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Earlier this year, Apple officially discontinued Music Memos, an iPhone app that allowed musicians to quickly record audio and develop new song ideas. Now, a new startup called Tape It is stepping in to fill the void with an app that improves audio recordings by offering a variety of features, including higher-quality sound, automatic instrument detection, support for markers, notes and images, and more.
The idea for Tape It comes from two friends and musicians, Thomas Walther and Jan Nash.
Walther had previously spent three and a half years at Spotify, following its 2017 acquisition of the audio detection startup Sonalytic, which he had co-founded. Nash, meanwhile, is a classically trained opera singer, who also plays bass and is an engineer.
They’re joined by designer and musician Christian Crusius, previously of the design consultancy Fjord, which was acquired by Accenture.
The founders, who had played in a band together for many years, were inspired to build Tape It because it was something they wanted for themselves, Walther says. After ending his stint at Spotify working in their new Soundtrap division (an online music startup Spotify also bought in 2017), he knew he wanted to work on a project that was more focused on the music-making side of things. But while Soundtrap worked for some, it wasn’t what either Walther or his friends had needed. Instead, they wanted a simple tool that would allow them to record their music with their phone — something that musicians often do today using Apple’s Voice Memos app and, briefly, Music Memos — until its demise.
Image Credits: Tape It
“Regardless of whether you’re an amateur or even like a touring professional…you will record your ideas with your phone, just because that’s what you have with you,” Walther explains. “It’s the exact same thing with cameras — the best camera is the one you have with you. And the best audio recording tool is the one you have with you.”
That is, when you want to record, the easiest thing to do is not to get out your laptop and connect a bunch of cables to it, then load up your studio software — it’s to hit the record button on your iPhone.
The Tape It app allows you to do just that, but adds other features that make it more competitive with its built-in competition, Voice Memos.
When you record using Tape It, the app leverages AI to automatically detect the instrument, then annotate the recording with a visual indication to make those recordings easier to find by looking for the colorful icon. Musicians can also add their own markers to the files right when they record them, then add notes and photos to remind themselves of other details. This can be useful when reviewing the recordings later on, Walther says.
Image Credits: Tape It
“If I have a nice guitar sound, I can just take a picture of the settings on my amplifier, and I have them. This is something musicians do all the time,” he notes. “It’s the easiest way to re-create that sound.”
Another novel, but simple, change in Tape It is it that breaks longer recordings into multiple lines, similar to a paragraph of text. The team calls this the “Time Paragraph,” and believes it will make listening to longer sessions easier than the default — which is typically a single, horizontally scrollable recording.
Image Credits: Tape It
The app has also been designed so it’s easier to go back to the right part of recordings, thanks to its smart waveforms, in addition to the optional markers and photos. And you can mark recordings as favorites so you can quickly pull up a list of your best ideas and sounds. The app offers full media center integration as well, so you can play back your music whenever you have time.
However, the standout feature is Tape It’s support for “Stereo HD” quality. Here, the app takes advantage of the two microphones on devices like the iPhone XS, XR, and other newer models, then improves the sound using AI technology and other noise reduction techniques, which it’s developed in-house. This feature is part of its $20 per year premium subscription.
Over time, Tape It intends to broaden its use of AI and other IP to improve the sound quality further. It also plans to introduce collaborative features and support for importing and exporting recordings into professional studio software. This could eventually place Tape It into the same market that SoundCloud had initially chased before it shifted its focus to becoming more of a consumer-facing service.
But first, Tape It wants to nail the single-user workflow before adding on more sharing features.
“We decided that it’s so important to make sure it’s useful, even just for you. The stuff that you can collaborate on — if you don’t like using it yourself, you’re not going to use it,” Walther says.
Tape It’s team of three is based in Stockholm and Berlin and is currently bootstrapping.
The app itself is a free download on iOS and will later support desktop users on Mac and Windows. An Android version is not planned.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year over year.
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Did you hear the one about Google Play banning sugar daddy dating apps? Google this week updated its terms to clarify that apps where users offer sex acts in exchange for money, or “sugar dating,” as the new terms state, are no longer allowed as of September 1, 2021.
More interesting, perhaps, to the larger group of legitimate Android developers is this week’s unveiling of the UI for the upcoming Google Play safety section and the accompanying app labels. The labels will function as the Android counterpart to the app “nutrition labels” the Apple App Store recently introduced. Google is giving developers plenty of time to get used to the idea of increased transparency and disclosure, by offering a detailed timeline of when it expects developers to have their privacy label submissions ready. By April 2022, all developers will need to declare specific info and have a privacy policy.
Developers will have to disclose to users whether their app uses security practices like data encryption, whether it follows Google Play’s Families policy for apps aimed at kids, whether users have a choice in data sharing, whether the app’s safety section had been verified by a third party, and if the app allowed users to request data deletion at the time of uninstalling, among other things.
Apps that don’t disclose won’t be able to list or update until the problems are fixed.
The safety section wasn’t the only Google Play policy news to be announced this week.
Google also reminded developers that it was making a technical change to how advertising IDs work. Now, when users opt out of interest-based advertising or ads personalization, their advertising ID is removed and replaced with a string of zeros. The change, however, is a phased rollout, affecting apps running on Android 12 devices starting late 2021 and expanding to all apps running on devices that support Google Play in early 2022.
Google also said it will test a new feature that notifies developers and ad/analytics service providers of user opt-out preferences and is prohibiting linking persistent device identifiers to personal and sensitive user data or resettable device identifiers. Kids apps will also not be able to transmit an ad ID.
Another policy update includes a plan to close dormant accounts. Google says if the account is inactive or abandoned after a year, it will be closed. This will include accounts where the developer has never uploaded an app or accessed Google Play Console in a year.
Tools to build accessible experiences will also be locked down, as Google is adding new requirements on how AccessibilityService API and IsAccessibilityTool can be used.
In response to feedback and complaints, Apple is clearly trying to fix some of the issues that arose from this change. It re-added a Share button to the tab bar and put additional controls under that menu. There’s also once again a reload button in the tab bar next to the domain name, though it’s a bit smaller, and a Reader Mode button will appear in the tab bar when Reader is available
On iPad, Safari also reverted back to the traditional separate row of tabs, instead of the new compact experience.
Elon Musk sided with Fortnite maker Epic Games in the Apple App Store antitrust lawsuit, as the Tesla CEO tweeted on Friday that Apple’s App Store fees were “a de facto global tax on the Internet.” The lawsuit alleges Apple is abusing its platform power with how it commissions apps and in-app purchases on its App Store platform — fees that add up to big numbers for a game like Fortnite, which arguably doesn’t need an App Store for discovery, marketing, payments and distribution. But there’s no other way to sell to iOS users today. On Android, apps can at least be sideloaded. It’s not currently clear why Musk has decided to take a stand on the issue, as none of his companies’ apps are dramatically impacted by Apple’s fees at present.
Apple announced plans to end support for a number of SiriKit intents and commands, including those that could impact major apps — like ride-sharing app Uber. In total, there are over 20 SiriKit intent domains that will be deprecated and no longer supported in new and existing OS releases, Apple says.
Apple tweaked the controversial iOS 15 Safari changes in the latest betas (iOS 15 and iPadOS 15, beta 4). The new Safari design had moved the tab bar (URL bar) to the bottom of the screen — a fairly radical change for one of the iPhone’s most used apps. It was meant to make the controls easier to reach but critics said that the change made other often used features — like the reload button or Reader Mode — harder to find and use, impacting the overall usability of the browser itself.
Google this week launched version 1.0 of Jetpack Compose, Android’s new, native UI toolkit aimed at helping developers build better apps faster. The tool had been in beta since March. The new production release is built to integrate with the Jetpack libraries developers already use, and offers an implementation of Material Design components and theming. New features include Compose Preview and Deploy Preview, which require Android Studio Arctic Fox, which is also out now in a stable release.
Google also announced the availability of the CarHardwareManager API via the Android for Cars App Library as part of Jetpack.
Twitter launched a U.S. e-commerce pilot test that will help determine the current appetite for online shopping on its platform. The test allows brands and businesses to feature a “Shop Module” with various products for sale at the top of their Professional Profile, a business-friendly version of a profile page with support for things like an address, hours, phone number and more. Users can click on the Shop Module to go to a retail website and transact. Early testers include Game Stop and Arden Cove. The feature itself is somewhat bare bones for now, as it’s really just an image that launches an in-app browser. That’s not enough to really compete with something like Instagram Shop or Shopify’s Shop and the integrated, native checkout experience those types of app offers.
Fintech giant Robinhood raised $2.1 billion in its IPO this week. The IPO valued the trading app at $31.8 billion, making it larger that traditional rivals like Charles Schwab, even though the offering priced at the bottom of its range. The stock dropped 8% during its first day’s trading, however. Robinhood now has 21.3 million MAUs.
PayPal during its second-quarter earnings call announced its new “super app” is now code-complete and ready to roll out. The app will feature early direct deposit, check cashing, high yield savings, budgeting tools, improved bill pay, crypto support, subscription management, buy now, pay later functionality, mobile commerce, and person-to-person messaging features. The latter hadn’t yet been announced and would allow users to chat outside of the payments process.
Code found in Apple’s Wallet app indicates that iOS 15 will require users to verify their identities by taking a selfie when they add their driver’s license or other state identification card to the iPhone.
Instagram announced a series of significant changes to how it handles the accounts of younger teens. The company says it will now default users to private accounts at sign-up if they’re under the age of 16 — or under 18 in certain locales, including in the EU. It will also push existing users under 16 to switch their account to private if they have not already done so. In addition, Instagram is rolling out new technology aimed at reducing unwanted contact from adults — like those who have already been blocked or reported by other teens — and it will change how advertisers can reach its teenage audience. The changes give the company a way to argue to regulators that it’s capable of self-policing as it attempts to roll out a version of Instagram to younger users under the age of 13.
Twitter rolls out an update to its live audio platform, Twitter Spaces, that will make it easier to share the audio room with others. Users will be able to compose a tweet right from the Space that links to the room and includes any accompanying hashtags. iOS users also received new guest management controls for hosts.
Snapchat resolved an outage that was stopping people from logging in on Thursday. Unlike other app blips, which fix themselves often without users’ awareness, Snap told users to manually update their app if the issues continued.
Snapchat also this week added a “My Places” feature to Snap Map, which allows users to log their favorite spots, share them with friends and find recommendations. The feature supports over 30 million businesses and allows Snap to differentiate its map from a utility like Google Maps or Apple Maps, because it’s about personal recommendations from people you know and trust: your friends.
Instagram added support for 60-second videos to its TikTok clone, Reels. Previously, only Reels of up to 30 seconds were supported. Sixty seconds is in line with other platforms like YouTube Shorts and Snapchat’s Spotlight. But TikTok is now inching into YouTube territory, as it recently expanded to support three-minute videos.
TikTok expanded its LIVE platform with a huge lineup of new features including the ability to go live with others, host Q&As, use moderators and improved keyword filters, and more. For viewers, TikTok is adding new discovery and viewing tools, including picture-in-picture mode and ways to jump to LIVE streams from the For You and Following feeds. Some markets, including the U.S. already had access to LIVE Events, but the feature is now expanding. Meanwhile, the co-host feature currently supports going live with one other creator, but TikTok says it’s now testing multiple hosts.
Discord launched a new feature, Threads, which will make it easier to read through longer conversations on busy servers. Now, any server with “Community” features enabled will be able to transform their messages into threaded conversations across mobile and desktop. The threads will be designated by their own subject name and can be created by selecting a new hashtag symbol that appears in the menu when hovering over messages or by pressing the + sign in the chat bar.
Pinterest shares dropped by more than 12% after the company reported its second-quarter earnings on Thursday. Despite beating on estimates with revenue of $613.2 million and earnings per share of 25 cents, investors were disappointed by the miss on user growth. The company reported monthly active user growth of just 9% to reach 454 million, when analysts were expecting 482 million. Pinterest blamed COVID impacts for the slowdown. The news follows Pinterest’s launch of new tools for creators to monetize their content, with Ideas Pins — the recently launched video-first format that lets creators show off their work. Now, creators can make their pins “shoppable” and take commissions on those purchases.
WhatsApp is testing support for higher image upload quality on iOS devices. The feature was discovered on WhatsApp’s TestFlight version for iOS but is not yet public and offers three options: auto, best quality or data saver.
Spotify’s Clubhouse clone, Greenroom, is off to a slow start. The app has only been downloaded 140,000+ times on iOS and 100,000+ on Android, including installs from its earlier life as Locker Room, an app that Spotify acquired to move into live audio. Meanwhile, Spotify has 365 million monthly active users on its flagship streaming app.
Spotify also reported its Q2 earnings this week, where it posted a $23.6 million loss and failed to reach its forecast for total MAUs, despite growing MAUs 22% YOY to 365 million. It now has 165 million paying subscribers, which is up 20% YOY.
In a change to its app, Spotify added an attention-grabbing “What’s New” feed that offers personalized updates about new releases and new podcast episodes. The feature is available through a notification bell icon and uses a blue dot to indicate when there’s something new to see. Dots like this are a psychological hacks popularized by social apps like Facebook and Instagram to addict users, which could impact user engagement time on Spotify’s app.
Apple’s GarageBand app for iOS and iPadOS now lets you remix tracks from top artists and producers like Dua Lipa and Lady Gaga. There are also new Producer Packs with beats, loops and instruments created for GarageBand by top producers, including Boys Noize, Mark Lettieri, Oak Felder, Soulection, Take A Daytrip, Tom Misch and TRAKGIRL.
Google TV’s mobile app was updated with new services and personalized recommendations, following last fall’s launch of the Google TV user experience for Chromecast devices. The app now sports 16:9 widescreen movie and show posters, and added new providers Discovery+, Viki, Cartoon Network, PBS Kids, Boomerang, plus on-demand content from live TV services, including YouTube TV, Philo and fuboTV.
Epic Games announced that Fortnite will host another in-game event it’s calling the “Rift Tour,” which kicks off Friday, August 6 and runs through Sunday, August 8. What it hasn’t yet said is what the Rift Tour is, beyond a “musical journey into magical new realities” that will feature a “record-breaking superstar.”
Facebook’s Oculus division is exploring an integration of Oculus Workouts with Apple’s Health app, according to the app’s code. An integration would allow users to store their workout data in Health.
Usage of mobile video conferencing apps like Zoom grew by 150% in the first half of 2021, according to a report from Sensor Tower. Zoom, Microsoft Teams and Google Meet saw a surge in usage, collectively climbing to nearly 21x higher than in H1 2019, the firm found.
Google Voice’s app was updated with a few refinements, including a way to see the reason for a missed call or dropped call, and an easy way to redial. iOS users can now show their Google Voice number as their caller ID when they get a calling through a forwarding number. Another change will allow users to delete multiple SMS messages at once.
Language learning app Duolingo raised $521 million in its U.S. IPO, priced above the marketed range. The company priced 5.1 million shared at $102, after first marketing them at $95 to $100.
Amazon this week rolled out an update to its Alexa iOS app that allows users to add an Alexa widget to their iOS homescreen. The widget lets you tap on a button to speak to the virtual assistant and issue commands. Watch out Siri! (Ha, just kidding.)
Google Maps also updated its iOS app this week to add support for a homescreen widget. There are two different widgets sizes to choose from — one that gives info like weather and traffic, while another is more of a shortcut to nearby places like gas stations, restaurants, work and home.
Google is working on a”Switch to Android” app for iOS users that will copy over data and apps from an iPhone to bring them to a new Android device. Apple already offers a similar app, called “Move to iOS” for Android users.
Parking app usage has popped to pre-pandemic levels, Apptopia reported. Apps in this space help users find availability in lots and garages nearby and facilitate payments. Browsing time in apps was up 57% YOY in July, and overall parking app usage is now 6.2% above Jan. 2020 pre-pandemic levels.
Moovit integrated Lime’s electric scooters, bikes and mopeds into its transit-planning app that’s live in 117 cities across 20 countries and continents, including the United States, South America, Australia and Europe.
Tencent’s WeChat suspended new user registrations in China to comply with “relevant laws and regulations.” The move comes amid a broad crackdown on tech companies by Chinese regulators, related to data collection and other harmful practices.
Recently, China ordered Tencent and 13 other developers to fix problems related to pop-ups inside their apps, as part of the tech crackdown. The regulator also said it would tighten controls on misleading and explicit content used for marketing, and issued fines for offensive content to Tencent, Kuaishou and Alibaba.
Apple released patches for iOS, iPadOS and macOS to address a zero-day vulnerability that had been exploited in the wild. Apple said the exploit could exploit the vulnerability known as CVE-2021-30807 to execute arbitrary code with kernel privileges on a vulnerable and unpatched device.
Google Play Protect failed an Android security test, according to a report from Bleeping Computer. The mobile threat protection solution ranked last out of 15 Android security apps tested over a span of six months, between January to June 2021.
Product insights and analytics startup Pendo raised $150 million at a $2.6 billion valuation, ahead of its expected IPO. The round was led by B Capital, the firm from Facebook co-founder Eduardo Saverin, and included new investor Silver Lake Waterman, alongside existing backers. Pendo’s platform helps companies gather data on how customers use their apps, including clients like Okta, Toast and others.
Twitter “acqui-hired” the team from subscription news app, Brief, who will now join Twitter’s Experience.org group, which works on Twitter Spaces and Explore. Brief had offered a non-biased news app that allowed you to get both sides of a story and all the necessary facts. Deal terms weren’t disclosed.
Delivery app Gopuff confirmed its $1 billion fundraise at a $15 billion valuation, aimed at expanding its instant delivery service. TechCrunch previously reported the news when the Series H was still being closed.
Indian travel app Ixigo raised $53 million (Rs 395 crore), prepping the business for a valuation of $750 million-$800 million for its upcoming IPO. The round was led by Singapore sovereign wealth fund GIC.
Mobile-first digital wallet Valora native to the Celo network raised $20 million in Series A funding led by Andreessen Horowitz (a16z), a Celo backer, to become a global gateway to crypto.
Crypto wallet company Eco, backed by a16z, raised $60 million in new funding led by Activant Capital and L Catterton. Eco offers a digital wallet with rewards and no fees, and has average deposits of around $6,000.
Search API startup Algolia, which lets developers integrate real-time search in apps or websites, raised $150 million in Series D funding, valuing the business at $2.25 billion, post-money. The round was led by Lone Pine Capital. Algolia now has over 10,000 customers, including Slack, Stripe, Medium, Zendesk and Lacoste.
Brain Technologies raised $50+ million for Natural, a natural language search engine and super app for iOS, which wants users to stop switching between apps to order food, groceries or go shopping. Backers include Laurene Powell Jobs’ Emerson Collective, Goodwater Capital, Scott Cook and WTT Investment.
Messaging app Element, built on the decentralized Matrix protocol, raised $30 million in a Series B round of funding. Investors include open-source R&D lab Protocol Labs and Metaplanet. a fund from Skype co-founder Jaan Tallinn, as well as past investors Automattic and Notion.
Indonesia-based grocery app HappyFresh raised $65 million in Series D funding in a round led by Naver Financial Corporation and Gafina B.V. The app offers an Instacart-like grocery delivery service for parts of Asia, which today operates in Indonesia, Malaysia and Thailand.
Indian D2C beauty brand MyGlamm, which sells products through an app and website, raised $71.3 million in Series C financing, from Amazon, Ascent Capital and Wipro.
Image Credits: Nanogram
Developer Kosta Eleftheriou may have taken on Apple in legal battles and on Twitter, as he points out the numerous app scams on the App Store, but that hasn’t stopped him from building new apps.
This week, Eleftheriou introduced Nanogram, a Telegram client app that works on the Apple Watch without needing an iPhone connection. Eleftheriou said he was inspired to build Nanogram because he wanted a Telegram app for his LTE Apple Watch and didn’t like the official version that didn’t provide “basic and reliable messaging functionality.” So he built his own app from scratch using the Telegram SDK, which allows you to send, receive and view all your messages and notifications right from your wrist — even if you don’t have your phone nearby. The app also supports Eleftheriou’s FlickType Swipe Keyboard for faster replies while on the go.
Eleftheriou notes the app doesn’t collect any personal information and requires an Apple Watch Series 3 or later, running watchOS 7 or later.
Image Credits: Lightricks
After seeing a 70% yearly increase for its iOS version, Lightricks brought its Videoleap app to the Google Play Store. The app has grown popular with online creators for offering professional quality editing tools on mobile, including those that let you apply artistic effects, mix videos with images, add text and layer transformations and more. The company says Videoleap users are now creating 35 million pieces of content per month, and 47% of users are exporting their creations to TikTok in pursuit of monetizing their content further. The app, like others from Lightricks (which also makes FaceTune and others), monetizes by way of in-app subscriptions.
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In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that deal with the launch of Spotify Greenroom, a new mobile app that allows Spotify users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts. It’s also announcing a Creator Fund that will help fuel the new app with more content in the future.
The Spotify Greenroom app itself is based on Locker Room’s existing code. In fact, Spotify tells us, current Locker Room users will see their app update to become the rebranded and redesigned Greenroom experience, starting today.
Where Locker Room had used a white-and-reddish orange color scheme, the new Greenroom app looks very much like an offshoot from Spotify, having adopted the same color palette, font and iconography.
To join the new app, Spotify users will sign in with their current Spotify account information. They’ll then be walked through an onboarding experience designed to connect them with their interests.
Image Credits: Spotify
For the time being, the process of finding audio programs to listen to relies primarily on users joining groups inside the app. That’s much like how Locker Room had operated, where its users would find and follow favorite sports teams. However, Greenroom’s groups are more general interest now, as it’s no longer only tied to sports.
In time, Spotify tells us the plan is for Greenroom to leverage Spotify’s personalization technology to better connect users to content they would want to hear. For example, it could send out notifications to users if a podcaster you already followed on Spotify went live on Spotify Greenroom. Or it could leverage its understanding of what sort of podcasts and music you listen to in order to make targeted recommendations. These are longer-term plans, however.
As for Spotify Greenroom’s feature set, it’s largely on par with other live audio offerings — including those from Clubhouse, Twitter (Spaces) and Facebook (Live Audio Rooms). Speakers in the room appear at the top of the screen as rounded profile icons, while listeners appear below as smaller icons. There are mute options, moderation controls and the ability to bring listeners onstage during the live audio session. Rooms can host up to 1,000 people, and Spotify expects to scale up that number later on.
Image Credits: Spotify
Listeners can also virtually applaud speakers by giving them “gems” in the app — a feature that came over from Locker Room, too. The number of gems a speaker earned displays next to their profile image during a session. For now, there’s no monetary value associated with the gems, but that seems an obvious next step as Greenroom today offers no form of monetization.
It’s worth noting there are a few key differentiators between Spotify Greenroom and similar live audio apps. For starters, it offers a live text chat feature that the host can turn on or off whenever they choose. Hosts can also request the audio file of their live audio session after it wraps, which they can then edit to turn into a podcast episode.
Perhaps most importantly is that the live audio sessions are being recorded by Spotify itself. The company says this is for moderation purposes, which is a challenge for live audio platforms. If a user reports something in a Greenroom audio room, Spotify can go back to look into the matter, to determine what sort of actions may need to be taken. Moderation is an area Clubhouse has struggled with, as its users have sometimes encountered toxicity and abuse in the app in real time, including in troubling areas like racism and misogyny. Recently, Clubhouse said it had to shut down a number of rooms for antisemitism and hate speech, as well. (Clubhouse says it now records a temporary encrypted buffer of the audio in a room while the room is live for the purpose of supporting incident investigations — a system that has been in place for months.)
Spotify says the moderation of Spotify Greenroom will be handled by its existing content moderation team. Of course, how quickly Spotify will be able react to boot users or shut down live audio rooms that are in violation of its Code of Conduct remains to be seen.
While the app launching today is focused on user-generated live audio content, Spotify has larger plans for Greenroom. Later this summer, the company plans to make announcements around programmed content — something it says is a huge priority — alongside the launch of other new features. This will include programming related to music, culture and entertainment, in addition to the sports content for which Locker Room was known.
Image Credits: Spotify
The company also says it will be marketing Spotify Greenroom to artists through its Spotify for Artists channels, in hopes of seeding the app with more music-focused content. And it confirmed that monetization options for creators will come further down the road, too, but isn’t talking about what those may look like in specific detail for the moment.
In addition, Spotify is today announcing the Spotify Creator Fund, which will help audio creators in the U.S. generate revenue for their work. The company, however, declined to share any details on this front, either — like the size of the fund, how much creators would receive, time frame for distributions, selection criteria or other factors. Instead, it’s only offering a sign-up form for those who may be interested in hearing more about this opportunity in the future. That may make it difficult for creators to weigh their options, when there are now so many.
Spotify Greenroom is live today on both iOS and Android across 135 markets around the world. That’s not quite the global footprint of Spotify itself, though, which is available in 178 markets. It’s also only available in the English language for the time being, with plans to expand as it grows.
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The GasBuddy mobile app, which typically helps consumers find the cheapest gas nearby, has now become the No. 1 app on the U.S. App Store for the first time ever, due to the fuel shortages in the U.S. that followed the cyberattack on the Colonial Pipeline. Americans, fearful that gas would become unavailable, began panic-buying in ways that haven’t been seen since the great toilet paper outage of 2020. As a result, thousands of gas stations ran out of fuel entirely. This dramatic situation has greatly benefitted the GasBuddy app, which includes a crowdsourced feature that helps users locate which local stations still have gas for sale.
As of Wednesday afternoon, GasBuddy says the effects of the Colonial Pipeline shutdown are being felt across 11 U.S. states, largely in the Southeast and Washington, D.C. North Carolina had the highest number of gas stations with fuel outages, with 65% of stations reportedly out of gas as of 2:48 p.m. ET on Wednesday. Kentucky has the lowest at only 2%. Because this data is self-reported by GasBuddy users, it may not represent the most current information, we should note.
Image Credits: GasBuddy app screenshot
During the week, consumers have been turning to GasBuddy to help them find where they can fill up. Yesterday, the app hit No. 1 in the “Travel” category on the App Store, while it steadily climbed its way up the App Store’s Top Overall charts.
This afternoon, GasBuddy became both the No.1 app in the non-games category as well as the highest-ranked app Overall across the U.S. App Store.
According to data from app store intelligence firm Apptopia, GasBuddy yesterday saw 15,203 new downloads — a 59% increase from its average daily downloads, which were 9,560 for the past 30 days. However, third-party data isn’t always accurate for sudden shots in rank — it catches up a few days after the fact.
Image Credits: Apptopia
Reached for comment, GasBuddy says its downloads were actually far higher than the third-party estimates. Across all platforms, including both iOS and Google Play, it saw 20x more downloads yesterday compared with an average day in 2021. The company told TechCrunch it counted 313,001 total downloads yesterday, compared with average daily downloads for the previous 30 days of 15,339.
Broken down by platform, GasBuddy says it saw 104,735 downloads on Android and 208,266 downloads on iOS on Tuesday, May 11, 2021.
Apptopia also noted that GasBuddy hadn’t been the No. 1 app on the App Store in all the time it’s been recording app store rankings, which goes back to January 1, 2015. However, it noted the app itself launched back in 2010, making it possible (though not likely) that the app had reached No. 1 at some point.
GasBuddy confirmed that’s not the case. Today is the first time it has ever topped the App Store, though it got close once before when it reached No. 2 behind a walkie-talkie app during Hurricane Irma in September 2017.
Image Credits: App Store screenshot on Wed., May 12, 2021
Consumers can continue to track statewide fuel outages here on GasBuddy’s website as well as where highest prices are being found. In the app, they can report whether gas stations have gas or diesel, as well as current prices.
The Colonial Pipeline, which runs 5,500 miles from the Gulf to the Northeast, shut down on Friday due to a ransomware attack from a criminal hacking network known as DarkSide, which is suspected to be based in Russia or Eastern Europe. The pipeline delivers about 45% of fuel used by the Eastern Seaboard. Reports of the shutdown sent Americans to stock up on gas, worsening the situation further. The U.S. Energy Secretary Jennifer Granholm said the Colonial Pipeline intends to restore operations by the end of the week.
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Snowman, the small studio behind award-winning iOS games Alto’s Adventure, Alto’s Odyssey, Skate City and others, is spinning out a new company, Pok Pok, that will focus on educational children’s entertainment. Later this month, Pok Pok will debut its first title, Pok Pok Playroom, aimed at inspiring creative thinking through play for the preschool crowd.
The launch takes Snowman back to its roots as an app maker, not a games studio.
In fact, the company’s first iOS app, Checkmark, had been in the productivity space, offering location-based reminders to iPhone users. But Snowman later shifted to making games, tapping into the demand for mobile games with early launches like Circles and Super Squares. But it wasn’t until Alto’s Adventure came out that Snowman really kicked off its foray into gaming.
“We’ve never really considered Snowman to be a video game studio,” explains Snowman co-founder and creative director Ryan Cash. “A lot of people would assume that because it’s really all that we’re known for at the moment. It’s kind of our core business. But we like to think of ourselves more as like a team of tinkerers who like working on creative stuff. And for now, it happens to be video games, but you never know kind of what might be around the corner,” he says.
Image Credits: Snowman
Pok Pok actually emerged from Snowman’s culture of tinkering.
Snowman employees Mathijs Demaeght and Esther Huybreghts, now Pok Pok design director and creative director, respectively, went looking for an app to entertain their young son James when he was a toddler. They soon found that there weren’t many options that fit what they had been hoping to find.
They had wanted something that wouldn’t rile him up, something that wasn’t too technical and something that wasn’t gamified, Esther explains.
When they later had their second son, Jack, they decided to just built the app they wanted for themselves. After showing a rough prototype to Ryan, he saw the potential and told them to run with it.
Ryan’s sister, Melissa Cash, whose background was in developing products at Disney for babies and toddlers, had been helping with the Alto’s Odyssey launch at the time. When she saw what Esther and Mathijs were working on, she was impressed.
Image Credits: Snowman
“I’ve worked in the kid space for five years, and I’ve never seen anything that’s even remotely like this. And then, I just knew this is what I wanted to work on for the next 20 years,” she says. Melissa became involved with the project and is now CEO of the Pok Pok spinout.
Although legally a distinctive entity, Pok Pok remains closely tied to Snowman.
“We’ve been incubating the company within Snowman. We moved desks to a corner and we all work together as mentor, colleagues, and collaborate as a group,” Melissa notes. Ryan is still involved, as well. “Ryan is everything — our advisor, our helper — we haven’t even come up with a title for him,” she adds.
Today, the Pok Pok team is six full-time employees, but works with contractors and educators on its projects. Snowman, meanwhile, is over 20 people, mostly in Toronto. However, some Snowman employees spend 30% to 50% of their time on Pok Pok, Ryan says.
For the time being, Pok Pok is self-funded thanks to Snowman’s success on other fronts, which not only includes the Alto’s series, but also Apple Arcade’s Where Cards Fall and Skate City, both of which are now expanding to PC and console. The company is also working on DISTANT, a collaboration with Slingshot and Satchel.
Pok Pok Playroom, which is aimed at kids ages two to six, will be the first title to go live from Pok Pok, arriving on May 20. The app itself will initially contain six “digital toys,” so to speak, which encourage kids to creatively play. These toys also grow with the child as they age up.
For example, a stacking blocks toy could appeal to toddlers who just want to move the shapes around, but an older child might build a town with them. A drawing toy can encourage scribbles at younger ages or become a real canvas for art when the child is older. There’s also a calming toy called “musical blobs” that’s sort of like a lava lamp with differently shaped blobs that bounce around and respond to touches.
All the toys are designed to be open-ended — there’s no right or wrong way to use them. And Pok Pok Playroom is not a game. There are no levels to beat or objectives to achieve. There’s nothing to buy.
What is different about Pok Pok Playroom, compared with games and “digital toys” from rivals like Toca Boca, for example, is that it’s designed to be more educational and realistic.
“We take a more educational approach, and we still plan to do that for future apps and for whatever Pok Pok Playroom will grow into after launch,” says Esther. “For example, we have no unicorns or no wizards in Pok Pok Playroom. Everything is grounded in reality. I think we want to explore with children what the world looks like and how it works. We have tons of ideas for taking a more education-based approach for all the children, as well, that isn’t necessarily the ABCs, 1,2,3’s pedagogical, so to speak.”
Image Credits: Snowman
Pok Pok also won’t use talking animals or fantasy characters in order to avoid the subject of diversity. Instead, its apps will features all races, all genders, all family constructs, all different sorts of abilities and disabilities, as they’re built.
“I think it’s very important to us to have kids be able to recognize themselves, and family members and friends in the app,” says Esther. “It’s really important to our entire team that everyone feels respected in who they are and what their family looks like, and… I think that’s still really lacking in the kid space right now. We want to be the front-runner there,” she notes.
The new app, which has been in development for nearly three years, will be priced on a subscription basis, with more “digital toys” added over time.
Though Pok Pok will aim more at the preschool crowd, the company envisions a future where it designs creative projects for the next age group up and for other types of learning.
Pok Pok Playroom has been beta tested with around 250 families ahead of its launch.
It will be available on iPhone and iPad starting on May 20 at 9 a.m. ET, with a 14-day free trial. It will then be priced at $3.99 per month or $29.99 per year, and will not feature in-app purchases.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re taking a look at the Bumble IPO, app store subscription revenue and talk to a developer on a crusade against the fake ratings plaguing the App Store. We’re also checking in on the missing Google privacy labels…with a spreadsheet of all 100 apps.
This Week in Apps will soon be a newsletter! Sign up here: techcrunch.com/newsletters.
Bumble, the dating app positioned as one of Tinder’s biggest rivals, began trading on public markets on Thursday. The company priced its shares at $43, above its earlier target range of $37 to $39. But once live, BMBL began trading up nearly 77% at $76 per share on Nasdaq, closing the day with a market cap of $7.7 billion and the stock at $70.55.
The app itself was founded in 2014 by early Tinder exec Whitney Wolfe Herd, who now, at 31, is the youngest woman founder to take a U.S. company public and, thanks to the IPO, the world’s youngest self-made woman billionaire, as well, said Fortune.
Wolfe Herd successfully leveraged her knowledge of the online dating market, then combined that with an understanding of how to position a dating app to make it more appealing to women.
On Bumble, women message first, for example, and the company often touts features and updates designed to protect women from bad actors. A lot of what Bumble does is just marketing and spin overlaid on the Tinder model. Like other dating apps, Bumble uses a similar format to connect potential matches: a swipeable “people catalog,” where users look at photos, primarily, to determine interest. Bumble, like others, also makes money by charging for extra features that give users a better shot or more efficient experience.
But all this works because users believe Bumble to be different. They believe Bumble is also capable of delivering higher-quality matches than Tinder, which has increasingly re-embraced its persona as a hook-up app.
The IPO’s success also sends a signal that investors are expecting in-person dating to rebound post-pandemic, and getting in early on the next big mass market dating app is an easy win.
Developer Kosta Eleftheriou, a Fleskly co-founder, has been on a crusade against the scammy and spammy apps overrunning the App Store, as well as Apple’s failure to do much about it.
Earlier this month, Kosta complained that copycat apps were undermining his current business, as the developer of an Apple Watch keyboard app, FlickType. Shady clones boosted by fake ratings and reviews promised the same features as his legit app, but then locked their customers into exorbitant subscriptions, earning the scammers hundreds of thousands per month.
In his eyes, the problem wasn’t just that clones existed, but that Apple’s lack of attention to fake reviews made those apps appear to be the better choice.
Although Apple finally removed most of his fraudulent competitors after his rants gained press attention, he’s frustrated that the system was so broken in the first place.
This week, Kosta returned with another Twitter thread detailing the multimillion-dollar scams that pretend to be the best Roku remote control app. One app, “Roku Remote Control – Roki,” for example, had a 4.5 stars across 15K+ ratings. The app was a free download, but immediately tries to lock users into a $4.99/week subscription or a lifetime payment of $19.99. However, the app offers a “buggy, ad-infested, poorly designed” experience, Kosta says.
He then used AppFigures to see only those reviews of the Roki app that also had text. When displayed like this, it was revealed that “Roki” was really just a 1.7-star app, based on consumers who took the time to write a review.
What’s worse, Kosta has also argued, that even when Apple reacts by removing a bad actor’s app, it will sometimes allow the developer to continue to run other, even more profitable scams.
Kosta says he decided to spearhead a campaign about App Store scams to “get the word out about how all these scams manage to sustain themselves through a singular common flaw in the App Store — one that has been broken for years.”
He also notes that although Apple responded to him, he believes the company is hoping for the story to blow over.
“The way Apple tried to communicate with me also didn’t help ease my concern — they either don’t get it, or are actively trying to let the story fizzle out through some token gestures. But what they need to do first and foremost, is acknowledge the issue and protect their customers,” Kosta told TechCrunch.
One potential argument here is that because Apple financially benefits from successful subscription app scams, it’s not motivated to prioritize work that focuses on cleaning up the App Store or fake ratings and reviews. But Kosta believes Apple isn’t being intentionally malicious in an effort to grow the subscription business, it’s just that fake App Store reviews have become “a can that’s been perpetually kicked down the road.” Plus, since Apple touts the App Store as a place users can trust, it’s hard for them to admit fault on this front, he says.
Since the crusade began, Kosta has heard from others developers who have sent him examples “dozens and dozens of scams.”
“I will just keep exposing them until Apple acknowledges the problem,” he says.
Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscription payments, a report from Sensor Tower indicates. Last year, global subscription app revenue from the top 100 subscription apps (excluding games), climbed 34% year-over-year to $13 billion, up from $9.7 billion in 2019.
The App Store, not surprisingly, accounted for a sizable chunk of this subscription revenue, given it has historically outpaced the Play Store on consumer spending. In 2020, the top 100 subscription apps worldwide generated $10.3 billion on the App Store, up 32% over 2019, compared with $2.7 billion on Google Play, which grew 42% from $1.9 billion in 2019. (Read more here.)
Google said it would update its iOS apps with privacy labels weeks ago. While it did roll out some, it has yet to update top apps with Apple’s new labels, including key apps like the Google search app, Google Pay, Google Assistant, Google One, Google Meet, Google Photos, Google Calendar, Google Maps, Google News, Google Drive, Gmail and others. (Keep track of this with me here. Want to help? Email me.)
Overall, the majority of Google’s apps don’t have labels. While Google probably needed some time (and a lot of lawyers) to look this over, it’s now super late to put its labels out there. At this point, its iOS apps are out of date — which Google accidentally alerted users to earlier this week. This is awful optics for a company users already don’t trust, and a win for Apple as a result. (Which, of course, means we need to know for sure that Apple isn’t delaying Google’s submissions here…)
Still, Google had time to get this done. Its December code freeze is long over, and everyone else, for the most part, has gotten on board with the new labels. Why can’t Google?
Apple may soon allow users to set a different default music service. The company already opened up the ability to choose a different default browser and email app, but now a new feature in the iOS 14.5 beta indicates it may allow users to set another service, like Spotify, as the default option when asking Siri to play tunes. This, however, could be an integration with HomePod and Siri voice control support in mind, rather than something as universal as switching from Mail app to Gmail.
Apple Maps to gain Waze-like features for reporting accidents, hazards and speed traps. Another new feature in the iOS 14.5 beta will allow drivers to report road issues and incidents by using Siri on their iPhone or through Apple’s CarPlay. For example, during navigation, they’ll be able to tell Siri things like “there’s a crash up head,” “there’s something on the road,” or “there’s a speed trap here.”
Apple tests a new advertising slot on the App Store. Users of Apple’s new iOS 14.5 beta have reported seeing a new sponsored ad slot that appears on the Search tab of the App Store, under the “Suggested” heading (the screen that shows before you do a search). The ad slot is also labeled “Ad” and is a slightly color to differentiate it from the search results. It’s unclear at this time if Apple is planning to launch the ad slot or is just testing it.
The App Store announces price changes for Cameroon, Zimbabwe, Germany and the Republic of Korea.
Apple alerts developers to Push Notification service server certificate update, taking place on March 29, 2021.
Image Credits: XDA Developers
Alleged Android 12 screenshots snagged from an early draft document by XDA Developers show Google could be borrowing some ideas from Apple’s iOS for its next update. One feature may put colored dots in the status bar to indicate when the camera or microphone are being accessing, for example. Users may also be able to toggle off their camera, microphone or location access entirely. Google may also add a “conversations” widget to show recent messages, calls and activity statuses, among other things.
Google bans data broker Predicio that was selling user data collected from a Muslim prayer app to Venntel, a government contractor that sells location data from smartphones to ICE, CBP and the FBI, following a Motherboard investigation. Google alerted developers they had a week to remove the SDK from their apps or they’d be removed from Google Play.
Google updated its instructor-led curriculum for Android Development with Kotlin, a major update for the course materials that were first released in 2018. The new materials are designed for either in-person or virtual learning, where educators combine lectures and codelabs.
Google briefly notified users that their Google iOS apps were “out of date” — an embarrassing mistake that was later corrected server-side. The bug arrived at a time when Google has yet to have updated its privacy labels for many of its largest apps, including Google, Gmail, Assistant, Maps, Photos and others.
Apple released a new iOS app, For All Mankind: Time Capsule, to promote its Apple TV+ series, “For All Mankind.” The app was built using Apple’s ARKit framework, offering a new narrative experience told in AR format featuring the show’s star. In the app, users join Danny as he examines keepsakes that connect to stories about impacting events in the lives of his parents, Gordo and Tracy Stevens, in the alternative world of the TV show.
TikTok is expanding its e-commerce efforts. The company told marketers it’s planning a push into livestreamed e-commerce, and will also allow creators to share affiliate links to products, giving them a way to earn commissions from their videos. The company also recently announced a partnership with global ad agency WPP that will give WPP agencies and clients early access to TikTok ad products. It will also connect top creators with WPP for brand deals.
The Single Day Shopping festival drove high mobile usage. Consumers spent 2.3 billion hours in Android shopping apps during week of November 8-15, 2020, reports App Annie.
Image Credits: AaronP/Bauer-Griffin/GC Images
TikTok’s sale of its U.S. operations to Oracle and Walmart is shelved. The Biden administration undertook a review of Trump’s efforts to address security risks from Chinese tech firms, including the forced sale of TikTok’s U.S. operations. The Trump administration claimed TikTok was a national security threat, and ordered TikTok owner ByteDance to divest its U.S. operations if it wanted to continue to operate in the country. Several large tech companies stepped up to the plate to take on the potential windfall. But Biden’s review of the agency action puts Trump’s plan on an indefinite pause. As a result, the U.S. government will delay its appeal of of federal district court judge’s December 2020 injunction against the TikTok ban. Discussions between U.S. national security officials and ByteDance are continuing, however.
Facebook is said to be building its own Clubhouse rival. Mark Zuckerberg made a brief appearance on Clubhouse earlier this month, which now seems more like a reconnaissance mission, if The NYT’s report is true. Facebook will have to tread lightly, given its still under regulatory scrutiny for anticompetitive practices, which included cloning and acquiring its competition.
Microsoft reportedly approached Pinterest about an acquisition of the $51 billion social media platform, but those talks are no longer active.
TikTok partnered with recipe app Whisk to add a way for users to save recipes featured in TikTok videos. The feature is currently in pilot testing with select creators.
Mark Cuban is co-founding a new podcast app, Fireside. The Shark Tank star and investor has teamed up with Falon Fatemi, who sold customer intelligence startup Node to SugarCRM last year. Fireside is basically Clubhouse, but adds the ability to export live conversations as podcasts.
TikTok expands its Universal Music Group deal just days after UMG pulled its song catalog from Triller, saying the app was withholding artist payments.
Indian firm ShareChat will integrate Snapchat’s Camera Kit technology into its Moj app to enable AR features. The move will give Snap a foothold in a key emerging market.
Instagram said it will impose stricter penalties against those who send abusive messages, including account bans, and develop new controls to reduce the abuse people see in their DMs. The announcement followed a recent bout of racist abuse targeted at footballers in the U.K. A joint statement from Everton, Liverpool, Manchester United and Manchester City condemned the abuse, saying “there is no room for racism, hate or any form of discrimination in our beautiful game.”
Instagram tells creators that it won’t promote their recycled TikToks. The company announced via its @creators account a set of best practices for Reels, noting that those featuring a watermark or logo (which TikTok smartly attaches to its content), won’t be recommended frequently on Instagram’s platform. Of course, TikTok creators are already circulating videos with tips about how to cut out the logo from TikTok videos by first exporting the video as a Live Photo, then going to their iOS Photos app, clicking on the Live Photo and choosing “Save as Video.” Problem solved.
Image Credits: Google
Google Photos for Android adds previously Pixel-only features — but only if users subscribe to Google One. The paywalled features include machine learning-powered editing tools like Portrait Blur, Portrait Light and Color Pop. There’s also a new video editor on iOS with an Android update planned. The editor now lets you crop, change perspective, add filters, apply granular edits (including brightness, contrast, saturation and warmth) and more.
Adobe adds collaboration and asynchronous editing to Photoshop, Illustrator and Fresco. The update will be supported across platforms, including desktop, iPad and iPhone.
Waze adds Audible to its list of in-app audio players. The integration allows you to easily play your audiobooks while driving. Waze already supported in-app music integrations, like YouTube Music and Spotify, thanks to developer integrations with the Waze Audio Kit.
HBO Max is going international. The app will be expanded to 39 Latin American and Caribbean territories in June, replacing the existing HBO GO app.
Picture-in-picture mode returned to YouTube on iOS with the launch of the iOS 14.5 beta.

Facebook Messenger added a new feature that makes it easier to block and mass-delete Message Requests from people you don’t know. It also said it’s working on new ways to report abuse and providing better feedback on the status of those reports.
The Biden administration pauses the Trump ban on WeChat. The administration asked a federal appeals court to place a hold on proceedings over the WeChat a day after it asked for a similar delay over the TikTok case, saying it needed time to review the previous administration’s efforts, which are now in the appeals stage.
NHS Covid-tracing app has prevented 600,000 infections in England and Wales, researchers estimated in one of the first studies of smartphone-based tracing. The app used the tracing system built by Apple and Google.
The Robinhood backlash hasn’t stopped the downloads. Many users downrated the app after it halted meme stock trading earlier this month — a move that’s now under Congressional investigation and has prompted multiple lawsuits. But the app continues to receive downloads. The day after it halted trades was its second-largest by downloads ever, and downloads remained high in the days that followed. In January 2021, the app was installed 3.7 million times in the U.S., or 4x the installs of January 2020.
Image credits: Thomas Trutschel/Photothek via Getty Images
The Chinese government blocked Clubhouse, which had been rapidly gaining attention in the country. The app itself had only briefly been made available in Apple’s China App Store last fall, but those had it installed could access its audio chat rooms without a VPN. Prior to the ban, a group discussing the 1989 pro-democracy Tiananmen protest reached 5,000 participants — the max number of participants Clubhouse supports.
A new North Dakota Senate bill proposes to ban app stores like Apple and Google from requiring developers to exclusively use their store and payment mechanisms to distribute apps, and would prevent them from retaliating, at the risk of fines. Apple’s Chief Privacy Engineer Erik Neuenschwander said the bill “threatens to destroy the iPhone as you know it,” and that Apple succeeds because it “works hard to keep the bad apps out of the App Store.”
The Coalition for App Fairness (CAF) announced that Meghan DiMuzio has now joined as its first executive director. The advocacy group fighting against app store anticompetitive behavior is made up of over 50 members, including Spotify, Tile, Basecamp, Epic Games and others.
The U.S. House of Representatives Committee on Energy and Commerce has asked Apple to improve the credibility of App Store privacy labels, so consumers aren’t harmed. The request was made after an investigation by The Washington Post revealed that many labels were false, leading to questions as to whether the labels could be trusted at all.
Apple will begin to proxy Google’s “Safe Browsing” service used by Safari through its own servers starting with iOS 14.5. Safari on iPhone and iPad includes a “Fraudulent Website Warning” feature that warns users if they’re visiting a possible phishing site. The feature leverages Google’s “Safe Browsing” database and blocklist. Before, Google may have collected user’s IP address during its interaction with Safari, when the browser would check the website URL against Google’s list. Now, Apple will proxy the feature through Apple’s own servers to limit the risk of information leaks. The change was reported by The 8-bit, MacRumors and others, after a Reddit sighting, and confirmed by Apple’s head of Engineering for WebKit.
A generically named app “Barcode Scanner” on the Google Play Store had been operating as a legit app for years before turning into malware. Users of the app, which had over 10 million installs, began to experience ads that would open their browser out of nowhere. The malware was traced to the app and Google removed it from the Play Store. Unfortunately, users review-bombed a different, innocent app as a result, leaving it 1-star reviews and accusing it of being malware.
Google Chrome’s iOS app is testing a feature that would lock your Incognito tabs with either Touch ID or Face ID to add more security to the browser app.
Google Fi VPN for Android exits beta and expands to iPhone. The VPN app, designed for Google Fi users, is meant to encrypt connections when on public Wi-Fi networks or when using sites that don’t encrypt data. Users, however, question the privacy offered by VPN from Google.
Twitter said the iOS 14 privacy update will have a “modest impact” on its revenue. The companies joins others, including Facebook and Snap, in saying that Apple is impacting their business’s monetization.
Quilt, a “Clubhouse” focused self-care, raised $3.5 million seed round led by Mayfield Fund. The app has a similar format to audio social network, Clubhouse, but rooms are dedicated less to hustle culture and more to wellness, personal development, spirituality, meditation, astrology and more.
Match Group, owner of dating apps like Match and Tinder, will buy Korean social media company Hyperconnect for $1.73 billion. The company runs two apps, Azar and Hakuna Live, both which focus on video, including video chats and live broadcasts.
Electronic Arts buys Glu Mobile, maker of the “Kim Kardashian: Hollywood” mobile game in a $2.4 billion deal. The all-cash deal will also bring other games, like “Diner Dash” and “MLB Tap Sports Baseball” to EA, which said it made the acquisition because mobile is the “fastest-growing platform on the planet.”
French startup Powder raised $12 million for its social app for sharing clips from your favorite games, and follow others with the same interests. The app can capture video content from both desktop and mobile games.
Reddit’s valuation doubled to $6 billion after raising $250 million in a late-stage funding round led by Vy Capital, following the r/WallStreetBets and GameStop frenzy. The company was previously valued at $3 billion, and is also backed by Andreessen Horowitz and Tencent Holdings Ltd.
SplashLearn raised $18 million for its game-based edtech platform. The startup offers math and reading courses for Pre-K through 5th grade, and over 4,000 games and interactive activities.
Goody raised $4 million for its mobile app that lets you send gifts to friends, family and other loved ones over a text message. The other user can then personalize the gift and share their address, if you don’t have that information.
VerSe Innovation, the Bangalore-based parent firm of news and entertainment app Dailyhunt and short video app Josh, a TikTok rival, raised over $100 million in Series H round led by Qatar Investment Authority and Glade Brook Capital Partners. The round turns the company into a unicorn.
Tickr, an app that lets U.K. consumers make financial investments based on their impact to society and the environment, raised $3.4 million in a round led by Ada Ventures, a VC firm focused on impact startups.
Huuuge Inc., a developer of free-to-play mobile casino games, raised $445 million in its IPO in Warsaw, becoming Poland’s largest-ever gaming industry listing.
Uptime, an educational app that offers 5-minute bits of insight from top books and courses, raised a $16 million “seed” round led by Tesco CEO Sir Terry Leahy; entrepreneur and chairman of N Brown, David Alliance; and members of private equity firm Thomas H Lee.
Modern Health, a mental health services provider for businesses to offer to their employees, raised $74 million, valuing its business at $1.17 billion. The Modern Health mobile app assesses each employee’s need and then provide care options.
Scalarr raised $7.5 million to fight mobile ad fraud. The company offers products to detect ad fraud before an advertiser bids and other tools used by ad exchanges, demand-side platforms, and supply-side platforms.
Dublin-based food ordering app Flipdish, a Deliveroo rival, raised €40 million from global investment firm Tiger Global Management. The app offers a lower commission than other delivery rivals and is even testing drone delivery with startup Manna Aero.
Jackpot, an NYC-based lottery ticket app, raised $50 million Series C. The app allows users to play the lottery games in nine different states, including Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas and Washington, D.C.
Image Credits: Insight
A new startup called Insight is bringing web browser extensions to the iPhone, with the goal of delivering a better web browsing experience by blocking ads and trackers, flagging fake reviews on Amazon, offering SEO-free search experiences or even calling out media bias and misinformation, among other things. These features are made available by way of the browser’s “extensions,” which work by way of a “sub-tab” workflow where you navigate using swiping gestures. For example, when online shopping, you could view the product you’re interested in, then swipe over to see the available coupons, the trusted product reviews or to comparison shop across other sites.
The app is a free download on iOS.
Image Credits: App Annie
App Annie’s new app Pulse is aimed not at the more advanced analyst or marketer immersed in data, but rather at the executive who wants a “more elevated, top-down view” of the app ecosystem, TechCrunch reported. The app offers easy access to the app stores’ top charts, plus tools for tracking apps, and a news feed highlighting recent trends. Another feature, the App Annie Performance score, which aims to distill user acquisition, engagement, monetization and sentiment into a single benchmark.
The app is currently iOS-only.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.
And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re taking a look at the biggest news in the world of apps, including how the GameStop frenzy impacted trading apps, as well as how Apple’s privacy changes are taking shape in 2021, and more.
Image Credits: TechCrunch
Was there really any other app news story this week, beside the GameStop short squeeze? That a group of Reddit users took on the hedge funds was the stuff of legends, even if the reality was that Wall Street likely got in on both sides of the trade. Whether you found yourself in the camp of admiring the spectacle or watching the train wreck in horror (or both), what we witnessed — at long last, I suppose — was the internet coming for the stock market. The GameStop frenzy upended the status quo; it rattled the traditional ways of doing things — much like what the internet has done to almost everything else it touches — whether that’s publishing, media, creation, politics, and more.
“This is community,” explained Reddit founder Alexis Ohanian, in an interview on AOC’s Twitch channel on Thursday.
“This is something that spans platforms and the internet, especially in the last 10 years — in particular social media and smartphone ubiquity. All these things have connected us in real-time ways to organize around ideas, around concepts,” he continued. “We seek out those communities. We seek out that sense of identity. We seek out that sense of connection. And the internet supercharges it because of scale,” he said. “I think one of the byproducts of where I think it continues to go is more of a push towards decentralization and more of a push toward individuals being able to take ownership — even individuals being able to get access — to do the same things that institutions, historically, had a monopoly on,” Ohanian noted.
Trading app Robinhood and social app Reddit, home to the WallStreetBets forum driving the GameStop push, immediately benefitted from the community-driven effort to squeeze the hedge funds — and jumped to the top of the App Store.
But Robinhood’s subsequent failure to be transparent as to why it was forced to stop customers from buying the “meme” stocks, like GameStop and others (it needed more cash), quickly damaged its reputation. Some investors have now sued for their losses. Others started petitions. And even more began downranking the app with one-star reviews, which Google then removed.
Other trading apps have gained not only during the frenzy itself, but also after, as Robinhood users looked for alternative platforms after being burned by the free trading app.
As of Friday, Robinhood remained at No. 1 on the App Store, but is now being closely trailed on the Top Free iPhone apps chart by No. 2 Webull, No. 6 Fidelity, No. 7 Cash App, No. 12 TD Ameritrade and No. 15 E*TRADE, among others.
Crypto apps are also topping the charts, as users realize the potential of collective action in markets not yet dominated by the billionaires. Coinbase popped to No. 4, while Binance-run apps were at No. 9 and No. 19, Voyager was No. 23 and Kraken No. 24.
In addition, forums where traders can join communities are also continuing to do well, with Reddit at No. 3, Discord at No. 14 and Telegram at No. 28, as of the time of writing.
Image Credits: Jaap Arriens/NurPhoto via Getty Images
Google failed to meet its earlier promised deadline of rolling out privacy labels to its nearly 100-some iOS apps. Its initial estimate followed suggestions (aided by Apple’s typical quiet confirmations to press), that Google had been struggling over how to handle the privacy issues the updates would reveal. This week, Google again said its labels were on the way. But now, it’s not making any specific promises about when those labels would arrive. Instead, the company just said the labels would roll out as Google updated its iOS apps with new features and bug fixes, rather than rolling out the labels to all its apps at once.
However, some Google apps have been updated, including Play Movies & TV, Google Translate, Fiber TV, Fiber, Google Stadia, Google Authenticator, Google Classroom, Smart Lock, Motion Stills, Onduo for Diabetes, Wear OS by Google and Project Baseline — but not Google’s main apps like Search, YouTube, Maps, Gmail or its other productivity apps.
Image Credits: Apple (livestream)
Apple announced this week its tracking restrictions for iOS apps are nearing arrival. The changes had initially been pushed back to give developers more time to make updates, but will now arrive in “early spring.”
Once live, the previous opt-out model for sharing your Identifier for Advertisers (IDFA) will change to an opt-in model, meaning developers will have to ask users’ permission to track them. Most users will likely say “no,” and be annoyed by the request. Users will also be able to adjust IDFA sharing in Settings on a per-app basis, or on all apps at once.
Facebook has already been warning investors of the ad revenue hit that will result from these changes, which it expects to see in the first quarter earnings. It may also be preparing a lawsuit. Google, meanwhile, said it would be adopting Apple’s SKAdNetwork framework and providing feedback to Apple about its potential improvements.
For years, Apple has been laying the groundwork to establish itself as the company that cares about consumer privacy. And it’s certainly true that no other large tech company has yet to give users this much power to fight back against being tracked around the web and inside apps.

But this is not a case of Apple being the “good guy” while everyone else is “bad” — because the multi-billion-dollar ad industry is not that simple. With a change to its software, Apple has effectively carved out a seat at the table for its own benefit.
What many don’t realize is that Apple watches what its users do across its own platform, inside a number of its first-party apps — including in Apple Music, Apple TV, Apple Books, Apple News and the App Store. It then uses that first-party data to personalize the ads it displays in Apple News, Stocks and the App Store.
So while other businesses are tracking users around the web and apps to gain data that lets them better personalize ads at scale, Apple only tracks users inside its own apps and services. (But there sure are a lot of them! And Apple keeps launching new ones, too.)
With the new limits that impact the effectiveness of ads outside of Apple’s ecosystem, advertisers who need to reach a potential customer — say, with an app recommendation — will need to throw more money into Apple-delivered advertising instead. This is because Apple’s ads will be capable of making those more targeted, personalized and, therefore, more effective recommendations.
Apple says it will play by the same rules that it’s asking other developers to abide by. Meaning, if its apps want to track you, they’ll ask. But most of its apps do not “track” using IDFA. Meanwhile, if users want to turn off personalized ads using Apple’s first-party data, that’s a different setting. (Settings –> Privacy –> scroll to bottom –> Apple Advertising –> toggle off Personalized Ads). And no, you won’t be shown a pop-up asking you if that’s a setting you want on or off.
Apple, having masterfully made its case as the privacy-focused company — because wow, isn’t adtech gross? — is now just laying it on. Apple CEO Tim Cook this week blamed the adtech industry for the growth in online extremism, violent incitement (e.g. at the U.S. Capitol) and growing belief in conspiracies, saying companies (cough, Facebook) optimized for engagement and data collection, no matter the damage to society.
Image Credits: Sensor Tower
Image Credits: Telegram
Image Credits: Instagram
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Image Credits: Confide
Image Credits: Opal
Opal offers a digital well-being assistant for iPhone that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods and more. The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says. The freemium service lets you upgrade to its full feature set for $59.99/year.
Image Credits: Charlie
Founded by a former mobile game industry vet, Charlie “gamifies” getting out of debt using techniques that worked in gaming, like progress bars, fun auto-save rules that can be triggered by almost any activity, celebrations with confetti and more. The app plans to expand into a fuller fintech product in time to help users refinance debt at a lower rate and bill pay directly from the app.
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Many people want to develop better screen-time habits, but don’t have a good set of tools to do so. A new startup, Opal, aims to help. The company, now backed by $4.3 million in seed funding, has developed a digital well-being assistant for iOS that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods, and more.
The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says.
Timed with its public debut, Opal also today announced its initial financing in a round led by Nicolas Wittenborn at Adjacent, a mobile-focused VC fund. Other investors included Harry Stebbings, Steve Schlafman, Alex Zubillaga, Kevin Carter, Thibaud Elziere, Jean-Charles Samuelian-Werve, Alban Denoyel, Isai, Secocha Ventures, Speedinvest, and others.
Image Credits: Opal, founder Kenneth Schlenker
The idea for Opal comes from Paris-based Kenneth Schlenker, a longtime technologist who previously founded and sold an art marketplace startup ArtList and later led mobility company Bird’s expansion in France.
Schlenker, who grew up in a small, quiet village in the Alps, says he got into technology at a young age.
“I sort of got obsessed, like many of us, by the potential of technology and its amazing power of attraction — making connections, learning new things, all sorts of incredible opportunities,” he explains. “But I’ve then spent the last 10 years and more trying to seek a balance between this need for connection and this need for disconnection.”
In more recent years, Schlenker came to realize that others were having the same problem, including those outside the tech industry. That drove him to build Opal, with the goal of helping people better achieve balance in their lives so they could reconnect with loved ones, spend time in nature or just generally go offline to focus on other areas of their lives.
At a basic level, Opal’s VPN allows users to block themselves from using dozens of distracting apps and sites for certain periods of time, including social media, news, productivity apps and more.
Social media, in particular, has been a huge problem in recent years, Schlenker says.
“In particular, Instagram, Facebook and Twitter — social media is where you feel like you’re learning something, and you feel like you’re connecting with people. So it’s good. But on the other hand, it’s very hard to stay intentional,” he explains. “It’s okay to pick up your phone and go to Instagram, but when you ‘wake up’ 30 minutes later, you usually feel really bad. You feel like, ‘where’s the time gone?’, ‘what did I just do?,’ ” he says.
Opal addresses this problem through a handful of features.
Image Credits: Opal
The free service allows you to block distracting websites and apps and take breaks throughout the day. By upgrading to the paid membership, Opal users can schedule time off from apps to establish recurring downtimes — whether that’s for family dinners or working hours, or anything else. They also can use a more extreme version of this feature called Focus Mode, which locks you out of apps in a way that’s not cancelable.
While the company is using a VPN to make this system work, it’s being transparent and straightforward about its data collection practices.
“There is zero private browsing data that leaves your phone,” Schlenker insists. “Anything you do on your phone outside of Opal’s app stays local on your phone and is never stored on any of our servers or any other servers. That’s very important to us,” he says.
From inside Opal’s app, the company claims it only collects usability and crash information — not browsing data. And the usability data is completely anonymized for another layer of privacy. Opal also doesn’t require an email to begin using the app. It only asks for one if you choose to pay.
Image Credits: Opal
These core principles are also documented on Opal’s privacy page, and are why Schlenker believes his app won’t face the challenges that other screen-time apps on the App Store have experienced in the past.
As you may recall, Apple cracked down on the screen time app industry a couple of years ago — a move Apple said was focused on protecting user privacy, but has also been raised as a possible example of anticompetitive behavior. Many of the apps at the time had been using techniques Apple claimed put consumers’ privacy and security at risk, as they gave third-parties elevated access to users’ devices. This was particularly concerning because many of the impacted apps were marketed as parental control services — meaning the end users were often children.
Opal, meanwhile, is targeting adults, and perhaps teenagers, who want to develop better screen-time habits. It is not selling this as a parental control system, however.
Image Credits: Opal
At launch, Opal can block over 100 apps and sites across several categories, including Facebook, Instagram, Snapchat, TikTok, Reddit, Pinterest, YouTube, Netflix, Twitch, Gmail, Outlook, Slack, Robinhood, WhatsApp, WeChat and others, including those in the news, adult and gambling categories.
Users can choose to block the apps for short breaks — 5, 10 or 60 minutes — throughout the day. You can also set an intention and set a timer before using an app, to help you avoid the issue of losing track of time. And you can set focus timers or scheduled times to automatically shut off app usage.
You can track your progress by viewing the “time saved” and you can share your successes across social media. In time, Schlenker plans to add more of a scoring mechanism to Opal that will help you stay accountable to your original goals.
Image Credits: Opal
Though work on the app only began in 2020, Opal began attracting attention as it publicized its plans on Twitter and ran its private beta, which grew from hundreds to thousands of users this year, saving its users an average of two hours per day.
Though Schlenker had connections with many of the angel investors who have since backed Opal, he says the interest from institutional and larger investors was all inbound.
“It was not our intention to raise so much, so early,” Schlenker notes.
The funds will be used to help Opal grow its team, particularly engineering, design as well as product. The company will also soon launch a version of Opal for Chrome and later, Android, and will experiment with more social features around sharing and hosting group sessions.
The app is currently a free download on the App Store with an optional $59.99/year subscription plan.
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Founded by former Apple engineers, a new app called Struck wants to be the Tinder for the Co-Star crowd. In other words, it’s an astrology-based matchmaker. But it took close to 10 attempts over several months for the startup to get its app approved by Apple for inclusion in the App Store. In nearly every rejection, app reviewers flagged the app as “spam” either due to its use of astrology or, once, simply because it was designed for online dating.
Apple continually cited section 4.3 of its App Store Review Guidelines in the majority of Struck’s rejections, with the exception of two that were unrelated to the app’s purpose. (Once, it was rejected for use of a broken API. Another rejection was over text that needed correction. It had still called itself a “beta.”)
The 4.3 guideline is something Apple wields to keep the App Store free from what it considers to be clutter and spam. In spirit, the guideline makes sense, as it gives Apple permission to make more subjective calls over low-quality apps.
Today, the guideline states that developers should “avoid piling on to a category that is already saturated,” and reminds developers that the App Store has “enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. already.”
In the document, Apple promises to reject anything that “doesn’t offer a high-quality experience.”
Image Credits: Struck
This guideline was also updated in March to further raise the bar on dating apps and create stricter rules around “fortune-telling” apps, among other things.
Struck, unfortunately, found itself in the crosshairs of this new enforcement. But while its app may use astrology in a matchmaking process, its overall design and business model is nowhere close to resembling that of a shady “fortune-telling” app.
In fact, Struck hasn’t even implemented its monetization model, which may involve subscriptions and à la carte features at a later date.
Rather, Struck has been carefully and thoughtfully designed to provide an alternative to market leaders like Tinder. Built by a team of mostly women, including two people of color and one LGBTQ+ team member, the app is everything mainstream dating apps are not.
Image Credits: Struck
Struck doesn’t, for example, turn online dating into a Hot-or-Not style game. It works by first recommending matches by way of its understanding of users’ detailed birth charts and aspects. But you don’t have to be a true believer in astrology to enjoy the experience. You can use the app just for fun if you’re open-minded, the company website says. “Skeptics welcome,” it advertises.
And while Tinder and others tend to leverage psychological tricks to make their apps more addictive, Struck aims to slow things down in order to allow users to once again focus on romance and conversations. There are no endless catalogs of head shots to swipe upon in Struck. Instead, it sends you no more than four matches per day and you can message only one of the four.
Image Credits: Struck
The app’s overall goal is to give users time to analyze their matches’ priorities and values, not just how they appear in photos.
If anything, this is precisely the kind of unique, thoughtfully crafted app the App Store should cater to, not the kind it should ban.
“We come from an Apple background. We come from a tech background. We were very insistent on having a good, quality user interface and user experience,” explains Struck co-founder and CEO Rachel Lo. “That was a big focus for us in our beta testing. We honestly didn’t expect any pushback when we submitted to the App Store,” she says.
Image Credits: Struck
But Apple did push back. After first submitting the app in May, Struck went through around nine rounds of rejections where reviewers continued to claim it was spam simply for being an astrology-based dating application. The team would then pull out astrology features hoping to get the app approved… with no luck. Finally, one reviewer told them Struck was being rejected for being a dating app.
“I remember thinking, we’re going to have to shut down this project. There’s not really a way through,” recounts Lo. The Struck team, in a last resort, posted to their Instagram page about their struggles and how they felt Apple’s rejections were unfair given the app’s quality. Plus, as Lo points out, the rejection had a tinge of sexism associated with it.
“Obviously, astrology is a heavily female-dominated category,” she says. “I took issue with the guideline that says ‘burps, farts and fortune-telling apps.’ I made a fuss about that verbiage and how offensive it is for people in most of the world who actually observe astrology.”
Image Credits: Struck
Despite the founders’ connections within the technology industry, thanks to their ex-Apple status and relationships with journalists who would go on to plead their case, Struck was not getting approved.
Finally, after several supporters left comments on Apple VP Lisa Jackson’s Instagram where she had posted about WWDC, the app was — for unknown reasons — suddenly given the green light. It’s unclear if the Instagram posts made a difference. Even the app reviewer couldn’t explain why the app was now approved, when asked.
The whole debacle has soured the founders on the way Apple today runs its App Store, and sees them supportive of the government’s antitrust investigations into Apple’s business, which could result in new regulations.
“We had no course of action. And it felt really, really wrong for this giant company to basically be squashing small developers, says Lo. “I don’t know what’s going to become of our app — we hope it’s successful and we hope we can build a good, diverse business from it,” she continues. “But the point was that we weren’t even being given the opportunity to distribute our app that we had spent nine months building.”
Image Credits: Struck
Though Apple is turning its nose up at astrology apps, apparently, you don’t have to take astrology to heart to have fun with apps like Struck or those that inspired it, such as Co-Star. These newer Zodiac apps aren’t as obsessed with predicting your future as they are with offering a framework to examine your emotions, your place in the world and your interpersonal relationships. That led Co-Star to snag a $5 million seed round in 2019, one of many astrology apps investors were chasing last year as consumer spend among the top 10 in this space jumped 65% over 2018.
Struck, ultimately, wants to give the market something different from Tinder, and that has value.
“We want to challenge straight men since it is — quote unquote — a traditionally feminine-looking app,” says Lo. “For us, it’s 2020. It’s shocking to us that every dating app looks like a slot machine. We want to make something that has a voice and makes women feel comfortable. And I think our usership split between the genders kind of proved that.”
Struck is live today on the App Store — well, for who knows how long.
It initially caters to users in the Bay Area and LA and will arrive in New York on Friday. Based on user feedback, it will slowly roll out to more markets where it sees demand.
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The U.S. App Store’s downloads have surpassed China’s downloads for the first time since 2014. According to data from Sensor Tower’s Q2 2020 report, out today, the U.S. App Store saw 27.4% year-over-year growth in the quarter, compared to the 2.1% growth for the China App Store. During the quarter, the U.S. App Store generated 2.22 billion new installs compared with China’s 2.06 billion downloads, to regain the top position. This then translated to the U.S. beating China on App Store consumer spend, as well.
Contributing to the shift was the impact of the coronavirus pandemic on both China and the U.S.
The U.S. surpassed China on installs beginning in April and lasting all the way through June, the firm found.
China in Q2, meanwhile, was coming down from its own abnormally high number of downloads in March and April, due to COVID-19. But as its download figures began to normalize, the pandemic was wreaking havoc in the U.S., where it hit slightly later.
This led to the U.S. to see a surge in downloads, as suddenly the population was forced to work from home, attend school from home and entertain themselves at home with apps, games and streaming services.
Image Credits: Sensor Tower
Sensor Tower tells TechCrunch there was particularly significant growth in U.S. business and education apps in Q2, as a result. These categories were the largest contributors to the U.S. surpassing China’s installs.
Business app downloads grew 133.3% in Q2, followed by education (84.4%), health & fitness (57.7%), news 44.9%) and social networking (42.4%).
Image Credits: Sensor Tower
Video conferencing app Zoom, in particular, had a breakout quarter and even shattered the record for App Store installs, with nearly 94 million total downloads in a single quarter. The prior record had been set by TikTok, which had in Q1 2020 seen 67 million downloads in a single quarter. No other non-game app has ever surpassed 50 million installs in a quarter, Sensor Tower noted.
TikTok still had a strong Q2, with nearly 71 million App Store downloads in the quarter, representing 154% year-over-year growth. Its top two download markets were both the U.S. and China — the latter where it’s known as Douyin.
Image Credits: Sensor Tower
Mobile gaming was also a big hit in the U.S., as people stayed home under government lockdowns. Top mobile games by App Store downloads included titles like Save The Girl, Roblox, Go Knots 3D, Coin Master, Tangle Master 3D, Fishdom, ASMR Slicing, Call of Duty: Mobile and others.
On this front, Roblox had a stellar quarter as kids stayed at home and went online gaming, due to being disconnected from school and their playmates in real life. Roblox’s gaming app shot up the U.S. rankings from No. 11 in Q1 2020 to No. 2 in Q2, and achieved a new high of 8.6 million downloads in the quarter.
Rollic Games had two hits in the quarter, Go Knots 3D and Tangle Master 3D, each with over 5 million App Store downloads. Its Repair Master 3D title also came in at No. 20.
Both Zoom and Rollic Games were the only new top publishers to find themselves in the top 10 on the App Store in Q2, the report found.
Image Credits: Sensor Tower
Though the U.S. surpassed China in the quarter for the first time in years, the rest of the top five — Japan, Great Britain and Russia — remained the same as last quarter, though growing on a year-over-year basis.
Related to the surge of new downloads, the U.S. also surpassed China on consumer spending on the App Store for the first time since Q4 2018 — but that was only by 1.6% (around $53 million). In Q2 2020, the U.S. surpassed China by 14%, or about $717 million.
The U.S. also saw more significant quarter-over-quarter growth in spending during the COVID-19 outbreak, growing 20% between Q1 and Q2. In China, the consumer spending growth on the App Store was just 5% between Q4 2019 and Q1 2020, when it felt the full impact of the virus.
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