Gett
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Gett raises $115M for its on-demand ride-hailing platform for business users
As ride-hailing companies like Uber and Lyft continue to find their feet in a new landscape for transportation services — where unessential travel is being actively discouraged in many markets and people remain concerned about catching the coronavirus in restricted, shared spaces — a smaller player that has carved out a place for itself targeting business users is announcing more funding.
Gett, which started out as a more direct competitor to the likes of Uber and Lyft but now focuses mainly on ground transportation services for business clients in major cities around the world, said in a short statement that it has closed a round of $115 million. The company — co-headquartered in London and Israel — also said it is now “operationally profitable” and is hitting its budget targets.
The funding is being led by new backer Pelham Capital Investments Ltd. and also included participation from unnamed existing investors.
Including this round, Gett has now raised $865 million, with past investors including VW, Access and its founder Len Blavatnik, Kreos, MCI and more. Gett’s last confirmed valuation was $1.5 billion, pegged to a $200 million fundraise in May 2019. It’s not talking about current valuation, or any recent customer numbers, today.
Dave Waiser, Gett’s founder and CEO, described the funding earlier today in a note to me as an extension to the company’s previous round, a $100 million equity investment that it announced in July last year.
Chairman Amos Genish, said in a statement that the funding round was oversubscribed, “which shows the market’s interest in our platform and long-term vision. Gett is disrupting and transforming a fragmented market delivering ever-critical cost optimisation and client satisfaction.”
The company has been building out a focus on the B2B market for several years now — a smart way of avoiding the expensive and painful race to compete like-for-like against the Ubers of the world — and this most recent round is focused on doubling down on that.
The Gett of the past — it was originally founded in 2010 under the name GetTaxi — did indeed try to build a business around both consumers and higher-end users, but the idea behind Gett today is to focus on corporate accounts.
Gett provides those businesses’ employees with a predictable and reliable app-based platform to make it easier to order car services wherever they happen to be traveling, and those businesses — which in the past would have used a fragmented mix of local services — then have a consolidated way of managing, accounting for and analysing those travel expenses. It claims to be able to save companies some 25%-40% in costs.
The company previously said that its network covered some 1,500 cities. In certain metropolitan areas like London and Moscow, Gett provides transportation services directly. In markets where it does not have direct operations (such as anywhere in the U.S., including New York), it partners with third parties, such as Lyft.
“We are on a journey to transform corporate ground travel and I’m delighted that investors find our model attractive,” Waiser said in a statement today. “This investment will allow us to further develop our SaaS technology and deepen our proposition within the corporate ground travel market.”
Updated to correct that this is an extension of the $100 million round.
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Gett raises $100M more to double down on its B2B on-demand ride business
A number of on-demand ride hailing companies are feeling the strain from reduced business, with many consumers still reluctant to travel, and especially to travel in surroundings that might increase the risk of spreading or catching the novel coronavirus. But today, one of the startups in the space is announcing a significant round of funding to continue growing in its target sector of corporate travel, underscoring where there may still be some existing and growing opportunities.
Gett, the London and Israel-based company that competes with the likes of Uber and many others to provide private car rides on-demand, has raised $100 million. Gett’s CEO and founder Dave Waiser told TechCrunch that the funding is all primary equity capital, and the company says it plans to use it to continue investing in its B2B business, which has been growing — not shrinking or staying flat — in the midst of the global health pandemic.
“The way people move around in cities is changing dramatically as a result of COVID-19 and businesses are seeking to optimise costs and to put in place efficient and safe ground travel solutions for their employees,” said Waiser, in a statement. “Our mobility software is helping businesses thrive by empowering people to be their best on the go. Being fully funded and reaching a key milestone in our profitability journey is an important step for the company. The proceeds will help us grow our unique corporate SaaS platform internationally, while we consider an IPO in the future, to further accelerate our expansion.”
The company turned operationally profitable in December 2019 and had said it planned to go public in 2020, but it sounds like that timeline, if it happens, has now been pushed back to 2021. Gett says it has met its “original financial targets that were set pre-COVID-19.” It also reached profitability in each of its core markets in June, and is on target now to be cash flow positive in 2021, ahead of a “potential” IPO.
“It’s a luxury, enabling flexibility for the company to go public when it’s best, rather than from the cash needs reasoning as many (money-losing) companies have to do nowadays,” Waiser said in an interview.
Gett is not disclosing the names of any of its investors in this round except to note that it’s a mix of new and existing backers, nor is it disclosing its valuation.
Waiser said the reason for that is that the round is still being expanded after getting oversubscribed, so it plans to announce a list of investors (and valuation?) after the expansion closes.
For some context, though, Gett has now raised $750 million, with investors including VW, Access and its founder Len Blavatnik, Kreos, MCI and more, and its last valuation was $1.5 billion, pegged to a $200 million fundraise in May 2019.
Gett started operations years ago serving both consumers and corporate users going head-to-head with the Ubers of the world for app-based, on-demand rides, but it had always differentiated its positioning by working with (in London) the “black cabs” and in NYC “yellow cabs” — that is, the established infrastructure of ride-hailing.
In recent years, it has honed its focus specifically on business accounts. No surprise, when you think about it, considering the capital intensiveness, competitiveness and subsequent poor unit economics of scaling a consumer-focused ridesharing business (a confluence of factors we’ve seen played out at Uber, Lyft, Grab and many others).
Gett’s turn to B2B has seen it pick up some 15,000 corporate customers, including one-third of the Fortune 500.
What has been interesting too is the approach Gett has taken to scale: Today, it provides rides in some 1,500 cities, but a large part of that footprint is served not directly by Gett. One of its key partners is Lyft — the result of a deal Gett inked with the company in November 2019 after Gett shut down its Juno operations in New York City. And it’s been expanding that list to include other third-party partnerships in the mix.
Partnerships may not yield margins as strong as those Gett has with direct operations. Gett still is the direct link between drivers and riders in its key markets, which include cities like London and Moscow. (It’s not disclosing what percentage of its business today is direct versus via third-party businesses.)
But on the other hand, Gett has been building its business by providing a plethora of analytics and invoicing services around the actual ride, and what it makes by securing corporate accounts on the back of that software becomes a revenue stream to offset the decline in margins from partnerships. Gett claims that its services ultimately undercut by about 25% other ground transportation options for corporates.
While a lot of consumers may have curtailed their Uber rides in recent months, the business market has seen a turn to ensuring that the travel that its users are taking is well-controlled when it has to be done, specifically to meet specific safety standards. That has been the sweet spot for Gett, with its very specific B2B approach.
“The completion of the fundraising during the pandemic is a clear expression of confidence by our shareholders and new investors in Gett’s vision to focus on the corporate market and its plan to expand globally, as well as in the Company’s strong operational and financial performance,” said Amos Genish, Gett chairman, in a statement.
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Whim, the all-in-one mobility app for ridesharing, public transit and rentals is coming to the US
MaaS Global, the company behind the all-in-one mobility app Whim, which offers a subscription service for public transportation, ridesharing, bike rentals, scooter rentals, taxis or car rentals, will be making its U.S. debut later this year.
The company will choose its American launch city from Austin, Boston, Chicago, Dallas and Miami, according to Sampo Hietanen, the company’s chief executive.
The Whim app is currently available in Antwerp, Birmingham, U.K., Helsinki and Vienna, according to Hietanen, and offers a range of subscription options. The top of the line version is a €500 per month all-inclusive package giving users unlimited access to ride hailing, bike and car rentals and public transportation.
“Cars take 70 percent of the market and it’s used 4 percent of the time so you’re paying for the optional capacity,” says Hietanen. Using Whim, which, at the high end costs about as much as a car in Europe, users can get all of the optionality without paying for the unused capacity. It should ideally reduce transportation costs and cut down on emissions, if Hietanen’s claims are accurate.
The Helsinki-based company uses APIs to connect with the back end of a number of service providers. For car rentals, it’s working with businesses like Hertz, Enterprise and EuropeCar; for ridesharing, the company has linked with Gett and local European taxi companies, according to Hietanen.
Users have already booked 3 million trips through the company’s app since its launch and the company is continuing to expand not just in North America, but in Asia as well. There are plans in the works for the company to launch operations in Singapore.
Giving consumers more options for transit through a single gateway could reduce demand for vehicles, but some analysts argue that it won’t do much to alleviate congestion on roads. Consumers, they argue, will choose the convenience of rideshare over mass transit and could actually increase.
As Richard Rowson, a mobility consultant from the U.K., noted in this post:
MaaS doesn’t implicitly mean a net decrease nor increase in the number of road vehicle miles. The changes are complex, but in balance look likely to result in an increase.
Factors such as migration from private car to public transport should cause a reduction, but migration from train and bus, to private hire and smaller demand responsive buses will cause an increase. Other factors such as ‘positioning’ movements as ‘on demand’ vehicles are positioned to exploit demand also create journeys.
Smart journey planning and navigation systems should make better use of available road capacity, such as identifying alternative routes – but at the expense of migrating through traffic to local access roads.
There is the potential that having a single point of access to mobility may actually help cities push riders to favor public transportation by offering a window into the amount of time using each service would take and showing users the fastest route.
Last August the company said it had raised a €9 million round from undisclosed investors. It had previously received capital from Toyota Financial Services and its insurance partner Aioi Nissay Dowa Insurance.
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Lilium, a German company building an electric ‘air taxi,’ makes key hires from Gett, Airbus and Tesla
Lilium is almost as ambitious as European startups come. The Munich-based company is developing an all-electric vertical take-off and landing (VTOL) jet, which it hopes will one day power an on-demand “air taxi” service, arguably making flying cars a reality. $47 billion has been invested into ridesharing startups — here are 10 other things that money could buy
When the ridesharing industry emerged in 2007, few would have believed it would grow into the cash-eating behemoth it is today. Dozens of companies, in hundreds of markets, have garnered just over $47 billion in equity and debt investment. To put that into perspective, we’ve put together a list of 10 things you could have bought instead. Read More
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