Holiday
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Amazon’s 2014 Holiday Sees Mobile Shopping Approach 60% Of Total Volume
Amazon stuck with its mystery theme for this year’s holiday sales performance review, saying things like “record-breaking” and “record growth” without really talking about actual solid numbers or dollars. The company did reveal some stats that, even surrounded by an obscuring fog of relative terms, are worth paying attention to. The company signed up over 10… Read More
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Apple’s Holiday Ad Paints The iPad As A Device That Bridges Generations
Apple’s marketing team does one thing especially well: Identifying how its products are being used and turning that into a point of emotional resonance via video advertising. The company’s new holiday ad, which is called “The Song,” uses Apple’s entire lineup to help the protagonist get creative with their Christmas gift, but the part that rings most true is the… Read More
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