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Startups at the speed of light: Lidar CEOs put their industry in perspective

As autonomous cars and robots loom over the landscapes of cities and jobs alike, the technologies that empower them are forming sub-industries of their own. One of those is lidar, which has become an indispensable tool to autonomy, spawning dozens of companies and attracting hundreds of millions in venture funding.

But like all industries built on top of fast-moving technologies, lidar and the sensing business is by definition built somewhat upon a foundation of shifting sands. New research appears weekly advancing the art, and no less frequently are new partnerships minted, as car manufacturers like Audi and BMW scramble to keep ahead of their peers in the emerging autonomy economy.

To compete in the lidar industry means not just to create and follow through on difficult research and engineering, but to be prepared to react with agility as the market shifts in response to trends, regulations, and disasters.

I talked with several CEOs and investors in the lidar space to find out how the industry is changing, how they plan to compete, and what the next few years have in store.

Their opinions and predictions sometimes synced up and at other times diverged completely. For some, the future lies manifestly in partnerships they have already established and hope to nurture, while others feel that it’s too early for automakers to commit, and they’re stringing startups along one non-exclusive contract at a time.

All agreed that the technology itself is obviously important, but not so important that investors will wait forever for engineers to get it out of the lab.

And while some felt a sensor company has no business building a full-stack autonomy solution, others suggested that’s the only way to attract customers navigating a strange new market.

It’s a flourishing market but one, they all agreed, that will experience a major consolidation in the next year. In short, it’s a wild west of ideas, plentiful money, and a bright future — for some.

The evolution of lidar

I’ve previously written an introduction to lidar, but in short, lidar units project lasers out into the world and measure how they are reflected, producing a 3D picture of the environment around them.

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Innoviz extends funding round to $170 million to bring its lidar tech to self-driving cars

Just a few months ago, Innoviz became one of the better capitalized lidar startups when it announced it had raised $132 million in a Series C funding round. But that wouldn’t be the end of it.

The company kept the funding doors propped open and ultimately captured another $38 million from investors. The round has closed at $170 million, Innoviz said Monday.

Initial investors in the Series C round included China Merchants Capital, Shenzhen Capital Group, New Alliance Capital, Israeli institutional investors Harel Insurance Investments and Financial Services and Phoenix Insurance Company. The newest investors, and those responsible for the fresh injection of $38 million, were not named.

The close of the Series C round brings Innoviz’s total funding to $252 million.

The lidar industry is brimming with startups — about 70 according to industry experts — that see an opportunity to sell their tech to companies developing autonomous vehicles. Lidar measures distance using laser light to generate highly accurate 3D maps of the world around the car. It’s considered by most in the self-driving car industry a key piece of technology required to safely deploy robotaxis and other autonomous vehicles.

Innoviz is aiming for this very space with its solid-state lidar sensors and perception software for autonomous vehicles. The company contends that solid-state lidar technology is more reliable over time because of the lack of moving parts.

Innoviz says that its perception software is what helps it stand out in a sea of lidar startups. The perception software identifies, classifies, segments and tracks objects to give autonomous vehicles a better understanding of the 3D driving scene.

The company plans to use the funding, in part, to further develop the perception software piece. That includes bringing on two computer vision experts, Dr. Raja Giryes and Or Shimshi, as “strategic collaborators.”

The funding will also be used to help Innoviz scale up and eventually mass produce its products. Its automotive-grade lidar product called InnovizOne is entering series production in 2021 for global automakers. The company has an existing solid-state lidar (InnovizPro) that is available now.

Innoviz’s strategy has been to partner with a number of OEMs and Tier 1 suppliers, such as Magna, HARMAN, HiRain Technologies and Aptiv, and to package perception software with its lidar sensors and offer it as a complete unit for companies developing autonomous vehicle technology.

Innoviz has locked in several key customers, notably BMW. The automaker picked Innoviz’s tech for series production of autonomous vehicles starting in 2021.

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Lidar and perception startup Innoviz raises $132 million

Innoviz, the Israel-based startup developing solid-state lidar sensors and perception software for autonomous vehicles, has raised $132 million in a Series C funding round that includes major Chinese financial institutions.

The round, which makes Innoviz one of the better capitalized lidar startups, includes China Merchants Capital (SINO-BLR Industrial Investment Fund, L.P.), Shenzhen Capital Group and New Alliance Capital. Israeli institutional investors Harel Insurance Investments and Financial Services and Phoenix Insurance Company also participated. 

The Series C round will remain open for a second closing to be announced in the coming months, the company said.

Lidar measures distance using laser light to generate highly accurate 3D maps of the world around the car. It’s considered by most in the self-driving car industry a key piece of technology required to safely deploy robotaxis and other autonomous vehicles. Innoviz is developing solid-state lidar, which proponents of this technology say is more reliable over time because of the lack of moving parts.

Like so many startups with fresh capital, Innoviz plans to use the funds to scale up the company.

For Innoviz, this means increasing production of its lidar sensors and expanding its manufacturing capacity. Innoviz is focused on expanding in important automotive markets, including the U.S., Europe, Japan and China. Innoviz has been pushing into China over the past year through a partnership with the Chinese automotive supplier HiRain Technologies, a global supplier to some of China’s largest automakers.

That company has half of its business coming from China and has won nine of its supplier agreements with different automakers in the country through its HiRain partnership, according to people with knowledge of the company.

The company’s aim is to enable high-volume delivery of its automotive-grade lidar system called InnovizOne. This product can be produced and sold at a 90 percent lower cost than its first-generation system, according to Innoviz. 

Innoviz said it also plans to expand its research and development efforts by investing in the buildout of next-generation products and software that will feature more cost reductions and improved performance.

Innoviz’s strategy has been to partner with a number of OEMs and Tier 1 suppliers such as Magna, HARMAN, HiRain Technologies and Aptiv and to package perception software with its lidar sensors and offer it as a complete unit for companies developing autonomous vehicle technology.

Innoviz has locked in several key customers, notably BMW. The automaker picked Innoviz’s tech for series production of autonomous vehicles starting in 2021.

In March, Lyft announced a partnership with Magna to help get its self-driving tech into various automakers, as well as implement the ride-hailing service into future autonomous cars. Innoviz raised $65 million in Series B funding in 2017, from strategic partners and leading auto industry suppliers Delphi Automotive and Magna International, along with other investors.

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The well-funded startups driven to own the autonomous vehicle stack

At some point in the future, while riding along in a car, a kid may ask their parent about a distant time in the past when people used steering wheels and pedals to control an automobile. Of course, the full realization of the “auto” part of the word — in the form of fully autonomous automobiles — is a long way off, but there are nonetheless companies trying to build that future today.

However, changing the face of transportation is a costly business, one that typically requires corporate backing or a lot of venture funding to realize such an ambitious goal. A recent funding round, some $128 million raised in a Series A round by Shenzhen-based Roadstar.ai, got us at Crunchbase News asking a question: Just how many independent, well-funded autonomous vehicles startups are out there?

In short, not as many as you’d think. To investigate further, we took a look at the set of independent companies in Crunchbase’s “autonomous vehicle” category that have raised $50 million or more in venture funding. After a little bit of hand filtering, we found that the companies mostly shook out into two broad categories: those working on sensor technologies, which are integral to any self-driving system, and more “full-stack” hardware and software companies, which incorporate sensors, machine-learned software models and control mechanics into more integrated autonomous systems.

Full-stack self-driving vehicle companies

Let’s start with full-stack companies first. The table below shows the set of independent full-stack autonomous vehicle companies operating in the market today, as well as their focus areas, headquarter’s location and the total amount of venture funding raised:

Note the breakdown in focus area between the companies listed above. In general, these companies are focused on building more generalized technology platforms — perhaps to sell or license to major automakers in the future — whereas others intend to own not just the autonomous car technology, but deploy it in a fleet of on-demand taxi and other transportation services.

Making the eyes and ears of autonomous vehicles

On the sensor side, there is also a trend, one that’s decidedly more concentrated on one area of focus, as you’ll be able to discern from the table below:

Some of the most well-funded startups in the sensing field are developing light detection and ranging (LiDAR) technologies, which basically serve as the depth-perceiving “eyes” of autonomous vehicle systems. CYNGN integrates a number of different sensors, LiDAR included, into its hardware arrays and software tools, which is one heck of a pivot for the mobile phone OS-maker formerly known as Cyanogen.

But there are other problem spaces for these sensor companies, including Nauto’s smart dashcam, which gathers location data and detects distracted driving, or Autotalks’s DSRC technology for vehicle-to-vehicle communication. (Back in April, Crunchbase News covered the $5 million Series A round closed by Comma, which released an open-source dashcam app.)

And unlike some of the full-stack providers mentioned earlier, many of these sensor companies have established vendor relationships with the automotive industry. Quanergy Systems, for example, counts components giant Delphi, luxury carmakers Jaguar and Mercedes-Benz and automakers like Hyundai and Renault-Nissan as partners and investorsInnoviz supplies its solid-state LiDAR technology to the BMW Group, according to its website.

Although radar and even LiDAR are old hat by now, there continues to be innovation in sensors. According to a profile of Oryx Vision’s technology in IEEE Spectrum, its “coherent optical radar” system is kind of like a hybrid of radar and LiDAR technology in that “it uses a laser to illuminate the road ahead [with infrared light], but like a radar it treats the reflected signal as a wave rather than a particle.” Its technology is able to deliver higher-resolution sensing over a longer distance than traditional radar or newer LiDAR technologies.

Can startups stack up against big corporate competitors?

There are plenty of autonomous vehicle initiatives backed by deep corporate pockets. There’s Waymo, a subsidiary of Alphabet, which is subsidized by the huge amount of search profit flung off by Google . Uber has an autonomous vehicles initiative too, although it has encountered a whole host of legal and safety issues, including holding the unfortunate distinction of being the first to kill a pedestrian earlier this year.

Tesla, too, has invested considerable resources into developing assistive technologies for its vehicles, but it too has encountered some roadblocks as its head of Autopilot (its in-house autonomy solution) left in April. The company also deals with a rash of safety concerns of its own. And although Apple’s self-driving car program has been less publicized than others, it continues to roll on in the background. Chinese companies like Baidu and Didi Chuxing have also launched fill-stack R&D facilities in Silicon Valley.

Traditional automakers have also jumped into the fray. Back in 2016, for the price of a cool $1 billion, General Motors folded Cruise Automation into its R&D efforts in a widely publicized buyout. And, not to be left behind, Ford acquired a majority stake in Argo AI, also for $1 billion.

That leaves us with a question: Do even the well-funded startups mentioned earlier stand a chance of either usurping market dominance from corporate incumbents or at least joining their ranks? Perhaps.

The reason why so much investor cash is going to these companies is because the market opportunity presented by autonomous vehicle technology is almost comically enormous. It’s not just a matter of the car market itself — projected to be over 80 million car sales globally in 2018 alone — but how we’ll spend all the time and mental bandwidth freed up by letting computers take the wheel. It’s no wonder that so many companies, and their backers, want even a tiny piece of that pie.

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