Hustle
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Gatheround raises millions from Homebrew, Bloomberg and Stripe’s COO to help remote workers connect
Remote work is no longer a new topic, as much of the world has now been doing it for a year or more because of the COVID-19 pandemic.
Companies — big and small — have had to react in myriad ways. Many of the initial challenges have focused on workflow, productivity and the like. But one aspect of the whole remote work shift that is not getting as much attention is the culture angle.
A 100% remote startup that was tackling the issue way before COVID-19 was even around is now seeing a big surge in demand for its offering that aims to help companies address the “people” challenge of remote work. It started its life with the name Icebreaker to reflect the aim of “breaking the ice” with people with whom you work.
“We designed the initial version of our product as a way to connect people who’d never met, kind of virtual speed dating,” says co-founder and CEO Perry Rosenstein. “But we realized that people were using it for far more than that.”
So over time, its offering has evolved to include a bigger goal of helping people get together beyond an initial encounter –– hence its new name: Gatheround.
“For remote companies, a big challenge or problem that is now bordering on a crisis is how to build connection, trust and empathy between people that aren’t sharing a physical space,” says co-founder and COO Lisa Conn. “There’s no five-minute conversations after meetings, no shared meals, no cafeterias — this is where connection organically builds.”
Organizations should be concerned, Gatheround maintains, that as we move more remote, that work will become more transactional and people will become more isolated. They can’t ignore that humans are largely social creatures, Conn said.
The startup aims to bring people together online through real-time events such as a range of chats, videos and one-on-one and group conversations. The startup also provides templates to facilitate cultural rituals and learning & development (L&D) activities, such as all-hands meetings and workshops on diversity, equity and inclusion.
Gatheround’s video conversations aim to be a refreshing complement to Slack conversations, which despite serving the function of communication, still don’t bring users face-to-face.
Image Credits: Gatheround
Since its inception, Gatheround has quietly built up an impressive customer base, including 28 Fortune 500s, 11 of the 15 biggest U.S. tech companies, 26 of the top 30 universities and more than 700 educational institutions. Specifically, those users include Asana, Coinbase, Fiverr, Westfield and DigitalOcean. Universities, academic centers and nonprofits, including Georgetown’s Institute of Politics and Public Service and Chan Zuckerberg Initiative, are also customers. To date, Gatheround has had about 260,000 users hold 570,000 conversations on its SaaS-based, video platform.
All its growth so far has been organic, mostly referrals and word of mouth. Now, armed with $3.5 million in seed funding that builds upon a previous $500,000 raised, Gatheround is ready to aggressively go to market and build upon the momentum it’s seeing.
Venture firms Homebrew and Bloomberg Beta co-led the company’s latest raise, which included participation from angel investors such as Stripe COO Claire Hughes Johnson, Meetup co-founder Scott Heiferman, Li Jin and Lenny Rachitsky.
Co-founders Rosenstein, Conn and Alexander McCormmach describe themselves as “experienced community builders,” having previously worked on President Obama’s campaigns as well as at companies like Facebook, Change.org and Hustle.
The trio emphasize that Gatheround is also very different from Zoom and video conferencing apps in that its platform gives people prompts and organized ways to get to know and learn about each other as well as the flexibility to customize events.
“We’re fundamentally a connection platform, here to help organizations connect their people via real-time events that are not just really fun, but meaningful,” Conn said.
Homebrew Partner Hunter Walk says his firm was attracted to the company’s founder-market fit.
“They’re a really interesting combination of founders with all this experience community building on the political activism side, combined with really great product, design and operational skills,” he told TechCrunch. “It was kind of unique that they didn’t come out of an enterprise product background or pure social background.”
He was also drawn to the personalized nature of Gatheround’s platform, considering that it has become clear over the past year that the software powering the future of work “needs emotional intelligence.”
“Many companies in 2020 have focused on making remote work more productive. But what people desire more than ever is a way to deeply and meaningfully connect with their colleagues,” Walk said. “Gatheround does that better than any platform out there. I’ve never seen people come together virtually like they do on Gatheround, asking questions, sharing stories and learning as a group.”
James Cham, partner at Bloomberg Beta, agrees with Walk that the founding team’s knowledge of behavioral psychology, group dynamics and community building gives them an edge.
“More than anything, though, they care about helping the world unite and feel connected, and have spent their entire careers building organizations to make that happen,” he said in a written statement. “So it was a no-brainer to back Gatheround, and I can’t wait to see the impact they have on society.”
The 14-person team will likely expand with the new capital, which will also go toward helping adding more functionality and details to the Gatheround product.
“Even before the pandemic, remote work was accelerating faster than other forms of work,” Conn said. “Now that’s intensified even more.”
Gatheround is not the only company attempting to tackle this space. Ireland-based Workvivo last year raised $16 million and earlier this year, Microsoft launched Viva, its new “employee experience platform.”
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Hustle rallies $30M for grassroots texting tool Republicans can’t use
Hustle 20X’d its annual revenue run rate in 15 months by denying clients that contradict its political views. It’s a curious, controversial, yet successful strategy for the startup whose app lets activists and marketers text thousands of potential supporters or customers one at a time. Compared to generic email blasts and robocalls, Hustle gets much higher conversion rates because people like connecting with a real human who can answer their follow-up questions.
The whole business is built around those relationships, so campaigns, non-profits, and enterprises have to believe in Hustle’s brand. That’s why CEO Roddy Lindsay tells me “We don’t sell to republican candidates or committees. What it’s allowed us to do is build trust with the Democratic party and progressive organizations. We don’t have to worry about celebrating our clients’ success and offending other clients.”
Hustle execs from left: COO Ysiad Ferreiras, CEO Roddy Lindsay, CTO Tyler Brock
Investors agree. Tempted by Hustle’s remarkable growth to well over a $10 million run rate and 85 million conversations started, Insight Venture Partners has led a $30 million Series B for the startup that’s joined by Google’s GV and Salesforce Ventures.
The round comes just 10 months after Hustle’s $8M Series A when it was only doing $3 million in revenue. Lindsay says he was impressed with Insight’s experience with communication utilities like Cvent and non-profit tools like Ministry Brands. Its managing director Hilary Gosher who specializes in growing sales teams will join Hustle’s board, which is a great fit since Hustle is hiring like crazy.
Humanizing The Call To Action
Founded in late 2014, Hustle’s app lets organizers write MadLibs-style text message scripts and import contact lists. Their staffers or volunteers send out the messages one by one, with the blanks automatically filled in to personalize the calls to action. Recipients can respond directly with the sender ready with answers to assuage their fears until they’re ready to donate, buy, attend, or help. Meanwhile, organizers can track their conversions, optimize scripts, and reallocate assignments so they can reach huge audiences with an empathetic touch.
The Hustle admin script editor
The app claims to be 77X faster than making phone calls and 5.5X more engaging than email, which has won Hustle clients like LiveNation’s concert empire, NYU, and the Sierra Club. Clients pay $0.30 per contact uploaded into Hustle, with discounts for bigger operations. Now at $41 million in total funding, Hustle plans to push further beyond its core political and non-profit markets and deeper into driving alumni donations for universities, sales for enterprises, and attendance for event promoters.
Hustle will be doing that without one of its three co-founders, Perry Rosenstein, who left at the end of 2017. [Disclosure: I know Lindsay from college and once worked on a short-lived social meetup app with Rosenstein called Signal.] Lindsay says Rosenstein’s “real excellence was about early stage activities and problems”. Indeed, in my experience he was more attuned to underlying product-market fit than the chores of scaling a business. “It was Perry’s decision, it was a departure we celebrated, and he’s still involved as an informal adviser to me and the company” Lindsay concluded.
Hustle is growing so fast, this recent photo is already missing a third of the team
Hustle has over 100 other employees in SF, NYC, and DC to pick up the torch, though. That’s up from just 12 employees at the start of 2017. And it’s perhaps one of the most diverse larger startups around. Lindsay says his company is 51 percent women, 48 percent people of color, and 21 percent LGBT. This inclusive culture attracts top diverse talent. “We see this as a key differentiator for us. It allows us to hire incredible people” Lindsay says. “It’s something we took seriously from day one and the results show.”
Partisan On Purpose
What started as a favored tool of the Bernie Sanders campaign has blossomed into a new method of communicating at scale. “We’re massively humanizing the way these organizations communicate” Lindsay said. “Humans really matter, no matter if what you care about is getting lots of people to come to events, vote, or renew a season ticket package. Having a relationship with another person can cut through the noise. That’s different than your interactions with bots or email marketing campaigns or things where it’s dehumanized.”
Lindsay felt the frustration of weak relationships when after leaving Facebook where he worked for six years as one of its first data scientists, he volunteered for Mark Zuckerberg’s Fwd.us immigration reform organization. Its email got just a 1 percent conversion rate. He linked up with Obama’s former Nevada new media director Rosenstein and CTO Tyler Brock to fix that with Hustle.
Working with Bernie aligned with the team’s political sentiments, but they were quickly faced with whether they wanted to fuel both sides of the aisle — which would mean delivering fringe conservative campaign messages they couldn’t stomach. Hustle still has no formal policy about declining Republican money, and a spokesperson said they point potential clients to TechCrunch’s previous article mentioning the stance. Meanwhile, Hustle is growing its for-profit client base to make shunning the GOP feel like less of a loss. Having Salesforce as a strategic investor also creates a bridge to a potential exit option.
Focusing on the left is working for now. Over 25 state Democratic parties are clients. Hustle sent 2.5 million messages and reached over 700,000 voters — 1 in 5 total — during the Alabama special election, helping Democrat Doug Jones win the Senate seat.
“Let’s build this great business for the Democratic party. Let’s let someone else take the Republicans” Lindsay explains. A stealth startup called OpnSesame is doing just that, Lindsay mentions. But he says “we don’t actually see them as competitive. We see them as potential allies that advocate for the power of p2p texting in getting everyone included in our democracy.” Instead, Lindsay sees the potential for Hustle to lose its sense of purpose and drive as it rapidly hires as its biggest threat.
Long-term, Hustle hopes to propel the right side of history by sticking to the left. Lindsay concludes, “You can really just put on your business hat and see this is a good choice.”
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Hustle scores $8M to kill telemarketing with personalized texts
No one picks up the phone and everyone gets too much email. If you want to contact people for fundraising, a political campaign or marketing, texting is the way to go. But a generic mass text is more like spam than a convincing conversation. Hustle lets you personalize every message and turn it into persuasive one-on-one dialogue. Read More
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Hustle is the grassroots personalized mass-texting tool we need
People hate phone calls and ignore emails, so how do you get them to protest, organize, fundraise and fight for the causes they believe in? By talking to them like humans, one-on-one. This is the way Hustle motivates people to participate at scale, and how its messages reached 3.95 million voters on election day. Read More
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