H&M

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ADAY aims to simplify your wardrobe with $2M in funding

 ADAY, a fresh entrant in the highly competitive world of direct-to-consumer fashion, has raised $2 million in new funding for its mission to simplify wardrobes with a line of durable, technical and chic womenswear. The company is the latest in an ever-expanding movement of startups that offer direct-to-consumer products for the fashion-conscious consumer. Read More

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Google & H&M’s Ivyrevel will make you a dress customized using your personal data

235360-googleivyrevel03-81b788-original-1485842984 At last year’s Google I/O developer conference, Google introduced a new Awareness API that would allow for smarter applications that could understand where you were, what you were doing, what’s nearby, and even the weather, in order to more intelligently react to your current situation. Today, Google introduced a new application that’s taking advantage of this sort of data… Read More

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