Tango dances in with $5.7M, making employee onboarding easier

Published August 24, 2021

Ken Babcock and his co-founders, Dan Giovacchini and Brian Shultz, were in the midst of Harvard Business School in March 2020 when they felt the call to start Tango, a Chrome extension that auto-captures workflow best practices so that teams can learn from their top performers.

“This window of opportunity was driven by the pandemic as we saw a lot of companies become distributed and go remote,” CEO Babcock told TechCrunch. “Team leaders were remotely onboarding people, for perhaps the first time, and accelerating ramp times. There was no longer the opportunity to tap on people’s shoulders in the office, so much of the training was left to people’s own devices.”

They dropped out of their program to start Los Angeles-based Tango, and today, announced a $5.7 million seed round for its workflow intelligence platform. Wing Venture Capital led the round and was joined by General Catalyst, Global Silicon Valley, Outsiders Fund and Red Sea Ventures. A group of angel investors also joined, including former Yelp executive Michael Stoppelman, former Uber head of data Jai Ranganathan, KeepTruckin CEO Shoaib Makani and Awesome People Ventures’ Julia Lipton.

Tango is designed to help employees, particularly in customer success and sales enablement, get back as much as 20% of their workweek spent searching for that one piece of information or tracking down the right colleague to assist with a task. Its technology creates tutorials by recording a users’ workflow — actions, links to pages, URLs and screenshots — and turns that into step-by-step documentation with a video.

Previously the co-founders bootstrapped the company, and decided to go after seed funding to expand the product and growth teams and invest in product development so that Tango could take a product-led growth strategy, Babcock said. The team now has 13 employees.

Since starting last year, Tango has secured 10 pilots to figure out the data and capabilities before it is set to launch publicly in September. Babcock said the company will always have a free version of the product, as well as premium and enterprise versions that will unlock additional capabilities.

“The big thing is around integrations and meeting people where the consumer content is,” Babcock added. “We are reducing that burden of creating documentation, and for companies that already have Wikis or other materials, learning how to inject ourselves into those systems.”

Zach DeWitt, partner at Wing Venture Capital, said he met the company three years ago through a mutual friend.

His firm invests in early-stage, business-to-business startups unlocking a novel data set. In Tango’s case, the company was creating a new data set for the enterprise and business, where users can analyze workflow.

With the average tech company using 150 SaaS apps, up from 20 a decade ago, there are permutations about which app to use, how to use them, what happens if the user gets stuck and what if none of the data is being captured, Dewitt said. Tango works in the background and captures workflow, which is the foundation to the business’ success.

“I was blown away by the approach,” he added. “You have to meet people where they get stuck and even anticipate where they get stuck so you can serve the Tango tutorial to get unstuck. It can also change the company’s culture when it rewards people to share knowledge. The whole idea is beneficial to multiple parties: to those who are getting stuck and to new hires. That is powerful.”

What to consider when employees need to start working remotely

Alexa von Tobel: Eliminating risk is the key to building a startup during an economic downturn

Published August 27, 2020

Launching a company, even in the best of times, is one of the most challenging exercises a person can go through. In an economic recession, it can seem downright impossible. But founders across the country, and indeed across the globe, are in the midst of that process as I write.

They aren’t the first. Alexa von Tobel, founder of LearnVest and founding partner at Inspired Capital, publicly launched her fintech startup in 2009, and founded it in May of 2007. In that span of time, Lehman Brothers went under — in December of 2008.

The company was launched in the midst of the worst economic downturn in at least three generations (current circumstances notwithstanding). We briefly chatted with von Tobel about this in a recent episode of Extra Crunch Live, but the topic deserved much more exploration. Von Tobel was gracious enough to talk to us again, and gave us her advice and insights on what it means, and what it takes, to launch a business in the midst of economic uncertainty.

Write it down

Von Tobel says that one of the most important exercises in forming LearnVest — a company that was acquired for $375 million by Northwestern Mutual — was writing out a business plan. It was 75 pages, and by no means a formal document. Rather, the LearnVest business plan was a brain dump of everything von Tobel could possibly think of as it relates to her idea.

“It was nothing beautiful and by no means a work of art,” said von Tobel. “But it was valuable to put it together and walk through this blueprint of all the big questions, all the concerns. How would the customer feel? How big was the market? What was the competition? I even drew up a product plan of how I would roll it out. It was a budget, looking at how much money we think we need to get up and running.”

This business plan also included the areas in which von Tobel felt she was not an expert. She wanted a clear expression of her own strengths and weaknesses built into the business from its very inception.

von Tobel had never written a formal business plan before. She had taken a few business classes at Harvard Business School, but didn’t see the exercise as preparation for publication, but rather her own personal space to develop a product and business.

“It was a macro, more thoughtful plan that allowed me to understand where things were positioned,” said von Tobel. “Perfect is the enemy of good enough. You don’t have to be perfect, but you have to do enough that you have a really clear sense of the picture and a really clear sense of the cracks.”

Diversity-focused VC fund Harlem Capital debuts with $40M

Published December 2, 2019

Harlem Capital has upgraded from angel syndicate to full-fledged venture capital fund, closing its debut effort on an oversubscribed $40.3 million.

The firm was launched by managing partners Henri Pierre-Jacques and Jarrid Tingle in New York City’s Harlem neighborhood in 2015. The pair have since graduated from Harvard Business School and hired two venture partners, Brandon Bryant and John Henry, and two senior associates to help expand their portfolio. The over-arching goal: invest in 1,000 diverse founders over the next 20 years.

“We fundamentally believe we are a venture fund with impact, not an impact fund,” Pierre-Jacques tells TechCrunch. “The way we generate impact is to give women and minority entrepreneurs ownership.”

Capital from Harlem Capital Partners Venture Fund I, an industry-agnostic vehicle that invests in post-revenue businesses across the U.S., will be used to lead, co-lead or participate in $250,000 to $1 million-sized seed or Series A financings. To date, the team has backed 14 companies, including B2B feminine hygiene product Aunt Flow, gig economy marketplace Jobble and pet wellness platform Wagmo. Harlem Capital plans to add another 22 businesses to Fund 1.

You need diversity funds like ourselves to get this market anywhere close to parity. Harlem Capital managing partner Jarrid Tingle

With its first fund close, Harlem Capital becomes one of the largest venture capital funds with a diversity mandate. Despite an increasing amount of punishing data exposing the gender and race gap in venture capital, minority founders continue to rake in just a small percentage of funding each year. According to a RateMyInvestor and Diversity VC report released earlier this year, most VC dollars are invested in companies run by white men with a university degree. Other recent data indicates startups founded exclusively by women raised just 2.2% of overall VC funding in 2018, with numbers on pace to increase only slightly in 2019. Meanwhile, the median amount of funding raised by black female founders, as of 2018, was $0.

The stark contrast in funding for female versus male entrepreneurs or white women versus black women founders is in part a result of a lack of diversity amongst general partners at venture capital funds and amongst the limited partners that choose which venture capital funds to provide capital. While there’s little data available on diversity of LPs, 81% of VC firms didn’t have a single black investor as of 2018.

“There’s no rational reason why this problem exists,” Tingle tells TechCrunch. “It persists because VC funds in general have been closely held and clustered around Silicon Valley. They come from particular schools with particular networks with a small head count that doesn’t turn over frequently. Some firms have strategically added a few partners here and there, but not enough to change the organization. You need diversity funds like ourselves to get this market anywhere close to parity.”

“A lot of investors are frankly missing out on opportunities,” Tingle adds.

Having met through the Management Leadership for Tomorrow Program, a nonprofit organization identifying a new generation of leadership, Tingle and Pierre-Jacques have built a prolific internship program at the firm. With as many as six interns admitted each quarter, the goal is to train future investors of color.

Limited partners in Harlem Capital Partners Fund I include TPG Global, State of Michigan Retirement Systems, the Consumer Technology Association and Dorm Room Fund .

The future of diversity and inclusion in tech

Starting with data centers, Carbon Relay is slashing energy costs and emissions using AI

Published January 29, 2019

Taiwanese technology giant Foxconn International is backing Carbon Relay, a Boston-based startup emerging from stealth today that’s harnessing the algorithms used by companies like Facebook and Google for artificial intelligence to curb greenhouse gas emissions in the technology industry’s own backyard — the data center.

Already, the computing demands of the technology industry are responsible for 3 percent of total energy consumption — and the addition of new technologies like Bitcoin to the mix could add another half a percent to that figure within the next few years, according to Carbon Relay’s chief executive, Matt Provo.

That’s $25 billion in spending on energy per year across the industry, Provo says.

A former Apple employee, Provo went to Harvard Business School because he knew he wanted to be an entrepreneur and start his own business — and he wanted that business to solve a meaningful problem, he said.

Variability and dynamic nature of the data center relating to thermodynamics and the makeup of a facility or building is interesting for AI because humans can’t keep up.

“We knew what we wanted to focus on,” said Provo of himself and his two co-founders. “All three of us have an environmental sciences background as well… We were fired up about building something that was true AI that has positive value… the risk associated [with climate change] is going to hit in our lifetime, we were very inspired to build a company whose technology would have an impact on that.”

Carbon Relay’s mission and founding team, including Thibaut Perol and John Platt (two Harvard graduates with doctorates in applied mathematics) was able to attract some big backers.

The company has raised $6 million from industry giants like Foxconn and Boston-based angel investors, including Dr. James Cash — a director on the boards of Walmart, Microsoft, GE and State Street; Black Duck Software founder, Douglas Levin; Karim Lakhani, a director on the Mozilla Corporation board; and Paul Deninger, a director on the board of the building operations management company, Resideo (formerly Honeywell).

Provo and his team didn’t just raise the money to tackle data centers — and Foxconn’s involvement hints at the company’s broader goals. “My vision is that commercial HVAC systems or any machinery that operates in a business would not ship without our intelligence inside of it,” says Provo.

What’s more compelling is that the company’s technology works without exposing the underlying business to significant security risks, Provo says.

“In the end all we’re doing are sending these floats… these values. These values are mathematical directions for the actions that need to be taken,” he says.

Carbon Relay is already profitable, generating $4 million in revenue last year and on track for another year of steady growth, according to Provo.

Carbon Relay offers two products: Optimize and Predict, that gather information from existing HVAC devices and then control those systems continuously and automatically with continuous decision making.

“Each data center is unique and enormously complex, requiring its own approach to managing energy use over time,” said Cash, who’s serving as the company’s chairman. “The Carbon Relay team is comprised of people who are passionate about creating a solution that will adapt to the needs of every large data center, creating a tangible and rapid impact on the way these organizations do business.”