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Sense sleep tracker maker Hello is shutting down
Hello, the makers of the bedside sleep tracker Sense, is shutting down as after looking for a buyer, according to a blog post from the company. The news was first reported by Axios, which said the company has laid off most of its employees and sought a buyer of its assets. We’ve also heard that the details via Axios are on-point, including talks with Fitbit for the company’s… Read More
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Chasing dreams may be the next sleeper hit for venture capitalists
After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct its considerable capital reserves at helping us get more shut-eye. Hello launches a voice-enabled Sense bedside sleep tracker for $149
With Alexa and Google Assistant are gunning for control over the general voice-driven experience with technology, that might open doors for some more targeted verticals that are centered around voice. It’s not an unheard of strategy — building services and tools around specific experiences rather than trying to do it all at once has been an effective approach for many startups… Read More
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The Sense bedside sleep tracker maker hires a CMO from DoorDash
Hello, the makers of the Sense sleep tracker, has hired Angela Chang, a former marketing lead for Nest and who was most-recently head of marketing at DoorDash, as its chief marketing officer. Her hire comes at a time when the company is making an aggressive push to get into larger retailers — most recently Best Buy and Target — and get the device and brand in front of as many… Read More
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Hello will begin selling its Sense sleep tracker at Best Buy and Target
While Kickstarter is a great place to start selling products online, and Amazon is a good next step, you’ll often see hardware companies begin shipping their products to local retailers like Best Buy. There’s a good reason for that — online commerce may be increasingly eating away at shopping offline, but that doesn’t mean people aren’t spending a ton of money at… Read More
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