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The link-in-bio business is heating up as more mobile website builders compete for a coveted slice of real estate on a creator’s TikTok, Instagram or Twitter. Linktree leads the space, securing a recent $45 million Series B raise to build out e-commerce features, but Beacons boasts competitive creator monetization tools with just a $6 million seed round in May. Now, Snipfeed enters the ring with its own $5.5 million seed round, including investments from CRV, Abstract Ventures, Crossbeam (Ali Hamed), id8, Michael Ovitz (founder of CAA), Michael Bosstick, Diaspora Ventures and others.
Linktree has been around since 2016 and has more funding than its up-and-coming competitors. But for creators seeking to monetize their following, these newer platforms may be more attractive to some creators, since they already have built-in tools to help them monetize their followings. Linktree currently supports tipping on the platform for users subscribed to its $6 Linktree Pro platform, but Snipfeed offers a wider range of monetization options; some creators are making more than $20,000 per month on the platform, according to CEO and co-founder Rédouane Ramdani.
Snipfeed started as a content discovery platform with 44,000 weekly active users — but when Snipfeed added a creator monetization tool to its platform, it became its most popular feature. So, in February 2020, with little to no funding left, the company completely pivoted to its current link-in-bio business. Since then, Snipfeed has amassed 50,000 registered users, with the user base growing 500% in the last six months (Linktree, for comparison, has more than 12 million users).
Based in Paris and Los Angeles, Snipfeed’s 15-person staff is particularly interested in the “long tail” of creators, which it says encompasses more than 46 million people.
“Content creator doesn’t necessarily mean you’re going to be the next Addison Rae or a TikTok star,” explained Ramdani. “It means that you might be a doctor or lawyer, and on top of that, you’re going to have a TikTok where you explain how to file your taxes and that kind of stuff. They have this expertise, and they’re wondering, ‘How can I turn that into a side-hustle?’ ”
Image Credits: Snipfeed
In addition to a standard tipping tool, Snipfeed allows users to sell digital goods, like on-demand video, e-books, access to livestreams and one-on-one consultations. But Snipfeed’s biggest differentiator is its Cameo-like system for selling personalized content. For example, TikToker maylikethemonthh uses Snipfeed to sell asynchronous, video-recorded tarot readings. While asking a single, personalized astrology question costs $5, a more in-depth reading can cost up to $20 or $40.
Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. Through Snipfeed’s referral program, creators can make 5% of sales from anyone they onboard to the platform (this comes out of Snipfeed’s commission).
“We decided to go with this model because we really want to have a relationship where we help the creators really make money. We only make money if they make money,” Ramdani said.
If a creator or celebrity were to sell personalized videos on Cameo, they’d lose 25% to the platform. Meanwhile, Beacons takes 9% of sales from its free version, and 5% from its $10 per month version, which offers more customization, integrations and analytics.
Image Credits: Snipfeed
Still, depending on the type of creator, the features that each link-in-bio startup offers might matter more than the cost. Beacons allows users to share a shopping-enabled TikTok feed, which could be a huge money-maker for creators that often share product recommendations with affiliate links, which give them a commission from sales. Ramdani said that astrologers have been particularly successful on Snipfeed, since fans can book a variety of asynchronous services at a wide range of prices. But these features could benefit any creator who can profit from answering followers’ specific questions — a chef could offer recipe ideas based on what’s in a fan’s fridge, or a life coach could make a personalized video if a follower requests advice.
With its $5.5 million in seed funding, Snipfeed plans to build out its e-commerce tools so that creators can sell physical products on their link-in-bio (Beacons and Linktree are also working on this with their recent funding rounds — but Beacons’ and Snipfeed’s seed rounds are small compared to Linktree’s Series B). The company also wants to develop educational content to show its users how to best monetize their platform — if Snipfeed can help its creators make money, then it’ll make more money too.
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Sexual harassment is, unfortunately, always in the news. Of late, it’s revelations at gaming giants and governments. Yet despite how prevalent harassment is, companies often adopt an “it can’t happen here” stance — until it does, and then there are knee-jerk reactions and crisis communications.
A better approach: recognizing how pervasive it is and planning with that in mind.
When I first started Ethena, I explained the concept of innovative harassment prevention training to my father. Like any good parent, he thought my entrepreneurial genius was actually a terrible idea and advised me to stay put at my job. But when he finally accepted that I was going to start this company, he said, “Make sure you don’t have harassment at your company. That would be bad.”
He’s not wrong. My team provides a modern compliance training platform. Since our first product was harassment prevention training, it would be pretty bad if we were talking the talk without walking the walk.
Train your team members to better understand inclusion and recognize what harassment looks like so the bar is set higher than “let’s just not get sued.”
If I could prevent workplace harassment on optimism alone, I absolutely would. But I’ve seen the data on the prevalence of workplace harassment.
A 2018 Pew survey, for example, found that 59% of women and 27% of men reported experiencing sexual harassment. And the rise of remote work hasn’t changed things. In fact, there are some indications that harassment is on the rise thanks to “keyboard courage.”
Knowing that, I’ve come to terms with the fact that these are issues we’ll likely face, so I want us to be prepared. Today’s workplace demands that leaders acknowledge gray areas and engage with uncomfortable topics; it’s how companies grow in new and healthy directions. Here’s how we think about that growth.
As a Floridian, I grew up assuming hurricanes would hit my house. We always had some plywood and canned food because when you know something is going to happen, you plan for it.
Unlike prepared Floridians, startups tend to adopt an ostrich approach when it comes to harassment. Instead of stocking the pantry, so to speak, companies wait until they’re already in a storm.
Early on, a startup is a small group of (usually homogeneous) friends, and it’s uncomfortable to acknowledge that bad things could happen. It’s much easier to hope that building a team of stellar humans is enough.
But, unfortunately, bad things do happen, because sometimes harassment is not as cut-and-dried as we are led to believe. Rather, harassment often grows from the complexities of human interactions — intent, perception, privilege and context, to name a few. It can start with a few small jokes, a colleague who gets drunkenly inappropriate every Friday, or a team that never seems to hire anyone outside of their social circle.
Then, things can escalate, and people start to realize that what they’re actually experiencing is a hostile work environment. Unfortunately, at that point, it’s really hard to right the ship because the company is suddenly 600 people and change gets harder as companies grow.
Knowing that problems are more likely as companies scale, it’s vital that teams prepare by learning how to identify warning signs early. At a bare minimum, train your team members to recognize what workplace harassment looks like and better understand inclusion so that the bar is set higher than “let’s just not get sued.”
Out of everyone at the company, managers really need to get the memo. As a company scales, senior leaders have a limited span of control, so frontline managers become the most crucial employees in either promoting or preventing inclusive workplaces. It just so happens that training is legally required in states like California and New York.
The traditional way that harassment is talked about is very binary. Either a workplace is perfectly inclusive or it’s a toxic cesspool. Obviously, it’s important to take these issues seriously, but the problem with treating every act as either fine or serious, capital-H harassment is that it gives employees a choice between bad and worse.
Let’s say Elena is on an engineering pod with Jonah, and Jonah occasionally does small things that cause her to feel less than included.
For example, they’re hiring for a new front-end engineer and Jonah always refers to this future hire as “he.” In the traditional, frowny-faced lawyer version of harassment, Elena has two options:
However, if training teaches Elena — and, ideally, everyone else on her team — to say something in the moment, Elena now has a tool she can actually use.
Next time Jonah says, “OK so when he joins … ” Elena can jump in with, “Unless you’re psychic, which seems unlikely given how poorly you did in Fantasy Football, please use ‘they’ to refer to our new hire, since we don’t know their gender.”
Did Elena need to insert the burn? Probably not, but humor can diffuse a tense situation so sure, why not? Regardless, once Elena says something, it’s on Jonah to accept her feedback and make a change; and, if team values are clear, hopefully Jonah’s colleagues will hold Jonah accountable, too.
This last lesson is only applicable after something at the company happens. Let’s say Jonah’s comments escalate, even after Elena gives feedback. Jonah consistently excludes Elena and other women from key meetings, talks over them, and when confronted, says, “Look, we all know they’re only here for diversity stats.”
If Jonah’s manager at this fictitious, problematic company does nothing, that’s the ballgame. There’s literally no amount of workshops, training, blog posts or all-hands meetings that can convince Elena that the company cares. Actions speak loudest.
The best possible version of dealing with an issue involves transparency so that people can learn from what happened and see that the company does care. Obviously, it’s hard when issues involve private information and protecting those who reported the issues, but to the extent possible, it’s crucial to have accountability.
Of course, my dad is right: Harassment at my company would be bad. But we’re preparing for it because scaling a company means rapidly increasing the number of human interactions.
Thankfully, building an inclusive company looks a lot like building a good company — preparation, feedback and accountability are managerial best practices that should be put in place early.
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Student loan debt in the U.S. totals $1.5 trillion, and more than 44 million Americans have outstanding student loan debt.
According to research by Villanova law professor Jason Iuliano, a million student loan debtors have filed for bankruptcy in the past five years. However, 99.9% of them did not include their student loan debt in their bankruptcy filing.
This research was the seed of what would become Reset Button, a new startup founded by Iuliano and Rob Hunter looking to help student loan debtors who have gone through bankruptcy find a new way to include those debts in their filing.
The only way you can include student loan debt in a bankruptcy filing is through litigation. Those cases have been historically less likely to settle out of court than other types of civil cases.
This means that the cost of including student loan debt in bankruptcy filings is, at the very least, around $10,000. Now, if there was some guarantee that you could trade hundreds of thousands of dollars of student loan debt for $10,000-$15,000, you’d obviously do it. But most folks who are already in the process of filing for bankruptcy don’t have a spare $10,000 minimum to spend on a litigator. And even if they did, there is no guarantee they’d win in court, resulting in even more debt and no relief.
This is what Reset Button is trying to change.
To be clear, Reset Button is targeted directly at folks who have already filed for bankruptcy but were told they couldn’t include their student loan debt in those filings, and so they didn’t.
Here’s how it works:
Reset Button has built a network of litigation lawyers who have experience in seeking student loan discharges. When a new user fires up Reset Button, the startup sends them through an evaluation process that collects financial information, etc. to assess whether or not one of those lawyers could litigate the discharge of that user’s student loan debt. That evaluation factors in a number of signals, including past legal cases that are comparable to the user’s situation.
That process also does a lot of the heavy lifting that makes hiring a litigator so expensive. These lawyers often have to do tons of research, tracking down statements and bills and other paperwork, before they can truly get started with the litigation.
Reset Button, as the connective tissue between debtor and lawyer, is able to automate a lot of that process for the lawyers, delivering a package of information on the case and connecting the user with the right lawyer for them.
Reset is also looking to bring down the cost for debtors. The company charges either 12% of the total debt discharged, or $10,000 (whichever is lowest). Reset also allows users to pay that sum over time, in $300 monthly installments. This is in stark contrast to people who hire their own lawyer, who would be responsible for the costs upfront.

Reset Button is able to do this through a payment process called factoring. In short, Reset buys the receivables from the attorney’s fees, and charges the debtor with their own payment plan. Reset makes money from lawyers who pay for the lead generation, the technology services and the marketing apparatus.
Factoring has come under fire from some who say that service providers sometimes raise prices to account for their fee, but Reset Button co-founders Hunter and Iuliano say their lawyers are actually charging less because of the workflow optimization provided by Reset Button.
The company also provides a Knowledge Base for debtors seeking financial guidance and resources, but the only revenue stream comes from the actual litigation of student loan debt in bankruptcy filings. Other services like refinancing, debt consolidation or income-based payments are not provided by Reset Button, and the company has no official partnerships with those types of service providers.
However, Hunter said that it may be an avenue the company explores as it grows.
Perhaps most importantly, Reset Button offers a Fresh Start guarantee. In short, if the lawyer doesn’t manage to get your debt wiped, Reset will pay your legal bills.
There has been movement in the landscape of student loan discharges with bankruptcy.
Essentially, debtors must prove in court that they pass the test of “undue hardship,” which is a notably vague framework. Though there is a bit of variability among the various court circuits, the general idea is that a debtor must prove that they can’t currently pay back the loan, that there will not be a change down the line that will allow them to pay the loan in the future and that they have made every effort to pay the loans in the past.
Historically, that’s been a difficult threshold to cross for the fraction of people who take steps to litigate their student loan debt. However, in small ways, courts seem to be opening up the interpretation of undue hardship.
“There’s a phrase that gets used in these cases that I think perpetuates this myth, and that is to call it a ‘certainty of hopelessness’,” said John Rao, attorney with the National Consumer Law Center. “And it’s almost like, as long as you’re still alive and breathing, something could improve for you. That’s just an impossible burden. It’s basically saying you could win the lottery or something. That’s just not the standard I think Congress had in mind.”
In 2015, in a case between Robert E. Murphy and the DOE/ECMC, Rao wrote to the courts arguing that they should reassess the test for undue hardship:
Rather than adopt one existing test over another, we urge this Court to provide a formulation of the undue hardship standard in simple terms, that restricts consideration of extraneous and inappropriate factors not consistent with the statutory language. A finding about whether a debtor’s hardship is likely to persist should be based on hard facts, not conjecture and unsubstantiated optimism.
More recently, a judge in the Southern District of New York ruled in favor of a debtor, wiping more than $200,000 in Kevin Rosenberg’s student debt. Of course, the lenders will be appealing the case.
However, Judge Morris, who presided over the case, wrote in her decision that “most people (bankruptcy professionals as well as lay individuals) believe it impossible to discharge student loans,” and that her “Court will not participate in perpetuating these myths.”
Reset Button has raised money from investors Craft Ventures, Slow Ventures and Jeff Morris Jr. of Lambda School, among others. The company declined to share its total amount of investment.
“Society has been led to believe something for decades that is not true, which is probably the biggest initial challenge,” said founder and CEO Rob Hunter . “One of the unfortunate things is the reason that many consumers believe incorrect information is because a lawyer told them that. So, that is a bit of an uphill battle to swim against.”
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Law firms have little incentive to build or buy software that will save their lawyers time because they often bill clients by the hour. Tasks like tracking down legal documents, extracting key information and drawing up hiring offers or funding term sheets add up to make lawyers expensive, even if they’re constantly repeating mindless busy work.
That’s why legal startup Atrium is so exciting — even though it’s developing tech that might seem boring on the surface. After raising $75 million from Andreessen Horowitz and General Catalyst while growing to 400 clients, today Atrium is announcing its first customer-facing products.
Atrium Records creates a collaborative file locker for you and your lawyer so you always have access to the latest versions of corporate documents. Atrium Hiring automatically generates hiring offers and contracts from details you add to a form, and tracks everyone’s approvals and signatures.
Atrium Records
Rather than having to pay for these tools separately, they come as part of a subscription to a bundle of Atrium’s legal services, with special projects like counsel through an acquisition costing extra. This business model incentivizes Atrium to work as efficiently as possible instead of bilking hourly rates, and build tools to eliminate less-skilled work or assist with common corporate duties. That’s allowed it to speed up legal work on incorporations, financings, M&A and contract negotiations.
“One of the reasons we partnered with Andreessen Horowitz on the last round [a $65 million Series B] was we really align with the way they approach venture capital,” Atrium co-founder and CEO Justin Kan tells me. “Marc’s initial observation was . . . let’s not just provide capital but also other services like a talent network. We have kind of done the same stuff. Not only are we helping people with the legal stuff they want to get done but with the other stuff surrounding it.”
Atrium CEO Justin Kan at TechCrunch Disrupt SF 2017
For example, Atrium’s Fundraising Concierge service provides assistance to startups for defining their narrative, setting up investor meetings and generating fair term sheets. Atrium has to date aided startups with raising more than $1 billion, from seed rounds of $200,000 to huge $50 million rounds
Developing drab but useful software for enterprises is a drastic shift for Kan. He pioneered life vlogging by strapping a camera to his head at his startup Justin.tv that eventually blossomed into Twitch and sold to Amazon for $1 billion. It’s been quite an adjustment for Kan going from making video-game-streaming consumer apps and angel investing to Atrium. “Two years. It has been an interesting and crazy ride. I wanted to get back to starting companies. That was the fastest learning I’d ever had. But I forgot learning means failing a lot,” he says with a wry smile.
Whatever tribulations they required seem worth it now that Atrium’s new products are ready. Atrium Records improves on the clumsy status quo where clients have to dig through emails from their lawyers hoping to find the most up-to-date versions of important corporate documents. If they can’t, they wait around after emailing their lawyer who has to hope they remember where they buried that term sheet or cap table in their firm’s file tree. This messy process can rack up billable hours, lead to data mismatches and let important signatures or approvals fall through the cracks.
Atrium Hiring
Kan says he’s seen some grisly situations. “You never signed your equity documents so you actually have no equity in this company. And now that there’s financing, there could be a taxable event. There’s often surprisingly serious problems that happen.” Atrium’s senior product manager Sahil Bhagat walks me through how Atrium can help clients avoid an issue like, “Maybe you hired 10 employees but didn’t update your cap table and then you’re hiring the 11th employee but you don’t have any equity to grant so you have to go through the hassle of increasing your options pool.”
Atrium Records acts like your searchable legal Dropbox. The startup works with your last law firm to ingest your documents around equity, taxes, employees and IP, and make sure they’re all up to date. Machine learning extracts critical data about financings and cap tables so that’s instantly available in the Atrium dashboard and you don’t have to dig into the original docs. Plus, you don’t have to pay for lawyers or paralegals to do that manually. And your lawyer can build a task list of documents for you to edit or sign so you always know what to do next, which is a relief when you’re wrangling approvals from all your existing investors.
Atrium Hiring operationalizes one of the biggest founder time-sucks. Instead of writing hiring contracts from scratch each time, you fill out a form and use menu selections to set the salary, share count, vesting schedule and offer expiration. Looking across its anonymized data set of contracts, Atrium can recommend the best clauses and most common set ups, like four-year vesting with one-year cliffs. You can see the status of the contracts every step of the way, from drafting and finalizing to getting employees to accept.

Kan tells me Atrium’s goal is to continue building on its archive of more than 100,000 legal documents to develop aggregated pools of data clients could opt into. If they’re willing to share their salary data, vendor contract pricing and more, they’ll get access to that of Atrium’s other clients. “You’ll be able to see if you’re on the high end of being paid by Salesforce for a contract,” Kan explains. That’s a much more data-driven approach than when most lawyers just think of the last few salaries they saw for that position and give you a rough average.
“Being able to tell what the market norms are is a powerful negotiating tool.” The startup has even been offering its tips for free as part of fundraising workshops it uses to attract clients. The challenge for the company will be ensuring efficiency doesn’t mean cutting corners.
Atrium has grown to 150 staffers split between legal practitioners and its product team in its two years since launch. Kan is trying to build a culture where everyone cooperates, unlike infamously cutthroat law firms where partners can compete for cases. He hopes that talent will stick with Atrium because it’s deleting the most tedious parts of their jobs. “No one wanted go to law school to review 1,000 hiring docs.”
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Y Combinator has released the results of a survey, completed in partnership with its portfolio company Callisto, highlighting the pervasive role of sexual harassment in venture capital and technology startups.
Callisto, a sexual misconduct reporting software built for victims, is a graduate of YC’s winter 2018 class. The company sent a survey to 125 of YC’s 384 female founders, asking if they had been “assaulted or coerced by an angel or VC investor in their startup career.”
Eighty-eight female founders completed the survey; 19 in total claimed to have experienced some form of harassment.
More specifically, 18 said that inappropriate experience consisted of “unwanted sexual overtures;” 15 said it was “sexual coercion;” four said it was “unwanted sexual contact.”
As part of the release of the survey findings, YC announced they’ve established a formal process for their founders to report harassment and assault within Bookface, the startup accelerator’s private digital portal for its founders.
“You can report at any time, even years after the incident took place,” YC wrote in the blog post. “The report will remain confidential. We encourage other investors to set up similar reporting systems.”
First Round Capital is another investor to recently poll its founders on issues of sexual misconduct. Similarly, the early-stage investor found that half of the 869 founders polled were harassed or knew a victim of workplace harassment.
As for Callisto, the 7-year-old non-profit said it will launch Callisto for founders, a new tool that will support victims. Using Callisto, founders can record the identities of perpetrators in the tech and VC industry. The company will collect the information and refer victims to a lawyer who will provide free advice and the option to share their information with other victims of the same perpetrator. From there, victims can decide if they want to go public together with their accusations.
Tech’s widespread sexual harassment problem is not new, but more women and victims of harassment have come forward in recent years as the #MeToo movement encourages them to name their harassers. Justin Caldbeck, formerly of Binary Capital, and former SoFi chief executive officer Mike Cagney are among the Silicon Valley elite to be ousted amid allegations of sexual misconduct in the #MeToo era.
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Sometimes smart contracts can be pretty dumb.
All of the benefits of a cryptographically secured, publicly verified, anonymized transaction system can be erased by errant code, malicious actors or poorly defined parameters of an executable agreement.
Hoping to beat back the tide of bad contracts, bad code and bad actors, Sagewise, a new Los Angeles-based startup, has raised $1.25 million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong.
Co-founded by a longtime lawyer, Amy Wan, whose experience runs the gamut from the U.S. Department of Commerce to serving as counsel for a peer-to-peer real estate investment platform in Los Angeles, and Dan Rice, a longtime entrepreneur working with blockchain, Sagewise works with both Ethereum and the Hedera Hashgraph (a newer distributed ledger technology, which purports to solve some of the issues around transaction processing speed and security which have bedeviled platforms like Ethereum and Bitcoin).
The company’s technology works as a middleware, including an SDK and a contract notification and monitoring service. “The SDK is analogous to an arbitration clause in code form — when the smart contract executes a function, that execution is delayed for a pre-set amount of time (i.e. 24 hours) and users receive a text/email notification regarding the execution,” Wan wrote to me in an email. “If the execution is not the intent of the parties, they can freeze execution of the smart contract, giving them the luxury of time to fix whatever is wrong.”
Sagewise approaches the contract resolution process as a marketplace where priority is given to larger deals. “Once frozen, parties can fix coding bugs, patch up security vulnerabilities, or amend/terminate the smart contract, or self-resolve a dispute. If a dispute cannot be self-resolved, parties then graduate to a dispute resolution marketplace of third party vendors,” Wan writes. “After all, a $5 bar bet would be resolved differently from a $5M enterprise dispute. Thus, we are dispute process agnostic.”
Wavemaker Genesis led the round, which also included strategic investments from affiliates of Ari Paul (Blocktower Capital), Miko Matsumura (Gumi Cryptos), Youbi Capital, Maja Vujinovic (Cipher Principles), Jordan Clifford (Scalar Capital), Terrence Yang (Yang Ventures) and James Sowers.
“Smart contracts are coded by developers and audited by security auditing firms, but the quality of smart contract coding and auditing varies drastically among service providers,” said Wan, the chief executive of Sagewise, in a statement. “Inevitably, this discrepancy becomes the basis for smart contract disputes, which is where Sagewise steps in to provide the infrastructure that allows the blockchain and smart contract industry to achieve transactional confidence.”
In an email, Wan elaborated on the thesis to me, writing that, “smart contracts may have coding errors, security vulnerabilities, or parties may need to amend or terminate their smart contracts due to changing situations.”
Contracts could also be disputed if their execution was triggered accidentally or due to the actions of attackers trying to hack a platform.
“Sagewise seeks to bring transactional confidence into the blockchain industry by building a smart contract safety net where smart contracts do not fulfill the original transactional intent,” Wan wrote.
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As entertaining and interesting as made-for-TV lawsuits (like the O.J trial) are, they always leave out one key element. The hundreds of hours of research that goes on behind the scenes to prepare for an important trial. Before any big trial a lawyer (and their associates and interns) has to find, organize and examine thousands of documents. The process is officially called Discovery, and is… Read More
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One of the stranger things that Y Combinator has supported — among the many more interesting things they’ve started to back like prosthetic legs, macrobiotic research and Uber-for-marijuana startups — is a non-profit that built an entire political party in Buenos Aires, Argentina. DemocracyOS is a software platform that allows regular voters to debate and forward policy ideas.… Read More
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