Guideline
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Construct Capital’s Dayna Grayson will be a Startup Battlefield Judge at Disrupt 2021
Dayna Grayson has been in venture capital for more than a decade and was one of the first VCs to build a portfolio around the transformation of industrial sectors of our economy.
At NEA, where she was a partner for eight years, she led investments in and sat on the boards of companies including Desktop Metal, Onshape, Framebridge, Tulip, Formlabs and Guideline. She left NEA to start her own fund, Construct Capital, that focuses exclusively on early-stage startups, with a portfolio that includes Copia, ChargeLab, Tradeswell and Hadrian.
It should come as no surprise, then, that we’re absolutely thrilled to have Grayson join us at TechCrunch Disrupt 2021 in September.
Grayson has more than proven that she has a keen eye for transformational technology. Desktop Metal went public in 2020 — she still sits on the board as chair of the compensation committee. Onshape, another NEA-era investment, was acquired by PTC in 2019 for a whopping $525 million. Framebridge was also acquired by Graham Holdings in 2020.
Grayson saw an opportunity to develop a venture brand more hyperfocused on the types of deals she was doing at NEA, which centered around manufacturing and digitizing industrial verticals. That’s where Construct Capital came in. It’s a $140 million fund helmed by Grayson and former Uber exec Rachel Holt.
At Disrupt, Grayson will serve as a Startup Battlefield judge. The Battlefield is one of the world’s most prestigious and exciting startup competitions. Twenty+ early-stage startups hop on our stage and present their wares to a panel of expert VC judges, who then grill the founders on everything about the business, from the revenue model to the go-to-market strategy to the team to the technology itself.
The winner walks away with $100,000 in prize money and the glory of being a Battlefield winner. Households names in tech have gotten their start in the Battlefield, from Dropbox to Mint.
Grayson joins plenty of other seasoned investors on the Battlefield stage, including Camille Samuels, Deena Shakir, Terri Burns, Shauntel Garvey and Alexa Von Tobel.
Disrupt 2021 goes down from September 21 to 23 and is virtual. Snag a ticket here starting under $100 for a limited time!
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Felicis’ Aydin Senkut and Guideline’s Kevin Busque on the value of simple pitch decks
Even though Kevin Busque is a co-founder of TaskRabbit, he didn’t get the response he was hoping for the first time he pitched his new venture to Felicis Ventures’ Aydin Senkut. Nonetheless, he said the outcome was one of the best things that could have happened.
“I’m kind of glad that he didn’t invest at the time because it really forced me to take a hard look at what we were doing and really enabled us to become Guideline,” said Busque. “That seed round was an absolute slog. I think I spent seven or eight months trying to raise a round for a product that didn’t exist, going purely on vision.”
Eventually, that idea evolved into Guideline, which describes itself as “a full-service, full-stack 401(k) plan” for small businesses. Eventually, Senkut did write a check — Felicis led Guideline’s $15 million Series B round. Today, Guideline has more than 16,000 businesses across 60+ cities, with more than $3.2 billion in assets under management. The company has raised nearly $140 million.
This week on Extra Crunch Live, Busque and Senkut discussed Guideline’s Series B pitch deck — which Senkut described as a “role model” — and how they built trust over time.
The duo also offered candid, actionable feedback on pitch decks that were submitted by Extra Crunch Live audience members. (By the way, you can submit your pitch deck to be featured on a future episode using this link right here.)
We’ve included highlights below as well as the full video of our conversation.
We record new episodes of Extra Crunch Live each Wednesday at 12 p.m. PST/3 p.m. EST/8 p.m. GMT. Check out the February schedule here.
Episode breakdown:
- How they met: 1:30
- Building trust: 11:30
- Inside Guideline’s Series B deck: 16:00
- Pitch deck teardown: 33:00
How they met
Senkut and Busque met nearly a decade ago, when Busque was still at TaskRabbit. Several years later, Busque launched out on his own and went fundraising for his original idea. Even though he got a no from Senkut, it wasn’t an easy decision.
Looking back, Senkut said he had much more freedom to follow his instincts while angel investing.
“As an institutional fund with LPs, we were feeling the pressure of checking all the checkmarks,” explained Senkut. “It’s amazing how, sometimes, being more structured or analytical actually does not always lead you to make better decisions.”
When Busque came back around after the pivot, looking to raise a Series B, Senkut called it a “no-brainer,” particularly because of the type of CEO Busque is.
“My opinion of Kevin as a person is that he’s an excellent wartime CEO, but also he’s a product visionary,” said Senkut. “We call them ‘missionary CEOs.’ There are mercenary CEOs who can extract every ounce of dollar from a rock, but we are gravitating much more toward CEOs like Kevin who are focused on product first. People who have a really acute vision of what the problem is, and. a very specific vision for how to solve that problem and ultimately turn it into a long-term scalable and successful company.”
Busque said he was drawn to Senkut based on his level of conviction, explaining that Senkut doesn’t always have to go by the book.
“If he wants to write a check because the founder is great or the product is great, he does it,” said Busque. “It’s not necessarily that he has to see a certain metric or growth pattern.”
Building trust
Obviously, years of staying connected and communicating (and not just about Guideline) laid the foundation for building a relationship. Busque said the honesty in their conversations, including Senkut’s initial rejection, lended itself greatly to the trust they have.
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At Extra Crunch Live, Felicis’ Aydin Senkut and Guideline’s Kevin Busque will look back on the Series B deal that brought them together
Aydin Senkut is a Swiss Army knife of an investor. He has been on the Midas List for the past seven years, with early investments in companies like Shopify, Rovio, Fitbit, Ayden, Credit Karma, SoundHound and more.
One such investment is Guideline, an enterprise tech company focused on giving small businesses a simplified way to offer affordable 401ks to employees. Guideline has raised nearly $140 million from investors such as Tiger Global Management, Greyhound, Generation Investment Management, Propel and, of course, Felicis.
It should go without saying that we’re thrilled to have Senkut and Guideline founder and CEO Kevin Busque join us for this week’s episode of Extra Crunch Live.
The new and improved Extra Crunch Live pairs founders and the investors who led their earlier rounds to talk about how the deal went down, from the moment they met to the conversations they had (including some disagreements) to the relationship as it exists today. Hell, we may even take a peek at the original pitch deck that made it all happen.
Then, we’ll turn our eyes back to you, the audience. That same founder/investor duo (in this case, Guideline founder and CEO Kevin Busque and Felicis’ Aydin Senkut) will take a look at your pitch decks and give their own feedback. (If you haven’t yet submitted a pitch deck to be torn down on Extra Crunch Live, you can do so here.)
The hour-long episode is sandwiched between two 30-minute rounds of networking. From start to finish, it goes from 11:30 a.m. PST/2:30 p.m. EST to 1:30 p.m. PST/4:30 p.m. EST. And Extra Crunch Live will come to you at the same time, every week, with a new pair of speakers.
In this case, we’ll be talking to Senkut and Busque about the $15 million Series B investment that Felicis led in the startup: How did they meet, what attracted them to one another, and ultimately, what made them decide to be financially bound together for the foreseeable future.
For now, let’s learn a bit more about Senkut and Busque, shall we?
Before starting Felicis Ventures (and serving as managing partner), Senkut was a senior manager at Google responsible for strategic partner development and account management in Asia Pacific. He joined the search giant in 1999 as its first product manager to launch Google’s first international sites. He then became the company’s first international sales manager.
Alongside an impressive portfolio of both angel and institutional investments, Senkut is about as well-rounded as a tech leader can be.
Kevin Busque, meanwhile, founded Guideline in 2015 and has since amassed more than 17,500 small businesses on the platform with nearly $4 billion in assets under management. Before Guideline, Busque spent seven years at TaskRabbit where he was a co-founder and VP of Technology. Busque deeply understands what it takes to go from idea to MVP to product market fit to hypergrowth.
This episode of Extra Crunch Live airs at 3 p.m. EST/12 p.m. PST on Wednesday, February 10.
As a reminder, Extra Crunch Live is for Extra Crunch members only. We’re coming to you with a new pair of speakers every week, and you can catch everything you missed on demand if you can’t join us live. It’s worth the cost of the subscription on its own, but EC members also get access to our premium content, including market maps and investor surveys. Long story short? Subscribe, smarty. You won’t regret it.
Senkut and Busque join an impressive list of guests on the show.
Full details to register for these events are below.
See you on Wednesday!
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