogo campaign for the second version blew that out of the water at $3.5 million with an emphasis on pre-orders. Turns out VCs are getting in on the action, as well, with $8.4 million raised in seed. Hinge Capital, Bullish, White Bay Group, Able Partners, Product Co-Op and HAX have all chipped in, but the leader is the most interesting of the bunch.
Foxconn is the biggest investor of the bunch. The manufacturing giant, naturally, is also helping the company build the handsets and scale things as Light looks toward retail channels beyond its current online offering.

“They’ve been building smart phones for 20, 30 years,” co-founder Kaiwei Tang told TechCrunch. “When we came to them with the first Light Phone, it was just a simplified, voice-only device. Right after the pitch, I was talking to the sales VP who said, ‘hey Kai, I need Light Phone right now. Smartphone has ruined my life. My kids don’t talk to me.’ ”
A number of other high-profile angel investors were equally taken with the notion of a simplified device that could deliver core functionality while weaning users off of smartphone dependence. John Zimmer (Lyft), Michael Mignano and Nir Zicherman (Anchor), Tim Kendall (Moment) and Scott Belsky (Adobe) have all invested, as well.
Like the original Light Phone, the new version presents a sort of built-in paradox for its creators. If the underlying idea is stripping non-core functionality, isn’t introducing a second version with new features somewhat counter-productive?
The new model will get ridesharing (partner to be announced), music playback (likely via on-board storage for starters), turn-by-turn direction and find my phone features. Among other things, the functionality of those features will be limited by the E Ink display. The phone also finds the company making the jump from 2G to LTE. Users can pop in a SIM from AT&T, Verizon or T-Mobile.

“To use an analogy, we’re offering a beautifully designed screwdriver that does one thing well,” says Tang. “Obviously, the Light Phone being an E Ink screen and small size limits it to the users. We don’t encourage people to play videos, or watch video on it. But making a phone call, getting a taxi, listening to music (yes, there’s a headphone jack), recording a voice memo. Maybe down the road they have a calendar reminder, those are the simple tools; it has a clear goal.”
The Light Phone II is probably the least pretty device I’ve reviewed for this site. It’s small, but chunky, like a shrunken e-reader with a screen too small to actually use for e-books. It’s got just enough functionality to (hopefully) free you of your smartphone for hours at a time.

Light says it has sold “tens of thousands” of units. It shipped 15,000 of the first generation and somehow has in the neighborhood of 40,000 reservations it hasn’t filled for the device. The company is looking to push those users toward the Light Phone 2. That device, meanwhile, has around 10,000 pre-orders at present.
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There’s an empty space in my heart for a minimalist phone with only the most basic functions. Bad for my heart, but good for a handful of companies putting out devices aiming to fill it. Punkt’s latest, the MP02, goes a little ways to making the device I desire, but it isn’t quite there yet.
Punkt’s first device included just texting and calling, which would likely have worked as intended if not for the inconvenient choice to have it connect only to 2G networks. These networks are being shut down and replaced all over the world, so you would have ended up with a phone that was even more limited than you expected.
The MP02 is the sequel, and it adds a couple useful features. It runs on 4G LTE networks, which should keep it connected for years to come, and it has gained both threaded texting (rather than a single inbox and outbox — remember those?) and Blackberry encryption for those sensitive communications.
It has nice physical buttons you can press multiple times to select a letter in ye olde T9 fashion, and also lets you take notes, consult a calendar, and calculate things. The battery has 12 days of standby, and with its tiny monochrome display and limited data options, it’ll probably stay alive for nearly that even with regular use.
Its most immediate competition is probably the Light Phone, which also has a second iteration underway that, if I’m honest, looks considerably more practical.
Now, I like the MP02. I like its chunky design (though it is perhaps a mite too thick), I like its round buttons and layout, I like its deliberate limitations. But it and other would-be minimal phones, in my opinion, are too slavish in their imitations of devices from years past. What we want is minimalism, not (just) nostalgia. We want the most basic useful features of a phone without all the junk that comes with them.
The Light Phone 2 and its nice e-ink screen.
For me, that means including a couple things that these devices tend to eschew.
One is modern messaging. SMS is bad for a lot of reasons. Why not include a thin client to pass text to a messaging service like WhatsApp or Messenger? Of course iMessage is off limits — thanks, Apple — but we could at least get a couple of the cross-platform apps on board. It doesn’t hurt the minimalist nature of the phone, in my opinion, if it connects to a modern messaging infrastructure. No need for images or gifs or anything — just text is fine.
Two is maps. We sure as hell didn’t have maps on our featurephones back in the day, but you better believe we wanted them. Basic mapping is one of the things we rely on our phones for every day. Whatever’s on this minimal phone doesn’t have to be a full-stack affair with recommendations, live traffic, and so on — just location and streets, and maybe an address or lat/long lookup, like you’d see on an old monochrome GPS unit. I don’t need my phone to tell me where to eat — just keep me from getting lost.
Three, and this is just me, I’d like some kind of synchronizing note app or the ability to put articles from Pocket or whatever on there. The e-ink screen on the Light Phone is a great opportunity for this very specific type of consumption. Neither of the companies here seems likely to add this feature, but that doesn’t change the fact that it’s one of the few things I regularly use my phone for.
Light Phone 2 is possibly getting music, weather, and voice commands, none of which really screams “minimal” to me, nor do they seem trivial to add. Ride-share stuff is a maybe, but it’d probably be a pain.
I have no problem with my phone doing just what a pocketable device needs to do and leaving the more sophisticated stuff to another device. But that pocketable device can’t be that dumb. Fortunately I do believe we’re moving closer to days when there will be meaningfully different choices available to weird people like myself. We’re not there yet, but I can wait.
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For people who feel that we are a little bit too connected these days, Kickstarter project Light Phone was promising a respite. It was scheduled to ship in May this year, but has seen a number of setbacks. This week, the company issued a statement. It says that while it missed its goal, it hopes to start shipping later this month. Read More
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