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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising
Pixalate raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising.
Western Technology Investment and Javelin Venture Partners led the latest funding round, which brings Pixalate’s total funding to $22.7 million to date. This includes a $4.6 million Series A round raised back in 2014, Jalal Nasir, founder and CEO of Pixalate, told TechCrunch.
The company, with offices in Palo Alto and London, analyzes over 5 million apps across five app stores and more 2 billion IP addresses across 300 million connected television devices to detect and report fraudulent advertising activity for its customers. In fact, there are over 40 types of invalid traffic, Nasir said.
Nasir grew up going to livestock shows with his grandfather and learned how to spot defects in animals, and he has carried that kind of insight to Pixalate, which can detect the difference between real and fake users of content and if fraudulent ads are being stacked or hidden behind real advertising that zaps smartphone batteries or siphons internet usage and even ad revenue.
Digital advertising is big business. Nasir cited Association of National Advertisers research that estimated $200 billion will be spent globally in digital advertising this year. This is up from $10 billion a year prior to 2010. Meanwhile, estimated ad fraud will cost the industry $35 billion, he added.
“Advertisers are paying a premium to be in front of the right audience, based on consumption data,” Nasir said. “Unfortunately, that data may not be authorized by the user or it is being transmitted without their consent.”
While many of Pixalate’s competitors focus on first-party risks, the company is taking a third-party approach, mainly due to people spending so much time on their devices. Some of the insights the company has found include that 16% of Apple’s apps don’t have privacy policies in place, while that number is 22% in Google’s app store. More crime and more government regulations around privacy mean that advertisers are demanding more answers, he said.
The new funding will go toward adding more privacy and data features to its product, doubling the sales and customer teams and expanding its office in London, while also opening a new office in Singapore.
The company grew 1,200% in revenue since 2014 and is gathering over 2 terabytes of data per month. In addition to the five app stores Pixalate is already monitoring, Nasir intends to add some of the China-based stores like Tencent and Baidu.
Noah Doyle, managing director at Javelin Venture Partners, is also monitoring the digital advertising ecosystem and said with networks growing, every linkage point exposes a place in an app where bad actors can come in, which was inaccessible in the past, and advertisers need a way to protect that.
“Jalal and Amin (Bandeali) have insight from where the fraud could take place and created a unique way to solve this large problem,” Doyle added. “We were impressed by their insight and vision to create an analytical approach to capturing every data point in a series of transactions — more data than other players in the industry — for comprehensive visibility to help advertisers and marketers maintain quality in their advertising.”
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Hourly job-matching startup Landed raises $1.4M
Landed, a startup aiming to improve the hiring process for hourly employers and job applicants, is officially launching its mobile app today. It’s also announcing that it has raised $1.4 million in seed funding.
Founder and CEO Vivian Wang said that the app works by asking applicants to fill out a profile with information like work experience and shift availability, as well as recording videos that answer basic common interview questions. It then uses artificial intelligence to analyze those responses across 50 traits such as communication skills and body language, then matches them up with job listings from employers.
Landed has been in beta testing since March of last year — yes, right as COVID-19 was hitting the United States. Wang acknowledged that this was bad news for some of the startup’s potential customers, but she said businesses like grocery stores and fast food restaurants needed the product more than ever.
“That’s why we continuously grew through 2020,” she said.
After all, Landed allowed those businesses to continue hiring without having to conduct large group interviews in person. Even beyond health concerns, she said managers struggle with rapid turnover in these positions (something Wang saw herself during her time on the corporate team at Gap, Inc.) and with a hiring process that’s usually “only a small part of their job.” So Landed saves time and automates a large part of the product.
Landed CEO Vivian Wang. Image Credits: Landed
Meanwhile, Wang said job applicants benefit because they can find jobs more easily and quickly, often within a week of creating a profile. She also argued that Landed can improve on existing diversity and inclusion efforts by allowing managers to see a broader pool of candidates, and because its AI matching isn’t subject to the same unconscious biases that employers might have.
Of course, bias can also be inadvertently built into AI, but when I raised this issue, Wang pointed to Landed’s partnerships with local nonprofits to bring in underrepresented candidates, and she added, “AI can be scary when there are no human checks in place. We partner directly with our employers to ensure the matches that we’re sending them are the right matches, and there are calibration periods.”
Landed is free for job applicants, while it charges a monthly fee to employers, with customers already including Wendy’s, Chick-fil-A and Grocery Outlet franchisees. In fact, Grocery Outlet Ventura owner Eric Sawyer said that by using the app, he’s gone from hiring one person for every 10 interviews to hiring one person for every three interviews.
“My time spent on scheduling and performing interviews has been cut in half by utilizing the Landed app for most of my communications,” he said in a statement.
The new funding was led by Javelin Venture Partners, with participation from Y Combinator, Palm Drive Capital and various angel investors. Wang said this will allow Landed to continue expanding — the service is currently available in seven metro areas (Northern California; Southern California; Virginia Beach/Chesapeake, Virginia; Phoenix/Scottsdale, Arizona; Atlanta, Georgia; Reno, Nevada and Dallas-Ft. Worth, Texas), with a goal of tripling that number by the end of the year.
Wang added that eventually, she wants to provide other services to job applicants, such as loans (at a lower rate than payday lenders) and job training, turning Landed into a “lifestyle stability platform” that combines job stability, financial stability and educational “upskilling” for blue-collar workers.
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Email creation startup Stensul raises $16M
Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding.
When the company raised its $7 million Series A two years ago, founder and CEO Noah Dinkin told me about how it spun out of his previous startup, FanBridge. And while there are many products focused on email delivery, he said Stensul is focused on the email creation process.
Dinkin made many similar points when we discussed the Series B last week. He said that for many teams, creating a marketing email can take weeks. With Stensul, that process can be reduced to just two hours, with marketers able to create the email on their own, without asking developers for help. Things like brand guidelines are already built in, and it’s easy to get feedback and approval from executives and other teams.
Dinkin also noted that while the big marketing clouds all include “some kind of email builder, it’s not their center of gravity.”
He added, “What we tell folks [is that] literally over half the company is engineers, and they are only working on email creation.”
Image Credits: Stensul
The team has recently grown to more than 100 employees, with new customers like Capital One, ASICS Digital, Greenhouse, Samsung, AppDynamics, Kroger and Clover Health. New features include an integration with work management platform Workfront.
Plus, with other marketing channels paused or diminished during the pandemic, Dinkin said that email has only become more important, with the old, time-intensive process becoming more and more of a burden.
“We need more emails — whether that’s more versions or more segments or more languages, the requests are through the roof,” he said. “The teams are the same size … and so that’s where especially the leaders of these organizations have looked inward a lot more. The ways that they have been doing it for years or decades just doesn’t work anymore and prevents them from being competitive in the marketplace.”
The new round was led by USVP, with participation from Capital One Ventures, Peak State Ventures, plus existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital . Individual investors include Okta co-founder and COO Frederic Kerrest, Okta CMO Ryan Carlson, former Marketo/Adobe executive Aaron Bird, Avid Larizadeh Duggan, Gary Swart and Talend CMO Lauren Vaccarello.
Dinkin said the money will allow Stensul to expand its marketing, product, engineering and sales teams.
“We originally thought: Everybody who sends email should have an email creation platform,” he said. “And ‘everyone who sends email’ is synonymous with ‘every company in the world.’ We’ve just seen that accelerate in that last few years.”
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Mobile website builder Universe raises $10M from GV as it ventures into commerce
A startup that has framed itself as an Instagram for websites is now squaring up against Shopify as it nabs new funding from Google’s venture capital arm.
Brooklyn-based Universe has just closed a $10 million Series A from GV. The funding round was well in the works before the COVID-19 pandemic took hold stateside; nevertheless, CEO Joseph Cohen definitely sounded relieved to have everything signed.
“Hopefully, it’ll take some weight off their shoulders that may have been there otherwise,” said GV general partner M.G. Siegler, who led the deal and is taking a seat on their board.
When the team launched out of YC two years ago, the initial aim was to be the go-to short link for young people and creatives to stick in their Instagram bios. The mobile app allowed users to create very basic landing pages, allowing them to type up some text, toss up photos and arrange their creation across a couple of web pages.
As the startup matures and looks to home in on a more robust business model, they’re now looking to build an incredibly low-friction commerce platform. Users can add a shopping “block” to their site, add a photo, description and price and then start accepting orders.
“We’ve gone from a landing page builder to a full-fledged website builder,” Cohen told TechCrunch in an interview.
Universe is going after what Cohen calls “very small businesses.” This could be an artist selling prints, a yoga instructor charging for Zoom classes or one of their latest customers, a farmer selling live bait. “These are people who don’t work at desks,” Cohen says.
Shopify has been one of the biggest tech success stories of the past several years, but Cohen sees weaknesses for Universe to capitalize on. Shopify is “complex and not mobile-first,” he says. Universe not only doesn’t require a developer to implement, it doesn’t seem to require someone that’s particularly tech-savvy.
The price of simplicity for the end user is a hefty cut for Universe. At launch, the company isn’t taking a percentage for the first $1,000 of a customer’s revenue, but will take a 10% slice thereafter, a number that’s notably multiples higher than the rates of competitors.
Cohen acknowledges that if a business succeeds, this can be a significant expense for them, one that might push them to another platform. He say that he wants to figure out a model that can help his startup “grow and scale” with their customers, but he didn’t offer up any details on what that might look like.
The team is still working with free and paid “pro” tiers that offer advanced features like analytics. Commerce features will be available for both tiers.
Universe has raised $17 million to date. Other investors include Javelin Venture Partners, General Catalyst and Greylock Partners.
We chatted with GV’s M.G. Siegler about closing this deal and how his role as an investor has shifted since the current crisis took hold. You can read that interview on Extra Crunch.
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Beacon Technology Company Estimote Raises $10.7 Million Series A
Estimote, a beacon company whose small, wireless sensors and accompanying software provide indoor location technology to some of the largest retailers as well as 65 percent of the Fortune 100, has now closed on $10.7 million in Series A funding. The round will help the business scale to meet the needs of its current customer base, around half of which is retail, as well as fund R&D… Read More
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