Google Fi
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Google Fi, Google’s cell network, is turning six today and to celebrate, the team is launching a new pricing plan, dubbed “Simply Unlimited” starting at $60 per month for a single line (down to $30 per line for three lines or more). The new plan features unlimited calls and texts in the U.S., plus unlimited data and texting in the U.S., Canada and Mexico.
You may recall that Fi’s original promise was a single, affordable pay-as-you-go plan where you would pay a fixed price per month for the basic call and texting service and then pay an extra $10 per GB of data you used per billing cycle, capped at $80 per month. In 2019, Google then turned this into what is essentially an unlimited plan, dubbed Fi Unlimited, starting at $70 per month for a single line, with discounts for additional lines.
The new “Simply Unlimited” plan is a pared-down version of the original Unlimited plan, which is now called the Unlimited Plus plan (yeah, that’s a lot of names). Now, that plan has still a lot of extra features that power users aren’t likely willing to give up for a slightly lower price. In addition to everything in the new Simply Unlimited plan, this plan still features free international calls to more than 50 countries and international data in more than 200 destinations, plus full-speed hotspot tethering and 100 GB of Google One cloud storage.
The Flexible plan is also still an option, with its base fee of $20 per month for texting and calling for a single line (down to $17 per month for three lines) and $10 per GB of data, no matter whether you use if abroad or at home — or for hotspot tethering. Google says that’s the plan to choose if you’re mostly on WiFi — as most of us are right now.
Basically, if you’re not planning to use your phone outside of North America, the new Simply Unlimited plan looks like a good deal that, depending on your use case, compares favorably with similarly priced plans from other carriers — especially if international data is important to you.
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For the longest time, Google Fi didn’t play the unlimited calls, text and data game and instead focused on offering pretty affordable and flexible plans with a price cap of $80 (before taxes and government fees). Today, however, Google is introducing Fi Unlimited, which, as you’ve probably figured out from the name, is more akin to a traditional “unlimited” plan from other carriers.
Fi Unlimited plans start at $70 for the first line. For families, you also can opt to pay $60 per line for two lines, $50 per line for three lines or $45 per line for four to six lines (excluding taxes and fees). That’s pretty much in line with the unlimited plans from other carriers, though they all come with their own limitations and special services and may feature different (and often more substantial) family discounts.
“Since Fi’s launch in 2015, we’ve had one plan, the Fi Flexible plan, that gives you the flexibility to pay for just the data you use,” writes Fi product manager Dhwani Shah. “As we’ve grown, we’ve heard that many of you want the simplicity and predictability that comes with paying the same price each month. So today, for the first time ever, Fi is adding a second plan: our Google Fi Unlimited plan.”
If you’re also a happy Fi user and like the old plan, don’t panic. A Google spokesperson has told us that Google will continue to offer the existing flexible plan, too.
Unlimited, of course, is never quite unlimited, so Google will cap your speed after you use 22 GB of data in a given month (only 1% of Fi users currently do so, the company says) and it “may” cap video quality at 480p. Like with the company’s other Fi plans, there are no contracts or activation fees.
There are some positives, too, though. You’ll get free international calls from the U.S. to 50 countries and territories and you’ll still get Fi’s unlimited data and text in 200 countries. Every unlimited plan also includes a Google One membership with 100 GB of cloud storage and live support for all Google products, as well as Google’s new phone backup service. There are also no limits on hotspot usage.
As always, you’ll need a compatible phone to make Fi work for you.
The maximum you’ll pay for Fi’s flexible price is $80 per month after you’ve used more than 6 GB of data. So there’s a trade-off here. You’ll pay a fixed price for every unlimited line, even if you only use 1 GB of data, but you’ll pay a predictable price and you’ll get a discount for activating multiple lines, as well as a few other goodies.
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