Insert
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Pendo acquires Insert to add mobile apps to its user analytics and engagement platform
Pendo helps businesses understand and assist their customers with tools like analytics, polls and walkthroughs. Until now, however, CEO Todd Olson said the company has been focused on the web (both desktop and mobile), with just a single mobile developer on the team. “We as a team constantly had a lot of internal debates about how much to invest in [mobile],” he said. “If… Read More
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In-app marketing startup Insert raises $10M
Insert is the new startup from the team behind app development company Worklight (which was acquired by IBM for $70 million). Today it’s announcing that it has raised $10 million in Series A funding. Insert CEO Shahar Kaminitz said that where Worklight (where he was founder and former CEO) was focused on “the core development of the application,” he’s come to realize… Read More
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