higher ed
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ApplyBoard, a startup that helps international students find opportunities to study abroad, announced today that it has nearly doubled its valuation in a little over a year. The Ontario-based company is now worth around $3.2 billion after raising a $300 million Series D round led by the Ontario Teachers’ Pension Plan Board.
Startups that help students navigate institutional bureaucracy so they can get more value out of their educational experience may become a growing focus for investors as consumer demand for virtual personalized learning increases.
ApplyBoard makes money from revenue-sharing agreements with colleges and universities. If a student attends a college after using their services, ApplyBoard receives a cut of the tuition. Meanwhile, the service, which helps students search and apply to schools, is free to use.
Co-founder and CEO Martin Basiri did not share specifics on revenue, but he confirmed that his company is growing its sales at a 400% year-over-year rate in 2021. For context, sales in 2019 hit $300 million, meaning that ApplyBoard is making at least $1.2 billion in sales this year.
These figures violate the prevailing edtech narrative from last year: Higher ed is dead! Students don’t want to attend college anymore. Bring back the gap year, but make it permanent!
Instead, this company is proving that the university tech stack is more lucrative than many assumed, especially if you look beyond content offerings and into back-end marketing support.
My take: Startups that help students navigate institutional bureaucracy so they can get more value out of their educational experience may become a growing focus for investors as consumer demand for virtual personalized learning increases.
ApplyBoard’s recent fundraising efforts shed a light on its strategy to become, effectively, a tech-savvy guidance counselor for the approximately 200,000 students that it has served to date.
The company raised a $55 million extension round in September to bring on a partner, Education Testing Services (ETS) Strategy Capital, the venture arm of the world’s largest nonprofit education testing and assessment organization. ETS helps administer the TOEFL English-language proficiency test and the GRE graduate admissions test.
The synergies there led ApplyBoard to launch ApplyProof, a service that helps admissions and immigrant officers verify documents that international students need to apply to colleges around the world. Today’s financing event similarly brings in a strategic investor, Ontario Teachers’ Pension Plan.
“The demand remains high post-pandemic and we continue to see a strong, pent-up demand from students wishing to study abroad,” Basiri said. “Students want a seamless and pain-free application process and be able to have all the information they need to make an informed decision.”
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Income-share agreements, or ISAs, are a way to bring flexibility to the often steep financial costs of higher education. The financial model allows a student to learn at zero upfront cost, and then pay any costs through a percentage of future income over time.
While the model has caught fire from a variety of trade schools and bootcamps, it’s a hard service to offer at scale. It required underwriting a risky group of people — and that costs money. Just last week, a leader in the ISA space Lambda School laid off 65 employees amid a broader restructuring.
It’s here that a startup like Blair, which graduated Y Combinator in 2019, could be of use. The startup today helps universities finance and offer income-share agreements, or ISAs, to students. The startup has two services: a capital arm (Blair Capital) for which it secured a $100 million debt facility, and a services arm (Blair Servicing) that helps manage the flow of money, which just got a new tranche of capital to expand
The company told TechCrunch that it has raised a $6.3 million round led by Tiger Global. Other investors include Rainfall and 468 Capital, along with angels such as Teachable’s Ankur Nagpal and Vouch’s Sam Hodges. The raise came on top of a $1.1 million pre-seed round, bringing Blair’s total capital raised to date at $7.4 million.
A big portion of the venture capital money will go toward doubling or tripling Blair’s San Francisco team, said CEO Mike Mahlkow. It is especially investing in engineering and product, as well as a few senior hires in finance, compliance and the service side.
The Blair founding team. Image Credits: Blair
Notably, Blair’s eight person team is fully male. The lack of gender diversity, even as an early-stage startup with a handful of employees, could hurt its competitive advantage, recruiting prospects, and performance over time. About 25 percent of the employees are LGBT and 37.5% identify as non-white.
Blair started as a tool to underwrite students with loans that would pay for college, a sum that would eventually be repaid through an income-share agreement. It was similar to an Affirm for Education, where it could help students get access with low or nonexistent upfront costs.
“The model worked very well until March last year,” Mahlkow said. “And then the debt market was fairly dead, so we needed to shift our focus to a more software-like approach.” Now, Blair focuses on building ISA-based programs for schools, and underwrites loans based on certain programs at certain schools that have historical returns.
Most companies use its servicing piece — aka an operating system for offering ISAs — but a number of companies turn to Blair to help finance the costs of offering an ISA. Either colleges and bootcamps finance the ISA themselves and put it on the balance sheet, or they sell it to a company like Blair to get the money upfront and get repaid eventually.
Blair Servicing takes a percent of money from an ISA once a student is employed post-graduation, and Blair Capital takes a base fee plus a portion for the ISA as well.
While the company did not share exact numbers, it did say it has doubled its customers since February, tripling revenue during the same time period. Of course, a bet from the ever-ravenous Tiger Global is a statement. And, unlike his new investor, Mahlkow plans to keep growth sustainable and lean. Long-term, Blair is betting that outcome-based financing could get traction in more than just a savvy startup bootcamp but in how recruiting and placement works in various industries. The startup is in talks with a sports association and large companies that are working on upskilling and reskilling their workforces. Incentives are key in edtech, and Blair speaking that language as an early-stage startup is key as the sector moves more into the spotlight.
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Noodle Partners Inc., a new education venture from the founder of The Princeton Review and 2U Inc., John Katzman, has raised $4 million in venture funding to help colleges and universities deliver high-quality certificate and degree programs online. Philadelphia-based Osage Venture Partners led the investment in Noodle Partners and was joined by New Markets Venture Partners, 500 Startups… Read More
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