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Google and Facebook envision Stories for news, not social
Stories taught us the joy of dictating the pace of content consumption. We fast-forward in 10-second increments, with a quick trigger finger let loose the moment we get bored. That’s why soon, endless paragraphs of text and time-consuming videos might not be the only ways to get the news. Read More
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Facebook tries to prove Instant Articles beat mobile web
One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format. Read More
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Facebook Instant Articles Will Give All Publishers Faster Loading, Fewer Monetization Options
Facebook is taking another bite of the outside Internet by turning its Instant Articles format into an open platform any publisher can use starting April 12th. Yet the question remains whether Instant Articles are good for publishers, or something detrimental they’ll have to adopt or be left behind. Since the launch in May, Facebook had worked directly with partnered publishers to… Read More
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Twitter May Increase Tweets To 10,000 Characters, But Hide All Past 140
No, you’re not going to have article-length tweets overwhelming your timeline, but Twitter is looking to let you write more without leaving the service. The company is mulling a new option that would let you write up to 10,000 characters, but only show the first 140 in the timeline with a button to reveal the rest. Re/Code reports the feature might launch in late Q1. Read More
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