Here Technologies
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Here integrates what3words’ super simple address system into its in-car API
Geocoding startup what3words — which chunks the world into 3mx3m squares, giving each a unique three-word label to simplify location sharing — has nabbed another in-vehicle integration, via a partnership with Here Technologies.
The pair said today that OEMs using Here’s navigation platform can include what3words as an in-car nav feature directly through the Here Search API, instead of needing to integrate itself. Existing users of the platform will be able to be given access to what3word’s addressing tech via an update.
Here says its map data services can be found in 150 million vehicles worldwide at this point.
It’s by no means the first such integration for what3words, which has found cars to be a natural fit for its simplified, “rolls-off-the-tongue” addressing system. The 2013-founded startup inked a partnership with Ford last year, for example. It also counts Daimler as an investor.
Letting drivers speak or type three words to input a location into their car’s GPS system has clear benefits versus requiring they correctly specify a full address. What3words also pinpoints a more specific location than a typical postcode — and works for destinations that don’t have a street address (the start of a hiking trail or specific lay-by; a particular entrance for a campus, etc).
What3words further notes that its tech has been adopted by global car companies, logistics providers and mobility apps, including Mercedes-Benz, Tata Motors, DB Schenker, Hermes and Cabify.
In recent years the novel addressing system has also found favor with Airbnb as a way of simplifying location sharing for less traditional types of stays.
Commenting on its latest partnership in a statement, what3words CEO and co-founder Chris Sheldrick, said: “We are seeing increasing demand from automakers and mobility services. Now that we are embedded in Here, we can enable our address system simply and easily in both new and legacy vehicles.”
“Automotive OEMs and Tier 1 suppliers can now provide the what3words service to their customers through the Here Search API instead of having to integrate it themselves,” added Jørgen Behrens, SVP and chief product officer at Here Technologies in another supporting statement. “This will allow drivers to navigate easily in dense, urban environments with non-standard addressing schemes or seamlessly get to any location, be it a local pub or a trailhead.”
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Here Technologies and Argus join our Tel Aviv lineup
Let’s share a bit more about our agenda for TechCrunch’s Tel Aviv event. This year, the event will focus on mobility and everything around it, from autonomous vehicles, to sensors, drones and security.
That’s why I’m incredibly excited to announce two great speakers. Argus Cyber Security co-founder and CEO Ofer Ben Noon and Here Technologies Head of Mobility Liad Itzhak will join us on stage.
By focusing on mobility, we have the opportunity to spend more time talking about the companies making the magic happen behind the scene.
Here Technologies has been around for more than 30 years. But the company is currently going through a sort of renaissance. After flourishing as an independent company and getting acquired by Nokia, the company is now owned by Audi, BMW and Daimler.
In many ways, mapping technology is the new oil. Car manufacturers need to control mapping data to develop self-driving technologies and services. And Liad Itzhak is well aware of that as he was previously working for Waze and Google.
As for Argus Cyber Security, the company is well-positioned to become one of the companies that matter when it comes to security in the mobility industry. Argus has been working with some of the biggest car manufacturers out there to protect their connected vehicles.
Ofer Ben Noon is a cyber security veteran and the co-founder and CEO of Argus. He’s going to talk about the security risks associated with the cars of the future.
These two speakers will have plenty of interesting things to say on June 7 at the TechCrunch Tel Aviv conference.
Buy tickets here and see you at the Tel Aviv Convention Center!
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Cities do want to rethink regulations and avoid tech clashes, and here’s some proof
In Jakarta, Indonesia, only 50 percent of the population has access to the piped sewerage system. More than 500,000 residents practice open defecation, and more than one million people discharge wastewater directly into the river, resulting in deteriorated groundwater quality and putting residents at risk to waterborne diseases. The better news: The city has a master plan to improve the… Read More
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