Global economy
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Africa’s Tech Gold Rush
Africa is on the verge of something big. This seems to be a quiet, cautious consensus in some investment communities. The past year has been peppered with stories of tech startup hubs emerging across the continent, from Lagos to Kigali to Agadir. The model of American tech entrepreneurship looks to be slowly sparking a renaissance in the Silicon Sahara. Read More
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Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries
A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More
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Making Diversity Your Strategic Weapon
Technology has made it possible to build global companies in half the time and with half the effort than a mere five years ago. Brands of all sizes have an unprecedented opportunity to reach a staggeringly large audience. But to be taken seriously on a global scale, companies need to embrace a different way of doing business. Read More
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