inMarket
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inMarket Says It Can Predict The Best Time To Show Someone An Ad
Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the biggest impact. “It’s really about cherry picking marketing times — not just things like days of week, but based on each individual’s unique… Read More
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inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers
Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reaching a significant percentage of US consumers — 31.5 million of them each month.
If you’re skeptical, well, inMarket is… Read More
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