Joe Kraus
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Lime’s founding CEO steps down as his co-founder takes control
In an all-hands meeting this afternoon, the scooter and bike-sharing phenom Lime announced co-founder and chief executive officer Toby Sun would transition out of the C-suite to focus on company culture and R&D. Brad Bao, a Lime co-founder and long-time Tencent executive, will assume chief responsibilities, Lime confirmed to TechCrunch.
“Lime has experienced unprecedented growth in the global marketplace under the joint leadership of our co-founders Brad Bao and Toby Sun,” the company said in a statement provided to TechCrunch. “Fortunately, Lime’s structure allows for our executive leadership to be multipurpose and we are making a few changes to our team today to seize the opportunity ahead of us.”
Sun and Bao launched Lime together in late 2016. The San Mateo-based company had near-immediate success, attracting hundreds of millions in venture capital funding and reaching a valuation of more than $1 billion in only a year and a half’s time. Today, the company is valued at $2.4 billion and is expected to hit the fundraising circuit soon.
In addition to today’s CEO shake-up, Lime’s chief operating officer and former GV partner Joe Kraus has been promoted to the role of president. Kraus joined Lime full-time late last year after more than a decade at the venture capital arm of Alphabet.
Meet @tobysun and @Bradbao, our founders.#UnlockLife
Full Film: https://t.co/FyLLe86Ywt pic.twitter.com/0ndiBCTOIT— Lime (@limebike) May 23, 2019
Bao, given his Tencent tenure, seems like a natural choice to lead Lime into a more mature phase of business. Sun, a former investment director at Fosun Kinzon, has less operational experience than his counterpart, who was most recently the vice president of the Chinese conglomerate’s gaming decision.
News of Sun’s demotion comes hot off the heels of a fresh new marketing campaign, featured above, in which the Lime co-founders describe the scooter-sharing startup’s origin story and grand ambitions. The company, backed by Bain Capital Ventures, Andreessen Horowitz, Fidelity Ventures, GV, IVP and a slew of other top-notch investors, is active in more than 100 cities in the U.S. and 27 cities internationally. As of June, riders had taken more than 50 million trips on one of Lime’s vehicles.
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Lime is debuting its line of shareable vehicles in Seattle this week
Lime, the well-funded startup known for its fleet of brightly colored dockless bicycles and electric scooters, has a new way for its customers to get around: cars.
Beginning this week, Lime users in Seattle will be able to reserve a “LimePod,” a Lime-branded 2018 Fiat 500, within the Lime mobile app. There will be 50 cars available to start as part of the company’s initial rollout. Lime plans to increase that number at the end of the month.
“LimePods, Lime’s car-sharing product line, a convenient, affordable, weather-resistant mobility solution for communities,” a spokesperson for Lime said in a statement provided to TechCrunch. “The ease of use of finding, unlocking, and paying for cars will be consistent with how riders use Lime scooters and e-bikes today.”
Lime will roll out 50 “LimePods” in Seattle this week.
Rides in the LimePod will cost $1 to unlock the car and 40 cents per minute of use. The company plans to unleash additional shareable cars in California early next year. Its scooters and e-bikes, for reference, are $1 to unlock and 15 cents per minute and regular pedal bikes are $1 to unlock and 5 cents per minute.
Founded in 2017 by Berkeley graduates Toby Sun and Brad Bao, the startup has raised a total of $467 million to date from GV, Andreessen Horowitz, IVP, Section 32, GGV Capital and more. Reports indicate that Lime is on the fundraising circuit now, targeting a $3 billion valuation, or nearly 3x its latest valuation.
LimePods will be available to order in the Lime mobile app.
The company is expanding rapidly, most recently releasing a fleet of e-scooters and bikes in Australia, as well as making notable hires on what seems like a weekly basis. In the last month, Lime has tapped Joe Kraus, a general partner at Alphabet’s venture arm GV and an existing member of the startup’s board of directors, as its first chief operating officer. Before that, it brought on Uber’s former chief business officer David Richter as its first-ever chief business officer and interim chief financial officer.
In July, the company hired Peter Dempster from ReachNow to lead the LimePod initiative out of Seattle.
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