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From food delivery to housing: Former Favor founders raise millions for Sunroom Rentals
Real estate tech startup Sunroom Rentals, which leases units on behalf of property managers and apartment owners, has raised $11 million in a Series A round of funding led by Gigafund.
Ben Doherty and Zachary Maurais, former founders of the delivery app Favor, launched Sunroom in May 2018 with the mission of “boosting the profitability” of mid-size property managers and apartment owners by giving them a way to outsource their leasing operations.
The pair sold Favor to Texas grocer H-E-B in 2018 and soon after shifted their focus on building out Sunroom. The Austin-based company has developed an app that it says gives renters a way to tour, apply for and lease a unit “entirely online.” COVID-19 has led to more renters wanting virtual ways to explore and secure rental units. Mobile-first, Maurais noted, is particularly appealing to millennials and Gen Zers.
“Personally, we love to create products that fulfill consumer’s most basic needs,” said Maurais, the company’s president. “With food under our belt, we decided to focus on housing.”
While one might wonder what the parallels between food delivery and housing might be beyond fulfilling consumers’ needs, CEO Doherty said the rental market in 2021 looks a lot like the food delivery market in 2013.
“In 2013, Grubhub had successfully put many restaurant menus online, but most of the transactions and delivery process was still offline,” he told TechCrunch. “We’re in a similar position with the rental market, as the majority of rental listings are online, but touring, applying or leasing units is still done offline.”
Since its launch, Sunroom Rentals has signed more than 2,000 leases and had over 100,000 renters sign up for its services in fast-growing Austin, where it focused its initial efforts.
“According to the U.S. Census, that represents roughly 10% of renters in the greater Austin metro,” Maurais said. “Instead of going shallow and wide nationally, we decided to go deep in markets, in an effort to gain network effects, which was a strategy that worked well for us at Favor.”
Sunroom Rentals claims that it’s leasing units five days faster than the market average. This benefits property managers, Doherty said, because they can grow quicker “while improving leasing performance.”
Looking ahead, the company will use the funding to expand across Texas, including in Houston, San Antonio and Dallas. It will also invest in its partner portal, which aims to give owners and property managers a way to view real-time data on leasing performance.
Sunroom Rentals currently has 18 employees with the goal of more than doubling its headcount this year. It’s in particular looking to hire across its engineering, product and sales departments.
As mentioned above, Gigafund led the Series A financing, which included participation from NextGen Venture Partners, Calpoly Ventures and a slew of angel investors, including Gokul Rajaram (Google & Square) and Homeward’s Tim Heyl, among others. Existing backers include Founders Fund Seed, Draper Associates, Boost VC and Capital Factory (among many others). The round marked Sunroom’s first “priced” round, meaning the first time it’s given up stock.
Jonathan Basset, managing partner at NextGen Venture Partners, believes Sunroom was essentially in the right place at the right time and “on trend with touchless leasing even before COVID hit.”
“I watched them build a profitable consumer marketplace in a competitive market with Favor and was impressed with them as operators,” he said. “These businesses have a surprising amount of similarities and I’m confident they can rise to the challenge.
Last week, TechCrunch reported on the raise of another startup operating in this increasingly crowded space. Seattle-based Knock — a company that has developed tools to give property management companies a competitive edge — raised $20 million in a growth funding round led by Fifth Wall Ventures.
Knock’s goal is to provide CRM tools to modernize front office operations for these companies so they can do things like offer virtual tours and communicate with renters via text, email or social media from “a single conversation screen.” For renters, it offers an easier way to communicate and engage with landlords.
Maurais said the two differ in that Knock is a CRM built for leasing agents with a SAAS model where as Sunroom is a marketplace, where renters match, tour and apply with partnered properties.
“Sunroom also provides a suite of leasing & analytics software to its partners and generates both transactional and subscription revenues,” he added.
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Golden raises $14.5M to build a wiki-style database of tech knowledge
Golden is announcing that it has raised $14.5 million in Series A funding. The round was led by previous investor Andreessen Horowitz, with the firm’s co-founder Marc Andreessen joining the startup’s board of directors.
When Golden launched last year, founder and CEO Jude Gomila told me that his goal was to create a knowledge base focused on areas where Wikipedia’s coverage is often spotty, particularly emerging technology and startups.
Gomila told me this week that “companies, technologies and the people involved in them” remain Golden’s strength. In that sense, you could see it as a competitor to Crunchbase, but with a much bigger emphasis on explaining and “clustering” information on big topics like quantum computing and COVID-19, rather than just aggregating key data about companies and people. (By the way, both TechCrunch and the author of this post have their own profile pages, though the latter is woefully empty.)
In contrast to Wikipedia, which relies on community editors, Gomila said most of the data in Golden is gathered using artificial intelligence and natural language processing: “We’re using AI to extract information from the news, from websites, from public databases.
This is supplemented by Golden staff (former TechCrunch copy editor Holden Page leads the startup’s research team), while the larger community can also pitch in by flagging things that are incorrect or need to be updated. (As one example of this “human in the loop” editing process, Gomila showed me a tool where someone could paste in an article link and Golden would automatically summarize it.)
“The ultimate aim is to try and automate as much of this as possible,” Gomila said. “[For now,] this hybrid is the most effective method.”
Golden has also started working with paying customers including private equity firms, hedge funds, VCs, biotechnology companies, corporate innovation offices and government agencies — in fact, it says it signed a $1 million contract with the U.S. Air Force this year. These customers are paying for access to Golden’s research engine, which includes the company’s Query Tool and the ability to request that the startup prepare research on a particular topic.
Golden has now raised a total of $19.5 million. Other investors in the new funding include DCVC, Harpoon Ventures and Gigafund .
“Golden’s knowledge base and research engine aggregates information about emerging technologies and the companies, investors, and the builders behind them,” Andreessen said in a statement. “Human and machine intelligence, working together on Golden’s platform, results in knowledge which gives people the edge in making decisions and navigating uncertainty.”
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