Gtmhub
Auto Added by WPeMatico
What can the OKR software sector tell us about startup growth more generally?
In the never-ending stream of venture capital funding rounds, from time to time, a group of startups working on the same problem will raise money nearly in unison. So it was with OKR-focused startups toward the start of 2020.
How were so many OKR-focused tech upstarts able to raise capital at the same time? And was there really space in the market for so many different startups building software to help other companies manage their goal-setting? OKRs, or “objectives and key results,” a corporate planning method, are no longer a niche concept. But surely, over time, there would be M&A in the group, right?
During our first look into the cohort, we concluded that it felt likely that there was “some consolidation” ahead for the group “when growth becomes more difficult.” At the time, however, it was clear that many founders and investors expected the OKR software market to have material depth.
They were right, and we were wrong. A year later, in early 2021, we asked the same group how their previous year had gone. Nearly every single company had a killer year, with many players growing by well over 100%.
The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.
OKR company Ally.io grew 3.3x in 2020, for example, while its competitor Gtmhub grew by 3x over the same time period. More capital followed. Ally.io raised $50 million in a Series C in the first quarter, while Gtmhub put together a $30 million Series B during the same period.
They won’t be the final startups in the OKR cohort to raise this year. We know this because we reached out to the group again this week, this time probing their Q1 performance, and, critically, asking the startups to discuss their level of optimism regarding the rest of 2021.
As before, the group’s recent results are strong, at least when compared to their own planning. But notably, the collection of competing companies is more optimistic than before about the rest of the year than they were before Q1 2021. Things are heating up for the OKR startup world.
A takeaway from our work today is that our prior notes about how impressively deep the software market is proving to be may have been too modest. And frankly, that’s super-good news for startups and investors alike. So much for SaaS-fatigue.
In a sense, we should not be surprised that OKR startups are doing well or that the startup software market is so large. You’d imagine that the historic pace of venture capital investment that we’ve seen so far in 2021 in Europe and the United States was based on results, or evidence that there was lots more room for software-focused startups to grow.
Interestingly, while these companies look similar to outsiders, they are each betting on strategies and differentiators that could help them win in their selected portion of the OKR space. Which also means that the sector may not be as crowded as it seems.
Don’t take our word for it. Let’s hear from Gtmhub COO Seth Elliott, Workboard CEO and co-founder Deidre Paknad, Koan CEO and co-founder Matt Tucker, Ally.io CEO and co-founder Vetri Vellore, and Perdoo CEO and founder Henrik-Jan van der Pol about just what the software market looks like to them.
We’ll start with how the startups performed in Q1 2021, dig into how they feel about the rest of the year, and then talk about how differentiation among the cohort could be helping them not step on each other’s toes.
Rapid growth
WorkBoard is having a strong start to 2021. Paknad’s company, which raised in both March of 2019 and January of 2020, told The Exchange that it hired 82 people in the first three months of 2021, and that it plans on doing it again in the current quarter. WorkBoard is “investing heavily,” Paknad said via DM, and “made [its] Q1 targets.”
Powered by WPeMatico
Gtmhub raises $9M from CRV after posting 400% ARR growth in the last year
This week Gtmhub announced a $9 million Series A led by CRV. The investment was not a large round, even for an A. But the capital found its way into one of the fastest-growing SaaS companies that we’ve spoken with recently, which made it interesting all the same.
And, the firm was willing to talk about its financial performance in some detail. The combination made its Series A impossible to ignore.
TechCrunch caught up with Gtmhub’s CMO Seth Elliott this morning to learn more.
What it does
Let’s start with OKRs. Objectives and key results, better known as OKRs, are a method for organizational planning. They are famous thanks to their roots in Google’s success, but have since broken free of the technology world and become a well-known planning method for corporations of all sizes and types.
Gtmhub deals with them, providing software and services around OKR implementation, training and tracking. (If you an OKR neophyte, head here for a quick overview of what they are.)
Making OKR software isn’t a differentiator in today’s market. Ally does it (it also raised capital recently), along with WorkBoard, Koan and Lattice, among others.
Given the crowded market, Gtmhub stressed during our call how it thinks of itself as differentiated. The company has three things that it hopes will give it an edge in the market. The first is a focus on enterprise customers. According to Elliott, enterprise-sized clients are his company’s “bread and butter,” from a revenue perspective. Instead of starting with a small or mid-sized business target market and later targeting enterprise-scale customers, Gtmhub is going after the top-end of the market first.
Second, the company’s software is designed to interface with external tooling, allowing for real-time OKR tracking as it ingests information to help teams vet how they are progressing against their goals. And, the firm is working on a marketplace where, over time, customers will be able to learn from existing OKR setups and leverage analytics setups that help with data importation and visibility.
In its own words, Gtmhub is an OKR-centric software company, while “provid[ing] a long-term vision and the execution process necessary to bridge the strategy/execution gap,” according to Elliot.
Notably, Gtmhub, despite its enterprise focus, is not abandoning smaller companies. According to Elliot, the startup is announcing a new, stripped-down, $1 per user per month plan next week called START, aimed at smaller firms.
If START is an attempt to onboard companies when they are small so they can be upsold later, or if it is more a contra-competitor move, isn’t clear. But the new, cheap plan (priced at about 10% of other Gtmhub tiers) could shake up the OKR software space by making table-stakes features worth less than they were before.
Gtmhub’s round
Gtmhub is a distributed company, with offices in Denver, Sofia, Berlin and London for its roughly 60 workers. You might think, given its global footprint and number of employees, that the company had raised lots of capital to fund its operations. The opposite, as it turns out.
The startup’s $9 million Series A dwarfs its preceding rounds, including about $1.3 million in seed capital raised (here) in February of 2018. Aside from those checks and the new capital, all we know about Gtmhub’s fundraising history is that it picked up $100,000 in angel money in early 2017.
All told, Gtmhub has raised just over $10 million to date, making its Series A about 87% of its known raised capital. That’s not the mark of a company built on burn.
Of course, if Gtmhub kept a lid on its expenses by growing slowly, its parsimony might be more sin than virtue; after all, private companies backed with venture dollars are built for expansion.
The opposite, as it turns out.
Growth
Elliot shared a number of notable metrics with TechCrunch that we’ve prepared for you below, in an ingestible format:
- ARR growth: Over 400% year-over-year (YoY)
- Gross margin: Above 90%, up from over 80% YoY
- ACV trends: +650% YoY
Take a moment and square those results with how much capital Gtmhub raised and ask yourself if the performance matches the raise. It doesn’t. I suspect that Gtmhub could have raised a lot more money than it chose to, given its growth rate and other marks of financial health.
But, after expanding to 60 people on less than $3.5 million in known venture, the company probably isn’t too unprofitable, and can do a lot with just $9 million. (Gtmhub could also raise more if it needed to, given its metrics.)
With Gtmhub and Ally each flush with new cash, it’s going to be enjoyable to watch the OKR and OKR-empowered software space grow over the next few years. There will be eventual consolidation, right?
Correction: This post misstated the amount of capital raised by Gtmhub before its Series A and has been corrected.
Photo by Startaê Team on Unsplash
Powered by WPeMatico