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Google is doubling down on its investment in its Twitch competitor, YouTube Gaming, with today’s launch of a new feature in its Google Play Games app that will allow users to record and share their best moments directly from their favorite mobile games. Essentially, the addition is a built-in tool for recording gameplay and video commentary, then editing and uploading that content to… Read More
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The move to larger-screened iPhones has led to China becoming Apple’s most important market, according to a new report from App Annie analyzing the impact the country has had on App Store revenues in the region since the launch of the iPhone 6 and 6 Plus last year. According to the analytics firm’s findings, China led all countries in absolute growth in the third quarter of this… Read More
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Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion-tracking solution that will track when users install and then launch an app after clicking on a search ad. Read More
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India is one of Android’s fastest-growing markets, but its extremely low credit card penetration rate is a challenge for Google as it goes after sweet, sweet app revenue. The tech giant is taking steps to make it easier for people to purchase from Google Play, however, and the latest is the launch of prepaid voucher cards. Read More
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In April, Google announced a new developer-facing program called “Designed for Families” which allowed mobile app publishers the option to undergo an additional review in order to be included in a new section focused on kids’ apps within Google Play. Today, that section — or sections, as it turns out — is being officially unveiled. Parents searching… Read More
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Google today announced a new developer program called “Designed For Families” which will allow app publishers to opt into an additional review in order have their apps labeled as being “family-friendly.” The new designation will eventually make its way to Google Play, though the company is not yet revealing the specifics around how this group of apps will be made… Read More
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Google Play, Google’s marketplace for Android applications which now reaches a billion people in over 190 countries, has historically differentiated itself from rival Apple by allowing developers to immediately publish their mobile applications without a lengthy review process. However, Google has today disclosed that, beginning a couple of months ago, it began having an internal team… Read More
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Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear… Read More
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