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What to expect from Samsung’s next Unpacked
Foldables! Two, probably! Those are your headliners. Samsung tipped its hand with the event invite, which features a pair of geometrical objects that pretty clearly represent the new Galaxy Z Fold and Galaxy Z Flip.
The other headliner is what we won’t be seeing at the event (Deadliner? Endliner?). The company already confirmed via corporate blog that we won’t be seeing the next version of the Galaxy Note next week. That’s a big break from the device’s long-standing annual refresh cycle.
We still don’t know if this is the end-end of the line for the phablet. Samsung told TechCrunch, “We will not be launching new Galaxy Note devices in 2021. Instead, Samsung plans to continue to expand the Note experience and bring many of its popular productivity and creativity features, including the S Pen, across our Galaxy ecosystem. We will share more details on our future portfolio once we are ready to announce.”
Image Credits: Samsung
Rumors surfaced prior to this revelation that the company may have been forced to put the device on hold, as global supply chain issues continue to hamstring manufacturers. There’s also an argument to be made, however, that Samsung has gradually made the Note redundant over the past several Galaxy S updates.
It seems telling that the company referred to a forthcoming “flagship” in its official Unpacked copy. With the Note out of the picture and the Galaxy S about six months out from a refresh, this appears to refer to the Galaxy Fold gaining the (admittedly ceremonial) title. Whether that means two or three flagships in the company’s Armada remains to be seen.
What we do know, however, is that — like the Galaxy S before it — at least one of the forthcoming foldables will be blurring that Note line.
“I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones,” the company’s president and head of Mobile Communications Business, TM Roh wrote. The executive also promised “even more refined style, armed with more durable, stronger material” on the new Galaxy Z Flip.
Previous — and subsequent — leaks have given us good looks at both the Galaxy Z Flip 3 and Galaxy Z Fold 3. Hell, it wouldn’t be a Samsung event if pretty much everything didn’t leak out prior to the event.
A series of tweets from EVLeaks has given us nearly every angle of the upcoming foldable smartphones, along with (European) prices that put the Fold and Flip starting at €1,899 and €1,099, respectively. Both mark a sizable decrease from the previous generation. That’s nice — if not entirely surprising. Samsung’s plan all along has clearly been a prolonged drop in pricing as foldable technology scaled. We’re still a long ways away from cheap here, but perhaps nudging our way toward the realm of possibility for more users.
Other leaked details for the Fold/Flip include a 7.6/6.7-inch internal display, a Snapdragon 888 processor (both) and 12MP triple/dual cameras, respectively. Interestingly, water resistance is also reportedly on board here.
With a year of virtual events under its belt, the company seems to have a better idea of pacing. Samsung — along with many other companies in the space — took liberties when events went more from in-person to online, meting out announcements event by event. Thankfully, next week’s Unpacked is a much bigger, self-contained event.
The other expected highlights are both wearables. First is the long-awaited fruits of the partnership between Samsung and Google that was announced at I/O. We didn’t get a lot of info at the time, beyond the fact that it will potentially be a boon for users and developers, with the ability to jointly create apps for both the beleaguered Wear OS and Samsung’s custom brand of Tizen.
Image Credits: Samsung
“Samsung and Google have a long history of collaboration, and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” Google SVP Sameer Samat said at a June follow-up to the I/O news. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance and a wide range of apps, including many from Google to a whole new wearable experience.”
The company held an (admittedly disappointing) event at MWC focused on the forthcoming watch. There was, however, one key thing missing: the watch. Based on pure speculation, I’d suggest that the wearable just didn’t come together on the timeline Samsung was expecting, but the company went ahead and did a virtual presser at the (mostly virtual) trade show.
The company did, however, announced One UI Watch — a wearable version of its streamlined OS interface. Samsung notes in a press release:
One UI Watch together with the new unified platform will create an entirely new Galaxy Watch experience. As part of the new experience, once you install watch-compatible apps on your smartphone, they will be swiftly downloaded onto your smartwatch. If you’ve customized your clock app on your phone to show the time in different cities around the globe, this will be automatically reflected on your watch as well. And if you block calls and messages from your watch, they will now be blocked on your smartphone, too.
Leaks have also revealed the Galaxy Watch 4 and Galaxy Watch 4 Classic models along with (again) European pricing. They’re reportedly set to start at €279 and €379, respectively, with each featuring multiple sizing options. That last bit was always a sticking point for me with Samsung watches, which have traditionally been fairly massive, knocking out a good number of potential buyers in the process.
The last big piece of the puzzle are the Galaxy Buds 2. The latest upgrade to the company’s entry-level buds are said to be gaining active noise canceling.
Will there be surprises once things kick off at 7AM PT/10AM ET on August 11? Little, ones, probably. These leaks have a tendency to capture things in broad strokes but miss some of the key nuances in the process. And while the company is more than a little familiar with pre-show leaks, it’s still managed to surprise us in the past.
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Samsung will announce new foldables on August 11
Samsung just sent out invites for its next Unpacked event. There are those companies that like to sneak hints into their invites — and then there’s Samsung. The note leads with the big, bold words “Get ready to unfold” and features a pair of flat-colored objects that can reasonably be said to resemble the form factors of the Galaxy Z Fold and Flip, respectively.
In keeping with…the general state of the world over the past year-and-a-half, the event will be held virtually on Wednesday, August 11. Interestingly, the company is also opening up preorders on its “next flagship,” sights and specs unseen. Perks for early preorders include “12 free months of Samsung Care+, up to an extra $200 trade-in credit and a special pre-order offer.”
But honestly, it’s generally best to wait until you actually see the thing and maybe even read a review or two.
There’s a lot to unpack (so to speak) ahead of the event. First, I’m probably not alone in expecting that the company would focus its next big event on the upcoming Galaxy Watch. The big event at MWC was a bit of a dud (not unlike MWC itself), offering up more information on the upcoming wearable partnership with Google, in lieu of announcing any hardware.
As the company noted at the time, “The upcoming One UI Watch will debut at an upcoming Unpacked event later this summer, sporting the new UI, as well as the forthcoming joint Samsung/Google platform.”
It seems reasonably likely that this will be the event where that will occur, even if the new watch doesn’t get top billing. For one thing we’re running out of summer. For another, rumors have the new Galaxy Watch set for a late-August (the 27th) release.
All told, this could well be a pretty huge summer event for the company, bucking last year’s trend of meting out devices one by one at virtual invents. Word on the street is we could be seeing a Galaxy Watch 4, Galaxy Z Fold 3, Galaxy Z Flip 3, Galaxy S21 FE (“Fan Edition” — basically the latest version of the company’s budget flagship) and even the Galaxy Buds Pro, which will more directly take on the AirPods Pro (which are getting a bit long in the tooth).
What’s missing in all of this? No points if you said the Note. Samsung’s well-loved phablet is reportedly not coming this year, as chip shortages continue to plague the industry. That would be a big hit to Samsung’s six-month cycle, though we’ll see how that all plays out soon enough.
The August 11th event kicks off at 10AM ET / 7AM PT.
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Samsung and Google preview wearable platform ahead of next Galaxy Watch launch
Samsung’s Mobile World Congress presser was, once again, all about wearables. The big news at this evening’s (or afternoon’s, timezone dependent) event was our best look yet at a redesigned interface for the company’s line of Galaxy Watches.
One UI Watch – which takes its name from the Galaxy mobile interface — will share a design language with the one found on the company’s line of Galaxy phones. The upcoming One UI Watch will debut at an upcoming Unpacked event later this summer, sporting the new UI, as well as the forthcoming joint Samsung/Google platform.
Image Credits: Samsung/Google
It was first teased at I/O last month that the two technology powerhouses would be teaming up on a wearables project. We still have little in the way of information about it, however, – including what it will actually be called.
The partnership was initially announced as a “unified platform” that would allow developers to create a single app for both Google’s Wear OS and Tizen, the open-source operating system Samsung has long relied on for its own smartwatches. As we noted at the time, third-party app development has proven a considerable hurdle for both companies as they look to take on Apple’s dominance of the space.
Among the benefits of the partnerships is that once a watch-compatible app has been downloaded on a connected smartphone, it will also be downloaded to the watch. Along with first-party Google apps like Maps and YouTube Music, the list includes Spotify (naturally), Calm, Strava, Adidas Running and Sleep Cycle.
Image Credits: Samsung/Google
“Samsung and Google have a long history of collaboration, and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” Google SVP Sameer Samat said in a release tied to the news. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance, and a wide range of apps, including many from Google to a whole new wearable experience.”
Such a partnership seems odd at first blush – Samsung long ago eschewed Google’s wearable operating system in favor of its own heavily customized version of Tizen. Ultimately, however, it seems the two are united against the monolith that is Apple – which currently enjoys somewhere in the neighborhood of 40% of the global market. Samsung is in second, but even with Fitbit under its wing, Google’s still got a ways to go.
Samsung will also be showing off improved development tools that make it easier to create things like watch faces for the platform.
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