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LG’s exit from the smartphone market comes as no surprise
For those who follow the space, LG will be remembered fondly as a smartphone trailblazer. For a decade-and-a-half, the company was a major player in the Android category and a driving force behind a number of innovations that have since become standard.
Perhaps the most notable story is that of the LG Prada. Announced a month before the first iPhone, the device helped pioneer the touchscreen form factor that has come to define virtually every smartphone since. At the time, the company openly accused Apple of ripping off its design, noting, “We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”
This July, the company will stop selling phones beyond what remains of its existing inventory.
LG has continued pushing envelopes — albeit to mixed effect. In the end, however, the company just couldn’t keep up. This week, the South Korean electronics giant announced it will be getting out of the “incredibly competitive” category, choosing instead to focus on its myriad other departments.
The news comes as little surprise following months of rumors that the company was actively looking for a buyer for the smartphone unit. In the end, it seems, none were forthcoming. This July, the company will stop selling phones beyond what remains of its existing inventory.
The smartphone category is, indeed, a competitive one. And frankly, LG’s numbers have pretty consistently fallen into the “Others” category of global smartphone market share figures ruled by names like Samsung, Apple, Huawei and Xiaomi. The other names clustered beneath the top five have been, more often than not, other Chinese manufacturers like Vivo.
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Rollables are the new foldables
Smartphone sales are bad — and have been for a couple of years now. Certainly this ongoing pandemic hasn’t helped. All the talk about how 5G and new form factors were going to cause a kind of bounce-back all fell by the wayside, as people put a pause on unnecessary luxuries.
Samsung is the only company that’s seen some success with the foldable form factor, and that whole thing got off to a…rough start. There were plenty of technical issues at first, leading to a less than auspicious first impression. These days, price continues to be a major hurdle — especially during a time when paying $1,000 and up on a phone is a major red flag for many.
In the world of phone form factors, two is, at the very least, the start of a trend. And on day one of CES both LG and TCL have offered their take on yet another form factor designed to offer more screen real estate in pocketable devices.
Image Credits: TCL
LG’s product is — for the moment — the more notable of the two, largely because the company plans to actually release the thing. In an interview published this morning, spokesperson Ken Hong told Nikkei, “As it is released at CES 2021, I can tell that it will be launched this year.”
And, indeed, LG’s a company not afraid to take chances with a wacky form factor. There are a number of examples of the phenomenon in recent years, most notably the swiveling screen on the LG Wing.
Still, the product didn’t amount to much more than a brief tease during a press conference (an excuse to transition between scenes, really), so you’d be forgiven for assuming that the tech still has a long way to go.
TCL, meanwhile, noted up front that the product is still firmly in the concept phase, but managed to give us a better look. I suppose it’s easier to parade concept than an unfinished real-world product. Details are still slim, but the company says the device is capable of expanding from 6.7 to 7.8 inches.
One imagines — or, at least, hopes — that the industry has learned from the issues stemming from the first batch of foldables. Sometimes the race to bring technology to market results in delivering something half-baked, an issue that came back to bite companies like Samsung and Motorola. Lab testing is one thing — the real world is a different thing entirely.
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Panasonic explores a European battery deal with Norway’s largest energy and industrial companies
Panasonic, one of the world’s largest manufacturers of lithium-ion batteries, has signed a preliminary agreement with the Nordic energy company Equinor and engineering and industrial company Norsk Hydro to collaborate on building a battery business in Northern Europe.
The three companies said that over the coming months they’ll work to assess the market for lithium-ion batteries in Europe and explore the potential for building a big battery business in Norway.
“This collaboration combines Panasonic’s position as an innovative technology company and leader in lithium-ion batteries, with the deep industrial experience of Equinor and Hydro, both strong global players, to potentially pave the way for a robust and sustainable battery business in Norway,” said Mototsugu Sato, executive vice president of Panasonic, in a statement. “We are pleased to enter into this initiative to explore implementing sustainable, highly advanced technology and supply chains to deliver on the exacting needs of lithium-ion battery customers and support the renewable energy sector in the European region.”
As part of the agreement, the companies will explore the potential for an integrated battery value chain and for co-locating supply chain partners, according to a statement.
Panasonic is running neck and neck with LG Chem to be the leading supplier of batteries for electric vehicles in the world. The company’s main customers for batteries are Tesla and Toyota, while LG counts automakers including General Motors, Groupe Renault, Hyundai, Ford Motor Company and Volvo as its main customers.
Panasonic’s push into Northern Europe alongside two big regional players in hydrocarbons and renewable energy is a sign of the potential that exists in the European market beyond automotive.
“Our companies seek to be leaders in the energy transition. The creation of this world-class battery partnership demonstrates Equinor’s ambition to become a broad energy company,” said Al Cook, executive vice president of Global Strategy & Business Development at Equinor, in a statement. “We believe that battery storage will play an increasingly important role in bringing energy systems to net zero emissions. By pooling our different areas of energy expertise, our companies will seek to create a battery business that is profitable, scalable and sustainable.”
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The Wing is reportedly LG’s latest odd dual-screen smartphone concept
It seems like only yesterday that we were all complaining about the boring uniformity of smartphone designs. In the last couple of years, companies have worked to offer some alternative through dual-screen devices, foldables and a slew of concept form factors — few of which have really gained much traction.
Even so, the LG Wing (its codename for now) offers a strange new alternative to the push for more screen real estate. The likely concept device has surfaced through Korean Herald and ET News reports, showing a 6.8-inch screen that swivels up horizontally to reveal a square four-inch display below.
This is still in the concept/leak phase, though it’s not entirely without precedent from Camp LG. Notably, the manufacturer released a bunch of swiveling handsets over a decade ago, back in the days when phones still had buttons.
While the second screen would function as a keyboard some of the time, the versatility of the display offers interesting supplemental features, like editing or viewing supplemental content. The handset would also reportedly feature a processor in the Snapdragon 7 family and a triple camera setup.
Certainly it doesn’t seem out of the realm of possibility for LG to try something new. The company has performed its share of experiments in the past. Actually getting app developers to come along for the ride, on the other hand, is another issue entirely.
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An already struggling smartphone market takes a big hit from COVID-19
Quarter after quarter, familiar stories have appeared. The smartphone market, once seemingly bulletproof, has suffered. The list of factors is long, and I’ve written about them ad nauseam here, but the CliffsNotes version is: costs are too high, innovation is too incremental and most people already own a device that will be plenty good for the next few years.
But 2020 was going to be different. Smartphone makers were set to finally give consumers a reason to upgrade in the form of 5G. The first handsets appeared in earnest last year, but between a much wider carrier roll out, lower-cost 5G radios from Qualcomm and the arrival of a 5G iPhone, this was going to be the year the next-gen wireless technology helped reverse the smartphone slide.
And then COVID-19 disrupted everything. For many of us, life is on hold — and will likely continue to be for months. I’m writing this from my home in Queens, N.Y., the hardest-hit county in the hardest-hit country in the world. It still feels strange to type that, even though it’s been a reality for a month and half now.
Purchasing a smartphone is most likely the last thing on anyone’s mind during what is shaping up to be the worst global pandemic since the 1918 flu pandemic. With a number of key manufacturers reporting quarterly earnings this week, the numbers are starting to bear out this disconnect. Earlier this week, both Samsung and LG reported weak mobile numbers. Yesterday, Apple reported revenue of $28.96 billion, down from $31.1 billion the same time last year.
More troubling, all three companies appeared to be united in suggesting that the worst might be yet to come. Samsung suggested that both mobile and TV demand would “decline significantly” in the following quarter. LG used virtually the same exact wording, stating that, “market demand is expected to decline significantly YoY due to COVID-19 pandemic.” For its part, Apple simply didn’t issue guidance for the next quarter, a surefire indication of uncertainty in these uncertain times — to borrow a phrase from every commercial airing currently.
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LG’s latest has an optional second screen and a headphone jack
One thing you can say for sure about 2020’s smartphone landscape: There’s no shortage of options. Sales have taken a dip in the last few years, causing a number of manufactures to get creative with their offerings. LG’s certainly in that boat. It has been a less than spectacular few years for the company’s mobile offerings, but it’s not for a lack of trying.
It’s probably not due to its unwieldy naming schemes, either, but here we are with the LG V60 ThinQ 5G (even more accurately, the LG V60 ThinQ 5G with LG Dual Screen). As the verbose name suggests, the device sports 5G connectivity, likely at a price that won’t require a second mortgage. No actual specifics on that yet, but the company has noted that it will be cheaper than Samsung’s pricey S20, and probably more in line with last year’s flagships — closer to a more reasonable $800.
The most interesting bit here — and frankly, the one reason I feel compelled to write about it — is the return of the second screen case. LG established its take on foldables last year with a standard handset that converts into an optional dual-screen with an add-on case. In spite of having “thin” in its name, previous models were dinged for being far too bulky and thick when folded.
LG says it has addressed that to some degree, as a “new Dual Screen tips the scale at the same superbly portable weight as its predecessor, thanks to the thinner OLED panel.” From the looks of it, it’s still on the thick side, but that’s going to continue to be one of the downsides of a second screen that’s simply an add on. The other being that considerable bezel/hinge between the two screens.
The means the two massive 6.8-inch screens don’t really effectively combine into one contiguous display. The second screen is more effective for things like multi-tasking or using one of the screens as a game controller. We’re going to see similar functionality from products like the forthcoming Surface Duo.
Perhaps most remarkable of all here, however, is that LG is carrying a torch for the headphone jack, which stubbornly (and beneficially for some) hangs on for dear life into 2020. The device will hit retail at some point in the coming weeks.
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Sony to pull out of MWC over coronavirus outbreak
Japanese electronics firm Sony is the latest phone maker to announce it’s withdrawing from the Mobile World Congress (MWC) tradeshow, citing concerns about the coronavirus outbreak.
“As we place the utmost importance on the safety and wellbeing of our customers, partners, media and employees, we have taken the difficult decision to withdraw from exhibiting and participating at MWC 2020 in Barcelona, Spain,” Sony wrote in a press release.
MWC is due to take place in Barcelona between February 24-27.
Sony said it will now run a press conference planned for the event via its official Xperia YouTube channel at the scheduled time of 8:30 AM (CET) on February 24.
“Sony would like to thank everyone for their understanding and ongoing support during these challenging times,” it added.
In recent days, a number of companies have announced they’re pulling out or scaling back their presence at the conference as a result of concerns about the spread of the virus, including Amazon, Ericsson, LG, NVIDIA and ZTE.
The World Health Organization dubbed the emergence and spread of the novel coronavirus a global emergency late last month.
At the time of writing, the majority of infections and deaths from the virus remain in China, where the virus was first identified in the town of Wuhan in the Hubei province.
Several Chinese tech companies, including ZTE and Xiaomi, have said they will make changes to their participation in MWC related to coronavirus concerns, such as placing limits on staff travelling from China or requiring they self isolate in the period before attending.
Yesterday the organizers of MWC, the GSMA, also announced stringent rules to try to safeguard attendees, including a ban on travellers from Hubei and a requirement that all travellers who have been in China must be able to prove they have been outside the country 14 days prior to the event.
Attendees will also be required to self-certify they have not been in contact with anyone affected, the GSMA said. Temperature screening will also be implemented at the event.
Last year the annual mobile tech conference drew almost 110,000 attendees from 198 countries.
“While further planning is underway, we will continue to monitor the situation and will adapt our plans according to developments and advice we receive. We are contending with a constantly evolving situation, that will require fast adaptability,” the GSMA also said.
Attendance at MWC has regularly broken 100,000 in recent years, but 2020’s conference seems likely to mark a break with business as usual as companies face pressure to rethink their travel priorities.
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[Updated] LG withdraws from MWC due to coronavirus-related concerns
This story has been edited to reflect a new statement by ZTE that it will attend MWC as planned.
LG Electronics has cancelled its plan to participate in MWC later this month in Barcelona, Spain, because of coronavirus-related concerns, while Xiaomi has cancelled its trip for Chinese media but will still attend the event.
In a statement on its site, LG said it will skip MWC, the world’s largest mobile trade show, and launch this year’s releases at separate events “in the near future” instead.
“With the safety of its employees, partners and customers foremost in mind, LG has decided to withdraw from exhibiting and participating in MWC 2020 later this month in Barcelona, Spain,” the statement from LG, headquartered in Seoul, South Korea, read. “This decision removes the risk of exposing hundreds of LG employees to international travel which has already become more restrictive as the virus continues to spread across borders.”
A Xiaomi spokesperson told TechCrunch the company is “paying close attention to the situation. Xiaomi is still attending this year’s event and will make necessary adjustment accordingly.”
Earlier The Verge reported that ZTE had cancelled its press conference because of travel and visa delays, according to a company spokesperson, but also because “[we] tend to be an overly courteous company, and simply don’t want to make people uncomfortable.” But the company later tweeted that it plans to attend MWC as planned.
#ZTE will participate in #MWC20 Barcelona as planned, showcasing comprehensive #5G end-to-end solutions and a wide variety of 5G devices. ZTE’s booth is in 3F30, Hall 3, FIRA GRAN VIA. pic.twitter.com/vB9S4IpyZP
— ZTE Corporation (@ZTEPress) February 5, 2020
The coronavirus outbreak has disrupted travel and supply chains around the world. While the vast majority of cases reported have been inside China, the outbreak has also led to a wave of open racism and xenophobia targeted at people of Asian descent around the world.
In a statement posted on its site today, MWC organizers GSMA said it “continues to monitor and assess the potential impact of the coronavirus on its MWC20 events held annually in Barcelona, Shanghai and Los Angeles and as well as the Mobile 360 Series of regional conferences. The GSMA confirms that there is minimal impact on the event thus far.”
All Barcelona events taking place February 24 to 27 will go on as scheduled. GSMA previously announced the measures it is taking to prevent the spread of the virus, including increased cleaning and disinfection of high-traffic areas, including catering areas, handrails, bathrooms, entrances and exits and touchscreens and more onsite medical support. It also said it will have a “mic change protocol” for speakers, and advise all attendees to “adopt a ‘no-handshake’ policy.”
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The man behind Tesla’s Powerwall is now pitching an all-in-one power management system for homes
Arch Rao, the former head of product at Tesla who was behind the company’s Powerwall home energy storage is system, is back with a new company pitching energy management and efficiency for homes.
Span is looking to upgrade the electrical fuse box for homes with a digital system that integrates into the existing circuit breaker technology that has been the basis for home energy management for at least a century.
Rao and his team are looking to make integrating renewable power, energy storage and electric vehicles easier for homeowners by redesigning the electrical panel for modern energy needs.
“We packaged the metering controls and compute between the bus bar and the breaker,” says Rao. “Energy flows through the panel through a breaker bar and the breaker bar has tabs that you slot your breakers into… that tab is usually a conductor. We have designed a digital sub-assembly that packages current metering, voltage measurement and the ability to turn each circuit on or off.”
The technology is meant to be sold through channels like solar energy installers or battery installers. The company already has plans to integrate its power management devices with energy storage systems like the ones available from LG .
Initially, Span expects to be selling its products in states like California and Hawaii where demand for solar installations is strong and homeowners have significant benefits available to them for installing renewable energy and energy efficiency systems.
For homeowners, the new power management system means that they have control over which parts of the home would be powered in the event of an outage. The company’s technology connects the entire home to a renewable system. Using existing technologies, installers have to set up a separate breaker and rewire certain areas of the home to receive the power generated by a renewable energy system, Rao says.
That control is handled through a consumer app available to download on mobile devices.
Span is backed by a slew of early investors, including Wireframe Ventures, Wells Fargo Strategic Capital, Ulu Ventures, Hardware Club, Energy Foundry, Congruent Ventures and 1/0 Capital, and intends to raise fresh cash before the end of the year. Rao said the round would be “in the low double digits” of millions.
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LG’s smartphone sales dropped another 21%
Let’s start with the good news. LG actually had a pretty good quarter (on the strength of appliance sales). The LG Home Appliance & Air Solution division made $5.23 billion for Q2. Anyone who’s been following the company for the past several years can guess where the bad news comes.
Smartphone sales dipped 21.3% year over year for the South Korean company. The culprits are as you’d expect: an overall slowing of the smartphone market, coupled with aggressive undercutting from Chinese manufacturers. Huawei seems to lead the pack on that front, with a big increase in sales, in spite of a confluence of external factors.
The smartphone unit saw an operating loss of $268.4 million, in spite of a 6.8% increase in sales from the quarter prior. LG chalks up the loss to higher marketing on new models and April’s move from Seoul to Vietnam for smartphone production for longer-term cost cutting.
In spite of this, the company says it’s still bullish about smartphone sales for Q3. “The introduction of competitive mass-tier smartphones and growing demand for 5G products are expected to contribute to improved performance in the third quarter,” it writes in an earnings release.
LG is, of course, among the first companies to release a 5G handset, with the V50 ThinQ. The next-gen wireless technology is expected to increase stagnating global smartphone sales, though much of that will depend on the speed with which carriers are able to roll it out. It seems unlikely that 5G in and of itself will be a quick or even longer-term fix for a struggling category.
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