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Influencer Marketing

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Popular Pays raises $3.1M in new funding to connect marketers and creators

Published April 10, 2017

Popular Pays How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the $2 million it raised after participating in Y Combinator into a $5.2 million Series A. Read More

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Social Nature raises $1M to promote natural products with influencer marketing

Published June 1, 2016

Annalea Krebs We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of… Read More

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Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

Published February 17, 2016

Rohit Vashisht, Giordano Contestabile Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform.
The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano… Read More

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Applause Connects Brands With Livestream Stars

Published February 3, 2016

Jon Jacques, Dan Ragan We’ve seen startups helping brands tap influencers to promote themselves on social media platforms like Vine and Instagram, so it might be time for a new influencer marketing startup, Applause, that’s focused on live video — particularly Twitter’s Periscope app. It’s certainly a platform that CEO Jon Jacques is familiar with. In addition to working for a couple… Read More

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Influencer Marketing Startup Mavrck Raises $5M

Published November 13, 2015

mavrck influencers Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent”… Read More

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