Instagram Direct
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Instagram Direct one-ups Snapchat with replay privacy controls
Messaging is the heart of Snapchat, so after cloning and augmenting Stories, Instagram is hoping to boost intimate usage of Direct with privacy controls not found elsewhere. Now when you send an ephemeral photo or video from the Instagram Direct camera, you can decide whether recipients can only view it once, replay it temporarily or see a permanent thumbnail in the chat log. Read More
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Instagram won’t comment on rumored video calling feature
Instagram copied the ‘Snap’ and now it might be going after the ‘chat’. A video calling feature was spotted in a non-public version of Instagram by WhatsApp industry blog WABetaInfo. It would let users who’ve begun an Instagram Direct message thread to video chat with each other. That could let people spend even more time in the app, but by actively… Read More
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Instagram Direct unites ephemeral and permanent messaging for 375M users
After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping giant of a private messaging feature, Instagram Direct. Rolling out today to everyone, Instagram Direct will now combine disappearing ephemeral photo and video messages with traditional permanent text and image messages in the same one-on-one and group… Read More
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Instagram launches disappearing Live video and messages
Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging. Today, two big new features begin rolling out to Instagram Stories on iOS and Android over the next few weeks. Instagram Live lets you broadcast video to your… Read More
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Instagram launches “Stories,” a Snapchatty feature for imperfect sharing
People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will… Read More
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Instagram Direct Isn’t Dead, The Messaging Feature Has 45 Million Users
Seven months after launching Instagram Direct, 45 million of Instagram’s 200 million users are actively sending or opening Direct messages, the company tells me. This 23% monthly usage rate indicates Direct is far from stillborn. While I haven’t seen or heard of many friends using the ephemeral private sharing channel, it may be quietly gaining steam with those who use Instagram… Read More
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