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When choosing a tech stack, look before you leap
When it comes to choosing a tech stack, the decisions you make today could have a cascading impact for years. On one hand you want to be cool and modern, but on the other, you want to build with technology you know — and sometimes getting to market is more important than riding the latest technology wave.
The problem is that your decisions can have consequences that result in technical debt, the concept that as you make one decision, you have to pay a debt of sorts to fix underlying structural problems in the code as the result of those decisions you made early on.
Before you start freaking out, it’s something that happens to every company and is really impossible to avoid — so you make your choices and get your product out the door.
At this week’s TechCrunch Early Stage conference, HappyFunCorp CEO and co-founder Ben Schippers and CTO Jon Evans spoke about choosing the optimal tech stack. The pair have built custom software for companies like Amazon, Samsung, WeWork and AMC, so they know a thing or two about the subject.
What to consider before choosing
Image Credits: HappyFunCorp
Evans says startups must weigh several key factors when choosing a tech stack, but development speed tops the list. “The single most key thing about your tech stack is speed,” he said. “The right stack will give you the most speed, compared to the alternatives.”
But early choices have other implications. “In the medium- to long-run, you have to be conscious about running up what we call technical debt, which is really the side effects of a spaghetti nest of bad code that is tightly coupled and leads to negative side effects all over the place,” he said.
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HappyFunCorp’s Ben Schippers and Jon Evans will talk tech stacks at TC Early Stage
How do you decide what tools and languages to use to build your concept into a company? How can the tech stack decisions you make in the early days affect you down the road — and how might your needs evolve over time?
Find out at TC Early Stage, where HappyFunCorp CEO Ben Schippers and CTO Jon Evans will break it all down in a breakout session on building “a tech stack that can go the distance.”
HappyFunCorp is a Brooklyn-based product engineering firm. Founded in 2009, they’ve helped companies like Twitter, Audible, Gatorade, Disney, AMC and many more bring their app ideas into reality.
Schippers is a revered product architect with a focus on “helping companies and brands build more mindful and thoughtful products for the next-generation consumer,” and has previously written for TechCrunch about the process of design and the different things apps do to keep us addicted. Jon Evans is a journalist and award-winning novelist — and, as it happens, a long-time columnist here at TechCrunch.
TC Early Stage is our brand-new virtual event series that focuses on getting new founders the information, insight and advice directly from the experts — the founders, investors and lawyers who’ve been down these roads many times before. Schippers and Evans are joining an already incredible list of speakers, with sessions and talks from folks like Reid Hoffman, Brooke Hammerling, Dalton Caldwell, Garry Tan, Charles Hudson and Cyan Banister.
One catch: Each of the 50+ breakout sessions at TC Early Stage will be capped at just 100 people and will be filled on a first-come, first-serve basis. Buy your ticket today (starting at $199) and you’ll be able to sign up for any breakout sessions we announce, plus any we’ve already announced that still have room. Prices increase in a few short days so secure your seat today.
It all goes down on July 21-22. The best news? This two-day event is all virtual, so you can tune in from the comforts of your couch. Want to know more? Find all the details you could ever want right here.
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Engineering Firm HappyFunCorp Eyes More Acquisitions
HappyFunCorp has been living up to its name, according to co-founder Ben Schippers — at least if you associate happiness and fun with profits, growth and acquisitions. Last year, I visited the design and engineering firm’s Brooklyn offices for the final episode of our Built in Brooklyn video series. Since then, Schippers said the company has continued to add new team members, with… Read More
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