in-store analytics
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Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile
Groupon just announced that it has acquired Swarm Mobile, a startup that helps businesses connect with and track their customers while in stores.
This continues Groupon’s pattern of expanding its offerings for local businesses beyond daily deals. Earlier this year, for example, it launched individual business pages and announced an iPad-based point-of-sale service. Read More
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With Prayas Analytics, Retailers Can Use In-Store Footage To Become More Efficient
Startup Prayas Analytics says it’s giving brick-and-mortar retailers a new way to reduce customer wait times and otherwise make their stores more efficient. The company was founded by Yash Kothari and Pranshu Maheshwari, who are both entering their final year as undergraduates at Wharton and the University of Pennsylvania. And they’ve gotten backing from First Round… Read More
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