Interactive Advertising Bureau
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The IAB finalizes its new ad standards
The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will follow these standards, but the standards are important because they help establish best practices around what is and isn’t acceptable for the industry. If done right, they help maintain… Read More
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What We Talk About When We Talk About Ad Blocking
So here’s an awkward question … How many of you are reading this article without ads? Don’t be shy if you are. You’re definitely not alone. You’ll be getting even more ad-blocking options with next week’s launch of iOS 9, which is supposed to support content blocking extensions. That could be a big step forward for the technology, which has been a… Read More
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IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones
There’s a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe.
Not surprisingly, many respondents said that they’re watching more video on mobile devices than they were a year ago, including 50 percent of those surveyed in the United States, and 42 percent in Canada, New Zealand and South Africa. Read More
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