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Alphabet’s Q1 earnings were a disappointment for Wall Street, courtesy primarily of ad revenue shortcomings. The hardware team met with some difficulties, as well, owing in part to a stagnating global smartphone market that has impacted virtually all players.
CEO Sundar Pichai cited “year over year headwinds” when referring to the company’s smartphone line, following the release of the Pixel 3 and Pixel 3 XL last fall. The executive rightly referenced the company’s relatively recent entry as a standalone hardware developer and painted a hopeful picture of the industry’s innovations going forward.
“I do continue to be excited to see 5G coming and the early foldable phones, which Android plays a big part in driving,” Pichai said on the call. Google has notably taken an important role developing an Android UI designed for the foldable form factor, along with working closely beside Samsung on its recently delayed foldable.
CFO Ruth Porat echoed Pichai’s comments, while hinting at what’s to come from the company. “While the first quarter results reflect pressure in the premium smartphone industry,” the exec explained, “we are pleased with the ongoing momentum of Assistant-enabled Home devices, particularly the Home Hub and Mini devices and look forward to our May 7 announcement at I/O from our hardware team.”
The reference to “premium smartphone[s]” looks to be a roundabout confirmation of the rumored Pixel 3a. The mid-tier take on the Pixel line is rumored to be a rare I/O hardware debut, coming next month. The arrival of such a device could go a ways toward helping jumpstart slowing sales for the line.
Pichai referenced the company’s newly opened “campus and engineering hub.” A result of the company’s massive deal with struggling handset maker, HTC, the Taipei R&D center will be primarily focused on Google’s smartphone offerings. He also referenced the company’s Amazon-competing Home line as a bright spot for its hardware offerings, particularly the Mini and Hub.
“If you take products like Google Home and Assistant products, we’ve been doing really well,” said Pichai. “We see strong momentum. We’re market leaders in the category, especially when you look at it on a global basis.”
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If you’re considering making the jump to Google’s newly announced Pixel 3 and Pixel 3 XL, you’re in the right place. Whether you’re a Pixel 2 owner eyeing greener pastures or a bargain type hunting for a last-gen smartphone that’s still top of the line, comparing new and old is often useful.
On specs alone, the Pixel 3 shares most of its DNA with the Pixel 2, but there are a handful of meaningful differences, and they’re not all obvious. What is obvious: The Pixel 3’s AMOLED screen is now 5.5 inches compared to the Pixel 2’s 5-inch display. The Pixel 3 XL now offers a 6.3-inch display, up .3 inches from the Pixel 2 XL.
The Pixel 3 and Pixel 3 XL upgrade the Pixel 2’s processor slightly and add an additional front-facing camera for some of the device’s newest tricks. The primary camera also gets an under-the-hood upgrade to its visual co-processing chip, called Visual Core. The Visual Core chip update is what powers some of the new camera features that we’ll get into in just a bit.
Pixel 3 XL
Beyond that, the hardware looks very similar for the most part, though the Pixel 3 and Pixel 3 XL do offer some changes in screen size, like we mentioned. Most noticeably, the Pixel 3 XL has an iPhone-like notch this time around, while the notchless Pixel 3 offers a reduced bezel but no edge-to-edge screen.
Pixel 2 XL
The Pixel 3 starts at $799 (64GB of storage) while the base model Pixel 2 is currently priced at $649, though more price drops could be in store. The Pixel 3 XL starts at $899 for 64GB of storage and offers 128GB for $999. The Pixel 2 XL is more deeply discounted than its smaller sibling at the moment, with a 64GB base option on sale for $699. If it sounds complicated, it’s not really. Each Pixel comes in two sizes: 64GB or 128GB and more storage costs $100 bucks extra.
The black and white Pixel 2 XL
With the Pixel 3, Google has unified the color scheme across both sizes of device, offering “Just Black,” “Clearly White” with an eye-catching seafoam colored button and a very Apple-like “Not Pink” that comes with a coral-colored button.

Google’s Pixel 2 also came in black and white but also a muted greyish-blue color, which was cool. The Pixel 2 XL came in all black or black and white with a brightly colored power button, so we’re a little sad to see that color go. Google also noted in its launch event that the new phones feel more comfortable to hold, though we’d have to try that out with the Pixel 3 XL to see if that really holds true.
Like we said, if you’re not vehemently anti-notch, the hardware isn’t that different. The dual front-facing camera is the most substantial change. But since we’re talking about Google phones, what we’re really talking about is software — and when it comes to software, Google has held some substantial perks exclusive to the Pixel 3.
We spoke to Google to clarify which features won’t be coming to the Pixel 2, at least not yet:

Thrift-minded shoppers and fairly content Pixel 2 owners fear not. There are plenty of new features that don’t rely on hardware improvements and will be coming to vintage Pixels. Those include Call Screen, Night Sight, Playground (the AR sticker thing) and Digital Wellbeing, already available in beta.
So, do you need to upgrade? Well, as always, that’s a very personal and often very nitpickily detail-oriented question. Are you dying for a slight but not unsubstantial bump in screen real estate? Does Google’s very solid lineup of cool new camera modes entice you? Is wireless charging an absolute dealmaker?
As for me, I’m perfectly happy with the Pixel 2 for now, but as someone who regularly takes front-facing photos with more than one human in them, that extra-wide group selfie mode does beckon. If I were still using a first-generation Pixel I’d be all over the Pixel 3, but my device has a ton of life left in it.
A Google spokesperson emphasized that as always with its flagship smartphone line, the company will “try to bring as many features as possible to existing phones so they keep getting better over time.”
The Pixel 2 is still one of the best smartphones ever made and it’s more affordable now than before. Even with last-gen hardware — often the best deal for smartphone shoppers — you can rest easy knowing that Google won’t abandon the Pixel 2.
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With the Pixel 2, Google introduced one of the best smartphone cameras ever made. It’s fitting, then, that the Pixel 3 builds on an already pretty perfect camera, adding some bells and whistles sure to please mobile photographers rather than messing with a good thing. On paper, the Pixel 3’s camera doesn’t look much different than its recent forebear. But, because we’re talking about Google, software is where the device will really shine. We’ll go over everything that’s new.
Starting with specs, both the Pixel 3 and the Pixel 3 XL will sport a 12.2MP rear camera with an f/1.8 aperture and an 8MP dual front camera capable of both normal field of view and ultra-wide angle shots. The rear video camera captures 1080p video at 30, 60 or 120 fps, while the front-facing video camera is capable of capturing 1080p video at 30fps. Google did not add a second rear-facing camera, deeming it “unnecessary,” given what the company can do with machine learning alone. Knowing how good the Pixel 2’s camera is, we can’t really argue here.
While it’s not immediately evident from the specs sheet, Google also updated the Pixel visual co-processing chip known as Visual Core for the Pixel 3 and Pixel 3 XL. The updated Visual Core chip update is what powers some of the powerful and processing-heavy new photo features.

With the Pixel 3, Google introduces Top Shot. With Top Shot, the Pixel 3 compares a burst set of images taken in rapid succession and automatically detects the best shot using machine learning. The idea is that the camera can screen out any photos in which a subject might have their eyes closed or be making a weird face unintentionally, choosing “smiles instead of sneezes” and offering the user the best of the batch. Stuff like this is usually gimmicky, but given Google’s image processing prowess it’s honestly probably going to be pretty good. Or as TechCrunch’s Matt Burns puts it, “Top Shots is Live Photo but useful,” which seems like a fair assessment.
Capture smiles, not blinks. With Top Shot, Pixel 3’s camera is smart enough to know a good photo when it sees it. #madebygoogle pic.twitter.com/WeVI1yojDZ
— Google (@Google) October 9, 2018
Google’s next Pixel 3 camera trick is called Super Res Zoom, which is what it sounds like. Super Res Zoom enables the camera to take a burst of photos and then leverages the fact that each image is very slightly different due to minute hand movements, combining those images together to recreate detail “without grain” — or so Google claims. Because smartphone cameras are limited due to their lack of optical zoom, Super Res Zoom employs burst shooting and a merging algorithm to compensate for detail at a distance, merging slightly different photos into one higher resolution photo. Because digital zoom is notoriously universally bad, we’re looking forward to putting this new method to the test. After all, if it worked for imaging the surface of Mars, it’s bound to work for concert photos.
A machine learning camera hack designed to inspire people to retire flash once and for all (please), Night Sight can visualize a photo taken in “extreme low light.” The idea is that machine learning can make educated guesses about the content in the frame, filling in detail and color correcting so it isn’t just one big noisy mess. If it works remains to be seen, but given the Pixel 2’s already stunning low-light performance we’d bet this is probably pretty cool.

Google knows what the people really want. One of the biggest hardware changes to the Pixel 3 line is the introduction of dual front-facing cameras that enable super-wide front-facing shots capable of capturing group photos. The wide-angle front-facing shots feature a 97 degree field of view compared to the normal already fairly wide 75 degree field of view. Yes, Google is trying to make “Groupies” a thing — yes, that’s a selfie where you all cram in and hand the phone to the friend with the longest arms. Honestly, it might succeed.
So long, selfie sticks. There’s more in the shot with Pixel 3 and Group Selfie—more friends, more details, more scenery. You get the picture. #madebygoogle pic.twitter.com/8FGBjIStsv
— Google (@Google) October 9, 2018
Google has a few more handy tricks up its sleeve. In Photobooth mode, the Pixel 3 can snap the selfie shutter when you smile, no hands needed. With a new kind of motion-tracking auto-focus option you can tap once to track the subject of a photo without needing to tap to refocus, a feature sure to be handy for the kind of people that fill up their storage with hundreds of out-of-focus pet shots.
Google Lens is also back, of course, but honestly its utility is usually left forgotten in the camera settings. And Google’s AR stickers are now called Playground and respond to actions and facial expressions. Google is also launching a Childish Gambino AR experience on Playground (probably as good as this whole AR sticker thing gets, tbh), which will launch with the Pixel 3 and come to the Pixel 1 and Pixel 2 a bit later on.

With the Pixel 3, Google will also improve upon the Pixel 2’s already excellent Portrait Mode, offering the ability to change the depth of field and the subject. And, of course, the company will still offer free unlimited full resolution photo storage in the wonderfully useful Google Photos, which remains superior to every aspect of photo processing and storage on the iPhone.
Many of the features that Google announced today for the Pixel 3 rely on its new Visual Core chip and dual front cameras, but older Pixels will also be able to use Night Sight. Google clarified to TechCrunch that Photobooth, Top Shot, Super Res Zoom, Group Selfie Cam and Motion Auto focus are exclusive to the Pixel 3 and Pixel 3 XL due to a dependence on hardware updates.
With its Pixel line, now three generations deep, Google has leaned heavily on software-powered tricks and machine learning to make a smartphone camera far better than it should be. Given Google’s image processing chops, that’s a great thing, and most of its experimental software workarounds generally work very well. We’re looking forward to taking its latest set of photography tricks for a spin, so keep an eye out for our upcoming Pixel 3 hands-on posts and reviews.
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