HowGood
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HowGood raises $4.2 million to guide shoppers to products that match their values
Millennial consumers care about the sustainability of what they buy more than any other generation that came before them. This point is illustrated in studies from Pew Research, Clemson University and Nielsen, to name a few. Now, a New York-based consumer data company called HowGood has raised $4.2 million in a Series A round of venture funding to help retailers answer every question these… Read More
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HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping
New mobile applications from HowGood want to help shoppers become better informed about which food is best to eat – and not just which food is healthiest, as the name suggests, but whether the animals were treated humanely, if the workers were paid fair wages, if the food was produced locally or sustainably, and much more. In addition, the company is announcing that in order to… Read More
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