iOS 14
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Apple has released iOS 14.2 today. It includes multiple new features as well as some important bug fixes and security updates. Among other things, this release introduces over 100 new emojis.
You’ll find a transgender flag, a smiling face with tear, pinched fingers, two people hugging, some insects and animals, a disguised face and more. When it comes to new variations, there will be a Mx Claus, a gender-inclusive alternative to Santa Claus and Mrs. Claus. Tuxedos are no longer limited to men and veils are no longer limited to women — you’ll be able to send an emoji with a woman wearing a tuxedo and a man wearing a veil.
Today’s release also includes a new accessibility feature for blind users who have an iPhone 12 Pro and Pro Max. Thanks to the built-in lidar sensor, you can use your iPhone to detect the presence of and distance to people in the view of the iPhone’s camera.
While it is still useful beyond the COVID-19 pandemic, you can use it to receive an alert when there’s someone in front of you that is more than six feet away, and another one if they come closer to you. In addition to stereo audio alerts, you can set up a haptic pulse that goes faster as the person gets closer.
TechCrunch’s Devin Coldewey has more details on the new feature:
iOS 14.2 also adds some minor features, such as new wallpapers, headphone audio level notifications when the volume is too high and redesigned controls for AirPlay.
When Apple introduced the HomePod Mini, the company talked about a new Intercom feature that lets you interact with another Apple user in your house. Today’s software updates add Intercom support for the iPhone, iPad, Apple Watch, AirPods and CarPlay.
If you have AirPods, you can now enable optimized battery charging. It works like optimized battery charging on your iPhone. If you plug your AirPods in before going to bed, they won’t charge at full speed. Instead, your iPhone can tell your AirPods to charge to 100% right before you wake up — it should improve your battery life.
Apple is also releasing iPadOS 14.2 and watchOS 7.1. Apple Watch users in South Korea and Russia can now try out the ECG feature with recent Apple Watch models.
Before updating, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top. Alternatively, you can plug your iOS device into your computer to do a manual backup in iTunes or the Finder. Once this is done, you should go to the Settings app, then “General” and then “Software Update.”
Here’s the full iOS 14.2 changelog:
iOS 14.2 includes the following improvements for your iPhone:
- Over 100 new emoji, including animals, food, faces, household objects, musical instruments, gender-inclusive emoji, and more
- Eight new wallpapers in both light and dark mode versions
- Magnifier can detect people nearby, and report their distance using the LiDAR sensor included in iPhone 12 Pro and iPhone 12 Pro Max
- Support for iPhone 12 Leather Sleeve with MagSafe
- Optimized battery charging for AirPods to slow the rate of battery aging by reducing the time your AirPods spends fully charged
- Headphone audio level notifications to alert you when audio level could impact your hearing
- New AirPlay controls to stream entertainment throughout your home
- Intercom support with HomePod and HomePod mini using iPhone, iPad, Apple Watch, AirPods, and CarPlay
- Ability to connect HomePod to Apple TV 4K for stereo, surround sound, and Dolby Atmos audio
- Option to provide statistics about Exposure Notifications, without identifying you, to participating Public Health Authorities
This release also fixes the following issues:
- Apps could be out of order on the Home Screen dock
- Camera viewfinder may appear black when launched
- The keyboard on the Lock Screen could miss touches when trying to enter the passcode
- Reminders could default to times in the past
- Photos widget may not display content
- Weather widget could display the high temperature in Celsius when set to Fahrenheit
- Next-hour precipitation chart description in Weather could incorrectly indicate when precipitation stops
- Voice Memos recordings are interrupted by incoming calls
- The screen could be black during Netflix video playback
- Apple Cash could fail to send or receive money when asked via Siri
- Apple Watch app may unexpectedly close when opened
- Workout GPS routes or Health data are prevented from syncing between Apple Watch and iPhone for some users
- Audio is incorrectly labeled as “Not Playing” in the CarPlay Dashboard
- Devices could be prevented from charging wirelessly
- Exposure Notifications is disabled when restoring iPhone from iCloud Backup or transferring data to a new iPhone using iPhone Migration
For information on the security content of Apple software updates, please visit this website: https://support.apple.com/kb/HT201222
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Apple has packed an interesting new accessibility feature into the latest beta of iOS: a system that detects the presence of and distance to people in the view of the iPhone’s camera, so blind users can social distance effectively, among many other things.
The feature emerged from Apple’s ARKit, for which the company developed “people occlusion,” which detects people’s shapes and lets virtual items pass in front of and behind them. The accessibility team realized that this, combined with the accurate distance measurements provided by the lidar units on the iPhone 12 Pro and Pro Max, could be an extremely useful tool for anyone with a visual impairment.
Of course during the pandemic one immediately thinks of the idea of keeping six feet away from other people. But knowing where others are and how far away is a basic visual task that we use all the time to plan where we walk, which line we get in at the store, whether to cross the street and so on.
The new feature, which will be part of the Magnifier app, uses the lidar and wide-angle camera of the Pro and Pro Max, giving feedback to the user in a variety of ways.
The lidar in the iPhone 12 Pro shows up in this infrared video. Each dot reports back the precise distance of what it reflects off of.
First, it tells the user whether there are people in view at all. If someone is there, it will then say how far away the closest person is in feet or meters, updating regularly as they approach or move further away. The sound corresponds in stereo to the direction the person is in the camera’s view.
Second, it allows the user to set tones corresponding to certain distances. For example, if they set the distance at six feet, they’ll hear one tone if a person is more than six feet away, another if they’re inside that range. After all, not everyone wants a constant feed of exact distances if all they care about is staying two paces away.
The third feature, perhaps extra useful for folks who have both visual and hearing impairments, is a haptic pulse that goes faster as a person gets closer.
Last is a visual feature for people who need a little help discerning the world around them, an arrow that points to the detected person on the screen. Blindness is a spectrum, after all, and any number of vision problems could make a person want a bit of help in that regard.
The system requires a decent image on the wide-angle camera, so it won’t work in pitch darkness. And while the restriction of the feature to the high end of the iPhone line reduces the reach somewhat, the constantly increasing utility of such a device as a sort of vision prosthetic likely makes the investment in the hardware more palatable to people who need it.
This is far from the first tool like this — many phones and dedicated devices have features for finding objects and people, but it’s not often that it comes baked in as a standard feature.
People detection should be available to iPhone 12 Pro and Pro Max running the iOS 14.2 release candidate that was just made available today. Details will presumably appear soon on Apple’s dedicated iPhone accessibility site.
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Launch Center Pro, an iOS utility that offered widgets and custom icons long before they were allowed on the iPhone’s home screen, is bringing its design tools to iOS 14. The app aims to capitalize on the recent trend toward home screen personalization by offering a set of over 7,000 glyphs and emoji that can be used to create custom icons for use with Apple’s Shortcuts app.
In addition, the app offers over 13 icon background styles with 15 colors each, along with other tools to build a customized experience like glyph styling and badges, for example. In total, it has the capability of producing 13 trillion possible icons using its built-in tools — and even more if you choose to use your own photos when creating your icons.
Image Credits: Contrast/Launch Center Pro
Much of the work to make this possible had already been done last year for iOS 13, says Launch Center Pro’s developer David Barnard. But iPhone home screen customization never really took off until this month, thanks to the launch of iOS 14. With the OS update, developers have finally been able to ship widgets of different sizes alongside their apps to offer a more engaging experience directly on users’ home screens.
While the original intention was focused on bringing informational updates from existing apps to the home screen, a handful of developers leveraged the new capabilities to build specialized widget design tools. These widget-making apps have allowed users to create widgets of many sorts and sizes, using a variety of colors and styles. Widgetsmith, for example, has been topping the App Store charts as users began to customize their home screens.
In addition, a number of users figured out how to use Apple’s Shortcuts to replace the icons associated with their favorite apps in order to create entirely unique, themed home screen experiences. Tutorials popped up on TikTok and the hashtag #iOS14homescreen began trending on Twitter as people shared the end results of their iPhone makeovers.
But one obstacle to redesigning the home screen was that you either needed to find a set of custom icons to use or design your own using an app like PicsArt or Photoshop, for example. And this could be challenging for those who don’t regularly work with creative tools. That’s where Launch Center Pro comes in:
@launchcenterproBuild your own custom icons for iOs 14! More tips to come! ##ios14homescreen ##ios14 ##homescreen♬ original sound – Launch Center Pro
The app offers simple tools that let you build your own icons without needing to be a design expert. Instead, you simply pick the icon shape, the color and the glyph, then optionally add a frame or badge. Apple’s Shortcuts app offers a similar set of tools, but with far fewer options.
The icons you make can then either be used with the Shortcuts app by exporting the icon to your Camera Roll or they can be used inside Launch Center Pro’s classic Today View widgets. These widgets can include not just favorite apps, but specific actions or tasks — like messaging a favorite friend, getting directions or anything else you commonly do on your phone.
Spent like an hour creating this layout using @_DavidSmith’s excellent Widgetsmith and @LaunchCenterPro for the icons. #ios14homescreen pic.twitter.com/ZL6hBKY8MZ
— Alex Crocker
(@crockerbytes) September 24, 2020
Unfortunately, Launch Center Pro hasn’t yet released iOS 14-compatible home screen widgets at this time.
However, the team expects to have those ready later this fall, along with other big updates. In the meantime, the company hopes its icon designer will come in handy in these early days of iOS 14 customizations. They also plan on releasing smaller updates focused on improving the icon design experience in the weeks ahead.
Launch Center Pro is available as a free download on the App Store.
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The iOS 14 home screen customization trend is driving a new set of apps to the top of the App Store charts, and delivering record downloads for sources of inspiration, like Pinterest. According to new data from app store market intelligence firm Sensor Tower, installs of the top 20 home screen customization apps reached 5.7 million total downloads worldwide in the first four days following the release of iOS 14 on September 16.
Remarkably, the three most-downloaded apps — Widgetsmith, Color Widgets and Photo Widget — account for 95% of these 5.7 million downloads. That indicates that the rest of the app customization market today is much smaller. But this could still change over time if more apps embrace the trend and expand to include innovative and unique features.
Sensor Tower’s study on the home screen customization market only focused on those apps that were used to create home screen widgets or existed primarily to service them, like calendars, clocks, memos and others.
To determine if the app offered home screen customization tools, Sensor Tower analyzed the app metadata of all the apps that ranked at any point on the App Store after September 16, then manually reviewed those apps to confirm their functionality was home-screen-customization related.
The report’s focus was also more on widget apps, rather than apps that helped users make custom icons or existing apps that added widget functionality, as Sensor Tower decided it wouldn’t be able to determine how many had done so based on their metadata. It’s also difficult to determine, in some cases, if an app with a larger purpose beyond widgets is moving up the charts simply because it has now added widgets.
The top 20 list, in order, includes the following:
Widgetsmith, Color Widgets, Photo Widget, Photobox Widget, MemoWidget, Home Photo Widget, Motivation Widget, Ermine, Date Today, Hey Weather, TimeDeck, Widgeridoo, Glimpse 2, Widget Wizard, Widget Web, Locket, ItemMemo, OMDZ, Clock Widget for Home Screen and Photo Widgets.
Image Credits: Sensor Tower
Combined, the group has generated a collective $400,000 in consumer spending in four days — from September 17 through September 20. Widgetsmith dominated the group, accounting for $370,000 of that total, followed by an app called Date Today with close to $20,000, per Sensor Tower estimates. (We should note Widgetsmith’s figure comes in a bit lower than some of the other estimates that were floating around.)
Though Sensor Tower’s study had a narrower focus, there are signals that plenty of apps have benefitted from the customization craze beyond the widget makers themselves.
Design inspiration resource Pinterest, as noted above, saw record daily downloads. TuneTrack, now the No. 18 free (nongame) app on the U.S. App Store appears to be gathering steam in the absence of an official Spotify widget. Its app offers both Apple Music and Spotify widgets for showing off favorite music on your home screen.
Sensor Tower says TuneTrack saw 552,000 installs between Sept. 17 and 20, for example — a figure up 1,840% from the prior week (9/10-9/13). The Motivation widget saw 431,000 installs, up 798%.
Meanwhile, design tool Procreate Pocket is now the No. 2 paid (nongame) app in the U.S., and PicsArt is the No. 31 free app. An app that simplifies icon changing, Icon Changer+, is No. 40 on the Top Free Apps charts in the U.S., followed by an app called Shortcuts, which is not the same Shortcuts app from Apple. (And surprisingly being allowed to use the same name!)
Image Credits: Sensor Tower
Because there’s not a specific category for home screen customization tools, some of the new apps can be found in the Productivity category, while others categorized themselves as Utility apps or something else entirely. This makes it more difficult for a consumer who wants to compare the rankings of all top apps offering home screen customization functionality in one place.
Given that iOS 14 has effectively created an entire new category of apps, it’s possible that Apple would consider adding a customization category to the App Store in the future, if the trend continues long term.
For now, however, Apple is addressing the discoverability issues with new App Store editorial content. A featured story on the App Store’s “Today” page, for example, is titled “How to Set Up Widgets,” and recommends a number of apps that have added widgets — like Todoist, Carrot Weather, Timepage, Apollo, Spark Mail and others, in addition to Widgetsmith.
There are new widgets still arriving, as well, as developers roll out their iOS 14 updates. Fantastical, for example, just launched 12 home screen widgets today.
What’s unfortunate is that Apple didn’t give its developer community enough time to prepare for launch day. The company announced iOS 14’s release with less than 24 hours’ notice and without the final version of Xcode available to developers. As a result, when users began to customize their home screens, they may not have found all the widgets they would have wanted.
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Apple has just released the final version of iOS 14, the next major version of the operating system for the iPhone. It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model. If your device runs iOS 13, it supports iOS 14. The update may or may not be immediately available, but keep checking because people are now receiving the update.
The company is also releasing major updates for the iPad, Apple Watch and Apple TV today. So you can expect some new features with iPadOS 14, tvOS 14 and watchOS 7 as well.
The release of those updates caught many developers by surprise. Apple announced yesterday that iOS 14 would be ready for prime time today. Usually, the company announces the release date a week or two in advance. This way, developers have enough time to fix the last remaining bugs and submit updates to the App Store.
If you update your iPhone today, don’t be surprised if you encounter a few bugs here and there from third-party apps. There are some major changes under the hood and nobody expected such a short turnaround.
The update is currently rolling out and is available both over-the-air in the Settings app, and by plugging your device into iTunes for a wired update. But first, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top and then on your device name. Additionally, you can also plug your iOS device into your computer to do a manual backup in iTunes (or do both, really).
Don’t forget to encrypt your backup in iTunes. It is much safer if somebody hacks your computer. And encrypted backups include saved passwords and health data. This way, you don’t have to reconnect to all your online accounts.
Once this is done, you should go to the Settings app, then ‘General’ and then ‘Software Update.’ Then you should see ‘Update Requested…’ It will then automatically start downloading once the download is available.
The biggest change of iOS 14 is the introduction of widgets on the home screen, a new App Library to browse all your apps and the ability to run App Clips — those are mini apps that feature a small part of an app and that you can run without installing anything.
There are also many refinements across the board, such as new features for Messages, with a big focus on groups with @-mentions and replies, a new Translate app that works on your device, cycling directions in Apple Maps in some cities and various improvements in Notes, Reminders, Weather, Home and more.
If you want to learn more about iOS 14, I looked at some of the features in the new version earlier this summer:
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Apple said its latest iOS 14 software will be released on September 16, ahead of the company’s release of the next-generation iPhones.
We saw our first glimpse at iOS 14 earlier this year at Apple’s Worldwide Developer Conference, which included home screen widgets and reply threading in Messages. It also comes with new Maps features, including adding cycling as a transportation option, and routing for electric vehicle owners so they can find charging points along the way.
iOS 14 also comes with an in-built translator, an improved and redesigned Siri, and better security and privacy features in the Safari browser.
But one privacy feature promised by Apple will be delayed. Apple said it would allow iPhone users to opt-out of in-app tracking, which the company said would not be immediately enforced when iOS 14 is released. It follows an uproar from ad giants — including Facebook — which lobbied against the proposal. Apple said it would give developers until next year to adjust to the changes.
iOS 14 will be supported on iPhone 6s and later, and lands as a free download.
Apple said it will also release its upcoming iPadOS 14, watchOS 14 and tvOS 14 on September 16.
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Apple’s still-in-beta operating systems will automatically redirect News+ subscribers to the Apple News app when they click on links from a News+ publisher.
In other words, if you click or tap on a link to a paywalled story published by a News+ partner — including stories from our own Extra Crunch membership program — iOS 14, iPadOS 14 and macOS Big Sur will take you straight to the article page in the News+ app, even when the link ostensibly points to the publisher’s own website.
Tony Haile (who founded the ad-free subscription news service Scroll) tweeted about the change this morning, and I’ve been able to replicate it myself.
The experience should be familiar to (for example) New York Times app readers who, when they click on a web link, are taken straight to the article page in the NY Times app. (In TechCrunch’s case, I noticed that Apple even prompts users to open the News app when they click on stories that aren’t paywalled.)
Woah, I wonder how many publishers in Apple News+ realize that the new iOS14 and MacOS Big Sur are by default intercepting traffic to their sites and sending it to the Apple News app instead. pic.twitter.com/k4PQG9mE7M
— Tony Haile (@arctictony) August 10, 2020
This addresses one of the more frustrating elements of being a News+ subscriber: Although your $9.99 monthly subscription gets you access to paywalled stories from publishers like The New Yorker and The Wall Street Journal, you only get access via the News app — not the publishers’ websites. So I’ve often seen something I want to read on Google or Twitter, but instead of clicking the link, I have to open the News app and track down the story.
So this seems like it should significantly improve the reader experience, even if it might be a little disconcerting at first. And it only applies to News+ subscribers, who are opted-in but will have the option to turn off the “Open Web Links in News” feature in their News settings.
But as Haile noted, publishers may be less excited about the change: “Any strategic rationale that Apple News+ represents a separate channel/audience is now gone. This directly cannibalizes a publishers’ core subscription audience.”
Although Apple has not released News+ subscriber numbers, there have been several reports — including a November 2019 story from CNBC — suggesting that the service has struggled to attract new subscribers after signing on 200,000 users in the first 48 hours after launch. And Digiday reported that publishers have been underwhelmed with revenue.
Update: An Apple spokesperson just provided the following statement:
Apple is committed to creating the best experience for Apple News+ subscribers. This change offers subscribers seamless access to the content that is part of their News+ subscription right in the News app or publisher app, as well as providing publishers with increased engagement and revenue opportunities on Apple News. News+ subscribers can set their link preference in their News settings.
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Apple unveiled the next major version of iOS a few weeks ago. I’ve been playing around with beta versions of iOS 14 and here’s what you should expect when you update your iPhone to the final release of iOS 14 this fall.
The most interesting change is something you’re not going to notice at first. The home screen has been rethought. In some ways, the iPhone now works more like Android devices. You can add widgets to the home screen and there’s a new app launcher called the App Library.
If you’ve been using a smartphone for many years, chances are your device is cluttered with a dozen apps you frequently use, some apps you only need a few times a year and a ton of apps that are no longer useful.
Maybe your home screen is perfectly organized and you’re thinking that this doesn’t apply to you. Arguably, you’re part of the minority. Many people tell me they don’t even know where app icons are located anymore and they just pull down to use the search feature.
With iOS 14, changes are not immediately visible. If you want to keep using your phone just like before, nobody is stopping you. But the home screen is now more customizable.
Image Credits: Apple
When you tap and hold on a home screen icon, there’s a new menu that lists all the widgets you can install on your home screen. Many default apps already support widgets, such as Reminders, Calendar, Stock, Weather, Music, etc. And each widget comes in multiple sizes if you want to see more or less info.
The most interesting thing about widgets is that you can stack them and flip through them. Otherwise, they’d quickly take over your entire home screen. Apple also tries to surface the widget that is more relevant to the time of the day and what you’re doing.
The second big change with the home screen is that there’s a new page at the right of your last page. The App Library groups all your apps on your phone by category. Some icons are bigger than others as Apple tries once again to surface the most important apps to you.
In my experience, categories don’t work that well as they’re based on the broad categories of the App Store. But you can always tap on the search bar at the top to display an alphabetical list of your apps. It could be useful if you can’t remember the name of an app, for instance.
Image Credits: Apple
Those changes for the home screen might seem minor, but they are important to change the current app paradigm. People simply don’t want to download new apps. They don’t want to create a new account and they don’t want to have another icon.
Now that you can hide pages of apps and that there’s the App Library, downloading new apps has become less intimidating. If you combine that with Sign in with Apple, you can go from no app to interacting with content in no time.
In addition to that, Apple is introducing App Clips. They are sort of mini apps that you can launch without installing an app. It’s a small part of an app that you can easily share. I haven’t had the chance to try it out yet as third-party developers have yet to take advantage of App Clips.
There are many ways to share App Clips. You can launch those apps from the web, from Messages, from Maps, from NFC tags or from QR codes. Get ready to see stickers at cafés, on scooters or in museums. Scan a code or tap your phone on it and you get an app-like experience. If you want to dive deeper, you can download the full app from the App Library.
But it’s also going to have some major impacts on utility apps, apps that you don’t use that often or travel apps for instance. Sure, you may keep your favorite social app on your home screen. But you’re going to forget about apps that only live in the App Library.
Developers will be happy that downloading apps is easier. And yet, it is going to be harder to make people come back to your app after the first launch.
Image Credits: Apple
Let me list some quality-of-life improvements that are going to make your phone work better. In Messages, you can now pin conversations to the top. Group conversations are also receiving a major update with the ability to @-mention people, reply to specific messages and set a group of photos. Once again, Apple is bringing Messages closer to WhatsApp and Telegram. But it’s not a bad thing.
In Maps, there are many new features that I already detailed in a separate post. I encourage you to read it if you want to learn more about guides, electric vehicle routing, cycling directions and more.
The Home app has been improved with a new row of icons that describe the status of your home. For instance, you can see the temperature, see if a door is open, see if lights are on, etc.
Like every year, Notes and Reminders are getting some small improvements. For instance, document scanning has been improved, search has been improved, you can assign reminders to others and more. Those apps have become really powerful with these small incremental updates.
Image Credits: Apple
There are many things that I haven’t mentioned yet or that I haven’t tried because I can’t use those features yet. Similarly, it’ll take some time before developers start adopting those features. Here’s a quick rundown:
The big issue of iOS 13 was that it was quite buggy when it launched in September 2019. It’s hard to know whether iOS 14 is going to perform better on this front as it’s still a beta.
But, as you can see, Apple didn’t try to reinvent the wheel with default apps. There are a ton of improvements across the board, but no big redesign of Photos or Messages for instance. And I think it’s a good thing.
Changes on the home screen as well as App Clips could have wider implications for developers. It could change the way you discover and install apps today. So it’s going to be interesting to see if the developer community embraces App Clips.
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This is your opportunity to get a glimpse of the future of iOS — and iPadOS. Apple just released the first public beta of iOS 14 and iPadOS 14, the next major version of the operating systems for the iPhone and iPad. Unlike developer betas, everyone can download these betas without a $99 developer account. But don’t forget, it’s a beta.
The company still plans to release the final version of iOS and iPadOS 14.0 this fall. But Apple is going to release betas every few weeks over the summer. It’s a good way to fix as many bugs as possible and gather data from a large group of users.
As always, Apple’s public betas closely follow the release cycle of developer betas. And Apple released the second developer beta of iOS and iPadOS 14 earlier this week. So it sounds like the first public beta is more or less the same build as the second developer build.
But remember, you shouldn’t install an iOS beta on your primary iPhone or iPad. The issue is not just bugs — some apps and features won’t work at all. In some rare cases, beta software can also brick your device and make it unusable. You may even lose data on iCloud. Proceed with extreme caution.
But if you have an iPad or iPhone you don’t need, here’s how to download it. Head over to Apple’s beta website and download the configuration profile. It’s a tiny file that tells your iPhone or iPad to update to public betas like it’s a normal software update.
You can either download the configuration profile from Safari on your iOS device directly, or transfer it to your device using AirDrop, for instance. Reboot your device, then head over to the Settings app. In September, your device should automatically update to the final version of iOS and iPadOS 13 and you’ll be able to delete the configuration profile.
The biggest change of iOS 14 is the introduction of widgets on the home screen, a new App Library to browse all your apps and the ability to run App Clips — those are mini apps that feature a small part of an app and that you can run without installing anything.
There are also many refinements across the board, such as new features for Messages, with a big focus on groups with @-mentions and replies, a new Translate app that works on your device, cycling directions in Apple Maps in some cities and various improvements in Notes, Reminders, Weather, Home and more.
If you want to learn more about iOS 14, I looked at some of the features in the new version:
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The App Store ecosystem today is home to nearly 2 million apps. That means finding new apps to download is now more challenging than ever. This, in turn, leads app developers to funnel more money into App Store Search ads, traditional SEO and digital advertising in an effort to acquire new users. A new feature called App Clips, arriving in iOS 14 later this year, will give developers another option to introduce their app to users. With App Clips, users can instead load just a small part of an app on demand, when required. And when they’re done, the App Clip disappears.
The concept behind App Clips isn’t new. Google’s Android platform has for several years offered tiny app-on-demand downloads called “Instant Apps.”
Like Instant Apps, Apple’s App Clips are about making apps as seamless to use as the web. They are fast, ephemeral and eliminate the barrier to entry that is downloading an app from the App Store.
Today, many users don’t want to bother with a full app download when they’re in a hurry. For example, if a user is trying to pay for parking, they’re more likely to swipe their credit card in the meter to save time, instead of downloading the city’s parking app.
A customer waiting in line to place a food or drink order also doesn’t want to bother downloading the restaurant’s app to browse a menu and pay — they’ll just speak their order at the counter. And a customer wanting to rent a scooter just wants to tap, pay and be on their way.
Image Credits: Apple
An App Clip would work in any of of these scenarios, and many others, by making it as easy to use apps as it is to tap to check out with Apple Pay or launch a website.
While Apple will allow users to launch clips by way of a QR code, a new “App Clip Code” arriving later this year will offer an upgraded experience to kicking off these apps you find suggested to you out in the real world. App Clip Codes will combine both NFC and a visual code, so users can either tap or scan the code to access the App Clip experience.
Image Credits: Apple
For example, an App Clip Code placed on a parking meter would allow a user to quickly load just the part of the app where they pay for their time. They can even skip manual credit card entry by using Apple Pay, if included in a given App Clip.
The App Clips themselves are less than 10 MB in size and ship bundled with the app on the App Store. They’re built using the same UI technologies developers use today to build apps, like UIKit or SwiftUI. But using an App Clip doesn’t trigger the app to download to the user’s device.
A key advantage App Clips offer is how they address concerns over data privacy. Because App Clips are essentially a way to run app code on demand, they’re restricted from tapping into iPhone’s more sensitive data — like health and fitness information, for example. Plus, the App Clip and all its data will automatically disappear if it’s not used again within some period of time.
However, if a user begins to launch a particular App Clip more regularly — perhaps one for their favorite coffee order at their local shop, for instance — the App Clip’s lifetime is extended and it can get smarter. In this example, the App Clip could cache the customer’s last order and present it as a recommendation, to speed up the ordering process. Eventually, this repeat user may decide to download the full app.
In that case, the hand-off is seamless as well — iOS will automatically migrate the authorizations for things like Camera, Microphone and Bluetooth access, which the App Clip had already requested. Select data can also be migrated.
Image Credits: Apple
There are other ways for users to encounter App Clips besides out in the real world, though that may be a primary use case.
Apple says App Clips can be sent as links in iMessage, popped up as a suggestion when you’re browsing a mobile site in Safari, shown on a business’s details page in Apple Maps or may appear in Siri’s Nearby suggestions.
The idea is that wherever a user may be on their device — or out in the world — the App Clip can be there, too.
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