jeff bezos
Auto Added by WPeMatico
Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition
Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup.
TechCrunch has learned from a source that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app to let fans engage with sports stars and other celebrities before later pivoting into a service called Tally, a platform aimed at sports teams, broadcasters and venues to help fans engage around sporting events.
TraceMe was originally founded by Russell Wilson, the champion quarterback of the Seattle Seahawks, who was the executive chairman of the startup. The company had raised at least $9 million from investors that included the Seattle-based Madrona Venture Group and Bezos Expeditions (Amazon CEO Jeff Bezos’ fund), as well as YouTube co-founder Chad Hurley and others, and it was last valued, in 2017, at $60 million.
Our source said the deal closed in recent weeks and that “it was a good outcome” for the company and investors. It involved both IP — the main interest, the source said, was in TraceMe’s tech rather than Tally’s — and the team.
Indeed, at least eight of them, including TraceMe’s CEO Jason LeeKeenan, an ex-Hulu executive, are now listing Nike as their place of employment. LeeKeenan describes his new role as the head of Nike Seattle. Others on the team now have taken roles that include software engineers, head of product and product designers.
No one at TraceMe and Nike that we contacted has responded to our requests for comment, but just a little while ago GeekWire (which likely had the same tip we did) published a post noting that it had a source that confirmed the deal.
The athletic footwear giant Nike is no stranger to the world of technology: it has been a longtime collaborator with the likes of Apple to develop apps for its devices and has been an early mover on the concept of bringing and integrating cutting-edge (yes, possibly gimmicky) tech into its footwear and other gear. And that’s before you consider Nike as an e-commerce force.
But while the dalliance between sports, tech and fashion is well established, this deal opens up a different frontier for the company. It’s very rare for Nike to make an acquisition, but it makes sense that if it were going to do some M&A, it would be in the area of digital media and picking up engineers to execute on a wider vision in that area.
The company is best known, of course, for its shoes and related sporty clothes, which it has for a long time created in co-branding with the biggest sports stars and has more recently started to extend to a wider circle of celebrities and hot brands in a spirit of sporty street style. These have included the likes of so-cool Supreme, Travis Scott and seemingly tentative forays into music culture.
Nike overshadows all other sports shoe brands in size, with its current market cap at nearly $117 billion, more than twice that of its closest competitor, Adidas . But Adidas has been stealing a march when it comes to partnerships with a wide network of celebrities (even if Drake prefers checks over stripes).
While it isn’t clear yet how and if Nike will be using the startup’s existing services, you could see how a deal like this could help Nike start to think about how it might leverage the collaborations and endorsements it already has in place into experiences beyond shoes, advertising and athletic performance. In this age of Instagram and influencers playing a massive role in shifting consumer sentiment (and dollars), this could give Nike a shot at building its own media platform, independent of these, on its own terms.
This is a bigger trend that we’re seeing across a lot of digital media. Consider how companies like Spotify have extended beyond simple music streaming, investing in building tools to help artists on its platform with marketing and expanding their brands: selling shoes means selling a concept, and that concept needs to have a foothold in a digital experience.
Powered by WPeMatico
Amazon’s ‘climate pledge’ commits to net zero carbon emissions by 2040 and 100% renewables by 2030
In Washington today, Amazon announced a series of initiatives and issued a call for companies to reduce their carbon emissions 10 years ahead of the goals set forth in the Paris Agreement as part of a sweeping effort to reduce its own environmental footprint.
“We’re done being in the middle of the herd on this issue—we’ve decided to use our size and scale to make a difference,” said Jeff Bezos, Amazon founder and chief executive, in a statement. “If a company with as much physical infrastructure as Amazon—which delivers more than 10 billion items a year—can meet the Paris Agreement 10 years early, then any company can.”
Bezos’ statement comes as employees at his own company and others across the tech industry plan for a walkout on Friday to protest inaction on climate change from their employers.
Amazon’s initiatives include an order for 100,000 delivery vehicles from Rivian, a company in which Amazon has previously invested $440 million.
Electric vans will appear on roads by 2021 and Amazon expects to have 10,000 of the new electric vehicles on the road by 2022 and 100,000 by 2030. The fleet is expected to reduce carbon emissions by 4 million metric tons per year by 2030, the company said.
In addition, Amazon said it would commit another $100 million to reforestation projects through the Right Now Climate Fund in partnership with The Nature Conservancy. That fund will invest in the protection of forests, wetlands and peatlands that now serve as carbon sinks, which remove millions of metric tons of carbon from the atmosphere.
Finally, the company said it will speed up its adoption of renewable energy with the goal of converting 80% of the company’s energy sources to renewable energy by 2024, with the goal of reaching 100% renewable energy use by 2030.
Amazon has already initiated 15 utility-scale wind and solar renewable energy projects that will generate 1.3 gigawatts of renewable capacity and deliver some 3.8 million megawatt hours of clean energy, according to the company.
All of these efforts will be backstopped by a new sustainability reporting initiative, which will be housed on a new website monitoring and tracking the company’s progress toward its sustainability goals, the company said.
These steps are part of a push from Amazon to get other companies to sign on to a global non-binding agreement to accelerate the adoption of renewable energy and the reduction of carbon emissions.
Companies that sign on to the Amazon-inspired “Climate Pledge” agree to measure and report greenhouse gas emissions regularly; implement decarbonization strategies on a timeline that matches the Paris Agreement; and neutralize remaining emissions with quantifiable and permanent offsets to achieve net zero annual carbon emissions by 2040.
“I’ve been talking with other CEOs of global companies, and I’m finding a lot of interest in joining the pledge. Large companies signing The Climate Pledge will send an important signal to the market that it’s time to invest in the products and services the signatories will need to meet their commitments,” Bezos said in a statement.
The initiative is backed by international political luminaries like Christiana Figueres, the former climate change chief and founding partner of Amazon’s collaborator on The Climate Pledge, Global Optimism.
“Bold steps by big companies will make a huge difference in the development of new technologies and industries to support a low carbon economy,” said Figueres, in a statement. “With this step, Amazon also helps many other companies to accelerate their own decarbonization. If Amazon can set ambitious goals like this and make significant changes at their scale, we think many more companies should be able to do the same and will accept the challenge. We are excited to have others join.”
Powered by WPeMatico
Amazon orders 100K electric delivery trucks from Rivian as part of going carbon-neutral by 2040
Amazon will be stepping up its efforts to reduce its climate impact, CEO Jeff Bezos announced on Thursday. The company will be ordering 100,000 electric delivery trucks from Michigan’s Rivian as part of this commitment, Bezos said. The commerce giant will seek to meet its goal of becoming carbon-neutral by 2040 — 10 years earlier than is outlined by the United Nations Paris Agreement.
Bezos said at a National Press Club event in Washington where he made the announcement that the updated timeline is due to the increase in climate change, which has been more aggressive than even some of the more serious predictions had anticipated five years ago when the Paris agreement was reached.
Amazon’s overarching efforts to make the company carbon-neutral are bundled under a plan the company is calling the “Climate Pledge,” which will be open to other companies as well. In addition to efforts like the Rivian order for emission-free delivery vehicles, Amazon also will be seeking to reduce its footprint through other means, including solar energy and carbon offsets.
Rivian noted that this was the largest order to date of any electric delivery vehicles, and that they’d begin actually deploying for Amazon starting in 2021. Amazon led a $700 million investment round in Rivian in February, and the company announced a further $350 million from auto industry giant Cox Automotive earlier this month. Automaker Ford revealed a $500 million investment in Rivian in April, too.
Rivian also has plans to build and ship consumer vehicles, including the all-electric pickup truck and SUV it revealed late last year, which it aims to begin delivering to customers in 2020.
Powered by WPeMatico
President throws latest wrench in $10B JEDI cloud contract selection process
The $10 billion, decade-long JEDI cloud contract drama continues. It’s a process that has been dogged by complaints, regulatory oversight and court cases. Throughout the months-long selection process, the Pentagon has repeatedly denied accusations that the contract was somehow written to make Amazon a favored vendor, but today The Washington Post reports President Trump has asked the newly appointed Defense Secretary, Mark T. Esper, to examine the process because of concerns over that very matter.
The Defense Department called for bids last year for a $10 billion, decade-long contract. From the beginning, Oracle in particular complained that the process favored Amazon. Even before the RFP process began Oracle executive Safra Catz took her concerns directly to the president, but at that time he did not intervene. Later, the company filed a complaint with the Government Accountability Office, which ruled that the procurement process was fair.
Finally, the company took the case to court, alleging that a person involved in defining the selection process had a conflict of interest, due to being an employee at Amazon before joining the DoD. That case was dismissed last month.
In April, the DoD named Microsoft and Amazon as the two finalists, and the winner was finally expected to be named some time this month. It appeared that we were close to the finish line, but now that the president has intervened at the 11th hour, it’s impossible to know what the outcome will be.
What we do know is that this is a pivotal project for the DoD, which is aimed at modernizing the U.S. military for the next decade and beyond. The fact is that the two finalists made perfect sense. They are the two market leaders, and each has tools, technologies and experience working with sensitive government contracts.
Amazon is the market leader, with 33% market share. Microsoft is No. 2, with 16%. The No. 3 vendor, Google, dropped out before the RFP process began. It is unclear at this point whether the president’s intervention will have any influence on the final decision, but The Washington Post reports it is an unusual departure from government procurement procedures.
Powered by WPeMatico
Blue Origin CEO Bob Smith joins Disrupt SF to talk about bringing the Moon within reach
Private spaceflight company Blue Origin has its sights set on the Moon, and in May unveiled a new lander to help it get there. This October, Blue Origin CEO Bob Smith will join us onstage at Disrupt SF 2019 to talk about how the company plans to get to the Moon, and beyond — and what the opportunities are for private space companies once it does.
Smith and the Jeff Bezos -backed Blue Origin have been busy with more than just building lunar landers: It has been testing the company’s New Shepard spacecraft since 2015 and through this year, when it plans to perform its first crewed mission. To date, its tests have largely been successful and are a strong indicator that it’s well-positioned among the various companies hoping to return the U.S. to crewed launches.
That’s a key milestone in Blue Origin’s goal of getting to the Moon by 2024, which is the timeline the company declared in May. But their plan isn’t strictly about human achievement or scientific discovery — it’s about business, and establishing a permanent presence in space to provide access to resources and help humanity expand beyond its finite, Earth-bound constraints.
We’ll talk to Smith about what it means to go from today’s launches to low Earth orbit to making the trip to the Moon in just five short years, and what Blue Origin believes the commercial spaceflight industry will look like once we’ve gotten there and established a permanent commercial presence.
Blue sky opportunity is old news — Smith will help us suss out what the blue space opportunity is for the next generation of entrepreneurs.
Disrupt SF runs October 2 to October 4 at the Moscone Center in San Francisco. Tickets are available at an early-bird rate here.
Powered by WPeMatico
Climate justice and environmental ethics in tech, with Amazon engineer Rajit Iftikhar
Nearly 8,000 Amazon employees, many in prestigious engineering and design roles, have recently signed a petition calling on Jeff Bezos and the Amazon Board of Directors to dramatically shift the giant company’s approach to climate change.
By deploying a kind of corporate social disobedience such as speaking out dramatically at shareholders meetings, and by engaging in a variety of community organizing tactics, the “Amazon Employees for Climate Justice” group has quickly become a leading example of a growing trend in the tech world: tech employees banding together to take strong ethical stances in defiance of their powerful employers.
The public actions taken by these employees and groups have been covered widely by the news media. For my TechCrunch series on the ethics of technology, however, I wanted to better understand what participating actively in this campaign has been like some of the individuals involved.
How are employees in high-pressure jobs balancing their professional roles and responsibilities with being actively, publicly in defiance of their employers on a high-profile issue? How do leaders in these efforts explain the philosophy underlying their ethical stance? And how likely are their ideas to spread throughout Amazon and beyond – perhaps particularly among younger tech workers?
I recently spoke with a handful of the Amazon employees most actively involved in the Employees for Climate Justice campaign, all of whom inspired me– in similar and different ways. Below is the first of two interviews I’ll publish here. This one is with Rajit Iftikhar, a young software engineer from New York who moved to Seattle to work for Amazon after earning his Bachelor’s of Engineering in Computer Science from Cornell in 2016.
Rajit Iftikhar
Rajit struck me as a humble and precociously wise young man who could be a role model — though he seems to have little interest in singling himself out that way — for thousands of other software engineers and technologists at Amazon and beyond.
Greg Epstein: Your personal story has been key to your organizing with Amazon Employees for Climate Justice. Can you start by saying a bit about why?
Rajit Iftikhar: A lot of why I care about climate justice is informed by me having parents from another country that is going to be very adversely affected by [climate change]. Countries like Bangladesh are going to suffer some of the worst consequences from climate change, because of where the country’s located, and the fact that it doesn’t have the resources to adapt.
Bangladesh is already feeling the effects of climate crisis; it is much harder for people to live in the rural areas, [people are] being forced into the cities. Then you have the cyclones that the climate crisis is going to bring, and rising sea levels and flooding.
So, my background [emphasizes, for me] how unjust our emissions are in causing all these problems for people in other countries. And even for communities of color within our country who are going to be disproportionately impacted by the emissions that largely richer people [cause].
Powered by WPeMatico
Week-in-Review: Google makes a losing bet, Bezos plots his space take-over
Hey, weekend readers. This is Week-in-Review where I get hopped up on caffeine and give a heavy amount of analysis on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure.
Last week, I talked about the Apple device that was putting a kink in the company’s new pricing strategy. Of course, this week we saw that strategy reach new heights with the Mac Pro, but more on that in a bit.
I’m a couple hours away from flying down to Los Angeles to check out the E3 gaming expo, but one of the biggest gaming announcements of the month already happened this past week when Google shared some more details on its Stadia cloud gaming platform.
Stadia’s approach is far from unprecedented, but Google’s solution might be one of the more thoughtful efforts we’ve seen. We got some more details this week, here’s my story, and here are the top-level details:
- U.S. pricing for the pro-tier is $9.99 per month for unlimited 4K 60fps streaming and access to a library of titles, though you’ll still have to pay for most new games.
- You’ll need a 35 mpbs connection to stream Stadia Pro when it launches in November.
- There’s a 1080p free tier, launching later, that will allow gamers to play titles they buy from the Stadia store.
This is a pretty aggressive showing for Google.
Given the infrastructure costs, $9.99 is pretty cheap and adding a free tier is a bold call. Google’s strategy might be as formidable as they could make it, but that doesn’t mean that they’re going to win the cloud gaming market…
The first thing to acknowledge is that because of the incredibly stiff infrastructure/network demands of these plays, the only companies that can likely take on Google here are Amazon and Microsoft.
The AWS giant is already renting out some very expensive cloud GPUs but they haven’t made any indication of a foray into a gaming-focused subscription, though it may not be long if this market finds legs. Microsoft on the other hand is probably hours away from making its announcement. At 1pm PT Sunday, the company’s Xbox head is expected to share the company’s cloud-gaming plans, I’ll be there reporting on the news.
Google is acting plenty aggressive but Microsoft still has a huge upper hand. Becoming a gaming company is about far more than infrastructure and Google doesn’t have much history on its side when it comes to high-end gaming or… the games.
YouTube Gaming is probably Stadia’s best asset and integrations there can leverage that platform’s reach to encourage experimenting with the platform, but I still don’t trust the company to follow through with the resources to get enough developers to bring their titles to Stadia. The initial market that Stadia is grabbing for just feels so niche and Google hasn’t exactly been known to follow-through on consumer efforts that take longer than a few rounds of internal performance reviews to take off.
The Stadia team has already shown off a few games, but there are tens of millions of Xbox Ones out there filled with purchased titles and Google might just be probably overestimating the appeal of their cross-platform approach.
Google’s understated claim is that this is a limitless platform that can bring your desktop games to phones, tablets, laptops and TVs, but how many places do consumers really want desktop-class games? Can it truly claim to be a mobile-friendly platform when it only supports a few of its own phones at launch? More so, do people want to connect a game controller to their phone? It all seems like a fairly niche grab.
Google’s Stadia marketing seems to be looking to convert console users to ChromeCast users but given that YouTube Gaming is the company’s best discovery method, what’s likely going to end up happening is that Stadia drags in a very niche subset of aspiring PC gamers who don’t want to pay for high-end rigs. This will probably bring in some free Stadia Base 1080p users, but it’s going to be the latency — no matter how minimal Google can claim it to be — that shuts out a lot of PC die-hards from signing onto the Stadia Pro plan.
For single-player experiences, Stadia won’t have too many issues, but a lot of the top game publishers are focusing their full efforts on multi-player. Google barely touched on the topic of multi-player at its event, the fact is if developers enable cross-platform play with Stadia, those users are likely going to be at a tactical disadvantage. For a platform like Xbox One, Microsoft has enough existing reach that they can probably cordon off those streaming users into their own servers and keep the odds even, but Google may have some issues here fresh-out-the-gate.
There is still quite a bit we don’t know about Stadia, and I’m very anxious to see what Microsoft has up its sleeve, but Google just doesn’t feel like the right kind of company to pull this off… Let me know what your thoughts are though.
Send me feedback
on Twitter @lucasmtny or email
lucas@techcrunch.com
On to the rest of the week’s news.
Trends of the week
Here are a few big news items from big companies, with green links to all the sweet, sweet added context.
- Apple’s hardware finally goes Pro
You might have a MacBook Pro or an iPad Pro but chances are most of you aren’t much in the way of a professional. If you thought blowing $899 on a tablet made you a deep spender, try blowing $999 on the stand for your monitor. At its WWDC keynote this week, Apple went back to basics design-wise on its Mac Pro, but it cranked the pricing up to 11 with a $5,999 starting price for the tower and a $4,999 starting price for its 6K display. This falls in line with Apple’s latest trend towards pushing hardware prices higher, but, Jesus, this took things to a new level for Pros. Here’s our hands-on with the monster. - Looker catches Google’s eye
$2.6 billion is a fair amount of cash but it’s pocket change in the war for the cloud. Google announced Thursday that it was acquiring analytics startup Looker to strengthen its Google Cloud offering in the face of competition from AWS and Azure. More here. - ZuckCoin
Facebook is getting ready to show off its own cryptocurrency later this month. The coin, codenamed Libra, will be getting its own white paper on June 18th and will reportedly be pegged to a batch of current coins and will be managed by an external entity. Read more here. - Bezos takes over space
Amazon CEO Jeff Bezos talked about his plans to create the infrastructure network for space startups at the company’s re:Mars conference. “You cannot start an interesting space company today from your dorm room. The price of admission is too high and the reason for that is that the infrastructure doesn’t exist,” Bezos noted. “So my mission with Blue Origin is to help build that infrastructure, that heavy lifting infrastructure that future generations will be able to stand on top of the same way I stood on top of the U.S. Postal Service and so on.” Check our more of what he had to say in our story.
GAFA Gaffes
How did the top tech companies screw up this week? This clearly needs its own section, in order of awfulness:
- GAFA getting eyed by some three-letter agencies:
[Apple, Alphabet, Amazon and Facebook are in the crosshairs of the FTC and DOJ ] - YouTube pisses off gay creators:
[YouTube says homophobic taunts don’t violate its policies] - Google Play Store gets its antitrust moment-in-the-sun:
[Aptoide, a Play Store rival, cries antitrust foul over Google hiding its app] - Apple pricing gets egregious, earns keynote groans:
[Meet Apple’s secret weapon for keeping Wall Street happy]
Extra Crunch
Our premium subscription service had another week of interesting deep dives. TechCrunch’s Frederic Lardinois wrote about the interesting rise of Kubernetes and chatted with some of the key players involved in its ascension.
How Kubernetes came to rule the world
“…To talk about how Kubernetes came to be, I sat down with Craig McLuckie, one of the co-founders of Kubernetes at Google (who then went on to his own startup, Heptio, which he sold to VMware); Tim Hockin, another Googler who was an early member on the project and was also on Google’s Borg team; and Gabe Monroy, who co-founded Deis, one of the first successful Kubernetes startups, and then sold it to Microsoft, where he is now the lead PM for Azure Container Compute (and often the public face of Microsoft’s efforts in this area)..”
Here are some of our other top reads this week for premium subscribers. This week TechCrunch writers talked a bit about ROI, and how security startups are capturing M&A attention…
- Why four security startups just sold for $1.5 billion
- Is your event strategy paying off? How to calculate your event ROI
Want more TechCrunch newsletters? Sign up here.
Powered by WPeMatico
Unicorns aren’t profitable, and Wall Street doesn’t care
In Silicon Valley, investors don’t expect their portfolio companies to be profitable. “Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies,” a bible for founders, instead calls for heavy spending on growth to scale in an Amazon -like fashion.
As for Wall Street, it’s shown an affinity for stock in Jeff Bezos’ business, despite the many years it spent navigating a path to profitability, as well as other money-losing endeavors. Why? Because it too is far less concerned with profitability than market opportunity.
Lyft, a ride-hailing company expected to go public this week, is not profitable. It posted losses of $911 million in 2018, a statistic that will make it the biggest loser amongst U.S. startups to have gone public, according to data collected by The Wall Street Journal. On the other hand, Lyft’s $2.2 billion in 2018 revenue places it atop the list of largest annual revenues for a pre-IPO business, trailing behind only Facebook and Google in that category.
Wall Street, in short, is betting on Lyft’s revenue growth, assuming it will narrow its loses and reach profitability… eventually.
Wall Street’s hungry for unicorns
Lyft, losses notwithstanding, is growing rapidly and Wall Street is paying attention. On the second day of its road show, reports emerged that its IPO was already oversubscribed. As a result, Lyft is said to have upped the cost of its stock, with new plans to raise more than $2 billion at a valuation upwards of $25 billion. That represents a revenue multiple of more than 11x, a step up multiple of more than 1.6x from its most recent private valuation of $15.1 billion and, of course, Wall Street’s insatiable desire for unicorns, profitable or not.
New data from PitchBook exploring the performance of billion-dollar-plus VC exits confirms Wall Street’s leniency toward unprofitable tech companies. Sixty-four percent of the 100+ companies valued at more than $1 billion to complete a VC-backed IPO since 2010 were unprofitable, and in 2018, money-losing startups actually fared better on the stock exchange than money-earning businesses. Moreover, U.S. tech companies that had raised more than $20 million traded up nearly 25 percent of 2018, while the S&P 500 technology sector posted flat returns.
Wall Street is still adapting to the rapid growth of the tech industry; public markets investors, therefore, are willing to deal with negative to minimal cash flows for, well, a very long time.
A tolerance for outsized exits
There’s no doubt Lyft and its much larger competitor, Uber, will go public at monstrous valuations. The two IPOs, set to create a whole bunch of millionaires and return a number of venture capital funds, will provide Silicon Valley a lesson in Wall Street’s tolerance for outsized exits.
Much like a seed-stage investor must bet on a founder’s vision, Wall Street, given a choice of several unprofitable businesses, has to bet on potential market value. Fortunately, this strategy can work quite well. Take Floodgate, for example. The seed fund invested a small amount of capital in Lyft when it was still a quirky idea for ridesharing called Zimride. Now, it boasts shares worth more than $100 million. I’m sure early shareholders in Amazon — which went public as a money-losing company in 1997 — are pretty happy, too.
Ultimately, Wall Street’s appetite for unicorns like Lyft is a result of the shortage of VC-backed IPOs. In 2006, it was the norm for a company to make its stock market debut at 7.9 years old, per PitchBook. In 2018, companies waited until the ripe age of 10.9 years, causing a significant slowdown in big liquidity events and stock sales.
Fund sizes, however, have grown larger and the proliferation of unicorns continues at unforeseen rates. That may mean, eventually, an influx of publicly shared unicorn stock. If that’s the case, might Wall Street start asking more of these startups? At the very least, public market investors, please don’t be swayed by WeWork‘s eventual stock offering and its “community adjusted EBITDA.” Silicon Valley’s pixie dust can’t be that potent.
Powered by WPeMatico
Pioneer Square Labs is invigorating Seattle’s startup ecosystem
Three miles from Seattle’s South Lake Union neighborhood — better known as Amazonia to locals — sits Pioneer Square. The original heart of the city, the area has managed to hold on to its decades-old charm as other parts of town are besieged by Amazon-contracted architects.
On a mission to champion Seattle’s unique entrepreneurial DNA, startup studio Pioneer Square Labs has not only adopted the neighborhood’s moniker but established its fast-growing HQ at its center.
Pioneer Square Labs, or PSL, cropped up in 2015 to create, launch and fund technology companies headquartered in the Pacific Northwest. Operating under the startup studio model, PSL’s team of former founders and venture capitalists, including Rover and Mighty AI founder Greg Gottesman, collaborate to craft and incubate startup ideas, then recruit a founding CEO from their network of entrepreneurs to lead the business. The team uses an innovative method of rapidly ideating, testing and, if necessary, scrapping ideas, dubbed its “validation engine.”
The model differs from an accelerator or incubator. Y Combinator, for example, admits existing business into its months-long program, deploying its expertise and capital to bolster early-stage startups. PSL, on the other hand, creates startups and provides would-be founders with a derisked platform for company building.
“It’s a dream job,” PSL co-founder Greg Gottesman told TechCrunch. “If someone would say to you ‘hey, you can come into work every day, think about all the problems that are interesting to solve, all the tech that’s available and you have the resources to build companies,’ that’s just a dream come true … It’s just been a very fun ride.”
Xiao Wang, the CEO of Pioneer Square Labs spin-out Boundless, pitching at TechCrunch Disrupt SF 2017
The startup studio model is working for PSL. To date, it has raised $27.5 million in equity funding to build out its platform, in addition to an $80 million fundraise for its debut venture fund, which invests in PSL companies and other Pacific Northwest businesses. Of the 13 companies to emerge from PSL in the last three years, all have raised follow-on rounds from venture capital firms at an aggregate valuation of $200 million. According to PitchBook, PSL companies comprised 14.3 percent of all early-stage VC deals in Washington state in 2018.
Among PSL’s portfolio companies are cloud security compliance platform Shujinko, which closed a $2.8 million seed round from Unusual Ventures, Defy Ventures, Vulcan Capital and more last year. Plus, Boundless, a platform that facilitates the process of applying for immigrant status in the U.S., and Tally, a sports-prediction app spearheaded by football star Russell Wilson. Other recent spin-outs include Remarkably, a marketing and analytics software provider, and Attunely, a debt-collection-tech platform.
Meet the team
Pioneer Square Labs’ growing team of former operators, VCs, data scientists, engineers and more
Greg Gottesman, a former managing director at Seattle VC fund Madrona Venture Group, and the founder of its startup studio Madrona Venture Labs, leads PSL alongside a team of seasoned Pacific Northwest investors and entrepreneurs.
Rounding out PSL’s team of managing directors is Julie Sandler, a former investor at Madrona; Geoff Entress, a former venture partner with Voyager Capital and Madrona; Mike Galgon, the founder of the Microsoft-acquired digital agency aQuantive; and T.A. McCann, a serial entrepreneur behind Google-acquired Senosis and BlackBerry-acquired Gist. Ben Gilbert, who runs product at PSL, is another Madrona alum.
After nearly two decades investing in early-stage startups at Madrona, Gottesman made a peaceful exit with ambitions to launch a scalable startup studio independent of any existing VC firm. Madrona, alongside an additional 13 venture firms and Seattle angel investors, like Jeff Bezos and Zillow -founder Rich Barton, bolstered PSL with seed capital right off the bat.
The validation engine
Pioneer Square Labs’ network of entrepreneurs
To differentiate itself from competing company builders and maintain a high level of efficiency, PSL uses a proprietary strategy of rapidly testing and validating business ideas dubbed its “validation engine.” Its special sauce, PSL leverages digital marketing to validate customer demand before they begin real work on any of their ideas.
Long-time marketer Peter Denton leads the effort. Denton, who joined PSL in early 2017, manages day-to-day market validation, growth strategies and market research for the firm’s portfolio companies.
“We joke in some ways [Denton] is the grim reaper,” PSL’s Ben Gilbert told TechCrunch. “He’s responsible for much more kills than anyone else.”
Among the validation engine’s strategies is to build a website for a “company” to test demand for a potential product. Denton and his team market the website to target customer segments through a variety of digital channels, then measure customer resonance with the messaging. They ask potential customers if they are interested in learning more about a new concept or product when it “becomes available” to help understand how much interest a potential business might have before PSL allocates additional time and resources to a project.
To date, PSL has killed more than 100 ideas.
“A lot of studios ultimately won’t be successful because they don’t kill things fast enough,” Gottesman explained. “We kill nine out of 10 of the companies we start. Most of our ideas don’t make it to the promised land.”
In a sense, they are catfishing potential customers, luring them in with a new idea that more than likely will never come to fruition. But the strategy saves PSL the heartache that comes with investing a lot of time into a business idea that never finds its market.
This way, when an idea does pass the tests posed by the validation engine, PSL and its team of engineers and data scientists are ready to build with knowledge of market demand in tow.
By the numbers
A glimpse of Seattle’s Pioneer Square neighborhood where Pioneer Square Labs is headquartered
In three years, PSL has spun-out 13 companies, ideas for six of which came from the PSL team and seven originated from founders in the PSL network. All of those companies have secured venture funding — $71 million in total for an aggregate valuation of $200 million.
“The most important lesson we learned is it’s all about the people and the talent,” Gottesman said. “If we have an A-plus idea and partner with a B team, the company isn’t going to be successful. On the other hand, if we partner with the best talent, we are likely to be successful even if we fail on other dimensions.”
PSL’s goal is to invigorate the Seattle tech ecosystem and given the aforementioned stats (PSL companies comprised 14.3 percent of all early-stage VC deals in Washington state in 2018) they are well on their way. In 2019, PSL hopes to spin out between six and nine additional businesses.
“We believe we are building the center for early-stage tech innovation in the Pacific Northwest,” PSL’s Julie Sandler told TechCrunch.
Seattle, home to two of the most valuable businesses in the world, has not created as many founders as anticipated. Amazon’s entrepreneurial culture has succeeded in keeping top talent from pursuing their own businesses. PSL’s derisked platform, the firm hopes, will entice those founders, like Boundless CEO Xiao Wang, a former senior product manager at Amazon.
“The studio model lends itself really well to people who are 99 percent there, thinking ‘damn, I want to start a company,’” Gilbert said. “These are people that are incredible entrepreneurs but if not for the studio as a catalyst, they may not have [left].”
Venture capital investment in Washington state is increasing year-over-year, reaching a high of nearly $3 billion in 2018 across roughly 400 deals, per PitchBook. The Seattle tech scene, given its proximity to tech heavyweights and a growing number of satellite engineering offices, only has room to grow.
“We do think Seattle is the most exciting market in the country because of the amount of technical talent you have,” Gottesman said. “You have to believe that if engineering is at the heart of these startups then Seattle will ultimately be a key city in the world in terms of creating great technology startups.”
“We think part of the issue is a lack of capital and a lack of help,” Gottesman added. “If we can provide a little bit of both of those things, we can really put Seattle where it deserves to be, should be and will be.”
Powered by WPeMatico
Dreaming of Mars, the startup Relativity Space gets its first launch site on Earth
3D-printing the first rocket on Mars.
That’s the goal Tim Ellis and Jordan Noone set for themselves when they founded Los Angeles-based Relativity Space in 2015.
At the time they were working from a WeWork in Seattle, during the darkest winter in Seattle history, where Ellis was wrapping up a stint at Blue Origin . The two had met in college at USC in their jet propulsion lab. Noone had gone on to take a job at SpaceX and Ellis at Blue Origin, but the two remained in touch and had an idea for building rockets quickly and cheaply — with the vision that they wanted to eventually build these rockets on Mars.
Now, more than $35 million dollars later, the company has been awarded a multi-year contract to build and operate its own rocket launch facilities at Cape Canaveral Air Force Station in Florida.
That contract, awarded by The 45th Space Wing of the Air Force, is the first direct agreement the U.S. Air Force has completed with a venture-backed orbital launch company that wasn’t also being subsidized by billionaire owner-operators.
By comparison, Relativity’s neighbors at Cape Canaveral are Blue Origin (which Jeff Bezos has been financing by reportedly selling $1 billion in shares of Amazon stock since 2017); SpaceX (which has raised roughly $2.5 billion since its founding and initial capitalization by Elon Musk); and United Launch Alliance, the joint venture between the defense contracting giants Lockheed Martin Space Systems and Boeing Defense.
Like the other launch sites at Cape Canaveral, Launch Complex 16, where Relativity expects to be launching its first rockets by 2020, has a storied history in the U.S. space and missile defense program. It was used for Titan missile launches, the Apollo and Gemini programs and Pershing missile launches.
From the site, Relativity will be able to launch its first designed rocket, the Terran 1, which is the only fully 3D-printed rocket in the world.
That rocket can carry a maximum payload of 1,250 kilograms to a low earth orbit of 185 kilometers above the Earth. Its nominal payload is 900 kilograms of a Sun-synchronous orbit 500 kilometers out, and it has a 700 kilogram high-altitude payload capacity to 1,200 kilometers in Sun-synchronous orbit. Relativity prices its dedicated missions at $10 million, and $11,000 per kilogram to achieve Sun-synchronous orbit.
If the company’s two founders are right, then all of this launch work Relativity is doing is just a prelude to what the company considers to be its real mission — the advancement of manufacturing rockets quickly and at scale as a test run for building out manufacturing capacity on Mars.
“Rockets are the business model now,” Ellis told me last year at the company’s offices at the time, a few hundred feet from SpaceX. “That’s why we created the printing tech. Rockets are the largest, lightest-weight, highest-cost item that you can make.”
It’s also a way for the company to prove out its technology. “It benefits the long-term mission,” Ellis continued. “Our vision is to create the intelligent automated factory on Mars… We want to help them to iterate and scale the society there.”
Ellis and Noone make some pretty remarkable claims about the proprietary 3D printer they’ve built and housed in their Inglewood offices. Called “Stargate,” the printer is the largest of its kind in the world and aims to go from raw materials to a flight-ready vehicle in just 60 days. The company claims that the speed with which it can manufacture new rockets should pare down launch timelines by somewhere between two and four years.
Another factor accelerating Relativity’s race to market is a long-term contract the company signed last year with NASA for access to testing facilities at the agency’s Stennis Space Center on the Mississippi-Louisiana border. It’s there, deep in the Mississippi delta swampland, that Relativity plans to develop and quality control as many as 36 complete rockets per year on its 25-acre space.
All of this activity helps the company in another segment of its business: licensing and selling the manufacturing technology it has developed.
“The 3D factory and automation is the other product, but really that’s a change in emphasis,” says Ellis. “It’s always been the case that we’re developing our own metal 3D printing technology. Not only can we make rockets. If the long-term mission is 3D printing on Mars, we should think of the factory as its own product tool.”
Not everyone agrees. At least one investor I talked to said that in many cases, the cost of 3D printing certain basic parts outweighs the benefits that printing provides.
Still, Relativity is undaunted.
But first, the company — and its competitors at Blue Origin, SpaceX, United Launch Alliance and the hundreds of other companies working on launching rockets into space again — need to get there. For Relativity, the Canaveral deal is one giant step for the company, and one great leap toward its ultimate goal.
“This is a giant step toward being a launch company,” says Ellis. “And it’s aligned with the long-term vision of one day printing on Mars.”
Powered by WPeMatico