iBeacon
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After decades of dreaming, indoor location’s time has come
The precise information you need, delivered exactly when and where you need it. Personalized engagement and experiences. Easy step-by-step navigation. These are just some of the things you get with indoor location-based services. Similar functions have existed outdoors for years, but indoor location services have seen much slower adoption. But that’s about to change. Read More
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Knomi App Uses iBeacons And Push To Drive Footfall To Fashion Boutiques
Spare a thought for high end fashion boutiques. The rarefied aura of prestige and privilege they spend so long cultivating to reflect the premium brands they stock means they can’t use something as crudely effective as discounts to lure customers in store. So how do they acquire new customers? Read More
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Private Social Networking Service Grou.ps Regroups To Focus On Health And Fitness
White label social networking service Grou.ps is now closed for new signups as the company is changing its strategy from being a general private social networking service to focusing solely on the health and fitness industry. The company is also changing its name from Grou.ps to GymGroups. Grou.ps was one of the first private social networking services on the market — together with… Read More
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Blinq Tells You If Your Dating Matches Are In The Bar
Shove over Tinder. Swiss startup Blinq has come up with a new twist on the dating app. The startup is incorporating beacon proximity technology into the mix so singles can do more meeting IRL and less swiping — thanks to select venues being kitted out with Blinq’s Estimote iBeacons. Read More
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Bookatable Tests Foodies’ Appetite For iBeacons In UK, Shopkick Passes 7,500 Beacons
iBeacon, the Bluetooth Low Energy technology that is being used by businesses to push offers and other messages to customers’ smartphones when they are in the physical vicinity of a small pinging device, is starting to see some decent traction.
Businesses like Shopkick (recently acquired by SK planet for $200 million) have now rolled out some 7,500 of the devices across its retail… Read More
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Estimote Launches Indoor Location Service Using iBeacon Tech
Estimote, maker of hardware beacon devices and a platform for managing software that uses beacon connections, such as Apple’s iBeacon system, has just launched its Indoor Location features. The Indoor Location system that Estimote provides works with the company’s existing beacons, and its updated iOS app. Setup is simple, Estimote says, and requires simply arranging a minimum of… Read More
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MLB’s iBeacon Project Enters Phase Two With Interactive Ballpark Attractions
Major League Baseball was among the first to embrace Apple’s iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year’s All-Star Game at Target Field that uses iBeacons combined with… Read More
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In Five Years, iBeacon/Bluetooth Low Energy Device Market To Reach 60 Million Devices
We’ve been hearing a lot about iBeacon and Bluetooth Low Energy-powered devices in the retail sector, where stores are beginning to roll out support for beacons in order to better communicate with customers via apps, allowing them to share offers, send alerts, and advertise to consumers. But according to a new report from ABI Research, retail is – surprisingly – not the… Read More
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