Geofilters
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Snapchat’s Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More
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Snapchat Adds Geofilters For Quick Image Location Tags, And A New Revenue Possibility
Snapchat has added a new feature to its app starting today that will offer special image filters depending on your location. All you need to do to activate them is swipe right from the preview screen after you take a photo, and you’ll receive a text or graphic sticker overlaid on your pic. The location-based filters were drawn up specifically for locations in LA and NYC to begin with,… Read More
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